Do you constantly search for techniques, tricks, and gimmicks to sell your product or service to your customers? If you are looking for techniques, tricks, and gimmicks, it will most likely not help because people hate to be sold something. However, they do love to buy. While it may seem like simple wordsmithing, the conceptual […]
The Secret to Better Sales Read More »
As I write this post, it’s about 7:00pm and I’m sitting on my back deck with a cocktail in hand, looking across a meadow punctuated with scrub oak clusters. I can see seven pronghorn lazily grazing. It is not mating season, but a large buck is not very happy with the presence of a small
Pronghorn Dogfight – Lessons for Small Business Read More »
Don’t Let Excitement Override Caution When Buying a Business. Discover Why Due Diligence Is Your Most Valuable Tool—and How It Saved One Buyer From Disaster.
Value of Due Diligence Read More »
Most Entrepreneurs Don’t Credit School For Their Success. It’s Focus, Grit, And Learning By Doing That Truly Define The Entrepreneurial Journey.
Forget the Diploma: What Entrepreneurs Really Need to Succeed Read More »
The other day I was asked if a person’s idea would make a good business. Unfortunately, I had to tell them that it would not be a good idea for them to pursue. While the idea might have been a novel and been a successful venture in the right hands, they didn’t have access to
Your Best Chance to Succeed in Small Business Read More »
We all know that schools exist to teach our kids. However, what they teach may not be what you think. The first schools in America were created in New England and primarily taught religion. However, while schools have evolved to teach reading, writing, math, and science, they still teach values to our children. Classrooms have
Public Schools Are Broken Read More »
I have a year and a half-year-old pedigree German Shepherd. He is a pretty good looking male with a great temperament towards people and other dogs. This temperament is rare among many German Shepherds because they are often good with people, but less so with other dogs. A friend and colleague of mine also have
Using Your Peripheral Vision to Spot Opportunities Read More »
Customer relationships can be either; face-to-face (like buying a car), phone (like Zappos), automated system (like Dell), or self-service (like WalMart).
Customer Relationships and Your Business Model Read More »
When we refer to channels in the Business Model Canvas, we are speaking about marketing channels or distribution channels. Here are 5 you should address: 1, Awareness 2, Evaluate 3, Purchase 4, Deliver 5, Customer Support
Channels and Your Business Model Read More »
The second step in creating your Business Model Canvas is to identify your value proposition. What is a value proposition? Simply put, a value proposition is a collection of products and services a business offers to meet the needs of its customers that helps to differentiate it from its competitors. For example, several manufacturers offer
Value Propositions and Your Business Model Read More »
“For whom are you creating value?” Sometimes that answer may be a bit complicated.
Customer Segment and Your Business Model Read More »
The Business Model Canvas is a strategic management and lean start-up template that a business can use when developing new or documenting existing business models. Basically, it is a visual representation that describes the nine critical elements of a firm’s product or service offerings.
The Business Model Canvas Series Read More »
Most People Are Taught To Work Hard And Budget Wisely—But That’s Not How The Wealthy Build Real Wealth. Discover How To Break Free From This Middle-Class Trap.
Why Middle-Class Money Beliefs Keep You Stuck (And How to Break Free) Read More »
Learn How Simple Behavioral Hacks—Called Commitment Devices—Can Help You Overcome Procrastination, Finish Dreaded Tasks, and Achieve Your Business Goals.
The Entrepreneur’s Hack: Using Commitment Devices to Overcome Procrastination Read More »
In thick markets, you have a lot of competition and limited differentiation while in thin markets you have limited or no completion based on product or service differentiation.
Thick Market vs. Thin Market – What You Need To Know Read More »
A Decade Ago, I Wrote About Using Fresh Start Dates—Like Birthdays—To Launch New Habits. Now, at 65, I’m Revisiting That Wisdom With Even More Appreciation for Its Power. Here’s Why the Timing of Your Commitment Matters More Than You Think.
