The Elements of An Offer
Understanding The Elements of An Offer. What Are You Selling, How Much Will It Cost, What Is in It for Then, And Why Should They Buy from You?
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How to Improve Conversions with a Content Marketing Funnel
The content marketing funnel can be divided into three layers, top, middle, and bottom. The content you provide is different depending on what layer the prospect is in.
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Are Your Friends Preventing Your Success?
The people that reside in your inner circle of friends can profoundly influence your success in life and business. To be a successful entrepreneur, you need to evaluate the company that you keep to see if it is aiding in your success or hinder it. Are your Friends preventing your success?
Are Your Friends Preventing Your Success? Read More »
VIDEO: Why You Should Be a “B” Student To Be Successful
Bo Peabody the author of the book Lucky or Smart said that successful entrepreneurs are what he called “B” student. What he meant was that the entrepreneur can not afford to be an “A” student in only one subject because they need to be more of a “Jack of all Trades”.
VIDEO: Why You Should Be a “B” Student To Be Successful Read More »
How to Define your Social Media Goals for Leads and Revenue
Social media has matured as a marketing channel over the years and is often paired with other channels like websites, blogs, videos and more to accomplish a specific business goal. I believe there are essentially six social media goals worth considering.
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The 30-Minute Recipe for B2B Revenue Growth
It is usually not easy to decide to do either project A or project B because we cannot accurately measure the return on investment (ROI) on dollars spent or the return on effort (ROE) on time spent. You don’t have to do everything, but you do have to do something. Action almost always trumps inaction and there are things that you can do in 30 minutes or less to add value and create positive momentum.
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How to Define your Social Media Goals for Followers and Traffic
Social media has matured as a marketing channel over the years and is often paired with other channels like websites, blogs, videos and more to accomplish a specific business goal. I believe there are essentially six social media goals worth considering.
How to Define your Social Media Goals for Followers and Traffic Read More »
Don’t Push It
As business owners, we make a lot of assumptions. Many of them turn out to be true however many times we do not have enough information to make a good decision. This is especially true when it comes to the way that we expect our customers will react to our product or service.
How to Define your Social Media Goals for Awareness and Engagement
Social media has matured as a marketing channel over the years and is often paired with other channels like websites, blogs, videos and more to accomplish a specific business goal. I believe there are essentially six social media goals worth considering.
How to Define your Social Media Goals for Awareness and Engagement Read More »
How to Transform your Clone Business and Stand Out
Every day, entrepreneurs invest huge amounts of time and money to build a business that they think will be better than the competition. However, all too often entrepreneurs struggle to articulate how their value proposition is fundamentally different from their competition. These businesses are what I call clone businesses.
How to Transform your Clone Business and Stand Out Read More »
3 More Influencing Principles That Will Help You Close More Deals
There is a science to getting a prospect to say yes to your offer. There are six universal principles that every salesman should master. In this post, we will discuss the last three.
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Video – What You Need To Know About Sales Taxes
When a seller of a product makes a sale to an end user of a product, the seller is responsible for collecting sales taxes on behalf of several taxing jurisdictions. Leanr how sales taxes and use taxes work together and what taxes the seller is responsible for collecting.
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3 Influencing Principles That Will Help You Close More Deals
There is a science to getting a prospective client to say yes to your offer. There are six universal principles that every salesman should master. In this post, we shall discuss the first three.
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How The Rule of Seven Can Transform Your Marketing
The field of marketing uses the study of behavioral science to make sense of how the brain processes information so that businesses can implant their message into a prospects head. One of the principal scientists in the field of marketing psychology is Dr. Jeffrey Lant who developed a theory that he calls the rule of
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How To Hire An Employee The Right Way
The convention wisdom about hiring a new employee is to ask for a resume to screen candidates followed by a face to face interview of a few candidates that made the cut and to ask then a series of frequently asked questions. This old-school process is no longer effective.
How To Hire An Employee The Right Way Read More »
Video – The five things every business need to be successful
Every business needs five things to be successful. This video describes the five things every business needs to have to be a success in their order of importance.
