Patent Protection Is Crucial for Safeguarding Innovations, but for Small Businesses, Enforcing These Rights Can Be Prohibitively Expensive and Time-Consuming. Many Opt to License Their Inventions to Larger Companies, as the Costs of Litigation and International Enforcement Often Outweigh the Benefits.
What are Patents Really Worth? Read More »
Specializing in a Niche Allows Businesses to Focus on Meeting Specific Customer Needs, Building Stronger Relationships, and Driving Loyalty. By Concentrating Efforts on a Targeted Market, Companies Can Optimize Resources, Leverage Past Experience, and Deliver Tailored Solutions, Which Often Leads to Sustained Growth and a Competitive Edge.
Be an Inch Wide But a Mile Deep Read More »
This quiz was designed to test your knowledge of Branding for small business. Are you ready to put your knowledge to the test?
Branding Quiz: Test Your Business Branding Knowledge Read More »
Discover the Paradox of Technology and How It Complicates Our Lives Despite Promising Simplicity. Explore The One-Downing Strategy That Empowers Small Businesses to Differentiate Themselves by Offering Simplified Solutions in A Crowded Market. Uncover Real-Life Examples of How to Remove Unnecessary Complexity from TVs And Car Radios, Highlighting the Importance of Focusing on Users’ Essential Needs. Embrace Simplicity and Improve User Experience to Captivate Customers Seeking Hassle-Free Solutions in A Tech-Centric World.
How To Harness the Paradox of Technology with One-Downing Tactics Read More »
Discover the Transformative Power of Reputation-Building Strategies for Small Businesses. Learn Why Positive Word-Of-Mouth and Testimonials Hold More Weight Than Self-Promotion and Explore Practical Tactics Such as Online Reviews, Community Engagement, Social Media, And Differentiation to Create Opportunities for Others To Talk About Your Brand.
How To Build Trust and Reach a Wider Audience Through Reputation Building Read More »
The Law of Expansion States That the Power of Branding Is Inversely Proportional to Its Scope. When A Brand Extends Itself by Adding Products or Services, It Risks Diluting Its Brand Message and Losing Its Impact. This Phenomenon Can Be Observed in Various Industries, Where Brands Known for Quality Introduce Lower-Cost or Unrelated Offering, They Diminish Their Overall Brand Strength. Understanding The Law of Expansion Is Crucial for Small Business Owners to Maintain a Focused and Impactful Brand Identity.
The Law of Expansion: Branding Inversely Proportional to Scope Read More »
Levi Strauss was an unusual businessman. Rather than seek riches from mining for gold he sold goods to the miners. Here are 6 Business Lessons
6 Business Lessons From Levi Strauss – The Blue Jean Millionaire Read More »
Most Businesses Require Some Form of Funding to Get Started. However, Based on What Business Stage the Business Is At, The Sources of Funding Will Be Different. This Is Where Your Funding Plan Comes in To Identify How the Business Will Secure Financing for Each Stage.
The 5 Stages of a Funding Plan Read More »
Consumers that visit your website don’t want to hear your life story. They will scan the page for key elements. The story brand framework will allow you to cut through the noise and clutter and deliver the concise message that will compel them to buy.
How To Use Your Story Brand Framework to Refine Your Homepage Read More »
Your story brand framework can be used to create a roadmap to grow your business by creating a one-liner for your company, a lead generator to collect email addresses, an automated email drip campaign, collecting and telling stories of transformation, and a system that generates referrals.
How To Turn Your Story Brand Framework into A Roadmap to Grow Your Business Read More »
Stories are a great way to clarify and communicate your brand’s message to employees and to prospective customers to get them to buy from you. The story brand framework is a 7-step process to help craft that story.
How To Develop A Story Brand Framework For Your Small Business Read More »
Simply put, branding is your reputation and is your most valuable asset. Branding builds trust between you and the consumer and takes time to build. A trusted brand is more profitable and creates gravity for customers, employees, and the media.