The Timeless Power of Starting Something New on a Landmark Date Read More »
Before You Build It, Ask These Four Market-Cracking Questions. Many Entrepreneurs Fail Because They Skip This Simple but Crucial Step in Product Planning.
The 4 Questions Every Business Must Ask Before Launching a Product Read More »
A fellow mentor who is an expert in retail once shared with me that opening a shoe store is one of the riskiest businesses to start and operate because there are so many bad assumptions you can make. In a typical main street brick-and-mortar shoe store, you have to select and stock the proper proportions
How to Learn Demand: Zappos Story Read More »
Test Your Leap Of Faith Assumptions Before You Scale. Learn How A Faulty Assumption Behind Obamacare Led To Higher Costs—And What That Means For Your Business.
Discover Why Employee Job Satisfaction Isn’t Just About Money. Learn How Growth, Autonomy, and Social Connection Play a Bigger Role in Boosting Performance.
The Real Drivers of Job Satisfaction: Growth, Autonomy, and Connection Read More »
Avoid Wasting Your Mental Prime on Email. Learn How to Align the Right Tasks With the Right Time of Day for Better Productivity and Creative Breakthroughs.
How to Structure Your Day for Peak Creativity, Energy, and Focus Read More »
To Break Silos and Drive Innovation, Nokia’s Leadership Team Challenged Norms by Swapping Roles, Holding Meetings in Wild Places, and Embracing Calculated Chaos.
How Nokia Shook Things Up to Spark Innovation—And What You Can Learn from It Read More »
William Boeing never said “it can’t be done” Instead he believed that decisions should be based strictly on fact and not opinions
Business Lessons From William Boeing -Facts and Science Rule Read More »
Business Management Is Often Not Focused On The Right Elements Of Success. Sometimes You Have To Suspend Your Belief Systems To Reevaluate Your Business
Is Your Business Focused on the Right Things? Read More »
Want to Strike It Rich? History Shows That Chasing Gold—or the Next Big Startup—Rarely Pays Off. The Real Winners Weren’t the Prospectors, but the Main Street Businesses That Sold Them Tools, Food, and Shelter. Today, the Same Lesson Applies—While High-Risk Startups Get All the Attention, the Smart Money Is in Steady, Reliable Businesses That Support Them
Don’t Be a Gold Digger – Why You Need To Be Main St. Instead Read More »
Trade Associations Offer Far More Than Just Networking Opportunities. From Group Health Plans to Benchmarking Tools, Membership Can Deliver Massive ROI for Startups.
Why Trade Associations Are Your Business’s Best-Kept Secret Read More »
Many studies have been performed that look at the role peer pressure has on our decision making. People desperately want to fit in so much so that they often times will ignore their own opinion just to be part of the crowd. No one likes to be wrong, but it is far more acceptable to be wrong with a crowd than be wrong on your own.
How to Harness Peer Pressure for Effective Marketing Read More »
When I grew up in Massachusetts, I remember reading a story about Joe Kennedy. He would go up to owners of older drafty apartments in downtown Boston and make them a unique proposition. Many of the units were poorly insulated and cost a small fortune to heat in the winter. Joe would agree to insulate
Capturing Value in Nontraditional Ways Read More »
Fifty percent of Americans over 18 years of age drink coffee every day. That translates into 150 million daily coffee drinkers that consume 400 million cups per day. Not long ago, brewing a cup of coffee at home or at the office involved purchasing a coffee pot from one company and ground coffee from another
Keurig’s New Business and Economic Model Read More »
Many local ecosystems have initiatives and programs to foster innovation in their own community as a way to grow new technology or manufacturing companies. They do this in the hopes it will bring in new money as the primary employer grows to maturity. However, sometimes it is not the product that generates the revenue, but
New Product vs. New Economic Model Read More »
Primary & secondary employers are vital to local ecosystem, One brings new money in and the other keeps money local, However each is treated different,
Ecosystems: Primary vs. Secondary Employers – Why You Need to Know Read More »
Tandy Leather was a family owned business located in Texas. Dave Tandy was a partner in a leather heel and shoe repair business which was founded in 1919. Charles Tandy, the son of Dave, took over the business after World War II and changed the business’s focus to leather craft after seeing how leather crafts
4 Business Lessons from Charles Tandy – Not Enough White, Too Much Purple Read More »
Discover How a Simple Observation at a Meat Plant Transformed the Auto Industry—and Learn How Looking Outside Your Industry Can Lead to Your Next Big Breakthrough.
