Existing businesses make money on day one. A successful franchise will earn the owner income not too long after starting up. However, a start-up, even one that survives, may take months or years to begin to pay the owner a salary for working in the business.
3 Risk Levels to Becoming a Business Owner Read More »
C.J. Walker – 1st black woman millionaire. She didn’t let life dictate her future, she developed a goal, navigated obstacles, and never quit
Business Lessons from the First Black Woman Millionaire, Madame C.J. Walker Read More »
It’s a common trap. You start a business, and one of the first things people tell you is, “You need a website!” So, you hire a web designer who pitches you a sleek, beautifully designed site with all the bells and whistles: a company history page, employee bios, a mission statement, a list of services—everything
The Harsh Reality about Expensive Websites Read More »
Once you have made a hypothesis regarding your customer segment and value proposition, you need to gather insight to validate your hypothesis by designing questions or experiments to take to potential customers. If you are designing questions, it is important to avoid questions that will influence the customer’s response. In other words, avoid leading questions
Testing Your Customer Segment and Value Proposition Hypothesis Read More »
Now that you have a potential list of products or services that you plan to incorporate as part of your value proposition, you need to see if it creates the benefits your customer expects, desires, or would be surprised to see. You can use the following questions to test your value proposition’s products and services
Testing Your Value Proposition’s Ability to Deliver Gains Read More »
Now that you have a list of potential products or services that you plan to incorporate as part of your value proposition, you need to exposed them to the first test. You can use the following questions to test your value proposition’s products and services. These questions will help you determine if your products or
Testing Your Value Proposition’s Ability to Alleviate Pain Read More »
After you understand the customer’s job, their pain points, and their gain points, it is time to define a value proposition to deliver to them. The products or services that you will provide can come in four different flavors: With these flavors in mind, make a list of all the products and services your company could deliver.
Defining Your Value Proposition’s Products and Services Read More »
Once you have a pretty good idea of the job your customer segment has to do, it is time to ferret out and define their gain points. Use the following questions to describe the benefits your customer expects, desires, or would be surprised to receive. After answering these questions, attempt to rank your customer’s gain
Understanding Customer Segment Gain Points Read More »
Once you have a pretty good idea of the job your customer segment has to do, it is time to ferret out and define their pain points. You can use the following questions to more accurately describe the customer’s negative emotions, undesirable costs and situations, and risks they experience before, during, and after their job.
Understanding Customer Segment Pain Points Read More »
Once you have a good idea of your target customer segment, it is time to dig a little deeper. To do this, describe the specific tasks your customer segment is trying to do in their core job, the problems they are trying to solve, or the needs they are trying to satisfy. Besides the customer
Understanding Customer Segment Jobs Read More »
When fleshing out your business model canvas, you need to define your customer segment and value proposition. However, it is sometimes necessary to consider both the economic buyer and the end user when defining your customer segments. For example, the other day I took my grandson to a Chuck-e-Cheese. The end user was my grandson
Serving Economic and End User Customer Segments Read More »
After graduating high school, Malcom McLean bought a used truck and started a small trucking company with his sister and brother. Two years later in 1937, Malcom found himself sitting in a long line of trucks on the Hoboken, NJ docks. He was awaiting his turn for the stevedores and longshoreman to unload his cargo
A Valuable Business Lesson from Sea-Land’s Malcom McLean Read More »
Izzy (later change to Elliot) and Ruth Handler were husband and wife that complemented each other’s skills when it came to business. Elliot was the dreamer, who I have often referred to in business as the Oracle or someone who can see things that others can not. Ruth, by contrast, had a business mind and
Barbie, Seeing Things Others Do Not – Business Lessons From Elliot And Ruth Handler Read More »
The ancient Greek word for arrogance is hubris. For instance, anyone proud enough to challenge the gods would be burned to death. As surely as night follows day, destruction follows arrogance. Warfare is filled with examples of hubris that lead to a country’s destruction or at least inflicted heavy damage to their society. Napoleon in
The Turtle And The Hare Read More »
Discover How Free Google Alerts Can Safeguard Your Reputation and Help You Build Strategic Connections With Influential People. This Free Tool Might Be Your Secret Weapon.