Why Branding Is So Important for You and Your Business Read More »
Research shows that what you name a business can powerfully influence the way your prospects see your product or service offering.
15 Rules When Naming a Business Read More »
The Word “Startup” Has Become Ubiquitous in The American Vocabulary. However, There Is Really No Common Understanding of The Definition. This Is Because There Are Actually Two Types of Startups
What Is A Startup? Why You Need to Know the Different Types Read More »
JD Rockefeller Was an Oil Magnate and A Titan of Industry Whose History Contains Many Valuable Lessons for Small Business Owners
13 Valuable Business Lessons from the Oil Magnate JD Rockefeller Read More »
Looking for A New Way to Engage, Reward, And Even Retain Customers? Consider the Use Of Gamification In Your Marketing And Sales Campaigns.
How to Use Gamification to Build Loyalty & Generate Buzz Read More »
Most guides on building a business involve the same sort of rehashed content. The thing is a lot of these pieces of advice aren’t true. They’re either misinterpreted by the new entrepreneur or they’re completely wrong.
Most People are Wrong about How to Build Your Own Business, Here’s Why Read More »
Resumes are about listing your credentials. Unfortunately, resumes are self-reported and contain exaggerations, and are therefore, discounted by employers. Today, Google is the new resume.
Why You Need to Develop a Powerful Personal Brand Read More »
If Your Product Is Made (In Whole or In Part) In America, You May Want to Consider Adding The “Made In USA” Messages to Your Marketing Efforts.
The 7 Biggest Considerations When Promoting “Made in USA” Products Read More »
The decision to create distinctive (unique) or descriptive (explains what you do) branding can have a large impact on your business success.
Should Your Company B2B Branding be Distinctive or Descriptive? 6 Lessons Learned Read More »
Brand Awareness has two goals. The first is moving the knowledge of your product or service from the unknown or unconscious mind to the conscious mind. The second is making a positive association with the brand. This video looks at several dozen free and low-cost ways to create brand awareness for your business.
Video: Low-Cost Brand Awareness Ideas Read More »
Some industries are highly consolidated with few key players while others have few incumbents and are considered quite fragmented. We define these differences as an industry’s market structure.
What Is the Market Structure Read More »
A company’s key resources allow it to create and deliver its value proposition, reach its target market and maintain a quality customer relationship with them so that the business can earn revenue. For a company to produce a product or service, it needs access to physical resources, intellectual resources, human resources, and financial resources.
Key Resources and Your Business Model Read More »
Marketing and selling are way more effective when you not only have an effective brand that positions you well in the marketplace, but you also have established yourself as a branded authority.
Are You a Branded Authority or One of the Crowd? Read More »
What if you had a crystal ball that would let you see into the future to see if demand for your product or service was going to get stronger or weaker with time. Well, you can stop wishing. There is such a tool.
How to Predict the Future with Demand Curves Read More »
5 reasons why you should not write a book and 5 more reasons why you should. Plus, several concise tips to make the process happen in a more efficient and less painful way.
Should You Finally Write Your Business Book? Read More »
When it comes to service-related business, one of the biggest misconceptions about business is that the more things a business can do, the more valuable it will be in the eyes of the customer. Unfortunately, nothing could be further from the truth. Profitability comes from being an “inch wide and a mile deep”.
You Need to Be an Inch Wide And a Mile Deep Read More »
Many small businesses give their customers tokens of appreciation from time to time. Most are doing it wrong because they fail to realize the five principles of strategic gift giving.
The 5 Killer Principles of Strategic Gift Giving Read More »
When it comes to content marketing there are three primary goals, search engine optimization, customer retention, and authority. In this post, we explore the three content marketing goals as well as review the content marketing strategy types so you can develop a solid content marketing strategy that will pay dividends for your business.
How to Define Your Content Marketing Goals to Pay Dividends Read More »
When it comes to content marketing there are three broad content marketing strategy types you may want to consider; inbound, addictive, and tentpole. In this post, we explore the three content marketing strategy types so you can understand how to apply them in your business.