Cross-Industry Inspiration: Your Secret Weapon for Business Breakthroughs Read More »
Between a stimulus and our action is a period of time. Sometimes that time period is very small and an unthinking “reaction.” Other times it can be long and is a thoughtful “response.” A reaction lacks conscious intention while a response is more conscious and thoughtful. For example, if a bee stings your arm, the
Reaction vs. Response Read More »
When you think of obsession does the idea strike a negative chord in your mind? For many, being obsessed is something to be avoided. Not so with entrepreneurs, who view obsession as a game, they love to play. Personally, I’m always obsessed with something new. When I find something I enjoy I go all in
Obsession is Not a Dirty Word Read More »
The Real Lesson Behind Open Houses Is About More Than Real Estate—It’s a Reminder That Blindly Accepting Common Practices Can Lead to Missed Opportunities.
Who Benefits Most From An Open House? Read More »
Smell Is the Most Overlooked but Most Powerful Sense When It Comes to Triggering Emotions and Memories. Discover How Top Brands Use It to Create Loyalty and Drive Sales.
The Forgotten Sense: Why Smell Matters More Than You Think in Marketing Read More »
Are You Looking Into the Wrong End of the Telescope? That’s What It’s Like When You Focus More on Protecting Your Idea Than Sharing It. Innovation Thrives on Collaboration, Yet Too Many Inventors Get Stuck Getting Patents to Protect Their Ideas vs. Bringing Their Vision Into the World. A Great Idea Isn’t Valuable if No One Ever Sees It.
Don’t Flip the Telescope: Focus on Execution, Not Protection Read More »
Arthur Blank, one of the founders of Home Depot, wakes up every morning saying “Who will destroy me today if I don’t keep my eyes open.” Knowing that retailers can’t sit still or they’ll be eclipsed by the competition, Arthur Blank and Bernie Marcus started Home Depot after being laid off unexpectedly from Handy Dan
4 Business Lessons from Arthur Blank – Who Will Destroy Me Today? Read More »
Community leaders are always interested in creating a vibrant economy to provide prosperity for their citizens. Promoting entrepreneurship is often at the heart of any economic development initiative. However, entrepreneurship comes in many different flavors from technology start-ups to micro-enterprises. Moreover, small business enterprises run the gambit from high growth companies to more static main
Make Entrepreneurship Easier Read More »
Our Brains Were Designed for Survival, Not Cubicles. Understanding Human Evolution Can Unlock Better Employee Performance, Teamwork, and Innovation.
What Human Evolution Can Teach Us About Building Smarter Workplaces Read More »
The Path to Wealth Isn’t About Luck or Inheritance—It’s About Mindset. Discover How Thinking Like an Entrepreneur Can Uplift Individuals and Entire Communities.
The Entrepreneurial Mindset That Changes Everything Read More »
Robert Woodruff turned a pharmacy elixir into one of America’s best-known consumer brands. Discover several business lessons from Coca-Cola.
Business Lessons from Robert Woodruff – Have a Coke and a Smile Read More »
Daisy Braxton was a single mom with five children when she lost her job. To make ends meet she worked several minimum wage jobs that didn’t offer healthcare. Soon, medical bills for her kids overwhelmed her, and she was forced to apply for welfare. Rather than begin a lifelong dependency on the government, she took
Welfare to Entrepreneur Read More »
Too Many Business Owners Would Rather Appear Competent Than Admit They’re Struggling. but in Business, Pride Often Comes Before a Fall. Learn Why Vulnerability Is a Strength and How Asking for Help Can Save Your Business.