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Why It Is Important To Heed Your Own Advice
Have you ever told someone how to do something and then looked in the mirror and realized you don’t practice what you preach? Well, that happened to me recently and I think the message is worth sharing.
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The Simple Truth Why Business Plans Cause Business Failures
Conventional business advice is that in order to have a successful business you need to write a business plan. However, did you know that the simple act of writing a business plan can often lead your business to fail?
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Powerful Free Tool to Benchmark Your Business And Make More Money
It is important for every business to benchmark their business against others in their industry and in their local area from time to time to see how they stack up. A free tool offered by the SBA called “Size Up” can help.
Powerful Free Tool to Benchmark Your Business And Make More Money Read More »
How To Better Target Consumer’s Homes And What They Buy For Free
Many Libraries offer tools for entrepreneurs free of charge to help them in business. One awesome tool to target consumer’s preferences is DemographicsNow
How To Better Target Consumer’s Homes And What They Buy For Free Read More »
6 Reasons Why You Need to Have a Side Hustle
More and more people are creating a side hustle for a myriad of reasons.
6 Reasons Why You Need to Have a Side Hustle Read More »
Are Your Personal Values Destroying Your Business?
Businesses have to make money and turn a profit to survive. While personal consumption can be influenced by personal ideals and values, in business, it is all about making a profit.
Are Your Personal Values Destroying Your Business? Read More »
The 5 Killer Principles of Strategic Gift Giving
Many small businesses give their customers tokens of appreciation from time to time. Most are doing it wrong because they fail to realize the five principles of strategic gift giving.
The 5 Killer Principles of Strategic Gift Giving Read More »
How to Define Your Content Marketing Goals to Pay Dividends
When it comes to content marketing there are three primary goals, search engine optimization, customer retention, and authority. In this post, we explore the three content marketing goals as well as review the content marketing strategy types so you can develop a solid content marketing strategy that will pay dividends for your business.
How to Define Your Content Marketing Goals to Pay Dividends Read More »
How to Crush The Competition With 3 Content Marketing Strategies
When it comes to content marketing there are three broad content marketing strategy types you may want to consider; inbound, addictive, and tentpole. In this post, we explore the three content marketing strategy types so you can understand how to apply them in your business.
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5 More Helpful Content Marketing Ideas to Attract New Customers
At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. By design, content marketing exists to help the prospect come to know, like and trust you. Once they trust you, they may come to buy from you but not before. This post looks at five more forms of content marketing.
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5 Helpful Content Marketing Ideas to Attract New Customers
Many new businesses are starting to find content marketing indispensable. At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. This post looks at five popular forms of content marketing.
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Your Brand Promise – Why You Need a Big Idea!
Some marketers and business owners believe that the strength of their product or service is what determines success. While this is no doubt true in a few rare cases, most often, even a great product or service has to be marketed properly to succeed. And the best marketing is centered around what we call a BIG IDEA.
Your Brand Promise – Why You Need a Big Idea! Read More »
Confused About Content Marketing? Here Is What You Need to Know
Many new businesses find content marketing strategy indispensable. At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. By design content marketing exists to help the prospect come to know, like and trust you. Once the prospects trust you, they may come to buy from you but not before. Sounds simple but the devil lies in the details.
Confused About Content Marketing? Here Is What You Need to Know Read More »
10 Quick Fixes to Make Your Website Marketing More Effective
Most companies utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you use your website for creating awareness, educating prospects, generating leads or selling directly you need to maximize its efficiency and effectiveness.
10 Quick Fixes to Make Your Website Marketing More Effective Read More »
5 Marketing Channels That Make The Most of Contacts you Own
When it comes to marketing channels there are five channels which can help you make the most of the contact list that you already own.
5 Marketing Channels That Make The Most of Contacts you Own Read More »
6 More Powerful Marketing Channels That Rent You Access to Prospects
When it comes to marketing channels there are 12 channels which can rent you access to their audience for a fee. These 12 marketing channels attract a particular demographic based on their content and will rent you access to their customers for a fee. Previously we discussed the first six channels.
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6 Powerful Marketing Channels That Rent You Access to Prospects
When it comes to marketing channels there are 12 channels which can rent you access to their audience for a fee. These 12 marketing channels attract a particular demographic based on their content and will rent you access to their customers for a fee.
