Whether you are writing copy for a landing page, developing a sales presentation, or creating an ad, the structure and techniques used in infomercials can help you achieve greater conversion rates. Included are several infomercial examples
Unlock The Secret Formula: How Infomercials Drive Sales Read More »
In some industries, trademarks can be an effective way of protecting your intellectual property. For others, it may not be as important. Learn what trademarks are, how they are used, the five levels of trademarks, and the pros and cons associated with each.
What You Need to Know About Trademarks Read More »
Let me start out confessing that I have a love/hate relationship with Amazon. I bet a lot of you reading this suffer from the same malady. Amazon is like the giant squid threatening to swallow up Tokyo – seemingly unstoppable. They gobble up entire markets and drive retailer and e-tailers out of business. And when
6 Lessons B2B Companies Can Learn from Amazon Read More »
Online Stores Can Sell Either Niche Products or Commoditized Products. Each Type Has Its Pluses and Minuses and Requires A Different Approach to Stand Out from The Competition to Be Successful.
What is Best to Sell? Commoditized Products or Niche Products? Read More »
Every Business Spends Considerable Amounts of Time, Effort, And Money Driving Traffic to Their Website. But the Ugly Truth Is That Many of These Visitors Leave Before Making A Purchase. Live Chat Is a Great Way to Engage with Visitors So They Are More Likely to Buy from You.
How To Improve Customer Experiences With A Free Live Chat Tool Read More »
Are you totally overwhelmed? Hire a Virtual Assistant. You might say “I can’t afford one”, but you can’t afford NOT to hire a VA.
Why Hire A Virtual Assistant? (And How To Go About It) Read More »
Ad Fraud Causes Many Businesses to Waste Much of Their Advertising Budget. Fake Websites and Bots That Imitate Humans Are Used to Drive Up Revenues of Ad Tech by Defrauding Businesses. Moreover, Ad Fraud Pollutes A Company’s Attribution Models That It Relies On to Conduct Campaign Optimization.
Ad Fraud – The Hidden Way Ad Tech Is Stealing Your Ad Dollars Read More »
Founders Can Certainly Amplify Their Probability of Business Success by Being All In. Are You Committed 100% To the Outcome? Are You Willing to Quit Your Day Job to Remove Your Options for Retreat?
Why You Need to Quit Your Day Job Read More »
When it Comes To Raising the Minimum Wage, the Real Winner is the Government and the Real Losers are Workers. Here is What You Need To Know.
The Truth About Why A National Minimum Wage Is A Devastating Idea Read More »
Learn how finding, attracting, and nurturing social agents allows you to employ the principle of cumulative advantage to scale your business.
How to Apply Cumulative Advantage and Social Agents to Scale Your Business Read More »
Looking for A New Way to Engage, Reward, And Even Retain Customers? Consider the Use Of Gamification In Your Marketing And Sales Campaigns.
How to Use Gamification to Build Loyalty & Generate Buzz Read More »
Why politics and calls for more taxes paid by the rich will hollow out the small business community that creates 1.5 million jobs annually and account for 64% of new jobs created in the United States
Taxes – How New “Tax The Rich” Policies Will Destroy Small Business Read More »
The more senior the decision-making unit, the more data they have but the less specific that data is. The best decision is to entrust decision-making power to the lowest possible decision-making unit.
What You Need to Know About Hierarchical Decision-Making Read More »
The recent actions of Twitter and Facebook to delete user accounts are examples of businesses looking for an easy, short-term solution that fails to solve the right problem. They both failed to look at the second-order effects of their decisions, making the solving of the real issues much harder in the future while hurting at the same time their business and economic models in the process.
Why Businesses Fail to Solve the Right Problem Read More »
To make a better decision, business owners must go beyond stage-one thinking, look past the immediate or perceived outcome of their decision, and ask a series of “and then, what will happen?” questions to find the unseen consequences of their decision.
And Then, What Will Happen? – Getting Beyond Stage-One Thinking in Business Read More »
Positive word-of-mouth messages spread more slowly than negative ones, therefore businesses need to be much more proactive when it comes to spreading positive word-of-mouth to get referrals
How to Make the Most of Word-of-Mouth Marketing Read More »
An Angel Investor is “smart money”, in that the Angels have expertise and connections that the fledgling business entity desperately needs.
What You Need To Know About Angel Investors Read More »
Many things have changed when it comes to business planning and the Business Model Canvas has emerged as a valuable tool especially for startup businesses. In this video, we discuss what has changed and why the business model canvas is something that businesses need to embrace as part of their business planning.