When Ego Gets in the Way: How Saving Face Can Destroy Your Business Read More »
The Tale of Paul Revere’s Midnight Ride Offers More Than Just a History Lesson—It’s a Masterclass in Networking. Discover How Connections Shape Legacy.
Why Paul Revere Is Famous and William Dawes Isn’t: The Power of Networking Read More »
Robert Kiyosaki said it best: “Most people are stuck between fear and greed, which makes them slaves to a job.” They live paycheck to paycheck and live in fear of losing their job and not being able to support their lifestyle. When they receive windfall income, such as a tax return or a raise, greed
How to Exit the Rat Race Read More »
Relative differences are rooted more firmly in our psychology then absolute differences. This is a way people respond irrationally that the savvy business person should understand and use to his advantage. Let’s look at an example. Since today is tax day, let’s say you are in the market to buy a copy of Turbotax. You
Relative Price Psychology Read More »
When agrarian society faded in favor of the more profitable industrial era, no matter how hard you worked as a farmer or how hard the farming industry tried to preserve itself the tide of change could not be turned. By the same logic, no matter how hard we try to reestablish a middle class based
The Middle Class Sputnik Moment Read More »
Most Resolutions Fail Because They Lack Structure, Accountability, and Measurement. Discover How to Set Clear, Trackable Goals That Actually Get Results.
Why Resolutions Fail and Goals Succeed: The Simple Trick That Makes All the Difference Read More »
Earl Tupper invented Tupperware but he had a hard time selling it. People didn’t trust plastic, and they didn’t know how to use the product he developed to store items in air-tight containers. His sales for his first six years was essentially flat. Moreover, he was an introvert and could not manage a sales force
Build an Empire, Bowl by Bowl Read More »
Humans Are Hardwired to Remember Visuals Far Better Than Text. Discover Why Images Are So Effective in Communication and How to Start Using More Visual Content to Drive Your Message Home.
Vision Is King: Why Visuals Are Hardwired into the Human Brain Read More »
John Johnson grew up in a small shack with a tin roof in rural Arkansas. In an effort to give John more opportunities, his family moved to Chicago when he was 15 years old.However, coming from a poor area in Arkansas, his new classmates made fun of his accent and handmade clothes. To deal with
A Lesson in Perseverance Read More »
Understanding How Currency Value Affects Businesses, Jobs, and Prices Can Help You Make Smarter Decisions—Whether You’re a Consumer, Employee, or Entrepreneur.
How Currency Value Impacts Business, Jobs, and Your Wallet Read More »
What if you could give your customer his order before he was done giving it to you? Well, that idea is what built the drug store Walgreens. When a nearby customer would call in a non-prescription order using the newly developed telephone, Charles Walgreen would repeat the caller’s name, address and order so his assistant
Constant Innovation Read More »
Optimism Is the Entrepreneur’s Secret Weapon. While Most People Operate From Fear and Doubt, Entrepreneurs Charge Forward Fueled by Hope. Discover How This Mindset Becomes a Powerful Psychological Insulator, Helping Entrepreneurs Push Through Failure and Keep Dreaming Big.
Optimism: The Entrepreneur’s Psychological Insulator Read More »
It is always good to have some investment funds so you have the ability to execute when you see a good deal. One of my boys bought his motorcycle with cash after he bought a Ford Ranger with a blown engine the owner could not afford to fix. He bought the truck for $500 and
Seed Money – How to Grow Rich Read More »
You Can Lose Every Dollar, But You Can’t Lose What You Know. Discover Why Real Wealth Isn’t in the Bank, But in Your Brain—and How to Start Building It.