6 Powerful Marketing Channels That Rent You Access to Prospects Read More »
9 Marketing Channels to Find Contacts You Attract to Your Brand
When it comes marketing channels designed to attract prospects to your brand, there are nine primary channels. These nine marketing channels rely on the type of content prospects will find via some form of search. Search Engine Optimization (SEO), therefore, is essential to create the kind of gravity to attract people to your business.
9 Marketing Channels to Find Contacts You Attract to Your Brand Read More »
6 Reasons Why You Need to Use Social Media Marketing
No matter where you turn social media is making an impact on small business marketing. While social media is not the “be all end all” of marketing efforts it does have some significant advantages over more traditional marketing. This post looks at six reasons you need to consider social media marketing for your business.
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How The Graf Spee Can Teach You To Be Successful In Business
History especially when it comes to war is chocked full of lessons for the small business owner if they take the time look at the messages and consider how they might apply the lessons to their own business.
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A Relieving Look at How the Definition of Luxury has Changed
The attributes that consumers have always associated with luxury items have changed in the last few years. The terms that business owners use to convey their value proposition also needs to change lest they miss out on this trend. In this post, I share a personal experience that has galvanized this lesson in my own thoughts.
A Relieving Look at How the Definition of Luxury has Changed Read More »
How To Avoid The 5 Deadly Sins Of Speaking So You Will Be Heard
Being a business owner requires that you communicate with customers on a regular basis. However, there are five deadly sins of speaking that will cause your customer to stop listening to you.
How To Avoid The 5 Deadly Sins Of Speaking So You Will Be Heard Read More »
Epic Tax Code Changes to Increase Interest in Entrepreneurship
The changing landscape of the US tax code continues to create tailwinds for the business owner. Today, when it comes to earned income, the amount you make may matter less as compared to how you make it giving rise to more small businesses. With the massive surge toward small business ownership will be an increased need for qualified small business knowledge.
Epic Tax Code Changes to Increase Interest in Entrepreneurship Read More »
3 Powerful Reasons Why a Price Ending in $.99 Sells Better
Is it really better to price your product or service at $59.99 vs $60.00? I’m pretty obsessed with the idea of pricing and the psychology at play. In fact, there is a science that applies to pricing.
3 Powerful Reasons Why a Price Ending in $.99 Sells Better Read More »
How to Apply the Rule of Three to Improve Your Communications
The human brain has limitations. Chunking of information is a life hack that allows us to overcome some of these limitations and is ubiquitous in storytelling forever and for a good reason. By incorporating chucking into your communication, you will improve your ability that the other party remembers your message.
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4 Amazingly Simple Lessons From Southwest Airlines
Every once in a while, a business comes along that creates a revolution in its industry that is so profound competitors have a hard time following suit. Southwest Airlines was one of these businesses. Today businesses can take some of the lessons from Southwest and apply them to their own industry to change their trajectory.
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Will You Fail Because You Don’t Know What You Don’t Know?
Many businesses fail because the founder didn’t know what he didn’t know. As entrepreneurs, we always want to project that we have all the answers even when we do not. Moreover, admitting our ignorance to others makes us feel inferior which bruises our ego.
Will You Fail Because You Don’t Know What You Don’t Know? Read More »
How to Get Prospects to Read and Engage with Your Marketing Content
There are three questions you and your company need to ask to be a successful content marketing practitioner.
1, How do we get people to read our marketing content? 2, How do we get people to engage with our company? 3, How do we measure results and get better over time?
How to Get Prospects to Read and Engage with Your Marketing Content Read More »
The Secret to Product Badging
Conspicuous consumption is when someone spends money on goods or services in an effort to either convey a higher social status or invoke envy in others to gain their respect. Product badging is a way to draw attention to items that convey status. Yet, not all consumers want you to know the relative price of their products based on its badging.
The Secret to Product Badging Read More »
The 1 Simple Thing That Contributes to Most Business Failure
One thing contributes to more business failure. If the reason you want to start a business is you want the flexibility to work when or where you want, to become rich, or because you just want to be your own boss, you have a higher likelihood of failure. You are more likely to fail because your reasons for starting a business are self-centered and not externally focused.
