With SCORE’s Reduced Role, Small Business Owners Must Be Intentional About Choosing Advisors. Coaches, Consultants, and Mentors Serve Very Different Purposes. Knowing Which One You Need Right Now Can Save You Money, Reduce Frustration, and Move Your Business Forward With Greater Clarity.
A Business Owner’s Mindset Is One of the Biggest Predictors of Success. Those Who See Setbacks as Limits Tend to Retreat, While Those Who Treat Them as Feedback Adapt and Grow. The Difference Often Determines Whether a Business Stalls or Thrives.
Why Your Mindset Predicts Business Success (and Failure) More Than You Think Read More »
Have You Ever Thought You Understood Something Until You Tried to Explain It and Got Stuck? The Feynman Technique Forces You to Confront Those Gaps, Transforming Vague Ideas Into True Mastery. The Secret to Deeper Understanding Isn’t Just Learning; It’s Proving You Can Simplify It.
How to Learn or Explain Anything Using the Feynman Technique Read More »
Discover the Creative Path That Empowers Entrepreneurs to Embrace Uncertainty, Defy Imposter Syndrome, And Ship Their Innovative Work, Changing The Status Quo One Practice at a Time.
From Hack to Innovator: Choosing the Creative Path Read More »
In A World Overflowing with Information, The Unusual Tale of a Business Plan Reminds Us That Even the Most Carefully Crafted Strategies Can’t Guarantee Success, Emphasizing the Importance of Adaptability and Common Sense in Entrepreneurship.
How Overconfidence in Your Business Plan Can Lead to Failure Read More »
In the Pursuit of Entrepreneurship, The Dream of Luxury Lifestyles Often Blinds Us to The Reality of Business Ownership Entrepreneurship. Successful Wealth-Building Entrepreneurs Prioritize Discipline and Frugality, Challenging Media Portrayals of Affluence.
Why Owners Must Embrace Financial Discipline Over Luxury Lifestyles Read More »
When It Comes to Making Sales, Sometimes the Prospect Is Indecisive. As A Business Owner or Salesperson, You Want to Get the Prospect to Move the Sale Along, but Either the Prospect Comes Across as Dismissive, Saying They Know Something and You Know They Don’t, or They Are Just Fearful of Taking the Leap and Choose to Procrastinate. There Are Four Sets of Powerful Words That Every Business Owner or Salesperson Can Use to Get an Indecisive Prospect to Commit One Way or The Other.
Powerful Words to Deal with Indecisive Prospects Read More »
Decision-Making Should Be Based on Facts and Reason and Not Emotions. 2 Factors That Cloud Decision-Making Are The Sunk Cost and The Decision-Maker’s Identity
How Sunk Cost Bias and Identity Affect Decision-Making Read More »
There Is a Customer Development Process That Consists of Four-Steps. They Are Customer Discover, Customer Validation, Customer Creation, And Company Building.
How to Implement a Customer Development Process to Improve a New Venture Success Read More »
Habits Are Routines or Regular Behaviors That Live in Your Subconscious Mind That Get Harder to Give Up the Longer the Behavior Goes On. We All Have Good and Bad Habits and The Power to Create New Ones and Eliminate Bad Ones.
How To Be More Successful by Developing New Habits and Losing Bad Ones Read More »
Income can be earned from being an employee, form being Self-employed, form a Business Owner with employees, and by being an investor in several businesses.
Cash Flow Quadrant – Why It Is So Important to Understand Read More »
Hunters and Farmers Represent a Fundamental Truth About Human Nature Applied to Business. Most Startups Require a Hunter Founder, but Scaling Requires the Addition of Farmers to Manage the Day-To-Day That Is Not Part of The Hunter’s Skillset.
How To Know If You Are a Hunter or Farmer Entrepreneur? Read More »
What Are Often Considered Human Flaws in Today’s Society Such as Dyslexia and ADHD Can Actually Create More Effective Small Business Founders. For Millions of Years, Natural Selection Favored Hunters. Then The World Adopted Farming, and Genetically Well Adapted Hunters Were Marginalized in Favor of Farmers.
What You Need to Know About How Dyslexia and ADHD Can Drive Small Business Success Read More »
Nearly Every Successful Business Follows a Predictable J Curve Pattern Where Initial Exuberance Gives Way to Despair as Unanticipated Challenges Arise, Leading to Enlightenment That Allows the Business to Pivot and Scale.