Lose the Money, Keep the Skills: How Experience Builds True Security Read More »
How The Civil Rights Act And A 1950s Ice Distributor Reveal Timeless Entrepreneurial Lessons
How the Civil Rights Act and a 1950s Ice Distributor Reveal Timeless Entrepreneurial Lessons
Discover How Groupthink Holds Entrepreneurs Back, and Why Venturing Outside Your Circle—Like One Bold Man in the Jim Crow South—Can Lead to Lasting Success.
Why Entrepreneurs Must Escape Groupthink to Unlock Opportunity Read More »
Discover How Power Naps Can Boost Productivity, Improve Memory, and Sharpen Focus. Learn Why History’s Greatest Minds—and NASA—Swear by a Midday Reset.
The Nappuccino Effect: How Smart Sleep Timing Unlocks Peak Performance Read More »
My wife would say that the greatest way a man can ever show a woman he loves her is to buy her a diamond. This drives me crazy because the entire narrative that diamonds represent romance is pure marketing hype that almost everyone has bought into. Did you know that the tradition of giving a
De Beers, A Story About Controlling Supply and Creating Demand Read More »
Mary Kay Ash Built a Billion-Dollar Brand Not Just on Cosmetics, But on Genuine, Personalized Recognition. Her Success Proves That Appreciation Scales.
The Power of Employee Appreciation: What Mary Kay Ash Knew That Most Leaders Miss Read More »
Waiting For Your Ship To Come In Might Mean You’re In The Wrong Place. Discover Why Successful Entrepreneurs Don’t Wait—They Build. Are You Ready To Set Sail?
Why Waiting for Your Ship to Come In Means You’re in the Wrong Place Read More »
Personal Freedom Is About More Than Just Money. It’s About Control, Choice, and the Power to Design a Life That Aligns With Your Values. Discover How to Claim Yours.
How Business Ownership Unlocks True Personal Freedom Read More »
Finding Personal Fulfillment at Work Can Transform Your Life. Learn Why Successful Entrepreneurs Prioritize Passion and How You Can Find Your Own Sweet Spot.
How to Find Fulfillment in Your Career and Stop Living for the Weekend Read More »
Most Entrepreneurs Understand Diversification in Investing but Ignore It in Business. Discover How Shared Risk Can Lead to Better Outcomes and Smarter Decisions.
Diversify your Small Business Risk Read More »
Hearing your name has a profound impact on the brain. Research published in Cerebral Cortex shows that hearing your name activates your cortico-subcortical auditory attention network, a complex way of saying it grabs your focus whether you’re paying attention or not. Similarly, studies in Brain Research demonstrate that hearing your name sparks brain regions tied
The Power of Using a Person’s Name Read More »
Most People Think High IQ Is the Key to Business Success, But That’s a Myth. Discover Why Being an Entrepreneur Requires a Different Kind of Smart—and How You Might Already Have It.
What Kind of Smart Are You? Why School Grades Don’t Define Entrepreneurs Read More »
Most People Let Their Bank Account Dictate Their Decisions. But Entrepreneurs Think Differently. Discover How Non-Linear Thinking Can Open New Opportunities.
The Key Difference Between Linear and Non-Linear Thinking in Business Read More »
Most People Play It Safe With Their Money, But Entrepreneurs Take a Different Approach. Discover How a Shift in Thinking Could Change Your Financial Future.
Are You Risk Averse? Here’s Why That Might Be Costing You Read More »
Most People Waste Their Free Time on Passive Entertainment. But Entrepreneurs? They Turn Their Leisure Into Lucrative Opportunities. Discover How You Can Too.
What Successful Entrepreneurs Do for Fun That Builds Wealth Read More »
The Hidden Power Of Referrals: How Building A Network Can Lead To Career And Business Opportunities You Never Saw Coming.
Want More Opportunities? Grow a Referral Network That Works While You Sleep Read More »
How You Think About Money Can Shape Your Financial Future. Learn Why Millionaires Choose Delayed Gratification Over Spending and How You Can Do the Same.
