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How to Define Your Content Marketing Goals to Pay Dividends

How to Define Your Content Marketing Goals to Pay Dividends

When it comes to content marketing there are three primary goals, search engine optimization, customer retention, and authority. In this post, we explore the three content marketing goals as well as review the content marketing strategy types so you can develop a solid content marketing strategy that will pay dividends for your business.

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How to Drive Growth by Correctly Targeting Traffic

How to Drive Growth by Correctly Targeting Web Traffic

Naively many entrepreneurs think all traffic is the same. They use advertising to get in front of a prospect and then ask for the sale before they have even had the opportunity to build a rapport. It is important to understand that not all traffic is created equal and that the goal should not be to get the sale up front but to convert all traffic to owned traffic where you can control when and what message they see.

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Is Social Media Really a Better Marketing Strategy than Email Messaging?

Is Social Media Really a Better Marketing Strategy than Email Marketing?

Some recent research has caused me to completely rethink my marketing strategy. For years, I have heard that email marketing has a greater Return On Investment (ROI) than social media marketing. However, with my social media fans measured in the thousands and my email subscribers measured in the hundreds, I was sure that trying to

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Be Controversial to Spread Your Message

Be Controversial to Spread Your Message

What I find interesting is that most first time entrepreneurs do not want to offend anyone with their viewpoint. They think that they are avoiding creating enemies by not having a polarizing opinion. In their mind, they think this somehow gives them a better chance at success. Furthermore, they consider people with strong opinions and

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