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How to Define Your Content Marketing Goals to Pay Dividends

How to Define Your Content Marketing Goals to Pay Dividends

When it comes to content marketing there are three primary goals, search engine optimization, customer retention, and authority. In this post, we explore the three content marketing goals as well as review the content marketing strategy types so you can develop a solid content marketing strategy that will pay dividends for your business.

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How to Crush The Competition With 3 Content Marketing Strategies

How to Crush The Competition With 3 Content Marketing Strategies

When it comes to content marketing there are three broad content marketing strategy types you may want to consider; inbound, addictive, and tentpole. In this post, we explore the three content marketing strategy types so you can understand how to apply them in your business.

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5 Helpful Content Marketing Ideas to Attract New Customers

5 Helpful Content Marketing Ideas to Attract New Customers

Many new businesses are starting to find content marketing indispensable. At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. This post looks at five popular forms of content marketing.

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Confused about content marketing? Here is what you need to know.

Confused About Content Marketing? Here Is What You Need to Know

Many new businesses find content marketing strategy indispensable. At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. By design content marketing exists to help the prospect come to know, like and trust you. Once the prospects trust you, they may come to buy from you but not before. Sounds simple but the devil lies in the details.

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10 Quick Fixes to Make Your Website Marketing More Effective

10 Quick Fixes to Make Your Website Marketing More Effective

Most companies utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you use your website for creating awareness, educating prospects, generating leads or selling directly you need to maximize its efficiency and effectiveness.

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Market Research

Market Research – 8 Strategies for Getting it Right, Quickly

Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work.  The following post was published by Chris on his blog in September of 2016 and is chock full of valuable advice.

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