How Millionaire Habits Can Help You Escape the Paycheck-to-Paycheck Trap Read More »
Most People Believe Wealth Comes From Hard Work—But Entrepreneurs Know It’s About Leverage. Discover Why Teaming Up Beats Going It Alone Every Time.
Why Hard Work Alone Won’t Make You Rich—But Leverage Might Read More »
Most People Earn Money by Trading Hours for a Wage, but This Approach Has Its Limitations. Entrepreneurs Think Differently—They Generate Income by Identifying Problems and Creating Solutions. This Post Explores How Shifting From a Wage-Based Mindset to One Centered on Creative Thinking Can Unlock Greater Financial Potential.
Work for a Wage vs. Creative Thinking Read More »
Everyone’s belief system is shaped by the company they keep. Entrepreneurs are no different in that regard. The differences in beliefs come from the village of advisers people use.For example, fat people who hang around other fat people will not be exposed to better eating habits, will be exposed to negative thinking about being overweight,
The Mind of the Entrepreneur Series Read More »
Walt Disney took every challenge to his ideas as an opportunity to prove he was right. Before Disney, cartoons were short animation films between 5-10 minutes in length that were shown before feature films. Walt Disney wanted to produce a full-length cartoon but everyone told him that no one would sit through a full-length cartoon.
What We Can Learn From Walt Disney Read More »
Recessions and depressions cause citizens to demand action from the government, providing the spark and the fuel to drive bigger government. Take for instance the Great Depression, which started in October 1929 and lasted through most of the 1930s. In June 1928 the Federal Reserve thought that the booming stock market would cause inflation, so
The Answer is Always More Government Read More »
No matter where you look, someone, is talking about the Affordable Care Act, aka ObamaCare. What frustrates me in all these discussions is that healthcare insurance has taken on a life of its own. By my definition, it is out of control because it is no longer insurance. Insurance, such as auto insurance or homeowners
The New Super Insurance Read More »
I’m a fly fisherman, and anyone familiar with the sport understands that to land a fish using a fly rod requires a lot of skills. I think I like fly fishing because it is cerebral and has so much in common with B2B sales. In fly fishing, you have to understand in great detail the
Customer on a Line Read More »
A few weeks ago my wife handed me a simple battery operated candle that had stopped working in spite of the fact that she had replaced the batteries. Although the candle was designed as a sealed unit I managed to remove some of the wax coatings and dismantled it, only to discover that the wire
Are We Losing Our Inventive Edge? Read More »
In business, many of the most promising and productive individuals have fragile egos. As the owner of a company, you need to be able to recognize and reward behaviors from employees that move the business forward or risk creating a Benedict Arnold in your own ranks.
Recognition Or Doom – Failing To Recognize Outstanding Performance Is A Colossal Mistake Read More »
Most Freelancers Dramatically Underprice Their Services Without Realizing It—Leading to Overwork, Financial Stress, and Eventual Burnout. Did You Know That 82% of Small Businesses Are Solo Operations, Relying Solely on Billable Hours? If You’re Not Charging What You’re Truly Worth, This Guide Will Show You Exactly How to Calculate Your Real Hourly Rate—and Why Getting It Wrong Could Be the Biggest Threat to Your Business.
How to Determine Your Hourly Rate as a Freelancer Read More »
Ray Kroc bought the rights to a small hamburger joint run by Dick and Mac McDonald. He was 52 years old at the time and selling milkshake machines. Ray always believed in the power of a positive attitude in sales. He said, “With a smile and enthusiasm I can influence someone to buy a sundae
The Golden Arches of Wisdom Read More »
Colors Do More Than Just Decorate—They Define Brand Identity. Discover How Powerful a Signature Hue Can Be and How to Choose One for Your Own Business.