How Google Alerts Can Protect Your Business Reputation and Build Strategic Connections Read More »
Samuel Colt was a great inventor and marketer. He never gave up on his idea even in the face of adversity. Business can learn a lot from him
Business Lessons From Samuel Colt, American Inventor Read More »
Reflecting on the Past Is Natural, but the Most Successful Entrepreneurs Know Their Future Is What Really Matters. Here’s Why Forward Thinking Wins.
Why You Should Stop Living in the Past and Focus On the Future Read More »
The average person is told as a child to be quiet, stay out of trouble, and don’t make waves. If they go to college, they are told to set realistic goals and expectations for their lives. The worldview they adopt is that life is dangerous and scary. It is best to play it safe and
Coloring Outside The Lines Read More »
Why Do Entrepreneurs Thrive in Chaos While the Working Class Seeks Stability? Discover How Embracing Discomfort Can Be the Key to Lasting Business Success.
The Hidden Cost of Comfort: What Sets Entrepreneurs Apart from the Working Class Read More »
Rediscover Your Sense of Wonder and Learn How Everyday Curiosity Can Lead to Extraordinary Business Breakthroughs. Inspiration Is All Around—Are You Looking?
Some time ago I was doing some research for a client on writing copy of an ad campaign. I discovered an article written by Mary Rose Maguire that intrigued me enough that I reached out to her to learn more about her service. During our conversation, we discussed a variety of topics and before we
3 High-Level Tips to Generate Sales With Your Website Read More »
Recognition is a powerful tool in both business and life. Recognition is the fuel of our self-worth and many of us crave it above all else. At some level, we all want recognition. In fact, when we do something to receive recognition and none is forthcoming, we feel hurt. At this point, we are at
Recognize the Numerator of Self-Worth Read More »
Assembling a Diverse Team for Your Business Model Canvas Session Can Uncover Insights No Group of Experts Alone Ever Could. Learn Why Diversity Beats Expertise in Idea Generation and How to Build Your Team for Success.
The Secret to Better Business Ideas? It’s Not Just Creativity Read More »
Ignore the status quo and don’t build a better mousetrap. Stop focusing on what your competitors do. Instead, challenge orthodoxies. To do so, start with any of the nine business model building blocks and build outwards. While we typically start with customer segments to build a customer-driven business model, there are four common starting points.
Inside Out Business Model Read More »
To apply the Blue Ocean Strategy, you start with a Business Model Canvas that describes your industry and then look at your the business model canvas from three different perspectives: the cost perspective, value proposition, and the customer segment.
Applying the Blue Ocean Strategy to the Business Model Canvas Read More »
The term “red ocean” refers to all the industries in existence today, otherwise known as “the known market space.” Blue oceans, by contrast, denote all the industries not in existence today, otherwise known as “the unknown market space.” Red oceans are contested markets while blue oceans are untainted by competition.
What is a Red Ocean vs. Blue Ocean Strategy Read More »
Discover The 9 Essential Steps To Implement Permission Marketing And Transform Casual Visitors Into Loyal Customers While Maximizing Customer Lifetime Value.
9 Essential Steps to Permission Marketing That Will Grow Your Business Faster Read More »
There Are 5 Levels Of Permission Marketing That A Customer Can Grant, Each Level Increases The Business’s Autonomy And Level Of The Customer’s Trust..
Permission Marketing- How To Build Trust Read More »
In permission marketing, you can either use bait or something of value that you give away in exchange for permission to market to them or you build a reputation that breeds trust so that a prospect will buy what you recommend.
What Is Permission Marketing And Why You Should Care Read More »
Is Free a Sustainable Business Model? Discover How Freemium Products, Ad-Supported Platforms, and Open Source Tools Turn “Free” Into Profit.
Can You Build a Business by Giving Away Your Product for Free? Read More »
When it comes to designing a longform sales page, there are three basic types of consumers of internet content: Skimmers, Scanners, and Readers. Appeal to each type with different design elements.