How to Crush The Competition With 3 Content Marketing Strategies Read More »
Some marketers and business owners believe that the strength of their product or service is what determines success. While this is no doubt true in a few rare cases, most often, even a great product or service has to be marketed properly to succeed. And the best marketing is centered around what we call a BIG IDEA.
Your Brand Promise – Why You Need a Big Idea! Read More »
Many new businesses find content marketing strategy indispensable. At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. By design content marketing exists to help the prospect come to know, like and trust you. Once the prospects trust you, they may come to buy from you but not before. Sounds simple but the devil lies in the details.
Confused About Content Marketing? Here Is What You Need to Know Read More »
When it comes to marketing channels there are five channels which can help you make the most of the contact list that you already own.
5 Marketing Channels That Make The Most of Contacts you Own Read More »
When it comes to marketing channels there are 12 channels which can rent you access to their audience for a fee. These 12 marketing channels attract a particular demographic based on their content and will rent you access to their customers for a fee. Previously we discussed the first six channels.
6 More Powerful Marketing Channels That Rent You Access to Prospects Read More »
When it comes to marketing channels there are 12 channels which can rent you access to their audience for a fee. These 12 marketing channels attract a particular demographic based on their content and will rent you access to their customers for a fee.
6 Powerful Marketing Channels That Rent You Access to Prospects Read More »
When it comes marketing channels designed to attract prospects to your brand, there are nine primary channels. These nine marketing channels rely on the type of content prospects will find via some form of search. Search Engine Optimization (SEO), therefore, is essential to create the kind of gravity to attract people to your business.
9 Marketing Channels to Find Contacts You Attract to Your Brand Read More »
The attributes that consumers have always associated with luxury items have changed in the last few years. The terms that business owners use to convey their value proposition also needs to change lest they miss out on this trend. In this post, I share a personal experience that has galvanized this lesson in my own thoughts.
A Relieving Look at How the Definition of Luxury has Changed Read More »
Conspicuous consumption is when someone spends money on goods or services in an effort to either convey a higher social status or invoke envy in others to gain their respect. Product badging is a way to draw attention to items that convey status. Yet, not all consumers want you to know the relative price of their products based on its badging.
The Secret to Product Badging Read More »
People do not relate to the business itself – they relate to the spokesperson that represents that business. Good brand marketers know that they need to create an attraction character that consumers can relate to and bond with.
How to Use Attraction Characters to Make Prospects Hear You Read More »
Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:
8 Essential B2B Marketing Questions: Ignore these at your peril Read More »
In a quest to discover what contributes to product attractiveness, I uncovered the power of belonging vs. standing out. What I discovered was that more affluent people like to buy products that help them stand out in a crowd. By contrast, the working class tends to prefer mass-produced products that are associated with an in-crowd they aspire to be like.
A Revealing Behind-the-Scenes Look at Product Attractiveness Read More »
Should you be Credible or Incredible? Lets’ face it, it is a free market where you can say anything you want about your product or service, true or untrue. Making incredible claims can snag you some customers, but today “Trust” is a business’s most valuable commodity. Here are six strategies to build and keep trust and credibility:
When It Comes to B2B Marketing, Should you be Credible or Incredible? Read More »
Influencer marketing is where you get a famous person with an established audience to endorse your product or service. Right now Influencer marketing is all the rage when it comes to marketing a business. However, getting an influencer to endorse your brand is costly. In this video, learn that there is an alternative to Influencer Marketing that is FREE.
VIDEO: A Free Alternative to Costly Influencer Marketing Read More »
Some recent research has caused me to completely rethink my marketing strategy. For years, I have heard that email marketing has a greater Return On Investment (ROI) than social media marketing. However, with my social media fans measured in the thousands and my email subscribers measured in the hundreds, I was sure that trying to
Is Social Media Really a Better Marketing Strategy than Email Marketing? Read More »
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work. The following post was published by Chris on his blog in September of 2016 and is chock full of valuable advice.