Successful Founders Understand the J Curve Of Business Read More »
In Some Sales Situations, the Prospect May Ask to Conduct a Pilot Project Before They Agree to Buy. Most Of the Time, the Request Is Related to Some Kind of External or Internal Trust Issue. You Must Understand Their Reasons Before Agreeing.
Why Prospects Ask for a Pilot Project and How to Respond Read More »
Before Investing Time and Energy in Engineering a Final Product, Founders Need to Begin by Developing a Minimum Viable Product (MVP) to Validate Their Overall Idea and Concept, Progress to a Minimum Marketable Product to See If Others Will Exchange Money for It and Get Genuine User Feedback, and Finally Scale the Solution to Create a Minimum Lovable Product That Appeals to The Mainstream Users.
Statistically, Mental Health Issues Among Entrepreneurs Are on The Rise Yet People Don’t Talk About Them Enough.
7 Ways to Deal with Mental Health Issues Among Entrepreneurs Read More »
When It Comes to Sales, Too Many Small Businesses Spend Too Much Time Pitching Their Solution and Not Enough Time Listening to the Prospect. Small Businesses Need to Use Sales Discovery Questions to Control the Buyer’s Journey and Uncover Their Needs, Challenges, and Goals Before They Offer Their Solution.
How to Use Sales Discovery Questions to Close More Deals Read More »
Seven Personal and Professional Questions You Need to Ask Yourself Before You Make the Decision to Become an Entrepreneur
7-Basic Questions a Potential Entrepreneur Should Ask BEFORE Taking the Plunge Read More »
Just as The Internet, Social Media, and Smartphones Have Changed The Way Companies Conduct Business, So Too Will Digital Currency And Cryptography.
What You Need to Know About the Emergence of Cryptography and Digital Currency Read More »
Good Design Creates a Great Customer Experience (CX). A Great CX Leads to Satisfied Customers, Driving Word of Mouth Referrals, and, Ultimately, Greater Business Success.
How Good Design Creates a Great Customer Experience (CX) Read More »
Small Business Owners Deal with Critical Projects and Deadlines Yet Have to Deal with A Constant Stream of Interruptions Causing Stress and Feelings of Being Out of Control. Sharing What Color Is Your Time Will Define to Others How Open You Are to Interruptions and Improve Your Office Productivity.
What Color Is Your Time? How To Improve Office Productivity Read More »
As A Business Owner, You Will Need to Know How to Compute the Value of a Company Be It Your Own Business or One That You Hope to Acquire. Discover The 5 Reason to Conduct a Business Valuation, Things That Affect a Valuations Outcome, How to Value a Lifestyle or Micro-Business and 6 Other Methods to Establish the Value of a Company.
That Employ Labor in Industries Such as Hospitality, Construction, Healthcare, Or Education May Benefit from Having a Pool of Per Diem Employees That They Can Call at A Moment’s Notice to Help with Staffing Related Issues.
How To Use Per Diem Employees to Solve Staffing Needs Read More »
The Great Resignation Is About Achieving Greater Personal Fulfillment from One’s Work. Ikigai Is a Concept That Allows a Person to Find What Makes Them Fulfilled.
How Ikigai Is Driving Personal Fulfillment and Changing Small Businesses Read More »
Let’s Take a Detailed Look at Taking Risks. What Type of Risks You Should Go For? What Risks Should You Avoid? What Mindset Do You Need to Pull the Trigger When You Know the Time Is Right?
Taking Risks – Read This if You’re Scared to Pull the Trigger and Bet on Yourself Read More »
Different in That Regard. Here Are 8 Ways Entrepreneurs Think Differently from Most People
8 Simple Ways Entrepreneurs Think Differently Than Most People Read More »
The Maverick principles consist of eight steps and outline how small businesses need to define their social media strategy.
Why You Should Adopt the Maverick Principles for Social Media Read More »
Mindsets And Attributes Are Critical to Success. Here 8 Key Attributes of Movers and Shakers Who Have Built Multi-Billion Dollar Companies
8 Attributes that Nobody Talks About that Make for the Best Entrepreneurs Read More »
“The Window and The Mirror” Is A Leadership Metaphor. The Window Is Looking at External Conditions and The Mirror Is About Self-Reflection.