Video: Why You Need to Start Using The Business Model Canvas Read More »
As A Business Matures and Grows It Often Experiences Growing Pains Because Of The Misalignment of The Founder/CEO’s Role in The Business and Where the Company Is in The Business Growth Stages Continuum.
7 Business Growth Stages – What CEOs Need to Know Read More »
Franchise Primer – Everything That You Need to Know About Franchises Before You Consider Buying into A Franchise Concept.
Franchise Primer – Everything You Need To Know About Franchising Read More »
Influencer Marketing Isn’t Just a Trend—It’s a Proven, Powerful Tool for Modern Brands. From Boosting Trust to Reaching Gen Z, Discover 10 Incredible Ways It Can Transform Your Business. Whether You’re a Startup or an Industry Leader, These Influencer Insights Will Give You an Edge.
10 Benefits of Influencer Marketing to Grow Your Business Read More »
The Business Model Canvas Is A Great Tool to Discover Uncontested Markets for A New Product or Service.
Business Model Canvas Introduction Read More »
Online Store Sales Are Very Different from Your Typical Retail Store. When You Sell A Product Using A Physical Store the Work Ends at The Point of Sale. With an Online Store, The Work Is Just Beginning.
What You Need to Know About Online Store Sales Read More »
Budgeting Isn’t Just About Spreadsheets, It’s About Control. Start by Mapping Fixed Costs Versus Variable Costs, Then Layer in Conservative and Optimistic Revenue Projections. Use Industry Comparables From RMA NAICS-Based Ratios to Build a Baseline Instead of Guessing. Review Monthly, Cut Discretionary Spend When Needed, and Let the Numbers Guide Hiring, Pricing, and Financing Decisions.
How to Create a Budget for Your New Startup Read More »
The First Step to Sell Products Online Is to Find Customers with Page Post Engagement (PPE) Ads and Then Use A Lookalike Audience to Run Purchase Conversion Ads.
How to Find Customers That Will Buy from You Using Facebook Ads Read More »
Failure Is the Last Thing on An Entrepreneur’s Mind When Starting. But, Failures Offer Insights for Steering the Ship to Calmer Waters.
Seven Things Entrepreneurs Can Learn From Failure Read More »
When It Comes to Creating an Online Store Website It Needs to Be Designed Around A Niche. Shopify Is A Great Way to Test A Store’s Concept Before You Move the Store to Your Own Custom Online Store Website.
How to Create a New Online Store Website to Sell Your Products Read More »
To Find Vendors for Your Online Store Requires Research. Cost Should Not Be the Only Criteria. You Want to Look at How Other Buyers Ranked Them, How Good A Relationship You Can Create with Them, And the Best Shipping Methods.
How to Find and Validate Quality Chinese Online Store Vendors Read More »
The Only Type of Writing People Actually Want to Read Is Content That Either Entertains, Educates, Or Inspirers Them.
The Only 3 Types of Writing People Actually Want to Read Read More »
When It Comes to Choosing the Most Profitable Products to Sell Online You Want to Find Products That Fit Your Website’s Niche, Are Easy to Sell, Have Existing Demand for The Product, And Represent A Market That You Can Easily Access.
How To Find The Most Profitable Products To Sell Online Read More »
When you are good to Google, Google will return the favor and be good to you.
The Secret to My Long Tail SEO Success Read More »
Finding the Best Products to Sell on Your Online Store Requires Research. To Find the Best Products to Sell on Your Online Store You Need to Ask Yourself A Few Questions.
The 11 Most Important Questions to Find the Best Products to Sell Online Read More »
Business purchases are either an asset purchase or a stock purchase. Buyers like to buy assets. Seller like to sell stock for tax advantages.
Types of Business Purchases – Taxes and Legal Issues Read More »
Selling Online Is Not as Easy and Many Would Have You Believe. It Takes Lots of Work to Have A Successful eCommerce Business. However, The Good News Is That Unlike Any Regular Job You Have an Unlimited Upside.
Becoming an Online Seller – What You Need to Know to Sell Online Read More »
We Have Developed A Series Of Seven Posts That Dive Into What You Need To Know To Start An eCommerce Business.
eCommerce – How to Become an Online Seller Read More »
Digital marketing gurus tell you to spend big money on their social media marketing services but social media marketing is a complete scam for most small and medium-sized businesses.
Cybercriminal Use Your Own Emotions as A Way to Manipulate You into Divulging Confidential or Personal Information That They Can Use for Fraudulent Purposes.