How to Write a Longform Sales Page Read More »
A business associate of mine, Ken Jaray, is an Angel investor and earned his personal fortune as a very successful trial lawyer. When I asked him what was the most significant factor that contributed to his phenomenal success in the courtroom, he replied that it was his ability to connect to the jury on a
Connecting With Your Audience Read More »
When completing a Business Model Canvas, it is helpful to guide the discussion through the use of questions. When it comes to looking at macroeconomic forces that will affect your business model, the following set of questions should help you in thinking more critically about your business model. These questions are broken into four categories:
Critical Thinking About Macroeconomic Forces Read More »
When completing a Business Model Canvas, it is helpful to guide the discussion through the use of questions. When it comes to looking at industry forces that will affect your business model, the following set of questions should help you in thinking more critically about your business model. These questions are broken into three categories:
Critical Thinking About Industry Forces Read More »
When completing a Business Model Canvas, it is helpful to guide the discussion through the use of questions. When it comes to looking at key trends that will affect your business model, the following set of questions should help you in thinking more critically about your business model. These questions are broken into four trends:
Critical Thinking About Key Trends Read More »
When completing a Business Model Canvas, it is helpful to guide the discussion through the use of questions. When it comes to looking at market forces that will affect your business model, the following set of questions should help you in thinking more critically about your business model. These questions are broken down into five
Critical Thinking About Market Forces Read More »
When it comes revenue streams, they are generally either “transactional,” resulting from a one-time payment, or “recurring,” resulting from ongoing payments that deliver value or provide post-sales support. When it comes to defining a business’s revenue streams, I find it helpful to consider a list of different types of revenue streams to guide me and
Choosing a Revenue Stream Read More »
The type of customer relationship that is right for your business depends on your customer acquisition costs, customer retention goals, and need to up-sell the customer on an add-on or related products in the future.
Choosing a Customer Relationship Type Read More »
When considering your unique value proposition, I find it helpful to consider a list of common value propositions to help guide me and my client’s thinking. To that end, here are eleven common value propositions that businesses might offer to their selected customer segment. Review the following value proposition types and determine which one is
Choosing a Value Proposition Type Read More »
The first step for a new business or an existing business coming out with a new product line is to define the customer segment they are targeting. During the early stages of the process, I recommend starting out with a broad definition of the customer segment. The following is a list of five common customer
Choosing a Customer Segment Type Read More »
There are many lessons business owners can learn from Howard Schultz and the Starbucks story.
6 Business Lesson from Howard Schultz – Starbuck’s Secret Sauce Read More »
Mickey Drexler hates emails and memos but loves to communicate face to face or over the phone. He prefers personal interactions so he can be sure that others are listening to him. When Drexler was hired as the new president of Gap Inc’s Stores Division in 1983, his first order of business was to fire
Business Lessons from Mickey Drexler – Open Communications Is More than a Slogan Read More »
Most Americans get up, go to work, turn in an average days work effort, return home, sit on the couch to watch TV, and wonder why they are relegated to a life of financial struggle. They hate their boss and speak publicly about how businesses are greedy and take advantage of workers. They buy lottery
Most Entrepreneurs Fail Because They Chase Too Many Goals. Learn Why Focusing on One Target Can Be the Most Powerful Business Strategy You Ever Adopt.
Why Successful Entrepreneurs Focus on One Goal and You Should Too Read More »
Discover How Disruptive Innovation Transforms Complex Markets Into Simple, Scalable Opportunities. Learn Why Starting Small Might Be the Key to Big Success.
How Disruptive Innovation Can Help You Conquer a Market—One Niche at a Time Read More »
Explore the Difference Between Real Monopolies and Companies That Simply Offer Superior Value. Learn How Dominance, Innovation, and Market Growth Intersect.
What Really Makes a Monopoly—and Why Most Big Companies Don’t Qualify Read More »
Many Believe Bigger Boards Are Better, but Small, Focused Boards Often Provide Better Oversight and Real Leadership. Discover Why Less Can Truly Be More.
The Surprising Power of Small Boards in Business and Nonprofits Read More »
Traditionally, entrepreneurs had 2 options to raise funds to start their business. They could either get a loan or give away ownership to investors. Enter crowdfunding as a third option.
The Hidden Value of Crowdfunding Read More »
Automation Is Transforming U.S. Manufacturing, Opening New Opportunities For Entrepreneurs To Compete In Small-Batch, Custom Markets. Learn How You Can Benefit.
How Automation Is Reviving American Manufacturing: Are You Ready to Ride the Wave? Read More »
Tapping Into Cognitive Surplus Can Unleash Incredible Innovation. Learn How Skilled Professionals Are Fueling Open Source Projects—And How Your Business Can Benefit.
Tapping into Cognitive Surplus: How the Open Source Movement Is Changing the Game Read More »
Tariffs, AI, and a Shrinking Labor Force Are Driving a New Wave of Onshoring and Automation. Discover How to Use Robotics and Apps to Stay Ahead of the Curve.