Mirror Leadership: The Window and The Mirror (Neurons) Read More »
To Raise Private Equity from Acquaintances to Sophisticated Accredited Investors, Founders Will Need to Consider One Of Seven Funding Options.
An Introduction To 7 Useful Funding Options Beyond Friends And Family Read More »
A Value Investor Looks Beyond Just Financial Metrics When Investing in A Business. They Will Consider Both Quantitative Factors Such as The Amount of Return on Their Investment and Qualitative Factors Such as The Management Team and Commitment of The Founder(s).
Why Founders Must Acknowledge the Value Investor Mindset Read More »
These days, customer loyalty depends on the total customer experience, not just price and quality. As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Yet, as a business consultant,
8 Steps To Delivering a Consistently Memorable Customer Experience Read More »
Centralized management in an LLC is where a professional manager, who is not a member/owner makes most of the decisions in a company.
What You Need To Know About Centralized Management In An LLC Read More »
Paying Taxes at The Corporate Level Is Undesirable for Most Small Businesses, So the LLC Was Born. To Avoid Being Considered A Corporation by The IRS, You Can’t Look Like One. There Are Four Selectable Characteristics that Are Common to Corporations. As an LLC, You Can Only Pick Two Of The Four.
How to Know If Your LLC Is Compliant with IRS Rules? Read More »
An “Assumption” is where you believe something to be true, but it is yet unproven while a “belief” is something you are certain is true. As a small business owner, you should always challenge a belief and treat it as an assumption because your beliefs may not be facts.
Assumption vs. Belief – Why You Need To Know The Difference Read More »
The Word “Startup” Has Become Ubiquitous in The American Vocabulary. However, There Is Really No Common Understanding of The Definition. This Is Because There Are Actually Two Types of Startups
What Is A Startup? Why You Need to Know the Different Types Read More »
Entrepreneurship has changed in recent years and why you may no longer need to write the classic version of a business plan.
Why Being Told You Need a Business Plan May Be Bad Advice Read More »
There comes a time in the life of every business owner when you need to move on to something new, retire, or let your business go to someone with new energy and ideas.
10 Mistakes To Avoid When You Want To Sell A Business Read More »
Many behaviors that helped you to launch a startup are incompatible when it comes time to scale and can cause real problems.
5 Early Entrepreneur Strengths That Can Limit Growth When You Scale Read More »
Founders Can Certainly Amplify Their Probability of Business Success by Being All In. Are You Committed 100% To the Outcome? Are You Willing to Quit Your Day Job to Remove Your Options for Retreat?
Why You Need to Quit Your Day Job Read More »
Budgeting Isn’t Just About Spreadsheets, It’s About Control. Start by Mapping Fixed Costs Versus Variable Costs, Then Layer in Conservative and Optimistic Revenue Projections. Use Industry Comparables From RMA NAICS-Based Ratios to Build a Baseline Instead of Guessing. Review Monthly, Cut Discretionary Spend When Needed, and Let the Numbers Guide Hiring, Pricing, and Financing Decisions.
How to Create a Budget for Your New Startup Read More »
Failure Is the Last Thing on An Entrepreneur’s Mind When Starting. But, Failures Offer Insights for Steering the Ship to Calmer Waters.
Seven Things Entrepreneurs Can Learn From Failure Read More »
The Only Type of Writing People Actually Want to Read Is Content That Either Entertains, Educates, Or Inspirers Them.
The Only 3 Types of Writing People Actually Want to Read Read More »
When you are good to Google, Google will return the favor and be good to you.
The Secret to My Long Tail SEO Success Read More »
Cybercriminal Use Your Own Emotions as A Way to Manipulate You into Divulging Confidential or Personal Information That They Can Use for Fraudulent Purposes.
How to Protect Your Business from Cybercriminals Read More »
With advancements in collaboration tools and technologies, it’s now easier than ever to become a remote entrepreneur. Startups have the added advantage of being technically savvy and innovative, making them even more suited to be run remotely.
3 Reasons Why Growing a Business Remotely is Beneficial for Your Company Read More »
Most consultants trade time for money and are not inherently scalable. By changing your business model, you can leverage your time and scale your consulting business
How Consultants Can Leverage and Scale A Business Read More »
Watching how a person treats others, what they say, and how they respond to different situations can reveal a lot about someone’s character and personality
10 Really Small Things That Tell You A lot About Someone’s Personality Read More »
The most likely place to find that next get rich quick idea is not by bouncing from one idea to another.