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Use Content Marketing to Establish Thought Leadership
There are 3 essential questions about content marketing that need to be answered to determine your go vs. no-go content marketing strategy: 1, Can we be industry thought leaders? see the benefits of being a thought leader/branded authority but aren’t sure how to get there. 2, If so, what do we talk about? 3, Can we create enough quality content?
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The 4 Attraction Characters: A Sure-Fire Key to Genuine Engagement
Attraction characters fall into one of four identities: explorer, thought leader, interviewer, and duty calls. Each attraction character has a preferred way of sharing information and creates a persona that relates to and attracts an audience.
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How to Use Attraction Characters to Make Prospects Hear You
People do not relate to the business itself – they relate to the spokesperson that represents that business. Good brand marketers know that they need to create an attraction character that consumers can relate to and bond with.
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PULL Marketing vs. PUSH Marketing – The Shifting Battleground
When you are deciding how much of time and financial resources to allocate between push and pull marketing strategies, keep in mind that the battleground has shifted and the prospect is the one who holds the high ground. Rather than fight this reality, just accept who has the real control and find the best ways to help people buy in the way they want to buy, instead of the way you want to sell to them.
PULL Marketing vs. PUSH Marketing – The Shifting Battleground Read More »
How to Drive Growth by Correctly Targeting Web Traffic
Naively many entrepreneurs think all traffic is the same. They use advertising to get in front of a prospect and then ask for the sale before they have even had the opportunity to build a rapport. It is important to understand that not all traffic is created equal and that the goal should not be to get the sale up front but to convert all traffic to owned traffic where you can control when and what message they see.
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8 Essential B2B Marketing Questions: Ignore these at your peril
Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:
8 Essential B2B Marketing Questions: Ignore these at your peril Read More »
A Revealing Behind-the-Scenes Look at Product Attractiveness
In a quest to discover what contributes to product attractiveness, I uncovered the power of belonging vs. standing out. What I discovered was that more affluent people like to buy products that help them stand out in a crowd. By contrast, the working class tends to prefer mass-produced products that are associated with an in-crowd they aspire to be like.
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How to Leverage Experts and Crush the Competition
Many nascent entrepreneurs simply roll up their sleeves and try to do everything themselves in the hopes that it will save them money. Unfortunately, the most valuable asset entrepreneurs have is their time. Doing tasks that can be done by less expensive experts prevents entrepreneurs from focusing on the most important aspects of their business. Freelancing platforms exist to help the business owner outsource non-key tasks to experts in their fields for a fraction of what most experts cost locally.
How to Leverage Experts and Crush the Competition Read More »
Critical Formation Errors that Will Destroy Your Business
There are a number of common mistakes many founders make that can destroy everything they worked so hard to achieve. Most occur when there is some business success. Some mistakes are made out of ignorance during the initial filing process with the Secretary of State and others are the result of failing to finish the process.
Critical Formation Errors that Will Destroy Your Business Read More »
How to Pay a Shareholder of an S-Corp
When you are just an investor in an S-Corp, ostensibly you do not work for the business and you do not participate in its management as an officer. You are therefore considered limited in your liability and your income from the business based on your ownership share of the business is usually considered passive income.
How to Pay a Shareholder of an S-Corp Read More »
How to Get Paid in an S-Corp
How You Get Paid as An Office and Or Shareholder of an S-Corp Is Different. Here Is What You Need to Know About Getting Paid.
How to Get Paid in an S-Corp Read More »
Super Simple Way to Test Your Business Model
Businesses all too often commit resources to developing a product or service based on the verbal feedback they received from some potential customers. This is no way to test your assumptions that people will exchange hard earned money for what you are selling! Employing a simple 3-page website can ultimately help you determine if customers are willing to exchange money for your offering.
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An Unbelievably Simple and Overlooked Strategy to Crush Your Market
There are 2 kinds of customers out there: Do-It-Yourself and Do-It-For-Me customers. Most businesses only consider the same type of customers others in their industry are already targeting. Targeting the same customer with similar solutions leads to less opportunity for growth and tighter margins. Few businesses see the potential to offer an alternative solution.