Market Research – 8 Strategies for Getting it Right, Quickly Read More »
When it comes to marketing, small businesses should understand that psychology and sales are two parts of the same coin. From the world of psychology, one cognitive bias that a small business owner should embrace when it comes to marketing is known as “the halo effect.” Technically speaking, the halo effect is a cognitive bias
How to Harness the Halo Effect to Boost Profits Read More »
Recently, I was teaching a course, “Going Pro – Moving from Hobby to Business” and one of the students was a jewelry designer looking to take her hobby of making jewelry, mostly as gifts for friends and family, and turn it into a paying business. I suggested she focus her jewelry design on a profitable
13 Steps to Find Your Profitable Niche for Free Using Long-Tail Keywords Read More »
Every business makes investments to create revenue for itself. All too often business owners consider cash as its only source of revenue worthy of investments. In addition to cash revenue comes in the form of Attention and trust and Referrals
Revenue Comes in 3 Flavors Read More »
Recently, I have been exploring my analytics and revisiting my Key Performance Indicators (KPI’s). What began to dawn on me as I attempted to make actionable sense of all this data was that I was falling into the same trap that most businesses owners do when looking at their social media performance. Many of my
How Deep Is Your Audience? Read More »
Learn how the strategic partnership principle practiced by founder entrepreneurs can help you build products for little or no cost
Strategic Partnership Principle – The Truth about Competitive Analysis Read More »
The easy part is building the actual product or delivering the service. If you are not convinced, just consider this – Imagine a substance that falls from the sky and springs up from the earth for free. Yet, we are willing to pay more for it than we do for gasoline. Yep, I’m talking about
Is It Time to Create Your Own Channel? Read More »
The other day I was watching a cooking show with my wife, Kim, and it dawned on me that what I was watching was a teachable moment for small business owners. On the show, there are a bunch of renowned chefs showing you step by step how to make one of their signature dishes. At
What I Learned from the Food Network Read More »
The other day I went to a restaurant that I had never been to before with an old colleague. Upon opening up the menu, I was presented with over 100 choices and I’m not talking 50 different types of burgers. Can you even imagine the logistics involved with stocking all the ingredients and trying to
Is It Time to Clean House? Read More »
in Late 2016 The FAA issued a safety alert to the airlines regarding the Samsung Note 7 and its exploding battery issue. Airline gate attendants announce to millions of travelers every day the special regulation to completely turn off the Note 7 phone to avoid a potential battery explosion during flight. To the everyday person,
How to Exploit Bad Press Read More »
A 2013 survey by Neilson.com looked at the trust factor in advertising. They based the trust factor on where the consumer saw the ad. While none was considered 100% trustworthy, word-of-mouth recommendations from a friend, which is considered earned advertising, was by far the most influential and effective form of advertising. Here is how they
Where Do You Rank in Trust in Advertising? Read More »
Since writing “7 Rules When Naming Your Business,” several discussions have emerged that have added six additional rules founders should follow when naming their business. 1. Become a verb. Of course, the goal of every business is to have the company name become a verb. When we want to search the internet, we don’t say
6 More Rules When Naming Your Business Read More »
It occurred to me as I saw an article about Apple computers that there are some businesses clearly branded to their founders. For example, while I worked for Digital Equipment Corporation, founded by Ken Olsen, the company was not inexorably branded to his personality. However, that is not the case with Steve Jobs. Jobs was
Branding Your Personality for Profit Read More »
Some time back, I participated in what I believe was a brilliant promotional concept. A local HVAC company held a competition for the oldest water heater. They requested that you email them a picture of the product tag that included the model number and manufacture date. At the time, I had lived in the same
Host a Contest to Self-Identify Customers Read More »
John Jacob Astor was the 1st multimillionaire. He made his fortune from dominated musical instruments industry, fur trade, and real estate.