Where Is Your Get Rich Quick Idea Hiding? Read More »
There are ten different types of entrepreneurs. Each entrepreneur type is motivated differently and has their own rules for success in business and has their flaws.
What Is Your Entrepreneur Type and Why It Matters? Read More »
There Are A Ton of Myths Surrounding Freelancing and Entrepreneurship. Myths That Need to Die. Now.
7 Myths About Entrepreneurship and Freelancing That Seriously Need to Die Read More »
70% of men and women experience impostor syndrome. They believe success is more a matter of luck and less about their talent or qualifications.
Do you suffer from Imposter syndrome? You are not alone. Read More »
Although more than 60% of millennials desire to own a business few do because the classic values of entrepreneurship are not being emphasized.
Why Are Millennials the Least Entrepreneurial Generation Since WWII? Read More »
This is a negotiations primer that will teach the small business owner the basics of small business negotiations
Small Business Negotiations Primer Read More »
If you want to live a successful life in 2020 and beyond, you need to adopt a new set of skills. Hell, you’ll need to learn these skills just to keep up
The 10 Most In-Demand Career and Business Skills for 2020 Read More »
As a business owner you will be forced to negotiate with suppliers, employees, and customers. There is some basic business negotiation knowledge every entrepreneur needs to understand to negotiate the best deals possible.
What You Need to Know About Business Negotiations Read More »
Resumes are about listing your credentials. Unfortunately, resumes are self-reported and contain exaggerations, and are therefore, discounted by employers. Today, Google is the new resume.
Why You Need to Develop a Powerful Personal Brand Read More »
If Your Product Is Made (In Whole or In Part) In America, You May Want to Consider Adding The “Made In USA” Messages to Your Marketing Efforts.
The 7 Biggest Considerations When Promoting “Made in USA” Products Read More »
Beliefs drive our behaviors that lead to our results. Beliefs are the cause, behaviors the effect, and success is the predictable result. Successful entrepreneurs know their behaviors are driven by their beliefs and that it is their behaviors that allow them to succeed. You have been conditioned to avoid failure and to live a life of mediocrity.
Belief Systems – You Have Been Conditioned To Be Mediocre Read More »
College Is A Breeding Ground for Many Bad Habits That Are Not Only Not Valued in The Business and Entrepreneurial World but Are Incompatible with The Person’s Career Success.
5 Bad Habits You Learn in College That You Need to Avoid Read More »
The rapid expansion of knowledge requires a commitment to lifelong learning. A traditional college education no longer meets that need. Lifelong learning today leverages online content sources and is a must for anyone trying to stay current with their education.
Education is About Lifelong Learning Not College Read More »
You Don’t Have to Be A Business Mentor to Hear All the Excuses for Not Starting Your Own Business. Here Is A Perspective on Several Business Myths of Entrepreneurship, Paraphrased and Prioritized Based on The Author’s Personal Experiences.
7 Business Myths That Kill Many Businesses Before They Start Read More »
The goal of Facebook Brand Awareness is to get Facebook Page likes so that you can accumulate a base of fans. You need to accumulate fans so your content will stand a better chance of reaching your target audience. The goal of brand awareness with Facebook marketing is to accumulate engagements.
Brand Awareness with Facebook Marketing – How to Unlock the Power Read More »
The basic Facebook marketing sales funnel has four levels- brand awareness, lead generation, direct sales, and customer service. Each level has a different objective.
How to Master the Powerful Facebook Marketing Sales Funnel Read More »
I saw so much value in the CrashCourse entrepreneurship program that I used it as the basis of a extremely comprehensive post on explaining entrepreneurship. Each CrashCourse video acts as an introduction to a subject area followed by a bunch of related content and other resources. The result is what I think is an incredibly complete and multi-modal product to educate individuals in what it takes to be an entrepreneur.
Everything You Wanted To Know About Entrepreneurship Read More »
A Critical Lesson Can Be Gleaned About A Person’s Entrepreneurial Mindset Based Upon Their Actions If Asked to Think About What They Would Do It Given Just A Single Ear of Corn.
