There Are Five Categories of Adopters. Each of The Five Adopter Categories of Users Requires A Different Marketing Approach to Win Them Over.
The 5 Categories of Adopters – Why You Need to Know About Them Read More »
A franchise investment isn’t as high as most people think, especially when you put the investment cost into context and compare it with starting a business from scratch. There are eight factors that determine a franchise’s investment costs.
So Why Does a Franchise Cost So Much Anyway? Read More »
Persons of influence get lots of unsolicited requests to connect every day. Most of these requests are totally self-serving for the requester and have no benefit to the influencer at all. As a result, most influencers have a tendency to filter out these requests. But there is a way to get the attentions of an influencer and it is free.
How to Get the Attention of an Influencer Read More »
Not all industries and occupations are treated equally in the eyes of government officials. Some industries and occupations require the business to obtain a “Business License” to operate. This video provides the background into why some industries and occupations require oversight from a government entity.
VIDEO: Business Licensing Demystified Read More »
It is often far better to see what the market leader is doing and just be a little different in your value proposition. Being the first to market means you will make lots of costly mistakes that your competitors can learn from and then capitalize on at your expense. Keurig and Xerox were not the first movers but today they dominated their markets by capitalizing on the dominant players mistakes..
Watch the Leader and Profit by Capitalizing on Their Business Mistakes Read More »
I believe there is a difference between taking advice from a serial starter vs a serial entrepreneur. A serial starter has played the game of business but not yet won. While a serial entrepreneurs in my definition, has not only played the game, but has also won the game by reaching either a natural conclusion to the business or achieved a profitable exit.
Serial Entrepreneur or Serial Starter? – That is the Question Read More »
Engaging Only with Like-Minded People May Feel Good, But It Leads to Intellectual Laziness. Learn Why Smart Entrepreneurs Seek Out Cognitive Diversity.
Avoiding Groupthink: Why Entrepreneurs Need Cognitive Conflict Read More »
Influencer marketing is where you get a famous person with an established audience to endorse your product or service. Right now Influencer marketing is all the rage when it comes to marketing a business. However, getting an influencer to endorse your brand is costly. In this video, learn that there is an alternative to Influencer Marketing that is FREE.
VIDEO: A Free Alternative to Costly Influencer Marketing Read More »
Would your business benefit from lower downside risk but less profit potential, or higher profit potential with greater risk if break even is not met? In this post, discover how a businesses fixed and variable costs will shape its risk and reward possibilities.
How to Control Business Risk Read More »
A question many franchise entrepreneurs have is related to how much money they will need as they conduct early-stage franchise research.
How to Find Out if You Have Enough Money to Buy a Franchise Read More »
When assessing one’s business competition, we often look at their strengths and weaknesses and attempt to predict how they will respond to various situations. Based on this information, we design a plan to deal with the competition. Yet, what happens when the competition acts in unpredictable ways? Field Marshal Erwin Rommel was one of Germany’s
Be Unpredictable to Drive the Competition Crazy and Make Huge Profits Read More »
There is a gross misunderstanding when it comes to the protection afforded to business owners of a Limited Liability Company (LLC). This video identifies who’s liability is protected and who is not.
VIDEO: Limits to Limited Liability Read More »
Some recent research has caused me to completely rethink my marketing strategy. For years, I have heard that email marketing has a greater Return On Investment (ROI) than social media marketing. However, with my social media fans measured in the thousands and my email subscribers measured in the hundreds, I was sure that trying to
Is Social Media Really a Better Marketing Strategy than Email Marketing? Read More »
Basically, there are two ways to fund a new business: debt and equity. Debt, commonly thought of as a loan, requires that the borrower/guarantor has an adequate cash flow or has enough unencumbered liquid assets to pledge as collateral. This collateral covers the debt’s principle and any liquidation costs and discounts in the event that
How to Make the Most of Equity Financing Read More »
At first glance, the difference between selling a product or service and selling a solution may not be very apparent. After all, aren’t all products and services created to provide a solution to solve a customer’s problems? Most businesses create a product or service that is a “one size fits all” solution. Rather than designing
The Big Difference Solution-Selling Can Make Read More »
Most people associate registering their business with the Secretary of State as the proper way to secure their unique business name. While this reason is partially true, it is not the real reason a business needs to register their entity with the Secretary of State. In this short video, we discussed the real reasons why
VIDEO: The Real Reason for Registering an Entity Read More »
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each other’s work. The following post was published by Chris on his blog in April of 2017 and is chock full of valuable advice.