An Unbelievably Simple and Overlooked Strategy to Crush Your Market Read More »
How to Pay a Non-Partner General Manager of Limited Partnership
In some cases, all the partners of a limited partnership may be investors only and not managers. The partnership may hire an outside general manager (employee) to make the day-to-day decisions, and therefore, acts as the manager. In this case, the general manager is an employee of the business, but since they are not a partner (aka owner), their income is just like that of an employee in any business.
How to Pay a Non-Partner General Manager of Limited Partnership Read More »
How to Get Paid in a Limited Partnership
How You Get Paid as A Non-Partner General Manager or As General Partner of a Limited Partnership Is Different. Here Is What You Need to Know
How to Get Paid in a Limited Partnership Read More »
How to Get Paid as a General Partner of Limited Partnership
A partner in a limited partnership that is a decision-maker (general partner) is considered an employee of the business by the IRS and is treated differently than limited partners. Income for general partners is considered earned income and is subject to additional taxes but also to additional potential tax deductions. Moreover, as a general partner, you are exposed to additional liabilities.
How to Get Paid as a General Partner of Limited Partnership Read More »
How to Perform Better by Understanding Physiological Arousal
As human beings, we are hardwired to become physiologically aroused to improve physical performance. While becoming physiological aroused improves simple or more physical tasks, the reverse is true when we deal with cognitively complex tasks where we often suffer from performance anxiety.
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When It Comes to B2B Marketing, Should you be Credible or Incredible?
Should you be Credible or Incredible? Lets’ face it, it is a free market where you can say anything you want about your product or service, true or untrue. Making incredible claims can snag you some customers, but today “Trust” is a business’s most valuable commodity. Here are six strategies to build and keep trust and credibility:
When It Comes to B2B Marketing, Should you be Credible or Incredible? Read More »
My Apology for Being Off-Line
Cyber-attacks are something that, like accidents, only happen to other people right, until they happen to you and then you realize just how vulnerable we all are to malicious attackers.
My Apology for Being Off-Line Read More »
How to Pay a Non-Member General Manager of a Multi-Member LLC
In some cases, all the members of an LLC may be investors only and not managers. The business may hire an outside general manager (employee) to make the day-to-day decisions, and therefore, acts as the manager. In this case, the general manager is an employee of the business, but since they are not a member (aka owner), their income is just like that of an employee in any business.
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How to Pay a Non-Manager Member of a Multi-Member LLC
When you have an investor in your LLC, who works less than 500 hours in a given tax year for the LLC, and they do not participate in its management, they are considered limited in their liability and their income is usually considered passive income subjecting the income to only federal and state income taxes based on their marginal tax rate.
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How to Get Paid in a Multi-Member LLC
A member in an LLC that is a decision-maker (manager) is considered an employee of the business by the IRS and is treated differently than non-manager members. Income for managers is considered earned income and is subject to additional taxes but also to additional potential tax deductions. Moreover, as a manager, you are exposed to additional liabilities.
How to Get Paid in a Multi-Member LLC Read More »
How to Get Paid as an Owner of a Sole Proprietor or Single-Member LLC
As a sole proprietor or as a single-member LLC you are the only owner, and as a result, you do not take a salary or a wage from a business. Instead, you can simply take out excess cash from the business, which is known as an owner draw, to pay yourself.
How to Get Paid as an Owner of a Sole Proprietor or Single-Member LLC Read More »
How to Get Paid as an Owner of a Pass-Through Entity
How you pay yourself as an owner depends on the type of entity you are and how many owners there are. This post lays the groundwork and defines a few terms that should help demystify how entities pay the owners of the business.
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The 5 Categories of Adopters – Why You Need to Know About Them
There Are Five Categories of Adopters. Each of The Five Adopter Categories of Users Requires A Different Marketing Approach to Win Them Over.
The 5 Categories of Adopters – Why You Need to Know About Them Read More »
So Why Does a Franchise Cost So Much Anyway?
