Small Business Pricing Ideas

Margin Creep: The Inflation Tax You’re Charging Yourself

Small Business Pricing Ideas / Decisions, Margin, Pricing Strategies

Insurance Ticks Up. So Does the Water Bill, the Bookkeeper’s Rate, the CPA’s Fee. None of It Feels Big Enough on Its Own to Justify Raising Your Prices, so You Absorb It, One Invisible Increase at a Time. That’s Margin Creep: Real Cost Inflation Eating Your Margin Because Nothing in the Ordinary Course of Business Forces You to Add the Whole List Up at Once. This Post Breaks Down Why Loss Aversion Keeps the Pricing Review off Your Calendar, and the One-Day-a-Year Habit That Puts You Back in Control.

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Mastering Price Elasticity of Demand: Lessons from Invisible Fencing and Beyond

Small Business Pricing Ideas / Pricing Concepts

Discover How Understanding Price Elasticity of Demand Can Help You Optimize Your Pricing Strategy With Real-World Lessons From My Experience as an Invisible Fencing Dealer.

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Unlock Sales Growth: How Customer Financing Can Boost Your Business

Small Business Pricing Ideas / Advertising, Pricing Concepts

Do You Offer Your Customers a Convenient Way to Purchase From You? Improve Sales by Allowing Customers Financing Options,

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Man working on laptop with board showing dynamic pricing in background

How to Unlock the Power of Dynamic Pricing

Small Business Pricing Ideas / Pricing Strategies

Dynamic Pricing Isn’t Just for Big Corporations Anymore. Small Businesses Can Now Utilize This Strategy to Stay Competitive by Adjusting Prices in Real Time, Based on Market Factors Like Demand and Competition. With the Right Approach, Dynamic Pricing Can Help Small Businesses Maximize Revenue and Meet Customer Demands Effectively.

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Test Your Expertise About Pricing Products and Services

Small Business Pricing Ideas / Pricing Strategies, Quiz

Pricing a product or service correctly is important for success. This quiz was designed to test how well you know how to price your offering strategically. Are you ready to put your knowledge to the test?

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From Hourly to Output-Based Billing: How to Revolutionize Your Business

Small Business Pricing Ideas / Pricing Concepts

Billing Customers by Time Spent Is a Legacy of the Industrial Revolution That Is Losing Steam. While Many Factors Keep Us Shackled to the Hourly Billing Model, Consumers Are Seeking Billing Alternatives.

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What Would-Be Entrepreneurs Need to Know About Pricing

Small Business Pricing Ideas / Pricing Strategies, Guest Posts

Too Many Would-Be Entrepreneurs Fail to Really Understand a Customer’s Perceptions About Related Quality, Service, Availability, And of Competitive Alternatives to Price Effectively. It Takes Experience to Understand What the Completion Already Knows to Effectively Price Your Offering.

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How To Achieve Strategic Objectives With 14 Pricing Strategies

Small Business Pricing Ideas / Pricing Strategies

Pricing Strategies – How to Price Your Product or Service to Achieve Strategic Objectives Such as Building Customer Loyalty, Ensuring More Consistent Business Cash Flow, Or Encouraging Customers to Buy in Larger Quantities?

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Why You Need to Offer Multiple Product Pricing Tiers

Small Business Pricing Ideas / Pricing Concepts, Freemium

Good Marketers Know That to Generate More Sales You Need to Offer Multiple Pricing Tiers or Several Pricing Options for The Customer to Choose From.

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How to Use Pricing Strategy as a Competitive Advantage

Small Business Pricing Ideas / Pricing Concepts, Pricing Strategies, Guest Posts

Your Pricing Strategy Doesn’t Have to Be an Entirely Emotional or By-The-Numbers Exercise. The Most Important Thing Is to Offer Quality Products/Services and Ensure That Customers Perceive That Doing Business with You Is on The Right Side of the “Risk Vs. Reward” Equation.

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How Transparency Asymmetry is Destroying Your Value

Small Business Pricing Ideas / Pricing Concepts

As consumers, we have a very hard time recognizing a business’s investment in expensive and specialized tools, or paying for a person’s knowledge or acquired skills. All they see is that they are paying a lot for something that didn’t seem too difficult for a person or business to deliver.

