How to Improve Your Marketing with a “Take One” Box
The “Take One” box is essentially a brochure stand with the words “Take One” plastered on the front.
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What You Need to Know Before Firing an Employee
When you are firing an employee either for cause or without cause, the business should have a process that it follows to avoid the risk of a wrongful termination lawsuit.
What You Need to Know Before Firing an Employee Read More »
How to Know Which Marketing and Sales Strategy is Best
A small business has three basic strategies to drive revenue. They can be sales, market, or product-led. Each has it their sweet spot.
How to Know Which Marketing and Sales Strategy is Best Read More »
What You Need to Know Before Hiring an Employee
Hiring an employee can often be a daunting task. The risk of making a bad hire can cost a business both time and money.
What You Need to Know Before Hiring an Employee Read More »
Why You Need to Have a Job Description
A job description can help make sound hiring and operation decisions. Having the right people with the right knowledge, skills, abilities, and attitude at the right time are critical to the future success of any business.
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Why Your Business Absolutely Needs an Employee Handbook
Many small businesses do not have an employee handbook, yet an employee handbook is one of the most important documents that a small business can have to prevent exposure to wrongful termination lawsuits, and a vital tool to set proper expectations with new employees.
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Video: Market Research Using DemographicsNow
Whether you’re looking to open a new location or you’re looking for more information on any geographical area, DemographicsNow as all that data you’ll need.
Video: Market Research Using DemographicsNow Read More »
How to Develop a Small Business Continuity Plan
What Would Happen If A Disaster Struck Your Business Tomorrow? Would You Know What to Do? If You Had A Small Business Continuity Plan You Would.
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Effective Interruption Marketing Strategies
When you target your niche very precisely and focus on activities your audience may actively participate in, you can engage in interruption marketing with little risk of turning your audience off, provided your ads target your viewer’s interests.
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3 Things You Need to Protect a Small Business
Keeping things secure from criminals or opportunists should be a priority for a small business owner. However, many small business owners fail to implement proper security strategies to protect a small business, since they have the mistaken belief that only larger business with more valuable assets are targeted by criminals.
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Tacit Vs Explicit Knowledge – Why You Need To Know The Difference
One of the problems with obtaining any kind of knowledge, especially when it comes to business, is that while some kinds of knowledge can be easily codified and articulated to others (Explicit Knowledge), there are also some forms of knowledge that are much harder to pass on and must be experienced (Tacit Knowledge).
Tacit Vs Explicit Knowledge – Why You Need To Know The Difference Read More »
10 Of the Most Common Forms of Business Insurance
What kind of small business insurance is right for your business? While there are many different kinds of small business insurance, here is a list of the most common types of insurance that a small business may want to consider.
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How to Use Pricing Strategy as a Competitive Advantage
Your Pricing Strategy Doesn’t Have to Be an Entirely Emotional or By-The-Numbers Exercise. The Most Important Thing Is to Offer Quality Products/Services and Ensure That Customers Perceive That Doing Business with You Is on The Right Side of the “Risk Vs. Reward” Equation.
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Key Activities and Your Business Model
The ultimate goal when defining your key activities as part of your Business Model Canvas exercise, is to help you discover what activities you need to address in order to differentiate your product or service from your competition.
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How to Determine Your Financial and Governmental Business Risk
It Is Always A Good Idea To Review Your Risk Exposure From Time To Time And Develop A Plan To Deal With Things Before You Are Forced To Deal With Them During A Crisis.
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Key Resources and Your Business Model
A company’s key resources allow it to create and deliver its value proposition, reach its target market and maintain a quality customer relationship with them so that the business can earn revenue. For a company to produce a product or service, it needs access to physical resources, intellectual resources, human resources, and financial resources.
Key Resources and Your Business Model Read More »
How to Determine Your Operational Business Risk
It Is Always A Good Idea To Review Your Risk Exposure From Time To Time And Develop A Plan To Deal With Things Before You Are Forced To Deal With Them In Real Time During A Crisis. Here Is A List Of Some Operational Business Risks Your Business May Face So You Can Consider Ways That Mitigate The Effects If Things Go Wrong.
