SteveBizBlog

8 Challenges to Direct to Consumer Business and How to Overcome Them

Small Business Marketing / Customer Acquisition, Niche, eCommerce, Customer Service

Small Direct to consumer Companies Are Finding It Harder to Maintain Margins and Profitability Given Rising Customer Expectations and Customer Acquisition Costs, Along with a Worsening Ability to Measure Ad Effectiveness, Ad Fraud, and Ad Blindness. Coupled with Soaring Shipping Costs and Supply Chain Issues, Direct to Consumer Companies are Feeling the Squeeze.

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Why You Need to Focus on A Niche Market

Before Starting a Small Business / Focus, Niche

Most Nascent Entrepreneurs Follow the Crowds and Target Products or Services with Mass Appeal. This Is Often a Horrible Strategy. Most Business Owners Are Far Better Off Focusing on The Smallest Viable Market Segment, Known as A Niche Market.

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Effective Interruption Marketing Strategies

Small Business Marketing / Niche, Advertising, Interruption vs Permission Marketing

When you target your niche very precisely and focus on activities your audience may actively participate in, you can engage in interruption marketing with little risk of turning your audience off, provided your ads target your viewer’s interests.

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The Long Tail Economy-What You Need to Know

Small Business Operations / Niche, Economy, Long Tail Keywords

The old economy had limitations on shelf space and the ability to target niche markets and as a result, companies only invested in offerings that appealed to a very large population. Today we live in the Long-Tail Economy, where a business can target a very specific and often very small market segment for next to nothing and distribution bottlenecks are vanishing, making the offering of niche products and services not only possible but more desirable by consumers.

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When It Comes To B2B Branding, Different Beats Better

Small Business Marketing / Niche, B2B, Guest Posts

Here is the test of whether your B2B branding message is truly unique: If there are several other companies that can make the same claims as you, then you are not unique. You may be good, you may be better, you may even be the best. But that is not the same as being the only one who does what you do.

When It Comes To B2B Branding, Different Beats Better Read More »

How to Define Your Content Marketing Goals to Pay Dividends

Small Business Marketing / Traffic, Branding, Long Tail Keywords, Thought Leader, Content Marketing, Keyword, SEO, Followers, Niche, Self Weeding Garden, Trends

When it comes to content marketing there are three primary goals, search engine optimization, customer retention, and authority. In this post, we explore the three content marketing goals as well as review the content marketing strategy types so you can develop a solid content marketing strategy that will pay dividends for your business.

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Confused About Content Marketing? Here Is What You Need to Know

Small Business Marketing / Niche, Traffic, Branding, Long Tail Keywords, Content Marketing, Keyword, SEO

Many new businesses find content marketing strategy indispensable. At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. By design content marketing exists to help the prospect come to know, like and trust you. Once the prospects trust you, they may come to buy from you but not before. Sounds simple but the devil lies in the details.

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How The Graf Spee Can Teach You To Be Successful In Business

Small Business Operations / Disguise Your Intentions, Niche, Sunk Cost, Value Proposition, Blue Ocean Strategy

History especially when it comes to war is chocked full of lessons for the small business owner if they take the time look at the messages and consider how they might apply the lessons to their own business.

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An Unbelievably Simple and Overlooked Strategy to Crush Your Market

Learn to Think Like a Customer, Small Business Marketing / Mentor, Blue Ocean Strategy, DIFM, DIY, Niche

There are 2 kinds of customers out there: Do-It-Yourself and Do-It-For-Me customers. Most businesses only consider the same type of customers others in their industry are already targeting. Targeting the same customer with similar solutions leads to less opportunity for growth and tighter margins. Few businesses see the potential to offer an alternative solution.

An Unbelievably Simple and Overlooked Strategy to Crush Your Market Read More »

So Why Does a Franchise Cost So Much Anyway?

Debt Funding (Loans), Before Starting a Small Business / Franchise, Bank Loan, Banks, Advertising, Business License, Sales Calls, Business Consultant, Guest Posts, Niche

A franchise investment isn’t as high as most people think, especially when you put the investment cost into context and compare it with starting a business from scratch. There are eight factors that determine a franchise’s investment costs.

So Why Does a Franchise Cost So Much Anyway? Read More »