In a World Optimized for Outrage and Engagement, Small Business Owners Are Unknowingly Playing the Wrong Game. Explore How Game Theory, Incentives, and Reputation Are Quietly Reshaping the Real Competitive Landscape, and Why Long-Term Trust May Be the Most Overlooked Advantage.
Why Small Business Owners Must Rethink Strategy in an Outrage-Driven Economy Read More »
Social media has matured as a marketing channel over the years and is often paired with other channels like websites, blogs, videos and more to accomplish a specific business goal. I believe there are essentially six social media goals worth considering.
How to Define your Social Media Goals for Awareness and Engagement Read More »
There are three questions you and your company need to ask to be a successful content marketing practitioner.
1, How do we get people to read our marketing content? 2, How do we get people to engage with our company? 3, How do we measure results and get better over time?
How to Get Prospects to Read and Engage with Your Marketing Content Read More »
Attraction characters fall into one of four identities: explorer, thought leader, interviewer, and duty calls. Each attraction character has a preferred way of sharing information and creates a persona that relates to and attracts an audience.
The 4 Attraction Characters: A Sure-Fire Key to Genuine Engagement Read More »
We all know that the world is becoming more mobile. While there are lots of ways to engage your customers in the mobile world, there is one way that stands out to me. It is a way that is even easy for the novice to implement. There are also no tools to buy so you
How to Leverage QR Codes for Profit Read More »
How Do You Get People to Engage When No One Wants to Go First? Discover How the Psychology of Priming Can Help You Fill Dance Floors, Poker Tables, and Sales Funnels.
Priming the Pump: How One Small Action Can Spark Big Engagement in Business Read More »