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Cost Structures and Your Business Model
A company’s cost structures represent the specific costs that the business will incur while operating under a particular business model. Through understanding the key resource, key activities, and its key partners, the business can determine its available cost structures. By choosing to be either Cost Driven or Value Driven and properly using Operating Leverage, the business can find its optimal cost structure.
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How to Become A Human Lie Detector
Everyone Lies the Only Question Is the Degree to Which One Lies. Learn How to Become A Human Lie Detector to Know When You Are Being Deceived
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How To Tell If Someone Is Lying Using Questioning Techniques
When you suspect an individual may be lying, it may be time to ask a few questions to see how they react to give you further evidence of their deceptions.
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How to Spot Lying & Deceptive Behaviors
Wouldn’t it be nice to have your own personal lie detector to recognize if someone is being less than truthful? Well, there is a science that has identified ways to detect if a person is lying or being less than truthful just through observation.
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The Truth About Why Lying in Business is so Common
Lying in business situations is very common. Most people are poor lie detectors because we want to believe the lie rather than look for clues that the other person is lying.
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Revenue Streams and Your Business Model
When it comes to defining your revenue streams, especially when you are developing a business model canvas, there are many factors that you need to consider that affect your potential income source. Will you use a fixed or dynamic pricing mechanism, and is your revenue based on transactional and reoccurring sources of revenue?
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How to Improve Employee Retention with Maslow’s Hierarchy
Abraham Maslow theorized that people are motivated by five types of needs. How an employer meets these needs changes with each level and contributes toward employee job satisfaction resulting in lower turnover and higher employee retention.
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What is the Difference Between Demographics and Psychographics?
Both Demographic and Psychographic information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy.
What is the Difference Between Demographics and Psychographics? Read More »
How to Calculate the Cost of Employee Turnover
Do you know what it costs when you make a bad hire? Do you know what it costs if one of your star employees leaves you to work for a competitor?
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The Long Tail Economy-What You Need to Know
The old economy had limitations on shelf space and the ability to target niche markets and as a result, companies only invested in offerings that appealed to a very large population. Today we live in the Long-Tail Economy, where a business can target a very specific and often very small market segment for next to nothing and distribution bottlenecks are vanishing, making the offering of niche products and services not only possible but more desirable by consumers.
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How to Become an Employer of Choice and Why You Need to
For companies that have to compete for skilled talent, the world is getting harder every day. This is based not only on economic expansion but also on the demographics of the workforce.
How to Become an Employer of Choice and Why You Need to Read More »
How to Create a WOW Statement
WOW statements are crafted to invoke a “Wow, tell me more” response from the other party. They must create curiosity, contain imagery, and be brief.
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How to Win Arguments in Sales and Negotiations
As salespeople, we are frequently challenged about our claims and a good salesperson would be wise to incorporate techniques used by master debaters.
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How to Avoid Cognitive Tunneling and Make Better Business Decisions
Cognitive tunneling is one of the principal causes of accidents that involve human error and is also the source that prevents many business owners from seeing all possible solutions to everyday business problems causing them to make bad business decisions.
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Lateral Reading: How To Learn To Tack Against The Winds Of Misinformation
Entrepreneurs Should Be Skeptical Of All The Information They Consume Online. They Should Bring Into Question Any Motives That The Author Of The Content Many Have In The Way They Present The Information.
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CEO vs President – You Need to Know That Their Roles Are Different
The role of CEO and President, and sometimes Chairman of the Board are often used interchangeably. In a small business this might be true, but each title has a different set of duties.
CEO vs President – You Need to Know That Their Roles Are Different Read More »
You Need To Know The 8 Reasons Customers Buy From You
If You Want To Get People To Buy From You, You Need To Understand The Reasons People Employ When Making Purchasing Decisions. Price May Be Important But What About Quality And Reputation? There Are Many Reasons Customer Buy From You.
