Long Tail Keywords

The Long-Tail Economy

The Long Tail Economy-What You Need to Know

The old economy had limitations on shelf space and the ability to target niche markets and as a result, companies only invested in offerings that appealed to a very large population. Today we live in the Long-Tail Economy, where a business can target a very specific and often very small market segment for next to nothing and distribution bottlenecks are vanishing, making the offering of niche products and services not only possible but more desirable by consumers.

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How to Define Your Content Marketing Goals to Pay Dividends

How to Define Your Content Marketing Goals to Pay Dividends

When it comes to content marketing there are three primary goals, search engine optimization, customer retention, and authority. In this post, we explore the three content marketing goals as well as review the content marketing strategy types so you can develop a solid content marketing strategy that will pay dividends for your business.

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How to Crush The Competition With 3 Content Marketing Strategies

How to Crush The Competition With 3 Content Marketing Strategies

When it comes to content marketing there are three broad content marketing strategy types you may want to consider; inbound, addictive, and tentpole. In this post, we explore the three content marketing strategy types so you can understand how to apply them in your business.

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5 Helpful Content Marketing Ideas to Attract New Customers

5 Helpful Content Marketing Ideas to Attract New Customers

Many new businesses are starting to find content marketing indispensable. At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. This post looks at five popular forms of content marketing.

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Confused about content marketing? Here is what you need to know.

Confused About Content Marketing? Here Is What You Need to Know

Many new businesses find content marketing strategy indispensable. At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. By design content marketing exists to help the prospect come to know, like and trust you. Once the prospects trust you, they may come to buy from you but not before. Sounds simple but the devil lies in the details.

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13 Steps to Find Your Profitable Niche for Free Using Long-Tail Keywords

13 Steps to Find Your Profitable Niche for Free Using Long-Tail Keywords

Recently, I was teaching a course, “Going Pro – Moving from Hobby to Business” and one of the students was a jewelry designer looking to take her hobby of making jewelry, mostly as gifts for friends and family, and turn it into a paying business. I suggested she focus her jewelry design on a profitable

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Is It Time to Create Your Own Channel?

Is It Time to Create Your Own Channel?

The easy part is building the actual product or delivering the service. If you are not convinced, just consider this – Imagine a substance that falls from the sky and springs up from the earth for free. Yet, we are willing to pay more for it than we do for gasoline. Yep, I’m talking about

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