How Robotic/Automation Arbitrage Are Quietly Reshaping the Competitive Landscape Read More »
Turning a hobby or a craft into a business often has a fatal flaw with scalability. Say you have a business that produces 100 units that you plan sell for $25 and it costs you $20 to produce it. As a small scale business, you are happy with a $5 profit on each piece since
How to Price Your Hobby and Craft Projects Read More »
The only parts that make it into the mainstream are parts that can be manufactured in the tens of thousands. These large batches then require complex distribution channels and warehousing of inventory that ties up precious capital. With small-scale 3D printers, laser cutters, and CNC machines, parts can be produced at the point of sale.
The Coming Cottage Manufacturing Revolution Read More »
The world of the entrepreneur has been blown wide open by 3D technology. If you have an object you need to reproduce, you can use a 3D scanner to replicate it. Don’t have one? No problem! Go to your public library or another location, such as a Makers Space. Don’t want to leave the house?
The New 3D World – Bits to Atoms Read More »
“The year was 1998 and eBay was little more than a glorified flea market with 6 million in sales,” recalls Meg Whitman when she became eBay’s CEO. Three years later eBay had $748 million in sales and 62 million registered users, becoming the envy of the dot-com world. Whitman attributes this growth to persistence and
The Meg Whitman School of Business Read More »
Discover how shifting the way you ask questions can lead to breakthrough solutions in business and life. One old European tale reveals a surprising truth.
Romance is one of four very powerful emotional appeals. Discover how using romance as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
Romance Is A Powerful Emotional Appeal To Get Attention Read More »
Recognition one of four very powerful emotional appeals. Discover how using recognition as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
Recognition Is A Powerful Emotional Appeal To Get Attention Read More »
Self-preservation is one of four very powerful emotional appeals. Discover how using self-preservation as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
Self-Preservation Is A Powerful Emotional Appeal To Get Attention Read More »
Money is one of four very powerful emotional appeals. Discover how using money as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
Money Is A Powerful Emotional Appeal To Get Attention Read More »
As Your Business Grows, The Strategies That Once Worked Might Be Holding You Back. Learn How To Identify And Replace Outdated Habits Before They Derail Your Progress.
Why What Got You Here Won’t Get You There (And What to Do About It) Read More »
When You Scale a Business Idea, It’s More Than Just Adding Resources—It’s About Redesigning the Entire Operation. Discover How Scaling Uncovers Hidden Complexities That Can Make or Break Your Success.
Thinking Big? Here’s How Scaling Exposes the Flaws in Your Business Idea Read More »
Letting Go Isn’t Always a Sign of Weakness—It’s Often a Sign of Wisdom. Discover How a Day on the River Reminded Me of the Power in Choosing to Move Forward.
When to Let Go: What Rafting Taught Me About Life and Business Read More »
Why More Degrees Don’t Guarantee More Dollars: Learn Why Adopting an Entrepreneur’s Mindset Is Often a Faster, Smarter Way To Grow Your Income.
The Advanced Degree Read More »
Over the past three days, we discussed the first twelve principles to influence a sale from the book, “Rain Making Conversations,” written by Mike Schultz and John Doerr. Today, we will cover the last 4 principles. 13. Scarcity – “Buy it now! Only 2 left!” is a phrase we often hear. Scarcity is the most
Over the past two days, we discussed the first eight principles to influence a sale from the book, “Rain Making Conversations,” written by Mike Schultz and John Doerr. Today, we will cover the next 4 principles: 9. Stepping Stones – People are more interested in things they are familiar with. A good salesman takes the
Yesterday, we discussed the first four principles to influence a sale from the book, “Rain Making Conversations,” written by Mike Schultz and John Doerr. Today, we will cover the next 4 principles. 5. Emotional Journey – As we pointed out in the blog, “Stories to Create a Great First Impression,” a goods salesman is a
Have you ever wanted something so badly that you would do anything to get it? That feeling does not happen overnight; a sales process created that yearning inside you. In their book, “Rainmaking Conversations,” Mike Schultz and John Doerr list 16 ways to make your customers reach that level of desire. Over the next 4
4 Principles to Influence a Sale (Attention, Curiosity, Desire, & Envy) Read More »
Discover Why Ambitious Business Owners Seek Out Those Further Along the Journey and How You Can Do the Same to Elevate Your Mindset and Results.