How to Protect Your Business from Cybercriminals Read More »
By the 1980s, businesses had declared victory and backed off. However, as I write this we are in the midst of a Presidential election. The current Republican administration has rolled back many of the previous administration regulations. However, the prospect of a Democratic White House and Senate after the election would create a whiplash effect as their goals are to usher in unpredicted levels of new regulations as they commit to climate change initiatives. Moreover, polarizing politicians and the media continues is fanned the flames of discontent among the working class and minorities to rise up. The table is potentially getting set just like it was in 1970 before Powell wrote his now-famous memo.
How to Spark a Business Revolution – The Powell Letter Read More »
As a business owner, you have many professional connections such as bankers, lawyers, accountants, and insurance agents. Your professional connections are one of the most overlooked sources that can provide you with valuable advice, additional connections, and act as currency when it comes to making network deposits.
How to Make the Most of Your Professional Connections Read More »
Jessica Baldwin of Cardsetter Discusses Their Website Development Tool Designed to Eliminate Wasted Time and Money Developing a Website.
Website Development – How To Do It Right The First Time Read More »
Businesses Use Images to Draw The User’s Attention. But When You Use Free Images from The Internet, You May Find Yourself in Violation of Copyright Law.
What You Need to Know Before You Use Free Images Read More »
Bootstrapping refers to starting a business without any external investment from sources other than the founder and is the best early-stage path for most startups.
You Need to Consider Bootstrapping Your Startup Read More »
Rather than follow the traditional routes of getting a loan or selling business shares to investors, have you considered ways to get customers to fund your startup?
How to Get Customers to Fund a Startup Read More »
Pull Marketing Creates an Environment of Cooperation Between the Buyer and The Seller. Push Marketing Is Endlessly Bugging Prospects.
Use Pull Marketing for Easier and More Productive B2B Sales Read More »
Many Entrepreneurs Seek Dumb Money to Fund Their Startups. Dumb Money Places A Drag on The Business with Debt or Dilution of Ownership. Smart Money Provides More Than Money to A Business in Terms of Leverage from Additional Skills, Experience, And Contacts Which Increases the Value of a Business.
Why Startups Need Smart Money and Not Dumb Money Read More »
With advancements in collaboration tools and technologies, it’s now easier than ever to become a remote entrepreneur. Startups have the added advantage of being technically savvy and innovative, making them even more suited to be run remotely.
3 Reasons Why Growing a Business Remotely is Beneficial for Your Company Read More »
When your business has lots of unpaid invoices and you’re low on cash to meet your financial obligations, you need to consider accounts receivable factoring.
What You Need to Know About Factoring Your Accounts Receivable Read More »
Experienced marketers expect change. If you continue to use the same strategies and tactics today that worked 20 years ago, you will get buried.
The Future of Content Marketing is Already Here Read More »
Risk follows reward, the riskier the loan, the more reward the lender requires, and the interest rate is just one of three controls that lenders have at their disposal to manage loan risk and reward.
Here is How Business Lenders Control Risk and Reward Read More »
Most guides on building a business involve the same sort of rehashed content. The thing is a lot of these pieces of advice aren’t true. They’re either misinterpreted by the new entrepreneur or they’re completely wrong.
Most People are Wrong about How to Build Your Own Business, Here’s Why Read More »
Most consultants trade time for money and are not inherently scalable. By changing your business model, you can leverage your time and scale your consulting business
How Consultants Can Leverage and Scale A Business Read More »
Making your site speed faster isn’t an easy task. It can take a few weeks of testing over and over to find just the right balance for your site.
A Guide to: Improving Your Site Speed Read More »
Most consultants are good at their core competency but not very good marketers. Using an automated lead generation video will have you rolling in prospects from which you will cherry-pick the best and most lucrative clients to engage with.
How To Promote A Consulting Business with a Lead Generation Video Read More »
When a business approaches a lending institution about debt financing, the lender conducts an evaluation of the borrower using a method known as the 5 C’s of Credit
The 5 “C’s” of Credit Read More »
When a person has an idea for a new product or service, the first step is not to define how they are going to implement their idea but to validate the business idea to find out if the problem is actually a problem enough customers encounter and more importantly, are willing to pay for a solution.
How to Validate a Business Idea Before You Start Read More »
Watching how a person treats others, what they say, and how they respond to different situations can reveal a lot about someone’s character and personality
10 Really Small Things That Tell You A lot About Someone’s Personality Read More »
SMART goals are carefully drafted tangible targets that you and your business can strive to achieve over a specific period.
