Dynamic Pricing Isn’t Just for Big Corporations Anymore. Small Businesses Can Now Utilize This Strategy to Stay Competitive by Adjusting Prices in Real Time, Based on Market Factors Like Demand and Competition. With the Right Approach, Dynamic Pricing Can Help Small Businesses Maximize Revenue and Meet Customer Demands Effectively.
How to Unlock the Power of Dynamic Pricing Read More »
Pricing a product or service correctly is important for success. This quiz was designed to test how well you know how to price your offering strategically. Are you ready to put your knowledge to the test?
Test Your Expertise About Pricing Products and Services Read More »
Billing Customers by Time Spent Is a Legacy of the Industrial Revolution That Is Losing Steam. While Many Factors Keep Us Shackled to the Hourly Billing Model, Consumers Are Seeking Billing Alternatives.
From Hourly to Output-Based Billing: How to Revolutionize Your Business Read More »
Too Many Would-Be Entrepreneurs Fail to Really Understand a Customer’s Perceptions About Related Quality, Service, Availability, And of Competitive Alternatives to Price Effectively. It Takes Experience to Understand What the Completion Already Knows to Effectively Price Your Offering.
What Would-Be Entrepreneurs Need to Know About Pricing Read More »
Pricing Strategies – How to Price Your Product or Service to Achieve Strategic Objectives Such as Building Customer Loyalty, Ensuring More Consistent Business Cash Flow, Or Encouraging Customers to Buy in Larger Quantities?
How To Achieve Strategic Objectives With 14 Pricing Strategies Read More »
Good Marketers Know That to Generate More Sales You Need to Offer Multiple Pricing Tiers or Several Pricing Options for The Customer to Choose From.
Why You Need to Offer Multiple Product Pricing Tiers Read More »
Your Pricing Strategy Doesn’t Have to Be an Entirely Emotional or By-The-Numbers Exercise. The Most Important Thing Is to Offer Quality Products/Services and Ensure That Customers Perceive That Doing Business with You Is on The Right Side of the “Risk Vs. Reward” Equation.
How to Use Pricing Strategy as a Competitive Advantage Read More »
As consumers, we have a very hard time recognizing a business’s investment in expensive and specialized tools, or paying for a person’s knowledge or acquired skills. All they see is that they are paying a lot for something that didn’t seem too difficult for a person or business to deliver.
How Transparency Asymmetry is Destroying Your Value Read More »
The human desire for fairness can distort the perception of value and can have unexpected and often catastrophic outcomes, if not handled properly in your marketing.
What You Need To Know About How Fairness Shapes Value Read More »
Consumers are predictably irrational especially when it comes to customer satisfaction. In fact, when you pay has more to do with customer satisfaction than what you pay.
A Simple Pricing Hack to Increase Customer Satisfaction Read More »