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How Your SEO Actions Expose You As A Cheater Or A Star
Search Engines Are Always in A Battle with Developers Attempting to Hack Their Algorithms. Therefore, Search Engines Have Adopted a Series of Practices to Try to Detect If the Site Is Trying to Cheat or If They Are Truly a Rising Star.
How Your SEO Actions Expose You As A Cheater Or A Star Read More »
Have You Defined Your Leap of Faith Assumptions?
As a small business mentor, I see so many startups willing to risk everything on an untested idea. Since they like their idea, they are sure they know everyone who sees it will too.
Have You Defined Your Leap of Faith Assumptions? Read More »
How To Find The Best Performing Keywords And Rank Higher In SERP
Find The Keywords That Search Engines Use To Rank Your Better Performing Pages So You Can Improve Your Pages Position In The Search Engines.
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What is the Difference Between Leadership and Management in Small Business?
Leadership and management are both essential elements of business success. Leadership is closely aligned with the role of a CEO and Management to the role of the President. Even though there is a difference between leadership and management most people use them interchangeably which is incorrect.
What is the Difference Between Leadership and Management in Small Business? Read More »
What You Need to Know About a Backlink and SEO
What Makes A Good Backlink? The Answer Includes Relevance, Diversity, Location On The Page And Keyword Usage And Placement. While You Can’t Directly Control Your Off-Page SEO, It Is Important To Understand How The Construction Of The Backlink Affects How The Search Engines View You As The Destination For The Link.
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Operating Leverage for Small Business: When You Should Use
What is operating leverage and why should you care? Ignoring the financial mumbo-jumbo, operating leverage represents how having debt can affect a company’s bottom line profit. In some cases, Operating leverage can improve a company’s profits and in others, it can destroy it.
Operating Leverage for Small Business: When You Should Use Read More »
What You Need to Know About Link Building
The Most Important Factor in SEO Is Also the Hardest. On-Page SEO Represents All the Things That You Can Directly Control. Off-Page SEO Primarily Consists of Getting Links, Known as A Backlink to Your Pages or Your Site from Other Websites on The Internet, Which Are Out of Your Direct Control. Therefore, While Getting Backlinks Is the Most Important Part Of SEO, It Is Also the Hardest.
What You Need to Know About Link Building Read More »
How to Write a Great Headline for a Post
There is an art to writing a great attention-grabbing headline. However, there are a few tried and true formulas that generate more click-throughs than others.
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What You Need To Know About On-Page Visible Elements And SEO
On-Page Visible Elements Include Headings, Images, Paragraph Text, And Other Formatting Elements. Proper Use of Visual Elements Can Make Your Web Page Easier for The User to Read and Help Highlight the Search Engines Your Keywords.
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Are You a Branded Authority or One of the Crowd?
Marketing and selling are way more effective when you not only have an effective brand that positions you well in the marketplace, but you also have established yourself as a branded authority.
Are You a Branded Authority or One of the Crowd? Read More »
On-Page But Hidden SEO Techniques You Need To Understand
When We Talk About On-Page But Hidden SEO Techniques We Are Talking About Several Clues You Can Provide To The Search Engines To Tell Them What Your Content Is About. It Can Also Control What And How Your Message Is Displayed In Search Results
On-Page But Hidden SEO Techniques You Need To Understand Read More »
The Five Salesperson Archetypes and the One that Performs Best
Most businesses have been encouraged to focus on relationship builders salespersons. Unfortunately, the study shows relationship builders have the fewest number of top performers. There are in fact 5 salesperson archetypes and one out performs the others by more than 2X.
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20 Steps to Find Powerful Keywords Google will Rank High
Using The Proper Keywords That You Have A Realistic Chance To Rank For In A Search Engine Is How You Become Visible To New Customers. The Key Is To Finding Powerful Keywords Is To Find Ones That Have A Good Search Volume But Limited Competition.
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How to Achieve a Word-of-Mouth Epidemic
Word-of-mouth marketing is not just making a good product or delivering a good service, and magically your clients will tell their friends how great you are, which will, in turn, lead to a greater number of sales. To achieve an epidemic you must employ some specific strategies.