What Are SMART Goals and Why Are They Important Read More »
The 4 Imperatives That B2B Marketing and Sales Can Collectively Use to Create Alignment and Produce a Positive Buying Experience.
Align Marketing and Sales to Streamline the Buying Experience: 4 Imperatives Read More »
The most likely place to find that next get rich quick idea is not by bouncing from one idea to another.
Where Is Your Get Rich Quick Idea Hiding? Read More »
Many startup founders I know avoid establishing a formal board of advisors and directors for as long as possible, with the excuse that this is just another burden, or it has more risk than value to the founder. Related Article: Do you Need a Board of Advisers? In my experience, just the opposite is true, since
How to Successfully Establish a Board of Advisors and Board of Directors Read More »
Sales is less about mastering closing tactics and more about providing so much perceived value that the customer asks for the sale.
11 Ways to Create Value and Make the Customers Ask for the Sale Read More »
Effective leadership relies on your ability to influence others to accomplish your objectives. As a business owner, your success often depends on your ability to effectively influence both people over whom you have control over and people over whom you have no direct control. Not all influencing styles work in every situation. Savvy entrepreneurs will change their influencing style based on different situations.
4 Situational Influencing Styles To Get What You Want Read More »
The statement “They’re not rejecting you personally; they are just rejecting what you are selling” is only half true.
11 Sales Rejections and How to Cure Them Read More »
Identify your personal shortcomings and acquire the knowledge & skills needed to overcome your fears. Personal improvement makes you successful..
How to Overcome Your Fears – Lessons From Dale Carnegie Read More »
There are ten different types of entrepreneurs. Each entrepreneur type is motivated differently and has their own rules for success in business and has their flaws.
What Is Your Entrepreneur Type and Why It Matters? Read More »
There Are A Ton of Myths Surrounding Freelancing and Entrepreneurship. Myths That Need to Die. Now.
7 Myths About Entrepreneurship and Freelancing That Seriously Need to Die Read More »
Launch Jacking is not only an affiliate marketing strategy for earning commissions. It can also be a great source to get additional traffic and backlinks. The traffic and backlinks improve your website’s domain authority which improves your ability to get other content ranked higher in the Search Engine Results Page (SERP).
Launch Jacking – Powerful Affiliate Marketing Hack For Bloggers Read More »
How To Create And Claim Your Google Business Profile Listing Plus Advanced Strategies That Will Have It Dominating Google Maps And Top Results On Google.
How To Get Your Business On Google: The Definitive Guide (Update 2024) Read More »
70% of men and women experience impostor syndrome. They believe success is more a matter of luck and less about their talent or qualifications.
Do you suffer from Imposter syndrome? You are not alone. Read More »
Entrepreneurs starting a business in bad times don’t ignore the risks, instead they acknowledge and embrace the uncertainty inherent in the world, because they see new opportunities.
Is a Recession Really the Best Time to Start a Business? Read More »
Business owners are either defensive or offensive. They are either internally or externally motivated. Are you running from or toward something?
Why You Need to Be a Fox and Not a Rabbit When It Comes to Business Read More »
Although more than 60% of millennials desire to own a business few do because the classic values of entrepreneurship are not being emphasized.
Why Are Millennials the Least Entrepreneurial Generation Since WWII? Read More »
When a crisis occurs, it disproportionately hurts some industries while lifting up other ones. This is why you need to study risk and not try to manage it.
Antifragile – Why You Need to Study Risk and Not Manage It Read More »
Good selling is not about money changing hands; it’s about relieving the customer of the anxiety that accompanies spending.
I Tried to Sell to a Customer Who Was Secretly a Master Salesman Read More »
This is a negotiations primer that will teach the small business owner the basics of small business negotiations
Small Business Negotiations Primer Read More »
Integrative negotiation is a strategy in which both parties collaborate to find a “win-win” solution by developing mutually beneficial agreements based on each party’s interests.
What You Need to Know About Integrative Negotiations Read More »
It Is Always A Good Idea To Review Your Risk Exposure From Time To Time And Develop A Plan To Deal With Things Before You Are Forced To Deal With Them During A Crisis.
How to Determine Your Business Risk Read More »
Distributive negotiation is the process of dividing up the value of a fixed pie or options during negotiations, and is based upon the idea that one party’s gain means the other party’s loss.
What You Need to Know About Distributive Negotiations Read More »
The Opportunity Discovery Canvas tool was designed to help entrepreneurs that have identified a problem to work through a basic framework to evaluate the feasibility of their solution.
