Blue Ocean Strategy

The Art Of One-Downing the Competition to Improve Sales

How To Harness the Paradox of Technology with One-Downing Tactics

Discover the Paradox of Technology and How It Complicates Our Lives Despite Promising Simplicity. Explore The One-Downing Strategy That Empowers Small Businesses to Differentiate Themselves by Offering Simplified Solutions in A Crowded Market. Uncover Real-Life Examples of How to Remove Unnecessary Complexity from TVs And Car Radios, Highlighting the Importance of Focusing on Users’ Essential Needs. Embrace Simplicity and Improve User Experience to Captivate Customers Seeking Hassle-Free Solutions in A Tech-Centric World.

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Rush Album Cover

Entrepreneurial Journey – 11 Powerful Lessons I Have Learned from Bands

The Journey That A Band Goes Through Turns Out to Be Very Similar to A Business Founder’s Entrepreneurial Journey. Founders Can Expect to Encounter Many of The Same Issues and Challenges That A Typical Band Goes Through on Their Way to Stardom.

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Are You a Clone Business?

How to Transform your Clone Business and Stand Out

Every day, entrepreneurs invest huge amounts of time and money to build a business that they think will be better than the competition. However, all too often entrepreneurs struggle to articulate how their value proposition is fundamentally different from their competition.  These businesses are what I call clone businesses. 

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An Unbelievably Simple and Overlooked Strategy to Crush Your Market

An Unbelievably Simple and Overlooked Strategy to Crush Your Market

There are 2 kinds of customers out there: Do-It-Yourself and Do-It-For-Me customers. Most businesses only consider the same type of customers others in their industry are already targeting. Targeting the same customer with similar solutions leads to less opportunity for growth and tighter margins. Few businesses see the potential to offer an alternative solution.

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Four Business Lessons From The Sturgis Motorcycle Rally

Four Business Lessons From The Sturgis Motorcycle Rally

As I write this post, I have just returned from a motorcycle rally in the Black Hills of South Dakota. This rally is often referred to as just “Sturgis.” As always, the trip was full of lessons for entrepreneurs. Now, you may be surprised by that, but stick with me and you’ll discover these lessons

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