Entrepreneurial Mindset – Here Is The Most Critical Characteristic Read More »
There are so many challenges in a startup that no founder should try to go it alone, as you need someone to share your successes, and help you recover from the inevitable setbacks. When you find someone that works, I’m betting you will be together on your next startup, and the one after that. Great teams persevere, and success breeds success.
10 Keys To Finding That Perfect-Fit Business Partner Read More »
The decision to create distinctive (unique) or descriptive (explains what you do) branding can have a large impact on your business success.
Should Your Company B2B Branding be Distinctive or Descriptive? 6 Lessons Learned Read More »
Changes to Facebook’s algorithm has de-emphasized a business’s ability to get their organic content into a user’s news feed. A business can no longer just focus on producing meaningful content to get their brand seen by the user. Today, Facebook has evolved into more of a paid marketing platform than an organic one. For your content to get in front of prospects, it requires your business to run Facebook ads.
Getting Started with Facebook Ads Read More »
Inside every small business owner, there are 3 personas, each competing for time as the leader. The three personas are the technical person (work-focused), the President (inwardly-focused), and the Chief Executive Officer or CEO (outwardly focused). To succeed, a business must possess all three personas.
The Anatomy of a Business Owner Read More »
When it comes to Facebook marketing basics, the marketer needs to understand the difference between business and personal accounts, the criteria used to determine what shows up a news feed, and how Facebook interprets relevance based on engagement.
Facebook Marketing – What You Need to Know Read More »
This business plan template and guide is the result of 20 years of their research into the types of business plans that help entrepreneurs and executives raise funding and build thriving companies. It’s primarily for those who have never created a business plan, but there’s plenty of advice for those who have written one or many plans before.
Business Plan Template and Guide Read More »
Psychographics track a person’s interests, activities, and opinions. Knowing the psychographics of a specific person or locating people that share common psychographic characteristics is possible with a (LifeStyle) database that is part of a toolset called Reference USA (available at many libraries). This video is a quick tutorial on how to use the LifeStyle database portion of Reference USA to discover what a specific person’s interests are and how to locate anyone else that shares these same interests.
Video: Tutorial on How to Use the Data Axle (Formerly ReferenceUSA) LifeStyle Database Read More »
One of the problems with obtaining any kind of knowledge, especially when it comes to business, is that while some kinds of knowledge can be easily codified and articulated to others (Explicit Knowledge), there are also some forms of knowledge that are much harder to pass on and must be experienced (Tacit Knowledge).
Tacit Vs Explicit Knowledge – Why You Need To Know The Difference Read More »
Everyone Lies the Only Question Is the Degree to Which One Lies. Learn How to Become A Human Lie Detector to Know When You Are Being Deceived
How to Become A Human Lie Detector Read More »
Cognitive tunneling is one of the principal causes of accidents that involve human error and is also the source that prevents many business owners from seeing all possible solutions to everyday business problems causing them to make bad business decisions.
How to Avoid Cognitive Tunneling and Make Better Business Decisions Read More »
Entrepreneurs Should Be Skeptical Of All The Information They Consume Online. They Should Bring Into Question Any Motives That The Author Of The Content Many Have In The Way They Present The Information.
Lateral Reading: How To Learn To Tack Against The Winds Of Misinformation Read More »
There are two basic types of wealthy people in the world-income statement wealthy and balance sheet wealthy.
Not All Sources Of Wealth Will Keep You Rich Read More »
Many individuals with stellar academic performance go on to become wonderful scientists, engineers, and even professors but with mediocre earning potential. Entrepreneurs need to be a jack of all trades and not an academic master of one.
Success Comes From Being a “B” Student Read More »
Being labeled a “Creative” congers up someone who is right brained and unsuited for business. However, creatives have found a seat at the business table as their virtues are being valued as Elizabeth Diane explains.
Why You Need to Cultivate Everyday Creatives Read More »
A Cognitive bias is the psychological tendency of the brain to draw incorrect conclusions, even in familiar situations or when presented with clear information. When talking to small business clients I refer to a collection of three common cognitive bias as the Everest Effect.
How Your Cognitive Bias Can Destroy Your Business Read More »
Business owners too often confuse cause and effect and expend significant effort solving the wrong problems. A tool that can help business owners to separate cause from effect is known as a fishbone diagram.
Do You Suffer From a Cause and Effect Fallacy? Read More »
The people that reside in your inner circle of friends can profoundly influence your success in life and business. To be a successful entrepreneur, you need to evaluate the company that you keep to see if it is aiding in your success or hinder it. Are your Friends preventing your success?
