Unlock Business Success Through Niche Marketing! By Focusing on a Specific Audience, You Can Build Strong Loyalty, Reduce Competition, and Enhance Customer Satisfaction. Discover How Honing in on a Niche Can Lead to Greater Market Share and Cost-Effective Marketing Strategies.
Go Niche or Go Broke: The Imperative of Specialization Read More »
Small Direct to consumer Companies Are Finding It Harder to Maintain Margins and Profitability Given Rising Customer Expectations and Customer Acquisition Costs, Along with a Worsening Ability to Measure Ad Effectiveness, Ad Fraud, and Ad Blindness. Coupled with Soaring Shipping Costs and Supply Chain Issues, Direct to Consumer Companies are Feeling the Squeeze.
8 Challenges to Direct to Consumer Business and How to Overcome Them Read More »
Most Nascent Entrepreneurs Follow the Crowds and Target Products or Services with Mass Appeal. This Is Often a Horrible Strategy. Most Business Owners Are Far Better Off Focusing on The Smallest Viable Market Segment, Known as A Niche Market.
Why You Need to Focus on A Niche Market Read More »
When you target your niche very precisely and focus on activities your audience may actively participate in, you can engage in interruption marketing with little risk of turning your audience off, provided your ads target your viewer’s interests.
Effective Interruption Marketing Strategies Read More »
The old economy had limitations on shelf space and the ability to target niche markets and as a result, companies only invested in offerings that appealed to a very large population. Today we live in the Long-Tail Economy, where a business can target a very specific and often very small market segment for next to nothing and distribution bottlenecks are vanishing, making the offering of niche products and services not only possible but more desirable by consumers.
The Long Tail Economy-What You Need to Know Read More »
Here is the test of whether your B2B branding message is truly unique: If there are several other companies that can make the same claims as you, then you are not unique. You may be good, you may be better, you may even be the best. But that is not the same as being the only one who does what you do.
When It Comes To B2B Branding, Different Beats Better Read More »
When it comes to content marketing there are three primary goals, search engine optimization, customer retention, and authority. In this post, we explore the three content marketing goals as well as review the content marketing strategy types so you can develop a solid content marketing strategy that will pay dividends for your business.
How to Define Your Content Marketing Goals to Pay Dividends Read More »
Many new businesses find content marketing strategy indispensable. At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. By design content marketing exists to help the prospect come to know, like and trust you. Once the prospects trust you, they may come to buy from you but not before. Sounds simple but the devil lies in the details.
Confused About Content Marketing? Here Is What You Need to Know Read More »
History especially when it comes to war is chocked full of lessons for the small business owner if they take the time look at the messages and consider how they might apply the lessons to their own business.
How The Graf Spee Can Teach You To Be Successful In Business Read More »
There are 2 kinds of customers out there: Do-It-Yourself and Do-It-For-Me customers. Most businesses only consider the same type of customers others in their industry are already targeting. Targeting the same customer with similar solutions leads to less opportunity for growth and tighter margins. Few businesses see the potential to offer an alternative solution.
An Unbelievably Simple and Overlooked Strategy to Crush Your Market Read More »