Seven Things You Can Do (or Not Do) to Increase Marketing Success Read More »
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each other’s work. The following post was published by Chris on his blog in May of 2017 and is chock full of valuable advice.
Moving up the Relationship Hierarchy Read More »
We all know that the world is becoming more mobile. While there are lots of ways to engage your customers in the mobile world, there is one way that stands out to me. It is a way that is even easy for the novice to implement. There are also no tools to buy so you
How to Leverage QR Codes for Profit Read More »
Make The Most Of A Meager Marketing Budget By Discovering How To Identify Customers That Are Ready To Buy Using The Viable Customer Model.
VIDEO: How to Find Customers That are Ready To Buy – Viable Customer Model Read More »
Small business entrepreneurs never seem to lack vision, big ideas, or ambition! The vast majority of entrepreneurs I encounter in my practice believe they have a product or service that is so much better than what’s on the market already; they believe that if they can just roll it out, they will be able to
How Not to Strike Out in the Game of Business Read More »
The question, “Is it better to lease office space or own it?” is at the core of many business plan decisions that I review. On the one hand, I never advise owning real estate for startups because they have a high rate of failure. However, it is a decision that should not be undertaken lightly
Should You Rent or Own Your Business Real Estate? Read More »
In any industry, you will find good, and not-so-good businesses and business associates. The same is true in the franchise consulting industry. Franchise consultants play an important role in the franchise industry. They can be a sturdy bridge between individuals seeking franchisees to invest in, and the franchisors who are seeking good franchisee candidates.
Are You Working with an Ethical Franchise Consultant? Read More »
There is a huge difference between consumer credit and business credit. Consumer credit funds consumptions while business credit is known as “leverage” and is applied to the purchase of an income-producing asset. As individuals, consumer credit is generally a method we use to obtain what we desire sooner than if we were forced to save
What You Think You Know about Credit Is Just Wrong Read More »
Putting together a solid hunting plan to hunt pronghorn antelope has a lot of similarities to putting together a solid marketing plan for your product or service. As any regular reader of my blog or someone who knows me personally would know, I’m obsessed with archery hunting for pronghorn antelope. As anyone who is familiar
An Amazingly Simple, No Bullshit, 2-Pronged Marketing Strategy Read More »
I recently was watching a home movie of a motorcycle trip I took with my two boys where we traveled through seven southwestern states. As we rode through the hinterlands that make up much of this region, I recall being struck with a business epiphany. I shared this epiphany with my sons at a roadside
Why Your Options Are Limiting Your Success Read More »
When it comes to marketing and sales, the internet changed everything. The changes caused by the internet, and its offspring social media, have not caused an evolutionary step in the way businesses go about marketing and sales but caused a revolutionary step. The internet and social media have caused businesses to re-think their old marketing
New Rules of Marketing and Sales Read More »
Discover 3 Free Internet Enabled Word-Of-Mouth Tactics That Allow You To Control The Dissemination Of The Information Shared By Your Clients.
3 Free Ways to Boost Your Word-Of-Mouth Marketing Read More »
Don’t look to our government as a model in understanding good vs. bad debt. Every day the media highlights another case of the government’s ignorance in the way money should be used. One side of the aisle says it is a revenue problem and we need to raise taxes on the rich. The other side
Is Bad Debt Destroying Your Business? Read More »
while the government may understand the importance of small business in the overall economy, its definition often differs from the way most entrepreneurs may define them. As a result, the methods in which the government can inject money are primarily limited to guaranteeing loans and creating projects for a narrow slice of the business community.
The Feeble Role of Government to Stimulate Small Business Read More »
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work. The following post was published by Chris on his blog is February of 2016 and is chock full of valuable advice.
The Evolving Journey of the B2B Buyer Read More »
I certainly spend more time shopping online these days than in the mall and I don’t think I’m alone. The internet allowed for “online shopping” that in turn created online-retailers like Amazon and Overstock, but they were the only businesses visible on the front line. While malls suffered from this shift in buying behavior, other
A Major Shakeup Is Looming – Are You in Jeopardy of Missing the Boat? Read More »
Recently, I was speaking at a local community college about the value of an entrepreneurial mindset. While there, one student asked me, “How important do you think a college degree is to becoming a successful entrepreneur?” The question was a bit awkward since I was the guest speaker with no college education and there were
A College Degree and Entrepreneurship in the Millennial Generation Read More »
Why Do Entrepreneurs Participate in Speculative Ventures and Put Their Time, Energy, Passion, and Finances into Launching a New Business?