A franchise investment isn’t as high as most people think, especially when you put the investment cost into context and compare it with starting a business from scratch. There are eight factors that determine a franchise’s investment costs.
So Why Does a Franchise Cost So Much Anyway? Read More »
How to Get the Attention of an Influencer
Persons of influence get lots of unsolicited requests to connect every day. Most of these requests are totally self-serving for the requester and have no benefit to the influencer at all. As a result, most influencers have a tendency to filter out these requests. But there is a way to get the attentions of an influencer and it is free.
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VIDEO: Business Licensing Demystified
Not all industries and occupations are treated equally in the eyes of government officials. Some industries and occupations require the business to obtain a “Business License” to operate. This video provides the background into why some industries and occupations require oversight from a government entity.
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Watch the Leader and Profit by Capitalizing on Their Business Mistakes
It is often far better to see what the market leader is doing and just be a little different in your value proposition. Being the first to market means you will make lots of costly mistakes that your competitors can learn from and then capitalize on at your expense. Keurig and Xerox were not the first movers but today they dominated their markets by capitalizing on the dominant players mistakes..
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Serial Entrepreneur or Serial Starter? – That is the Question
I believe there is a difference between taking advice from a serial starter vs a serial entrepreneur. A serial starter has played the game of business but not yet won. While a serial entrepreneurs in my definition, has not only played the game, but has also won the game by reaching either a natural conclusion to the business or achieved a profitable exit.
Serial Entrepreneur or Serial Starter? – That is the Question Read More »
Are You Intellectually Lazy?
When you communicate with like-minded individuals, you are intellectually lazy. However, when you have a communicate with individuals who are not like-minded, the points that you bring up will be far more thoughtful because you know that whatever you say will be challenged.
Are You Intellectually Lazy? Read More »
VIDEO: A Free Alternative to Costly Influencer Marketing
Influencer marketing is where you get a famous person with an established audience to endorse your product or service. Right now Influencer marketing is all the rage when it comes to marketing a business. However, getting an influencer to endorse your brand is costly. In this video, learn that there is an alternative to Influencer Marketing that is FREE.
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How to Control Business Risk
Would your business benefit from lower downside risk but less profit potential, or higher profit potential with greater risk if break even is not met? In this post, discover how a businesses fixed and variable costs will shape its risk and reward possibilities.
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How to Find Out if You Have Enough Money to Buy a Franchise
A question many franchise entrepreneurs have is related to how much money they will need as they conduct early-stage franchise research.
How to Find Out if You Have Enough Money to Buy a Franchise Read More »
Be Unpredictable to Drive the Competition Crazy and Make Huge Profits
When assessing one’s business competition, we often look at their strengths and weaknesses and attempt to predict how they will respond to various situations. Based on this information, we design a plan to deal with the competition. Yet, what happens when the competition acts in unpredictable ways? Field Marshal Erwin Rommel was one of Germany’s
Be Unpredictable to Drive the Competition Crazy and Make Huge Profits Read More »
VIDEO: Limits to Limited Liability
There is a gross misunderstanding when it comes to the protection afforded to business owners of a Limited Liability Company (LLC). This video identifies who’s liability is protected and who is not.
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Is Social Media Really a Better Marketing Strategy than Email Marketing?
Some recent research has caused me to completely rethink my marketing strategy. For years, I have heard that email marketing has a greater Return On Investment (ROI) than social media marketing. However, with my social media fans measured in the thousands and my email subscribers measured in the hundreds, I was sure that trying to
Is Social Media Really a Better Marketing Strategy than Email Marketing? Read More »
How to Make the Most of Equity Financing
Basically, there are two ways to fund a new business: debt and equity. Debt, commonly thought of as a loan, requires that the borrower/guarantor has an adequate cash flow or has enough unencumbered liquid assets to pledge as collateral. This collateral covers the debt’s principle and any liquidation costs and discounts in the event that
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The Big Difference Solution-Selling Can Make
At first glance, the difference between selling a product or service and selling a solution may not be very apparent. After all, aren’t all products and services created to provide a solution to solve a customer’s problems? Most businesses create a product or service that is a “one size fits all” solution. Rather than designing
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VIDEO: The Real Reason for Registering an Entity
Most people associate registering their business with the Secretary of State as the proper way to secure their unique business name. While this reason is partially true, it is not the real reason a business needs to register their entity with the Secretary of State. In this short video, we discussed the real reasons why
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Seven Things You Can Do (or Not Do) to Increase Marketing Success
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each other’s work. The following post was published by Chris on his blog in April of 2017 and is chock full of valuable advice.