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What You Need To Know About How Fairness Shapes Value

Small Business Pricing Ideas / Pricing Concepts, Pricing Strategies

The human desire for fairness can distort the perception of value and can have unexpected and often catastrophic outcomes, if not handled properly in your marketing.

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A Simple Pricing Hack to Increase Customer Satisfaction

Small Business Pricing Ideas / Pricing Concepts

Consumers are predictably irrational especially when it comes to customer satisfaction. In fact, when you pay has more to do with customer satisfaction than what you pay.

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How to Tap into the Consumer’s Emotional Need For a Bargain

Small Business Pricing Ideas / Pricing Strategies

Consumers have been conditioned to focus more on what they are spending than on what they are buying. Consumers buy things today not because they need them, but because they are convinced that they can get it for a great price.

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Do You Need a New B2B Pricing or Packaging Model?

Small Business Pricing Ideas / Pricing Strategies, B2B, Guest Posts

If you are facing stagnant or declining sales on one or more products and services, it may be because the way you are either packaging or pricing (or both) is not resonating with your prospects and customers.

Do You Need a New B2B Pricing or Packaging Model? Read More »

How to Remove Buyer and Seller Remorse

Small Business Pricing Ideas / Pricing Strategies

One of the biggest obstacles that prevent a buyer from making a purchase decision is the fear that they will pay too much. From the seller’s perspective, there is also the fear of pricing a product or service too high or low leaving money on the table.

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How to Grow Profit & Satisfaction with Pricing

Small Business Pricing Ideas / Pricing Strategies, Pricing Concepts

In a perfect world, what a customer spends for something should be based on their opportunity costs. However, customers are irrational when it comes to money. By distorting a customer perception of their opportunity cost, a savvy business can make the customer spend more and be happy to do it.

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3 Powerful Reasons Why a Price Ending in $.99 Sells Better

Small Business Pricing Ideas / Social Media, Pricing Concepts

Is it really better to price your product or service at $59.99 vs $60.00? I’m pretty obsessed with the idea of pricing and the psychology at play. In fact, there is a science that applies to pricing.

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How to Price Your Hobby and Craft Projects

Small Business Pricing Ideas / Scalling, Hobby, Pricing Concepts

Turning a hobby or a craft into a business often has a fatal flaw with scalability. Say you have a business that produces 100 units that you plan sell for $25 and it costs you $20 to produce it. As a small scale business, you are happy with a $5 profit on each piece since

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Relative Price Psychology

Small Business Pricing Ideas / Pricing Concepts

Relative differences are rooted more firmly in our psychology then absolute differences. This is a way people respond irrationally that the savvy business person should understand and use to his advantage. Let’s look at an example. Since today is tax day, let’s say you are in the market to buy a copy of Turbotax. You

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How to Determine Your Hourly Rate as a Freelancer

Small Business Pricing Ideas / Revenue, Pricing Concepts

Most Freelancers Dramatically Underprice Their Services Without Realizing It—Leading to Overwork, Financial Stress, and Eventual Burnout. Did You Know That 82% of Small Businesses Are Solo Operations, Relying Solely on Billable Hours? If You’re Not Charging What You’re Truly Worth, This Guide Will Show You Exactly How to Calculate Your Real Hourly Rate—and Why Getting It Wrong Could Be the Biggest Threat to Your Business.

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How Small Businesses Can Use the Endowment Effect to Drive Sales and Loyalty

Small Business Pricing Ideas, Vault Refresh / Pricing Concepts, Customer Experience, Bias

By Leveraging the Powerful Endowment Effect Cognitive Bias, You Can Design Marketing Strategies That Drive Loyalty, Reduce Churn, and Boost Sales Conversions.

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Get Paid More Than Once

Small Business Pricing Ideas / Pricing Concepts, Revenue Streams, Customer Acquisition

Smart entrepreneurs know that getting paid once isn’t enough. Learn how shifting from one-time sales to a subscription model can transform your business into a recurring revenue powerhouse—while spreading out customer acquisition costs and increasing long-term profitability.

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