Why in the Heck Would You Start a Business Read More »
Networking Is Much More Than Just Meeting People and Exchanging Business Cards! See How a Networking Plan Can Lead to Phenomenal Business Success.
How to Make the Most of Networking Events Read More »
The culture that a company embraces can say a lot about the eventual success of a company. In a study performed by sociologists James Barron and Michael Hannan, they tracked the culture of 167 Silicon Valley startups over an extended period of time. The study identified five primary cultures embraced by most startups. Engineering Model This
Your Corporate Culture Defines Your Success Read More »
Learn how savvy entrepreneurs recognize they may have a confirmation bias that can stifle their success and discover how to avoid them.
How Your Confirmation Bias Is Stifling Your Business Success Read More »
Several weeks ago, Sara Pope of ConsumerAffairs.com, reached out to me and asked if I could review a step-by-step guide to business loans and financing that her company had produced. My initial reaction was to just say no. My inclination to decline her offer was based on my experience with hundreds of nascent entrepreneurs. All too
A Step by Step Guide to Business Financing Read More »
Natural law is a philosophy that states that people are motivated in their actions by human nature. It refers to the use of reasoning to analyze human nature and to deduce the rules that govern a person’s actions and behavior. We have all seen the image of a stick and sting that suspends a carrot
How to Apply Natural Law – Your Key to Unlocking More Sales Read More »
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work. The following post was published by Chris on his blog in September of 2016 and is chock full of valuable advice.
Market Research – 8 Strategies for Getting it Right, Quickly Read More »
Businesses employ both offensive and defensive strategies. However, when it comes to rewards, it is the offense that gets all the attention. If my company makes a sale through the results of my actions, it is not uncommon to receive a reward or commission. However, if I prevent a sale to a customer who would
Why You Should Reward People That Avoid Bad Outcomes Read More »
When it comes to marketing, small businesses should understand that psychology and sales are two parts of the same coin. From the world of psychology, one cognitive bias that a small business owner should embrace when it comes to marketing is known as “the halo effect.” Technically speaking, the halo effect is a cognitive bias
How to Harness the Halo Effect to Boost Profits Read More »
Not long ago, I was driving through Denver in rush hour traffic. As I inched along in traffic, I was replaying a discussion in my head about the Colorado Springs ecosystem being the red-headed stepchild to Denver’s much more robust business ecosystem. Most of the discussion was geared toward activities the Colorado Springs ecosystem could do
Why Bigger is Not Always Better Read More »
Recently, I was teaching a course, “Going Pro – Moving from Hobby to Business” and one of the students was a jewelry designer looking to take her hobby of making jewelry, mostly as gifts for friends and family, and turn it into a paying business. I suggested she focus her jewelry design on a profitable
13 Steps to Find Your Profitable Niche for Free Using Long-Tail Keywords Read More »
I have always been fascinated with Sun Tzu and his tome The Art of War. Consequently, I have taken many of his lessons and applied them to business situations. While Sun Tzu is truly brilliant when it comes to waging a war, upon much deeper reflection, you might be in the wrong business if you
Why Business Marketing Should Not Be Treated Like War Read More »
Understanding monetary policy is critical to understanding why our lives are the way they are. Unfortunately, economics is often viewed by the vast majority of citizens with confusion and boredom. Financial jargon coupled with intimidating mathematics quickly deters people from any attempt at understanding it. That said, our established monetary system exists as one of
Our Fragile Monetary System Read More »
Earlier today, I was reading a reddit.com post about a young man ready to graduate college this summer who was desperately looking to start his own business. He didn’t have a business idea and was looking to the readership to help him come up with one. I often suggest to clients with a desire to
There Is No Prize for Originality Read More »
When it comes to selling your product or service, it is always a good idea to keep in mind what is most important to the other party. This is especially true when you are dealing with a large company run by a guardian. For example, most employees high up in the food chain of a
Your Customer is Afraid you’ll Cost him his Job Read More »
In the Agrarian Age, there was no mechanization; farm businesses were limited by the number of unskilled labors (slaves) they could employ and by the length of the growing season. The stronger and faster the worker was, the more valuable he was to the business. However, as the tractor and other farm equipment were developed,
How Amazon’s Alexa is the Flint that Will Spark a Business Revolution Read More »
Most business articles neglect to discuss one fundamental attribute that is a critical part of a successful small business owner’s personality. This dimension of their personality is so important that some say it is the linchpin to business success. Yet, rarely do you see it discussed in any business books. So, what is this attribute?
