Interruption vs Permission Marketing

6 Reasons Why You Need to Use Social Media Marketing

6 Reasons Why You Need to Use Social Media Marketing

No matter where you turn social media is making an impact on small business marketing. While social media is not the “be all end all” of marketing efforts it does have some significant advantages over more traditional marketing. This post looks at six reasons you need to consider social media marketing for your business.

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New Rules of Marketing and Sales

New Rules of Marketing and Sales

When it comes to marketing and sales, the internet changed everything. The changes caused by the internet, and its offspring social media, have not caused an evolutionary step in the way businesses go about marketing and sales but caused a revolutionary step. The internet and social media have caused businesses to re-think their old marketing

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Is It Time to Create Your Own Channel?

Is It Time to Create Your Own Channel?

The easy part is building the actual product or delivering the service. If you are not convinced, just consider this – Imagine a substance that falls from the sky and springs up from the earth for free. Yet, we are willing to pay more for it than we do for gasoline. Yep, I’m talking about

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4 Publishing Industry Lessons To Make You A Better Entrepreneur

4 Super Valuable Business ROI Lessons From Publishing

While the underlining ability to write content that people want to buy is the same for both the magazine and the book publisher, the design considerations mirror many of the same issues entrepreneurs go through when they try to define their business and economic models.

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Why Advertising Is Dying In the Long Tail Marketplace

Why Advertising Is Dying In the Long Tail Marketplace

In the old days, companies would do extensive research to try to predict what the market would buy. Once they felt that they had a good idea about what would sell and how much of it they would need, they would build a product line to produce it and develop a strategy to deliver it.

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