Business Model

VIDEO: Why You Need To Be Better At Responding To Change

One of the advantages of a small business is their ability to change direction quicker than larger corporations.  Moreover, the rate of business change continues to accelerate which has given small business a leg up on larger corporations.  However far too many small businesses continue to rely on business principles defined long ago when the rate of change was much slower.   In this video discover that has changed and what you can do as a small business to be more responsive to change.

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Free as a Business Model

Free as a Business Model

When you have a free product or service with high amounts of traffic, platform advertisers become interested in subsidizing your free product or service by paying you a fee to share their advertisements. Free products generate high platform traffic and increase the attractiveness of your platform to advertisers. Freemium users get basic functionality for free.

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Understanding Your Business vs. Economic Model

Most clients I see can clearly articulate their Business Model, but struggle when it comes to describing their Economic Model. Simply put: Amazon and Wal-Mart share a similar low-cost, wide-selection retail model. However, their Economic Model is quite different, since one business is a virtual store and the other a physical store. Within the Economic

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