Curiosity: The Fundamental Attribute of Successful Entrepreneurs that No One talks about Read More »
Your content marketing efforts may not be aligned with the VARK modalities of your audience. Content should appeal to Visual, Auditory, Reading, and Kinesthetic learners.
VARK – Why Your Content Marketing Is Falling on Deaf Ears Read More »
Every business makes investments to create revenue for itself. All too often business owners consider cash as its only source of revenue worthy of investments. In addition to cash revenue comes in the form of Attention and trust and Referrals
Revenue Comes in 3 Flavors Read More »
We have all heard that an oil tanker or large container ship cannot change direction very quickly. In fact, it often takes them several miles to change their direction. This is because these vessels have a lot of mass. The more mass an object has, the more energy is required to change direction. Mass in
Is Your Business Like a Pirate Ship? Read More »
Is Being a Workaholic Really Something to Celebrate? Discover Why Working Endless Hours Doesn’t Equate to Greater Value and How Smarter Solutions Drive Success.
Work Smarter, Not Harder: The Hidden Cost of Workaholism Read More »
Recently, I have been exploring my analytics and revisiting my Key Performance Indicators (KPI’s). What began to dawn on me as I attempted to make actionable sense of all this data was that I was falling into the same trap that most businesses owners do when looking at their social media performance. Many of my
How Deep Is Your Audience? Read More »
Most Entrepreneurs Think Avoiding Controversy Helps Their Brand, but the Opposite Is True. Strong Opinions Create Connection, Loyalty, and Real Momentum.
How Controversial Beliefs Can Win You Loyal Customers (and Why You Need Them) Read More »
You need to shape the future rather than predict it. Why a manager entrepreneur approach is very different from a founder entrepreneurs
Exploit the Future by Shaping It – Don’t Try to Predict It Read More »
Conventional business advice discourages entrepreneurs from practicing the leverage contingency principle. Instead of encouraging the entrepreneur to make small low-cost incremental steps to observe what happens, conventional wisdom recommend extensive upfront planning as a way to hit their ultimate target or goal on the first try without any type of feedback loop to test assumptions during the development process.
Leverage Contingency Principle – Planning for the Unexpected Read More »
Learn how the strategic partnership principle practiced by founder entrepreneurs can help you build products for little or no cost
Strategic Partnership Principle – The Truth about Competitive Analysis Read More »
Manager entrepreneurs use causal reasoning to focus on the “expected return”. Founder entrepreneurs use effectual reasoning to focus on “affordable losses.”
Affordable Loss Principle – Reaching Markets with Minimum Resources Read More »
The reasoning style of the manager entrepreneur, with their predominantly causal reasoning, approaches a business startup very different from the founder-entrepreneur, who approaches a startup business primarily with effectual reasoning.
How Your Reasoning Skills Can Affect Your Business Success Read More »
Previously, we looked at how the startup landscape has changed and that you might not need a formal business plan to successfully launch your business. In this post, we will look into why we keep getting the same old business advice. What has emerged, as the funding and risk gap has widened, is a greater
Why The Business Advice You Are Getting Is One Sided Read More »
Innovations and manufacturing businesses have different planning requirements than the more common support and local service businesses.
Why The Business Planning Advice You Have Received Is Probably Stale Read More »
Think You’re Too Busy to Start a Business? Think Again. The Harsh Truth Is That Time Isn’t Your Problem—Commitment Is. Discover Why Starting Today Beats Waiting for “Someday.”
