SteveBizBlog

Beyond The Hype: Uncovering the True Value of Advertising

Small Business Marketing / Ad Fraud, Public Relations, Advertising

Discover the Untold Truth About Advertising for Small Businesses. Learn The Real Purpose and Power of Advertising and Why It Is Too Risky and Costly to Use Advertising to Introduce a New Company to The Market. Learn How Advertising Sustains Brand Visibility, Protects Market Leadership, And Creates Barriers to Entry. Unlock The Secrets of Advertising Success in Today’s Competitive Business Landscape.

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Automated Activity Versus Authentic Activity – Why You Should Care

Small Business Marketing / Advertising, Guest Posts, Ad Fraud

Understanding Digital Traffic Numbers Requires You to Understand the Difference Between Automated Activity and Authentic Activity (I.E. Manually Done by Humans)

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Why Being Told You Need a Business Plan May Be Bad Advice

Concepts Entrepreneurs Need to Know / Innovation, Bootstrapping, Social Media, Misinformation, Advertising, Business Plan

Entrepreneurship has changed in recent years and why you may no longer need to write the classic version of a business plan.

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The 5-Step Process Used In Infomercials You Need To Use

Small Business Marketing / Advertising

Whether you are writing copy for a landing page, developing a sales presentation, or creating an ad, the structure and techniques used in infomercials can help you achieve greater conversion rates. Included are several infomercial examples

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Ad Fraud – The Hidden Way Ad Tech Is Stealing Your Ad Dollars

Small Business Marketing / Advertising, Ad Fraud

Ad Fraud Causes Many Businesses to Waste Much of Their Advertising Budget. Fake Websites and Bots That Imitate Humans Are Used to Drive Up Revenues of Ad Tech by Defrauding Businesses. Moreover, Ad Fraud Pollutes A Company’s Attribution Models That It Relies On to Conduct Campaign Optimization.

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How to Improve Your Marketing with a “Take One” Box

Small Business Marketing / Advertising, Print Ads

The “Take One” box is essentially a brochure stand with the words “Take One” plastered on the front.

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Effective Interruption Marketing Strategies

Small Business Marketing / Niche, Advertising, Interruption vs Permission Marketing

When you target your niche very precisely and focus on activities your audience may actively participate in, you can engage in interruption marketing with little risk of turning your audience off, provided your ads target your viewer’s interests.

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Revenue Streams and Your Business Model

Small Business Operations, Small Business Finances / Revenue Streams, Business Model Canvas, Revenue, Advertising, Royalties

When it comes to defining your revenue streams, especially when you are developing a business model canvas, there are many factors that you need to consider that affect your potential income source. Will you use a fixed or dynamic pricing mechanism, and is your revenue based on transactional and reoccurring sources of revenue?

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What is the Difference Between Demographics and Psychographics?

Small Business Marketing / Advertising, Demographics, Psychographics, Market Research

Both Demographic and Psychographic information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy.

What is the Difference Between Demographics and Psychographics? Read More »

Free SBA Tool to See How your Business Stacks Up

Powerful Free Tool to Benchmark Your Business And Make More Money

Small Business Operations / Revenue, Advertising, Emotional Appeal, SizeUp

It is important for every business to benchmark their business against others in their industry and in their local area from time to time to see how they stack up. A free tool offered by the SBA called “Size Up” can help.

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