Color Psychology in Branding: How to Own Your Brand’s Signature Hue Read More »
I was reading an article the week after Christmas that referenced “Boomerang Thursday”. I was aware of Black Friday and Cyber Monday, but not Boomerang Thursday. It turns out that this is the day that people return unwanted Christmas presents. Doing further research, I discovered several important business lessons related to Boomerang Thursday. First, the
Boomerang Thursday Read More »
Inspirational Quote from Confucius: I hear, and I forget. I see, and I remember. I do, and I understand.
Inspirational Quote from Confucius Read More »
Bill Bowerman was a very successful track and field coach at the University of Oregon. Runners at the University often suffered from shin splints, leg cramps, knee, and back issues as they trained. Bill was obsessed with designing solutions to solve these problems. One morning he was in his kitchen watching his wife Barbara make
Just Do It – How to Grow an Idea Read More »
With today’s 24/7 news cycle, there is no excuse for an absence of information. There is only the eroding sense of duty felt by Americans to remain informed. If you are reading this post today, share it with your friends and make a commitment to talk to your children tonight and instill in them the value that we as Americans have to remain actively engaged in the news and public issues affecting us all.
Are You Reading This? Read More »
As you might imagine I have the occasion to speak to lots of successful business people and spend much of my time trying to understand what attributes make for a successful entrepreneur. One difference I see is how non-entrepreneurs and entrepreneurs approach education. The vast majority of my friends that have successful jobs working for
An Entrepreneur’s Perspective on Education and Success Read More »
Discover how Zappos uses a simple yet brilliant method to build a loyal team—and learn how you can create your own loyalty test for new employees.
Want Loyal Employees? Steal This Bold Move from Zappos Read More »
One of the goals of this blog is to help entrepreneurs think about common problems in totally new ways. To that end, I would like to introduce you to Takeru Kobayashi, who as a rookie in 2001 smashed the world hotdog eating record simply by rethinking the problem. Up to that time, the record for
Rethink The Problem Read More »
My middle son lives in Bentonville, Arkansas: the headquarters of Walmart. This fact made me want to learn more about Sam Walton, Walmart’s founder. As with many biographical stories, Sam Walton’s life provides several lessons for the entrepreneur. Sam Walton began his career in retail when he bought into a 5&10 franchise known as Ben
What We Can Learn From Sam Walton, Founder of WalMart Read More »
Sometimes You Need More Than Trust—You Need Proof. Discover How A Rock Band’s Outrageous Snack Request Became A Genius Test For Truth And Compliance.
The Truth Trap: How a Simple Test Can Reveal Who’s Really Paying Attention Read More »
Seattle’s Pike Place Market Isn’t Just a Tourist Attraction—It’s a Masterclass in Understanding Business Location Strategy. Learn How Human Traffic Patterns Can Make or Break Your Success.
How I Learned Firsthand Just How Much Location Can Make or Break Your Business Read More »
By Leveraging the Powerful Endowment Effect Cognitive Bias, You Can Design Marketing Strategies That Drive Loyalty, Reduce Churn, and Boost Sales Conversions.
How Small Businesses Can Use the Endowment Effect to Drive Sales and Loyalty Read More »
Flipping through the channels the other night I stopped to watch a Jackie Chan movie on TV. As I watched one of the fight sequences I could not help but see many correlations between fighting and operating a small business. First, my attention was drawn to the speed of his movement, which I equate to
How to Create a Knockout Read More »
Good marketers also use primacy and recency in their messaging to make sure that potential customers will be able to recall the most important elements of their message.
How To Leverage The Primacy And Recency Bias In Marketing Read More »
People Make Decisions Based on Emotion First, Then Justify Them With Logic. Learn How to Craft Marketing Messages That Tap Into Feelings and Drive Action.
Why Emotion Beats Logic in Marketing (And How to Tap Into It) Read More »
How to employ a three-page website to test the market’s readiness and verify that a product or service will sell before you make an investment.
Testing the Market with a 3-Page Website Read More »