6 Business Lessons From John Jacob Astor – America’s First Multi-Millionaire Read More »
Almost anything can be sold from a roadside stand. If you’ve always wanted multiple locations, roadside stands are a great way to enjoy the benefits of expansion without the typical high costs. After all, each stand is a new location and increases the exposure of your brand. Roadside stands are portable, flexible, inexpensive, and appreciated
When you have a new product or service, your customers will likely never take the risk of purchasing it unless you offer them a free sample first. Sometimes the free sample may come in the form of a gift from another person. I never considered getting a massage until I received one as a gift.
Free Samples Can Drive Sales Read More »
The Design Rewards Step Pertains to Reward-Based Crowdfunding Campaigns Only and Are a Series of Rewards to Incentivize Backers to Support Your Campaign
Crowdfunding: Design Rewards Read More »
Take a look at the logos for Twitter, Facebook, and LinkedIn. Do you see a common thread? They all use blue as their primary color and that’s no coincidence. According to ColorMatters, 40% of people worldwide consider blue to be their favorite color. According to my daughter-in-law, if you’ve seen Chris Pine’s baby blue eyes,
What Color Are You? Read More »
Existing businesses make money on day one. A successful franchise will earn the owner income not too long after starting up. However, a start-up, even one that survives, may take months or years to begin to pay the owner a salary for working in the business.
3 Risk Levels to Becoming a Business Owner Read More »
There Are 5 Levels Of Permission Marketing That A Customer Can Grant, Each Level Increases The Business’s Autonomy And Level Of The Customer’s Trust..
Permission Marketing- How To Build Trust Read More »
When completing a Business Model Canvas, it is helpful to guide the discussion through the use of questions. When it comes to looking at market forces that will affect your business model, the following set of questions should help you in thinking more critically about your business model. These questions are broken down into five
Critical Thinking About Market Forces Read More »
When considering your unique value proposition, I find it helpful to consider a list of common value propositions to help guide me and my client’s thinking. To that end, here are eleven common value propositions that businesses might offer to their selected customer segment. Review the following value proposition types and determine which one is
Choosing a Value Proposition Type Read More »
Mickey Drexler hates emails and memos but loves to communicate face to face or over the phone. He prefers personal interactions so he can be sure that others are listening to him. When Drexler was hired as the new president of Gap Inc’s Stores Division in 1983, his first order of business was to fire
Business Lessons from Mickey Drexler – Open Communications Is More than a Slogan Read More »
Yesterday, we discussed the first four principles to influence a sale from the book, “Rain Making Conversations,” written by Mike Schultz and John Doerr. Today, we will cover the next 4 principles. 5. Emotional Journey – As we pointed out in the blog, “Stories to Create a Great First Impression,” a goods salesman is a
Entrepreneurs by their nature are risk takers. With increased risk comes greater reward potential. However, society, in general, is moving towards less risk and less reward. As a society, we are willing to trade security in the form of Social Security in our old age and Affordable Health Care in exchange for the freedom to
Why We Need an Entrepreneurial Mindset Read More »
This is part 2 in the series on Andrew Carnegie. For the full text see Valuable Business Lessons from the Steel Baron Andrew Carnegie Knowing that steel would revolutionize the construction industry, Carnegie went to his mentor Thomas Scott to help him raise the capital needed to build his own steel plant. His steel plant
More Lessons from the Steel Baron Andrew Carnegie Read More »
The other day I went to visit my 4-year-old grandson in Arkansas. Stopping at a toy store, I noticed a brand I was very familiar with from my childhood: Tonka. When I was growing up, Tonka trucks were the gold standard of toy trucks and were made entirely of steel except for the wheels. They
The other day I was asked if a person’s idea would make a good business. Unfortunately, I had to tell them that it would not be a good idea for them to pursue. While the idea might have been a novel and been a successful venture in the right hands, they didn’t have access to
Your Best Chance to Succeed in Small Business Read More »
In thick markets, you have a lot of competition and limited differentiation while in thin markets you have limited or no completion based on product or service differentiation.