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Keywords-Everything You Wanted to Know But Were Afraid to Ask
To Make Your Website Visible To The Public It Needs To Be Found And Indexed By The Search Engines And To Be Properly Indexed You Need To Focus On Your Keywords.
Keywords-Everything You Wanted to Know But Were Afraid to Ask Read More »
SEO Primer – Everything Small Businesses Needs to Know About SEO
SEO Primer – What Every Small Business Owner Needs to Understand About How to Improve Their Content to Generate More Organic Website Traffic
SEO Primer – Everything Small Businesses Needs to Know About SEO Read More »
Why You Need To Know How Your Economic Model Drives Profit
Many entrepreneurs do not understand the difference between a business and economic model. Simply put a Business Model is primarily customer-focused while an Economic Model is owner-focused.
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RASCI Chart – How to Manage Employee Roles and Responsibilities
Running a small business is complicated, especially if you have employees. As a manager, you have many tasks that have to be organized into a chain of subtasks and to assign responsibility to team members and subordinates if you want to succeed. A RASCI chart is the answer.
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How to Improve Your Odds of Success by Conducting a PESTEL Analysis
Business owners can use a PESTEL analysis to assess which macro-environmental elements could potentially impact the success of their business. Each of the six elements of the PESTEL analysis can either impede a company’s growth potential or serve as a strategic opportunity.
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How to Increase Business Sale Profits with an Earn-Out
When buying or selling a business and the discussion comes around to financing options, few have ever considered the role of an earn-out. An earn-out can benefit both the buyer and the seller when used properly.
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How to Improve Profit Margins with Porter’s Five Forces
Economists looked at why different industries are more profitable than others and defined a model to explain why some have low-profit margins such as airlines and cafes, and why other industries have high-profit margins such as soft drinks and drug manufacturers.
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How To Turn A Business Negative And Make It Positive
Business owners too often market the positives and ignore the negatives, hoping that the customer will not notice their shortcomings. Ignoring what your customer probably already know can be a mistake. Good marketers know how to turn the negatives into something that their prospects will value.
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How to Predict the Future with Demand Curves
What if you had a crystal ball that would let you see into the future to see if demand for your product or service was going to get stronger or weaker with time. Well, you can stop wishing. There is such a tool.
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How Transparency Asymmetry is Destroying Your Value
As consumers, we have a very hard time recognizing a business’s investment in expensive and specialized tools, or paying for a person’s knowledge or acquired skills. All they see is that they are paying a lot for something that didn’t seem too difficult for a person or business to deliver.
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What You Need To Know About How Fairness Shapes Value
The human desire for fairness can distort the perception of value and can have unexpected and often catastrophic outcomes, if not handled properly in your marketing.
What You Need To Know About How Fairness Shapes Value Read More »
What You Need To Know About The Debt Continuum
Within the world of debt financing, there is a continuum, as different lenders have different appetites for risk and reward.
What You Need To Know About The Debt Continuum Read More »
How to Crush the Competition with Horizontal Segmentation
A common belief in product development, born out of the day of mass markets prior to the long tail economy was that as a product developer, your goal was to find the best and most profitable segment and go all in. The theory of horizontal segmentation changed everything.
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Should You Finally Write Your Business Book?
5 reasons why you should not write a book and 5 more reasons why you should. Plus, several concise tips to make the process happen in a more efficient and less painful way.
Should You Finally Write Your Business Book? Read More »
Features & Benefits: Why It Is Important To Know The Differences
When it comes to marketing there are two primary approaches. One approach focuses on what your offering does and the other is how it will improve their life. Unfortunately, many business owners spend too much time describing all the bells and whistles and not enough effort trying to connect them to the benefits.
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Not All Sources Of Wealth Will Keep You Rich
There are two basic types of wealthy people in the world-income statement wealthy and balance sheet wealthy.
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Self-Weeding Your Economic Garden
Do you get calls from vendors nearly every day trying to pitch you on their products or services?