The Perfect Time to Start a Business Doesn’t Exist—Start Anyway Read More »
When it comes to growing your business, there are three essential engines of growth: 1. Paid Engine of Growth: Most entrepreneurs consider this the only engine of growth. Often this takes the form of paid ads on websites or advertising on T.V. to attract lots of eyeballs to your product or service. The more targeted
Mastering the Three Engines of Growth Read More »
I agree with Seth Godin when he says that every business owner should write a regular blog even if no one reads it. The other day I was driving to Denver to attend a meeting with the SBA and the Minority Business Office. During the drive, I was listening to an audio-book about how to
The Value of a Blog Even If No One Reads It Read More »
The easy part is building the actual product or delivering the service. If you are not convinced, just consider this – Imagine a substance that falls from the sky and springs up from the earth for free. Yet, we are willing to pay more for it than we do for gasoline. Yep, I’m talking about
Is It Time to Create Your Own Channel? Read More »
As a small business, you have to consider the concept of microeconomics when pricing your product or service to maximize revenue. By definition, microeconomics studies the behavior of individuals and firms in making decisions regarding the allocation of limited resources (i.e., money). Contrast microeconomics with macroeconomics. Macroeconomics considers the sum of all economic activity such
Using Microeconomics to Maximize Revenue Read More »
You Can’t Assume You Can Capture a Portion of The Total Available Market (TAM) W/O Understanding the Served Available and Service Obtainable Market (SAM/SOM)
What Is Your Real Market Potential? Read More »
One of the best things for me about hunting season is not the thrill of the hunt or even trying to outwit a wild and cunning animal. Nope, it’s far less glamorous – It’s the quiet time I have alone with my thoughts. I recall a story that I read as a boy about Fred
What Is the Value of Quiet Time? Read More »
As we discussed in the Anatomy of a Business Owner, most self-employed, micro, and lifestyle businesses are started by a person with a strong technical persona. Often, these entrepreneurs are suddenly seized with the desire to start their own businesses because of their strong technical skills. Michael Gerber, the author of “The E-Myth,” describes this
Is Your Business Persona Aligned for Success as a Business Owner Read More »
Many Entrepreneurs Chase Fancy Tools Hoping for a Shortcut to Success. True Achievement, However, Lies in Mastering Your Skills, Not Upgrading Your Gear.
Stop Chasing Shortcuts: How Skill Beats Gear Every Time Read More »
The other day I was watching a cooking show with my wife, Kim, and it dawned on me that what I was watching was a teachable moment for small business owners. On the show, there are a bunch of renowned chefs showing you step by step how to make one of their signature dishes. At
What I Learned from the Food Network Read More »
We prioritize tasks based on our return on investment (ROI). If we undertake a task that we think should take one day to complete and we find ourselves still working on it two days later, it is time to reevaluate our efforts. For the most part, human beings are all poor estimators. Remember the last
What To Do When You Exceed Your Estimate Read More »
The other day I went to a restaurant that I had never been to before with an old colleague. Upon opening up the menu, I was presented with over 100 choices and I’m not talking 50 different types of burgers. Can you even imagine the logistics involved with stocking all the ingredients and trying to
Is It Time to Clean House? Read More »
Entrepreneurs Often Chase the Dopamine Hit of Task Completion. Discover How Breaking Large Goals Into Milestones Can Sustain Momentum and Drive Real Business Growth.
How Small Victories Keep Entrepreneurs Motivated for Big Results Read More »
My advice to small business owners making sales calls is to use some type of icebreaker gift and share your story to make you stand out and be more memorable. Several years ago, a delegation from South Korea visited our company. At the time we were working with a publicly traded company whose product, floppy
Make Client Interactions Be More Memorable with This Technique Read More »
I’m writing this post while sitting in a hunting blind with lots of time to think about life and business. Last night after sunset, I located a farmer by the name of Ryan Britten. I have known him since he was a small child. I hopped aboard his Caterpillar tractor and we took several laps
Turning Trash to Treasure Read More »
My youngest son, Hank, works in an upscale country club restaurant. He works in what is known in the restaurant business as the “back of the house,” a.k.a. the kitchen. The hostess, waitresses, and bartenders work in what is known as the “front of the house.” Many businesses are set up in a similar way
Is Your Organizational Model Flawed? Read More »
in Late 2016 The FAA issued a safety alert to the airlines regarding the Samsung Note 7 and its exploding battery issue. Airline gate attendants announce to millions of travelers every day the special regulation to completely turn off the Note 7 phone to avoid a potential battery explosion during flight. To the everyday person,
How to Exploit Bad Press Read More »
What if one of your best employees was forced to move to a new city or wanted to leave for a better opportunity? Would you do whatever it took to keep them, such as making a job for him or her to work remotely or would you encourage them to leave? I was faced with that
Be Willing to Let Key Employees Go Read More »
While the underlining ability to write content that people want to buy is the same for both the magazine and the book publisher, the design considerations mirror many of the same issues entrepreneurs go through when they try to define their business and economic models.
4 Super Valuable Business ROI Lessons From Publishing Read More »
Starbucks Didn’t Invent Coffee—They Mastered Marketing. In Today’s Market, Average Products With Great Marketing Win Out Over Great Products With No Strategy.
