Customer Acquisition

A stack of chips lined up on the 1 yard line in the Super Bowl

The Bet Behind the Ad Budget: Why Advertising Is a Risk You Have to Size

Small Business Marketing / , , ,

A Near-Perfect Call in Super Bowl XLIX Still Lost the Game, Yet the World Still Calls It the Worst Decision in NFL History. Most Small Business Owners Make the Same Mistake with Their Ad Spend, Judging It by Whether It Worked Instead of Whether It Was Ever a Sound Bet. That Distinction Matters, and What You’re Actually Risking When You Advertise.

The Bet Behind the Ad Budget: Why Advertising Is a Risk You Have to Size Read More »

A woman sitting in front of a laptop with dials of her customer acquisition budget visible

How to Create a Customer Acquisition Budget That Protects Your Time, Energy, and Money

Small Business Sales / ,

Most Business Owners Only Budget for Money. Smart Ones Budget for Time, Energy, and Emotion, Too. Learn How Setting a Clear Customer Acquisition Budget Helps You Avoid the Sunk Cost Trap, Focus On the Right Clients, and Make Better Decisions Before Emotion Takes Over.

How to Create a Customer Acquisition Budget That Protects Your Time, Energy, and Money Read More »

Direct to consumer purchase

8 Challenges to Direct to Consumer Business and How to Overcome Them

Small Business Marketing / , , ,

Small Direct to consumer Companies Are Finding It Harder to Maintain Margins and Profitability Given Rising Customer Expectations and Customer Acquisition Costs, Along with a Worsening Ability to Measure Ad Effectiveness, Ad Fraud, and Ad Blindness. Coupled with Soaring Shipping Costs and Supply Chain Issues, Direct to Consumer Companies are Feeling the Squeeze.

8 Challenges to Direct to Consumer Business and How to Overcome Them Read More »

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