Self-Weeding Your Economic Garden Read More »
How to Make a Profit with a Product Led Freemium Offering
Rather than employ a more traditional sales or market-led approach, some SaaS companies have seen serious traction for their offerings using a product-led strategy that uses a freemium version to attract new users.
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Success Comes From Being a “B” Student
Many individuals with stellar academic performance go on to become wonderful scientists, engineers, and even professors but with mediocre earning potential. Entrepreneurs need to be a jack of all trades and not an academic master of one.
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How to Use Consumption Vocabulary for Profit
What if you could create additional value for your product or service in the mind of your customer so you could charge more and that it would cost you nothing, would you be interested?
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Why You Need to Cultivate Everyday Creatives
Being labeled a “Creative” congers up someone who is right brained and unsuited for business. However, creatives have found a seat at the business table as their virtues are being valued as Elizabeth Diane explains.
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How To Make The Best Use Of Your Precious Time
Have you ever felt overwhelmed with tasks? Have you ever woken up in the middle of the night fretting over the next day’s tasks you have to accomplish? What if there was a better way to organize all the task you need to perform. Well, there is.
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How to be a Rainmaker for Professional Services
Is Rainmaking an art form that some people have and others do not? We all can be rainmakers if we can identify those activities that fit our personality and build it into a process that becomes so automatic it looks like an art form to those around us.
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How To Be Compliant With Internet Sales Tax Laws
In June 2018 the US supreme court upheld a lower court’s ruling that the state of South Dakota could force the online retailer Wayfair, a retailer with no nexus (physical location) in the state to collect sales taxes. This ruling sent shockwaves through the eCommerce community. Therefore, online retailers may now be required to collect sales tax on goods they ship.
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Why You Need to Harness The Power of Self-Interest
As humans we all are guided by our own self-interests. Savvy business owners should craft their marketing messages to appeal to the customer’s self-interest.
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A Simple Pricing Hack to Increase Customer Satisfaction
Consumers are predictably irrational especially when it comes to customer satisfaction. In fact, when you pay has more to do with customer satisfaction than what you pay.
A Simple Pricing Hack to Increase Customer Satisfaction Read More »
7 Simple Secrets To A Great Email Marketing Strategy
While there are plenty of books and articles about email marketing, there are some less discussed secrets that only expert email marketers consider as part of their strategy.
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VIDEO: Selling Online? What You Need to Know About Sales Tax on Non-Marketplace Platforms
In June of 2018, the Supreme Court ruled that even if an online business does not have a physical presence in a state, the state can require online retailers to collect and remit sales taxes.
Why Your Location May Be Bad For Your Success
Many businesses fail not because they have a bad product or service. They fail because they are not located in the right location.
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Why You Need To Understand Your Credit Score
When entrepreneurs look at debt financing, their credit score (FICO) plays an important role in being able to get a loan. Essentially, a person’s credit score is computed on five dimensions, each with a different weight.
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How to Tap into the Consumer’s Emotional Need For a Bargain
Consumers have been conditioned to focus more on what they are spending than on what they are buying. Consumers buy things today not because they need them, but because they are convinced that they can get it for a great price.
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Do You Need a New B2B Pricing or Packaging Model?
If you are facing stagnant or declining sales on one or more products and services, it may be because the way you are either packaging or pricing (or both) is not resonating with your prospects and customers.
Do You Need a New B2B Pricing or Packaging Model? Read More »
How to Remove Buyer and Seller Remorse
One of the biggest obstacles that prevent a buyer from making a purchase decision is the fear that they will pay too much. From the seller’s perspective, there is also the fear of pricing a product or service too high or low leaving money on the table.
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How Responding to Popular Fads will Destroy a Business
Have you ever discovered something new and thought “What a great idea for a new business?” Often the signals you observed are only part of a short-lived fad.
How Responding to Popular Fads will Destroy a Business Read More »
How to Avoid Misclassifying an Employee as an Independent Contractor
Misclassifying an employee as an independent contractor can prove to be a very expensive mistake for a business.