Why Even Great Products Fail Without Great Marketing (Here’s What To Do Instead) Read More »
In the old days, companies would do extensive research to try to predict what the market would buy. Once they felt that they had a good idea about what would sell and how much of it they would need, they would build a product line to produce it and develop a strategy to deliver it.
Why Advertising Is Dying In the Long Tail Marketplace Read More »
Entrepreneurship Is a Potential Pathway Out of Poverty for Many Provided That They Understand Some Basic Entrepreneurial Principles.
Retail Arbitrage – The Homeless Can Be Entrepreneurs Too Read More »
My 89-year-old mother lives in an independent living facility that has several businesses connected to them. They have a bank, a maid service, and even a beauty parlor as my mom calls it. During a recent visit, my mom was telling me about how her hairdresser was let go because she was in such high
Are Your Employees Free-Agents? Read More »
Link-baiting is the practice of crafting content that is designed to get other content producers to link to it. The purpose is to increase the number of inbound links to your content and thus improving its performance in search engine results. Link-bait content falls into one of two major categories: Timeliness Content – Create timely
Get Hooked On Link-Bait Read More »
A Business Model is Customer-Focused And Is Your Value Proposition. Most Businesses Can Be Categorized Into 1 of 11 Different Types Of Business Models.
11 Common Types of Business Model Read More »
Trust In Advertising Has Shifted—But Not As Much As You Might Think. New Data Shows That Word-Of-Mouth Still Reigns Supreme, While Digital Ads Still Struggle.
Trust or Bust: How Modern Consumers Decide Which Ads to Believe Read More »
Most Entrepreneurs Want To Scale, But Scaling Without Adoption Is A Common Trap. Discover Why Early Traction Matters More Than Your Growth Strategy.
From Idea to Traction: Why Startups Must Prove Demand Before Scaling Read More »
You Don’t Have to Be First to Win in Business—Just Better. Discover Why Execution, Not Innovation, Is the Real Key to Entrepreneurial Success.
The Real Secret Behind Successful Startups? It’s Not Innovation Read More »
It occurred to me as I saw an article about Apple computers that there are some businesses clearly branded to their founders. For example, while I worked for Digital Equipment Corporation, founded by Ken Olsen, the company was not inexorably branded to his personality. However, that is not the case with Steve Jobs. Jobs was
Branding Your Personality for Profit Read More »
As I write this post, I have just returned from a motorcycle rally in the Black Hills of South Dakota. This rally is often referred to as just “Sturgis.” As always, the trip was full of lessons for entrepreneurs. Now, you may be surprised by that, but stick with me and you’ll discover these lessons
Four Business Lessons From The Sturgis Motorcycle Rally Read More »
I often encounter clients that want to create a non-profit business. They all too often think that the primary difference is just one pays taxes and the other does not. They think that as long as they have a social benefit, they can be considered a non-profit. However, there is a vast difference between their
Non-Profit or For-Profit? Read More »
When he was watching the 2012 London Olympics, Steven Marx felt disappointed with the television coverage offered by NBC. Since he was an intermittent Twitter user with only about 20 followers at the time, Marx tweeted his frustration and used the hashtag #NBCFail. That single post catapulted Marx to fame and put an unfavorable light
Creating and Using Hashtags Read More »
Some time back, I participated in what I believe was a brilliant promotional concept. A local HVAC company held a competition for the oldest water heater. They requested that you email them a picture of the product tag that included the model number and manufacture date. At the time, I had lived in the same
Host a Contest to Self-Identify Customers Read More »
John Jacob Astor was the 1st multimillionaire. He made his fortune from dominated musical instruments industry, fur trade, and real estate.
6 Business Lessons From John Jacob Astor – America’s First Multi-Millionaire Read More »
When the Spanish arrived in the new world, they encountered Montezuma, head of the Aztec Empire. The Aztec civilization was a command and control society. By killing Montezuma, the Spaniards easily defeated the remaining Aztecs since their entire society was built around a single, all powerful leader. As they continued their advance, the Spaniards used
Taking a Lesson from History Read More »
Your Product or Service May Be Great, but It’s Your “Packaging” That Convinces People to Buy. From Your Website to Your Receptionist, Discover How Packaging Drives First Impressions and Sales.
The Secret to Memorable Customer Service May Be Simpler Than You Think. A Warm “Hello” and a Thoughtful “Goodbye”—Especially When Paired With a Customer’s Name—Can Set Your Business Apart and Drive Lasting Loyalty.
The Zero-Cost Customer Service Hack That Will Make You Unforgettable Read More »