Are Your Friends Preventing Your Success? Read More »
Bo Peabody the author of the book Lucky or Smart said that successful entrepreneurs are what he called “B” student. What he meant was that the entrepreneur can not afford to be an “A” student in only one subject because they need to be more of a “Jack of all Trades”.
VIDEO: Why You Should Be a “B” Student To Be Successful Read More »
Have you ever told someone how to do something and then looked in the mirror and realized you don’t practice what you preach? Well, that happened to me recently and I think the message is worth sharing.
Why It Is Important To Heed Your Own Advice Read More »
Conventional business advice is that in order to have a successful business you need to write a business plan. However, did you know that the simple act of writing a business plan can often lead your business to fail?
The Simple Truth Why Business Plans Cause Business Failures Read More »
As human beings, we are hardwired to become physiologically aroused to improve physical performance. While becoming physiological aroused improves simple or more physical tasks, the reverse is true when we deal with cognitively complex tasks where we often suffer from performance anxiety.
How to Perform Better by Understanding Physiological Arousal Read More »
Engaging Only with Like-Minded People May Feel Good, But It Leads to Intellectual Laziness. Learn Why Smart Entrepreneurs Seek Out Cognitive Diversity.
Avoiding Groupthink: Why Entrepreneurs Need Cognitive Conflict Read More »
When assessing one’s business competition, we often look at their strengths and weaknesses and attempt to predict how they will respond to various situations. Based on this information, we design a plan to deal with the competition. Yet, what happens when the competition acts in unpredictable ways? Field Marshal Erwin Rommel was one of Germany’s
Be Unpredictable to Drive the Competition Crazy and Make Huge Profits Read More »
I recently was watching a home movie of a motorcycle trip I took with my two boys where we traveled through seven southwestern states. As we rode through the hinterlands that make up much of this region, I recall being struck with a business epiphany. I shared this epiphany with my sons at a roadside
Why Your Options Are Limiting Your Success Read More »
Recently, I was speaking at a local community college about the value of an entrepreneurial mindset. While there, one student asked me, “How important do you think a college degree is to becoming a successful entrepreneur?” The question was a bit awkward since I was the guest speaker with no college education and there were
A College Degree and Entrepreneurship in the Millennial Generation Read More »
Learn how savvy entrepreneurs recognize they may have a confirmation bias that can stifle their success and discover how to avoid them.
How Your Confirmation Bias Is Stifling Your Business Success Read More »
Most business articles neglect to discuss one fundamental attribute that is a critical part of a successful small business owner’s personality. This dimension of their personality is so important that some say it is the linchpin to business success. Yet, rarely do you see it discussed in any business books. So, what is this attribute?
Curiosity: The Fundamental Attribute of Successful Entrepreneurs that No One talks about Read More »
Every business makes investments to create revenue for itself. All too often business owners consider cash as its only source of revenue worthy of investments. In addition to cash revenue comes in the form of Attention and trust and Referrals
Revenue Comes in 3 Flavors Read More »
Is Being a Workaholic Really Something to Celebrate? Discover Why Working Endless Hours Doesn’t Equate to Greater Value and How Smarter Solutions Drive Success.
Work Smarter, Not Harder: The Hidden Cost of Workaholism Read More »
You need to shape the future rather than predict it. Why a manager entrepreneur approach is very different from a founder entrepreneurs
Exploit the Future by Shaping It – Don’t Try to Predict It Read More »
Conventional business advice discourages entrepreneurs from practicing the leverage contingency principle. Instead of encouraging the entrepreneur to make small low-cost incremental steps to observe what happens, conventional wisdom recommend extensive upfront planning as a way to hit their ultimate target or goal on the first try without any type of feedback loop to test assumptions during the development process.
Leverage Contingency Principle – Planning for the Unexpected Read More »
Learn how the strategic partnership principle practiced by founder entrepreneurs can help you build products for little or no cost
Strategic Partnership Principle – The Truth about Competitive Analysis Read More »
Manager entrepreneurs use causal reasoning to focus on the “expected return”. Founder entrepreneurs use effectual reasoning to focus on “affordable losses.”
Affordable Loss Principle – Reaching Markets with Minimum Resources Read More »
