Leadership

Management vs. Leadership

What is the Difference Between Leadership and Management in Small Business?

Leadership and management are both essential elements of business success. Leadership is closely aligned with the role of a CEO and Management to the role of the President. Even though there is a difference between leadership and management most people use them interchangeably which is incorrect.

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9 Marketing Channels to Attract Prospects to Your Brand

9 Marketing Channels to Find Contacts You Attract to Your Brand

When it comes marketing channels designed to attract prospects to your brand, there are nine primary channels. These nine marketing channels rely on the type of content prospects will find via some form of search. Search Engine Optimization (SEO), therefore, is essential to create the kind of gravity to attract people to your business.

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Thought-Leadership

How to Get Prospects to Read and Engage with Your Marketing Content

There are three questions you and your company need to ask to be a successful content marketing practitioner.

How do we get people to read our marketing content?
How do we get people to engage with our company?
How do we measure results and get better over time?

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