Why Successful Entrepreneurs Avoid Their Peers (And What You Can Learn From Them) Read More »
Nothing Is More Dangerous Than an Idea When It Is the Only One You Have. Learn Why Smart Entrepreneurs Always Seek a Second Answer and How to Use Tools Like the Business Model Canvas to Explore Better Solutions.
Think Twice: Why Your First Business Idea Might Not Be Your Best Read More »
Creativity Often Emerges When We Remove Things From Their Expected Context. Learn How Shifting Your Perspective Can Lead to Innovation and Surprising Breakthroughs.
Unlocking Creative Genius: The Power of Seeing Things Out of Context Read More »
Jonathan Labed was 14 years old when he realized that there was a hazy line between perception and reality on the internet. It was 1999 and he was watching CNBC. He suddenly realized how after an analyst touted a particular company’s stock, the stock price would rise. Seemed simple enough so Jonathan, an internet savvy
The Raw Power of the Internet Makes Everyone Equal Read More »
Discover the Truth Behind the Mozart Effect and How Your Favorite Tunes—Not Just Classical Music—Can Boost Brainpower. Learn What Science Really Says.
Boost Your Brainpower: How the Right Music Can Enhance Focus and Performance Read More »
The next and final environmental forces block is “Macroeconomic Forces.” This section is used to determine if your business model can adjust to macroeconomic shifts. This is where keeping up with current events is important. In addition to watching the world and local news programs each day, I use an internet news aggregator that searches
Macroeconomic Forces and the Business Model Canvas Read More »
The next environmental forces block is “Industry Forces” and this section is used to determine if your business model will have a competitive edge today and tomorrow. To understand industrial forces, you need to assess who your competitors are. A tool called Data Axle Formerly called Reference USA (available at many libraries) is a valuable
Industry Forces and the Business Model Canvas Read More »
The next environmental forces block is related to key trends. The “Key Trends” block is used to evaluate if your Business Model Canvas takes advantage of emerging market trends. Are there any new technologies on the horizon that may undercut your business model? Don’t just look at the advances in your industry that may affect
Key Trends and the Business Model Canvas Read More »
The first environmental forces block is related to the market forces of the customer segments in your Business Model Canvas. The purpose of the “Market Forces” block is to verify that your model is in line with the evolving needs of your chosen customer segment. When you are looking at market forces, you should start
Market Forces and the Business Model Canvas Read More »
When you have completed the 9 blocks of the Business Model Canvas, you may have a well thought out business model. However, will it stand up in the real world? In the real world, your business will compete for market share and fight for survival every day. For the most part, the 9 blocks that
Four Environmental Forces Affecting Your Business Model Canvas Design Read More »
Many Baby Boomer Entrepreneurs Are Exploring Exit Options—But There’s One Strategy Few Consider. Discover How Selling Your Business to Employees Through an ESOP Can Help You Cash Out and Preserve Your Legacy.
The Overlooked Exit Plan: How to Use an ESOP to Sell Your Business and Leave a Legacy Read More »
Facial recognition is something hardwired into everybody and has been honed through millions of years of human evolution as a way to survive. Prehistoric man had to pick out a face of predators from the background or detect if his prey was looking at him while hunting if he was going to survive. The ability
Detecting Facial Clues for Better Sales Read More »
As society moves toward guaranteed security, we risk losing something far more valuable: the freedom to choose. Embracing risk—like an entrepreneur—might just be the antidote.
How Government Programs Limit Freedom—and What Entrepreneurs Do Instead Read More »
Networking events for me are not about selling, but about listening and gathering intelligence. Networking is about making a great first impression, meaning you have to stand out and be memorable. You will be viewed as a great conversationalist at networking events if you resist the urge to sell and get the other person to
How to Make a Good Impression at Network Events Read More »
The federal government killed the Industrial Revolution by squelching successful entrepreneurs such as JP Morgan, JD Rockefeller and Andrew Carnegie and spinning a story for its own political gain
How to Stop the American Industrial Revolution Read More »
JP Morgan Was an International Financier and A Titan of Industry Whose History Contains Many Valuable Lessons for Small Business Owners.