Thick Market vs. Thin Market – What You Need To Know Read More »
Business Management Is Often Not Focused On The Right Elements Of Success. Sometimes You Have To Suspend Your Belief Systems To Reevaluate Your Business
Is Your Business Focused on the Right Things? Read More »
Many studies have been performed that look at the role peer pressure has on our decision making. People desperately want to fit in so much so that they often times will ignore their own opinion just to be part of the crowd. No one likes to be wrong, but it is far more acceptable to be wrong with a crowd than be wrong on your own.
How to Harness Peer Pressure for Effective Marketing Read More »
Our five primary senses all work together, so it is important in business sales and marketing to stimulate them all if at all possible. However, with respect to evoking memories, the often overlooked sense of smell is the most powerful sense. If a person is tested on the details of a movie they watched in
The Smell of Success Read More »
Robert Woodruff turned a pharmacy elixir into one of America’s best-known consumer brands. Discover several business lessons from Coca-Cola.
Business Lessons from Robert Woodruff – Have a Coke and a Smile Read More »
Daisy Braxton was a single mom with five children when she lost her job. To make ends meet she worked several minimum wage jobs that didn’t offer healthcare. Soon, medical bills for her kids overwhelmed her, and she was forced to apply for welfare. Rather than begin a lifelong dependency on the government, she took
Welfare to Entrepreneur Read More »
In business, many of the most promising and productive individuals have fragile egos. As the owner of a company, you need to be able to recognize and reward behaviors from employees that move the business forward or risk creating a Benedict Arnold in your own ranks.
Recognition Or Doom – Failing To Recognize Outstanding Performance Is A Colossal Mistake Read More »
I own a solid orange polo shirt and often wear black suspenders. Being a DIY kind of person I often make trips to a local hardware store to buy materials or tools for one of my projects. On more than one occasion I have worn this combination to a local Home Depot store and been
What Color is Your Brand? Read More »
I was reading an article the week after Christmas that referenced “Boomerang Thursday”. I was aware of Black Friday and Cyber Monday, but not Boomerang Thursday. It turns out that this is the day that people return unwanted Christmas presents. Doing further research, I discovered several important business lessons related to Boomerang Thursday. First, the
Boomerang Thursday Read More »
Bill Bowerman was a very successful track and field coach at the University of Oregon. Runners at the University often suffered from shin splints, leg cramps, knee, and back issues as they trained. Bill was obsessed with designing solutions to solve these problems. One morning he was in his kitchen watching his wife Barbara make
Just Do It – How to Grow an Idea Read More »
Flipping through the channels the other night I stopped to watch a Jackie Chan movie on TV. As I watched one of the fight sequences I could not help but see many correlations between fighting and operating a small business. First, my attention was drawn to the speed of his movement, which I equate to
How to Create a Knockout Read More »
Business growth can occur in two dimensions: horizontally or vertically. On the vertical dimension, you employ marketing tactics to sell more offerings to an existing set of customers. Using tools to get your existing customers to buy from you more often or to buy your other products may involve methods that create loyalty, and are
Horizontal vs. Vertical Business Growth Read More »
Ever notice that on the trunk of most vehicles, there’s a decal or emblem identifying the dealership where the car was originally purchased? It’s almost like a badge of honor—except most people don’t even think about it. Whether it’s a small, discreet sticker in the corner of the trunk or a bold chrome emblem, that
How to Promote Your Business With a Reward Read More »
Fred Bear is known as one of the pioneers of the modern archery industry but did you know that he was also a remarkable businessman. Fred is best known for being an avid bow hunter and popular writer for various outdoor and hunting magazines, as well as a film producer. As a kid growing up
Fred Bear: Remarkable Businessman and Archery Great Read More »
