Inside every small business owner, there are 3 personas, each competing for time as the leader. The three personas are the technical person (work-focused), the President (inwardly-focused), and the Chief Executive Officer or CEO (outwardly focused). To succeed, a business must possess all three personas.
The Anatomy of a Business Owner Read More »
The CEO Looks Outward and Ahead. The President Looks Inward and Drives Execution. The Chairman Leads the Board, and Owner Simply Means You Hold the Equity. Here’s How the Roles Really Differ, Why Most Small Business Owners Wear Multiple Hats, and Why President May Be the Most Honest Title on Your Business Card.
CEO vs President vs Chairman vs Owner: What’s the Difference? Read More »
CEOs are not born they are made. However, the attributes and experience of what it takes to be the leader in a small business are distorted by articles and books based on the needs of large companies, little of which pertains to a small business.
What is More Important For a CEO, Sale or Marketing experience? Read More »
As we discussed in the Anatomy of a Business Owner, most self-employed, micro, and lifestyle businesses are started by a person with a strong technical persona. Often, these entrepreneurs are suddenly seized with the desire to start their own businesses because of their strong technical skills. Michael Gerber, the author of “The E-Myth,” describes this
Is Your Business Persona Aligned for Success as a Business Owner Read More »
Many Believe Bigger Boards Are Better, but Small, Focused Boards Often Provide Better Oversight and Real Leadership. Discover Why Less Can Truly Be More.
The Surprising Power of Small Boards in Business and Nonprofits Read More »