More Lessons from the International Financier JP Morgan Read More »
This is part 2 in the series on Andrew Carnegie. For the full text see Valuable Business Lessons from the Steel Baron Andrew Carnegie Knowing that steel would revolutionize the construction industry, Carnegie went to his mentor Thomas Scott to help him raise the capital needed to build his own steel plant. His steel plant
More Lessons from the Steel Baron Andrew Carnegie Read More »
JD Rockefeller Was an Oil Magnate and A Titan of Industry Whose History Contains Many Valuable Lessons for Small Business Owners.
More Lessons from the Oil Magnate JD Rockefeller Read More »
This is part 2 in the series on Cornelius Vanderbilt. For the full text see Valuable Business Lessons From The Shipping Tycoon Cornelius Vanderbilt With the emerging Industrial Revolution, Vanderbilt saw that the railroad business was the future and would soon replace much of the ferry business. He began a campaign to take over the
More Lessons from the Railroad Titan Cornelius Vanderbilt Read More »
While It’s Tempting to Pursue a Flagship Client, Putting All Your Eggs in One Basket Can Spell Disaster. Discover How Diversifying Your Customer Base Protects Profits and Ensures Long-Term Sustainability.
Why One Big Client Can Destroy Your Business—and What to Do Instead Read More »
When a business advances from stage 3 to stage 4, the business transformation is nearly complete. During stage 4, company decay can often begin to set in as the administration of the business is placed in the hands of a “guardian.” The primary motives of the business guardian are comfort and security. Unity towards a purpose
Stage 4: The Guardians of Business Read More »
For a business to advance from stage 2 to stage 3, the business undergoes a substantial shift from being on the offensive and growth-oriented to becoming more defensive and focused on process improvement through business segmentation. The business segmentation associated with stage 3 sets up the business for shared leadership and management by creating multiple
Stage 3: The Athletes and Performers of Business Read More »
For a business to advance from stage 1 to stage 2, the business requires that the role of the Oracle be supported or replaced by a business development person. I refer to this new leader as the “General.” In our McDonald’s example from a previous post, it was a guy by the name of Ray
Stage 2: The Generals of Business Read More »
Stage 1 encompasses the pre-start-up and early start-up period of a business. A company is started by a founder who is essentially the idea person behind the business. I refer to this person as the “oracle. In classical antiquity, an Oracle is a person who can see and predict the future. The Oracle of a
Stage 1: The Oracles of Business Read More »
As the federal government grows, it creates incredible drag in the economy. Federal agencies were initially enacted to protect the consumer from bad actors but has expanded its reach to protect the consumer from the consumer. Each time some undesirable event occurs, it creates an imperative to create yet another federal agency. Once created, these
Federal Government Overreach Read More »
There is a lot of information about the personal side of making a good first impression, such as how to dress, a firm handshake, and so on. However, too few people focus on what makes the encounter both memorable and shareable with others. Great stories use mental imagery and associations such as similes, metaphors, and analogies as well as emotional appeals to make them memorable.
How to Use Stories to Create a Great First Impression Read More »
Climate change has been blamed on our overuse of fossil fuels and pegged as the leading cause of the inevitable doom of our species. However, climate change in the form of ice ages and droughts has occurred many times during the period of mankind. Climate change has even led to some of our most important
Climate Change Spurs Innovation Read More »
Sometimes Innovation Looks Like Regression—Until You Look Closer. A Childhood Toy Visit Sparks a Powerful Lesson About Continuous Improvement in Business.
Why a Plastic Tonka Truck Taught Me More About Leadership Than a Business Book Read More »
One of the most confusing issues facing many newbie business people is related to the confusion and frustration related to taxes, vocabulary, and acronyms.
Business Confusion About Taxes, Vocabulary, and Acronyms Read More »
How Do Hotels Get You to Turn Off the Lights Without Nagging? Through Smart Design. Discover How Choice Architecture Shapes Customer Behavior—Without Saying a Word.
Hacking Human Behavior: How Choice Architecture Shapes Better Decisions Read More »
The Federal Debt as of Jan 2021 is nearing $28 trillion with another $1,9 trillion stimulus bill being considered. When I wrote this post initially in 2015 the federal debt was about to cross $18 trillion. What does a nearly $30 trillion debt have to do with me? It is not my debt. Someone else
A Strategy to Lower Income Taxes Read More »
Discover how a small upstart with just $1 million in venture funding beat billion-dollar rivals through smarter strategy and customer targeting. This timeless business lesson shows how finding a better path to your customer can change everything.
Why Finding a Better Path to Your Customer Beats a Bigger Budget Every Time Read More »