How to Avoid Misclassifying an Employee as an Independent Contractor Read More »
The 4 Dimensions That Will Transform Your Business Model
Every day, business owners face the challenge of finding ways to differentiate their products and services while remaining relevant in an increasingly competitive market.
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Do You Know Why Veterans Make Good Entrepreneurs?
Veterans are more likely to become entrepreneurs then non-veterans. However, not all veterans have the same propensity for entrepreneurship. There are a few sweet spots.
Do You Know Why Veterans Make Good Entrepreneurs? Read More »
How Your Cognitive Bias Can Destroy Your Business
A Cognitive bias is the psychological tendency of the brain to draw incorrect conclusions, even in familiar situations or when presented with clear information. When talking to small business clients I refer to a collection of three common cognitive bias as the Everest Effect.
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The Top 19 Reasons For Not Launching a Business Are Wrong
I often ask people I meet if they ever consider business ownership and if not, what is holding them back. This post list 19 popular responses I get from people on why they are not following a path of business ownership.
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How to Supercharge Word of Mouth
The age-old marketing question is “How do you get people to talk about your product or service?” I believe the answer lies in being able to change the way your customer thinks about your offering.
How to Supercharge Word of Mouth Read More »
Income Security: Why Being an Employee is Just too Risky
With the rapidly changing business landscape, companies who are beholden to their shareholders are shifting their risk from the business to the employee.
Income Security: Why Being an Employee is Just too Risky Read More »
How to Quantify a Customer’s Economic Attractiveness
Have you ever heard the saying “any customer is a good customer” or that “the customer is always right” Did you know that such mantras have destroyed many a business?
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What is More Important For a CEO, Sale or Marketing experience?
CEOs are not born they are made. However, the attributes and experience of what it takes to be the leader in a small business are distorted by articles and books based on the needs of large companies, little of which pertains to a small business.
What is More Important For a CEO, Sale or Marketing experience? Read More »
How to Create a Leap in Customer Value with the Buyers Utility Map
The Buyers Utility Map is a valuable tool to help businesses document the buyer’s experience, and discover areas that can be leveraged to create a leap in value.
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How To Create Customer Desire With Mystery
Mystery is a powerful tool that creates a powerful desire in a person to discover the answer. Used properly it creates a kind of gravity to make a prospect want to spend his time and energy to learn more and creates buzz. I often drink Rolling Rock beer. For people unfamiliar with Rolling Rock, on the
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How to Grow Profit & Satisfaction with Pricing
In a perfect world, what a customer spends for something should be based on their opportunity costs. However, customers are irrational when it comes to money. By distorting a customer perception of their opportunity cost, a savvy business can make the customer spend more and be happy to do it.
How to Grow Profit & Satisfaction with Pricing Read More »
You are not a Small Business in the Eyes of the Government
While being self-employed, a freelancer, a jobber, and even having a side-hustle technically make you a business owner, you’re are not a small business in the eyes of the government or lenders.
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Why Compete – How To Find An Uncontested Market for Profit
A business that offers products and services just like everyone else’s in their industry are viewed as a commodity. Commodity businesses compete on price meaning low or often negative margins, especially for a new small business. Instead of just following the crowd there is a better way.
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How Do I Research a Franchise Investment?
There are a few steps that a franchisee considering a franchise will go through to get to a decision about investing in the franchise. In this article, we will break the process down into four basic steps.
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The Honest Truth; Why Patents Are Often Not Worth It
Many individuals with a new idea for a product have the wrong idea about the role patents play in business. They see patents as a way to simply make money off their idea. However, patents exist to encourage innovation which is not the same.
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Raising Capital: A Lesson From The Ship Of Gold
A business can create value even before the business has revenue. This is important when giving equity to early-stage partners and investors.
Raising Capital: A Lesson From The Ship Of Gold Read More »
How to Master the Friend-Foe Continuum to Hack Relationships
Scientists have discovered that as we go through life, our senses are constantly scanning the world around us and sending messages to our brain. The brain processes this incoming information automatedly to assess if a given individual can be ignored, is worthy to approach, or is somebody to be avoided
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