Opportunity Discovery Canvas – How to Validate Potential Solutions Read More »
Sales it not simply a numbers game. To make more sales, you need to locate and cultivate strategic relationships with a few key rainmakers.
How to Make More Sales by Cultivating and Nurturing Business Relationships Read More »
There are many ways to use LinkedIn, but it starts with having a thoughtfully crafted profile.
LinkedIn Profile Tips to Improve Your Personal Brand Read More »
Now is a great time to deepen your relationship with your LinkedIn connections by showing them that you care while growing your trust capital.
How to Build Powerful Relationships with LinkedIn Connections Read More »
Marketing automation has revolutionized marketing and sales processes for all types of businesses. Even non-profits, associations, and educational institutions can benefit from an expertly executed marketing automation effort. The robots are taking over!
Marketing Automation and Lead Nurturing in the Time of COVID-19 Read More »
How a crisis like the COVID-19 pandemic evolves will change from crisis to crisis, however, the five crisis stages of Resolve, Resilience, Return, Reimagination, and Reform will provide business owners a clearer path to navigate to the next normal.
How to Survive a Crisis Read More »
If you want to live a successful life in 2020 and beyond, you need to adopt a new set of skills. Hell, you’ll need to learn these skills just to keep up
The 10 Most In-Demand Career and Business Skills for 2020 Read More »
When buying higher-priced, customized, or used goods, or services, you can always negotiate for price concessions.
How to Get Price Concessions In One-Off Negotiations Read More »
Most entrepreneurs fail to realize that they can manipulate supply and demand. By gaining control over these two variables, businesses can gain control over pricing and profit margins.
How to Manipulate Supply and Demand for Profit Read More »
There are many factors that good negotiators try to control to give them a competitive edge in their negotiations.
How to Achieve a Competitive Advantage in Negotiations Read More »
Many Entrepreneurs Seek Funding from Friends and Family. Others Avoid It as They Fear the Prospect of Asking for Money.
6 Keys To Managing Funding From People Close To You Read More »
In business, we are always negotiating with suppliers, vendors, customers, and employees. The “I FORESAW IT” mnemonic is a powerful tool created by Seth Freeman that sums up what a negotiator should follow to systematically prepare for any important negotiation. Each letter reminds you of questions you want to ask yourself and then answer as part of your preparation for a negotiation.
10 Step Process to Get the Best Deal in Every Negotiation Read More »
As a business owner you will be forced to negotiate with suppliers, employees, and customers. There is some basic business negotiation knowledge every entrepreneur needs to understand to negotiate the best deals possible.
What You Need to Know About Business Negotiations Read More »
The collapse of a business or industry does not have to be a crisis. It actually represents an opportunity for entrepreneurs with vision who can act quickly
How an Economic Downturn Creates Huge New Opportunities Read More »
Recent state regulations focused on the Marketplace Facilitator has eased some of the burdens for small businesses and individuals who sell products via the online marketplace.
Marketplace Facilitator Laws – Why You Need to Know About Them Read More »
If you have the ability to act on new business opportunities during a bad economy, great fortunes may await you. It is time to work on that business idea.
Six Ways to Make Money in a Bad Economy Read More »
Federal Income Taxes Are Daunting for Small Businesses. To Provide A Reference for The Small Business Owner I Have Listed the Most Common Tax Forms and Schedules That You Are Likely to Encounter as A Small Business Owner and What They Are Used for.
You Need to Know Your Small Business Tax Forms Read More »
You have only one chance for a good first impression with investors, so do your homework first and put together a plan that would get all of us excited and optimistic.
Resumes are about listing your credentials. Unfortunately, resumes are self-reported and contain exaggerations, and are therefore, discounted by employers. Today, Google is the new resume.
Why You Need to Develop a Powerful Personal Brand Read More »
If Your Product Is Made (In Whole or In Part) In America, You May Want to Consider Adding The “Made In USA” Messages to Your Marketing Efforts.
The 7 Biggest Considerations When Promoting “Made in USA” Products Read More »
More workers are working from home. Here are some ideas to consider as you shift your workforce from working at company offices to a remote workforce working from home.
How to Effectively Deal with a Remote Workforce Read More »
Beliefs drive our behaviors that lead to our results. Beliefs are the cause, behaviors the effect, and success is the predictable result. Successful entrepreneurs know their behaviors are driven by their beliefs and that it is their behaviors that allow them to succeed. You have been conditioned to avoid failure and to live a life of mediocrity.
Belief Systems – You Have Been Conditioned To Be Mediocre Read More »