Seven Things You Can Do (or Not Do) to Increase Marketing Success Read More »
Moving up the Relationship Hierarchy
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each other’s work. The following post was published by Chris on his blog in May of 2017 and is chock full of valuable advice.
Moving up the Relationship Hierarchy Read More »
How to Leverage QR Codes for Profit
We all know that the world is becoming more mobile. While there are lots of ways to engage your customers in the mobile world, there is one way that stands out to me. It is a way that is even easy for the novice to implement. There are also no tools to buy so you
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VIDEO: How to Find Customers That are Ready To Buy – Viable Customer Model
Make The Most Of A Meager Marketing Budget By Discovering How To Identify Customers That Are Ready To Buy Using The Viable Customer Model.
VIDEO: How to Find Customers That are Ready To Buy – Viable Customer Model Read More »
How Not to Strike Out in the Game of Business
Small business entrepreneurs never seem to lack vision, big ideas, or ambition! The vast majority of entrepreneurs I encounter in my practice believe they have a product or service that is so much better than what’s on the market already; they believe that if they can just roll it out, they will be able to
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Should You Rent or Own Your Business Real Estate?
The question, “Is it better to lease office space or own it?” is at the core of many business plan decisions that I review. On the one hand, I never advise owning real estate for startups because they have a high rate of failure. However, it is a decision that should not be undertaken lightly
Should You Rent or Own Your Business Real Estate? Read More »
Are You Working with an Ethical Franchise Consultant?
In any industry, you will find good, and not-so-good businesses and business associates. The same is true in the franchise consulting industry. Franchise consultants play an important role in the franchise industry. They can be a sturdy bridge between individuals seeking franchisees to invest in, and the franchisors who are seeking good franchisee candidates.
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What You Think You Know about Credit Is Just Wrong
There is a huge difference between consumer credit and business credit. Consumer credit funds consumptions while business credit is known as “leverage” and is applied to the purchase of an income-producing asset. As individuals, consumer credit is generally a method we use to obtain what we desire sooner than if we were forced to save
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An Amazingly Simple, No Bullshit, 2-Pronged Marketing Strategy
Putting together a solid hunting plan to hunt pronghorn antelope has a lot of similarities to putting together a solid marketing plan for your product or service. As any regular reader of my blog or someone who knows me personally would know, I’m obsessed with archery hunting for pronghorn antelope. As anyone who is familiar
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Why Your Options Are Limiting Your Success
I recently was watching a home movie of a motorcycle trip I took with my two boys where we traveled through seven southwestern states. As we rode through the hinterlands that make up much of this region, I recall being struck with a business epiphany. I shared this epiphany with my sons at a roadside
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New Rules of Marketing and Sales
When it comes to marketing and sales, the internet changed everything. The changes caused by the internet, and its offspring social media, have not caused an evolutionary step in the way businesses go about marketing and sales but caused a revolutionary step. The internet and social media have caused businesses to re-think their old marketing
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3 Free Ways to Boost Your Word-Of-Mouth Marketing
Discover 3 Free Internet Enabled Word-Of-Mouth Tactics That Allow You To Control The Dissemination Of The Information Shared By Your Clients.
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Is Bad Debt Destroying Your Business?
Don’t look to our government as a model in understanding good vs. bad debt. Every day the media highlights another case of the government’s ignorance in the way money should be used. One side of the aisle says it is a revenue problem and we need to raise taxes on the rich. The other side
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The Feeble Role of Government to Stimulate Small Business
while the government may understand the importance of small business in the overall economy, its definition often differs from the way most entrepreneurs may define them. As a result, the methods in which the government can inject money are primarily limited to guaranteeing loans and creating projects for a narrow slice of the business community.
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