There is a bit of an injustice in the way entrepreneurs are told about the business planning process. First, new entrepreneurs are told that to get money from a bank they need a business plan. While there is some truth to this, a major missing piece is that they will likely not get any funds
URINAL AD – Public restrooms for men have urinals affixed to the wall. When in use the man is forced to look straight ahead at a blank wall. With a captive audience for a minute or so, some establishments display advertisements positioned at eye level. PUBLIC TRANSPORTATION – Many buses, light rail, and taxi companies
3 Uncommon Advertising Locations Read More »
WALL PAINTING – Contact the owner of an old barn or blank-walled building to see if you can hang or paint your message. Or use a variant of wall painting, and utilize a projector to display your lighted message on a blank wall for even greater impact at night. AIR DANCER – You have seen
5 Miscellaneous Low Cost Marketing Ideas to Create Brand Awareness Read More »
MAGNETIC CAR TOP SIGN – Pizza delivery vehicles often employ a magnetically mounted roof or window mounted sign. In most cases, these signs include an internal light that plugs into the vehicle’s cigarette lighter, which draws even more attention to the sign after dark. The signs are visible across a sea of cars and in
5 Marketing Ideas to Create Brand Awareness For Under $150 Read More »
BANNERS – The other day I went to the bank and passed a car parked in a dirt lot next to the roadway selling bonsai trees. He displayed a banner that ran the full length of his car, attached by bungee cords, to alert people to the fact that he had something to sell. A
4 Marketing Ideas to Create Brand Awareness For Under $75 Read More »
BUSINESS CARDS – If you have a business to consumer (B2C) business, you can use tools like DemographicsNow (often available at public libraries) to identify the ideal market demographic, known as a Groups and Types in DemographicsNow, for your product or service. Within the text of each “Type”, the segment is a description of the
3 Marketing Ideas to Create Brand Awareness For Under $10 Read More »
Brand awareness often is not directly responsible for making sales, but aids in the conversion rates of more direct marketing and sales efforts. The brand’s message has to be constantly repeated to cross the divide from the unconscious mind to the conscious mind before it becomes effective. Therefore, brand awareness is a constant effort. It
5 Free Marketing Ideas to Create Brand Awareness Read More »
Struggling to Turn Your Marketing Efforts Into Actual Sales? The Secret Lies in Balancing Brand Marketing and Direct Marketing Strategies—Planting the Right Seeds Before Expecting a Harvest. Discover How to Build Awareness, Earn Trust, and Drive Immediate Conversions in a Way That Ensures Long-Term Business Success!
Planting Seeds vs. Harvesting Sales: Understanding Brand Marketing vs. Direct Marketing Read More »
Growing up in Boston, on the way to the airport you would pass a series of very simple signs on the side of the road. They encouraged you to relocate to Boston and read: “If You”, “Lived Here”, “You Would”, “Be Home Now”. Burma-Shave became an outdoor advertising icon by delivering a catchy message with
The Sequence Signs Read More »
Some businesses have made their mark using outdoor or billboard advertising. Anyone traveling across the country on I-80 will remember passing billboards promoting Little America’s “50 Cent Cones – 15 Miles”, or billboards promoting Wall Drug on I-90: “Free Ice Water, Wall Drug”. Billboards can be a very effective way to build brand awareness or
Make The Most Of Outdoor Advertising Read More »
I think we would all agree that making a profit is the incentive to take risk through investments. Moreover, it takes investments to stimulate innovation. But innovation creates productivity gains, which in turn eat into profit. For example, a tractor that costs as much as the labor cost for 150 workers, but which can do
Who Really Benefits Most From Business Investments? Read More »
Investments made in your own business or in the stock market have investment risks that can be broken down into seven distinct types of risk.
The Seven Types of Macro-Environmental Risk Read More »
Contrary to popular belief, people are really not motivated by money. They are in fact motivated by status. More money simply gives folks the ability to buy more status symbols, which they can use to flaunt their status. That being said, most people equate a higher price with greater status. We all know that a
Pricing Strategies – Pricing by Status Factor Read More »
