Value Proposition Canvas

Testing Your Customer Segment and Value Proposition Hypothesis

Learn to Think Like a Customer, Small Business Operations / Value Proposition, Website, Boomers, Business Model Canvas, Customer Segments, Value Proposition Canvas

Once you have made a hypothesis regarding your customer segment and value proposition, you need to gather insight to validate your hypothesis by designing questions or experiments to take to potential customers. If you are designing questions, it is important to avoid questions that will influence the customer’s response. In other words, avoid leading questions […]

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Testing Your Value Proposition’s Ability to Deliver Gains

Small Business Operations, Learn to Think Like a Customer / Value Proposition, Business Model Canvas, Value Proposition Canvas

Now that you have a potential list of products or services that you plan to incorporate as part of your value proposition, you need to see if it creates the benefits your customer expects, desires, or would be surprised to see. You can use the following questions to test your value proposition’s products and services

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Testing Your Value Proposition’s Ability to Alleviate Pain

Small Business Operations, Learn to Think Like a Customer / Value Proposition, Business Model Canvas, Value Proposition Canvas

Now that you have a list of potential products or services that you plan to incorporate as part of your value proposition, you need to exposed them to the first test. You can use the following questions to test your value proposition’s products and services. These questions will help you determine if your products or

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Defining Your Value Proposition’s Products and Services

Small Business Operations, Learn to Think Like a Customer / Value Proposition, Business Model Canvas, Value Proposition Canvas

After you understand the customer’s job, their pain points, and their gain points, it is time to define a value proposition to deliver to them. The products or services that you will provide can come in four different flavors: With these flavors in mind, make a list of all the products and services your company could deliver.

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Understanding Customer Segment Gain Points

Small Business Operations, Learn to Think Like a Customer / Business Model Canvas, Customer Segments, Value Proposition Canvas

Once you have a pretty good idea of the job your customer segment has to do, it is time to ferret out and define their gain points. Use the following questions to describe the benefits your customer expects, desires, or would be surprised to receive. After answering these questions, attempt to rank your customer’s gain

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Understanding Customer Segment Pain Points

Small Business Operations, Learn to Think Like a Customer / Business Model Canvas, Customer Segments, Value Proposition Canvas

Once you have a pretty good idea of the job your customer segment has to do, it is time to ferret out and define their pain points. You can use the following questions to more accurately describe the customer’s negative emotions, undesirable costs and situations, and risks they experience before, during, and after their job.

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Understanding Customer Segment Jobs

Small Business Operations, Learn to Think Like a Customer / Business Model Canvas, Customer Segments, Value Proposition Canvas

Once you have a good idea of your target customer segment, it is time to dig a little deeper. To do this, describe the specific tasks your customer segment is trying to do in their core job, the problems they are trying to solve, or the needs they are trying to satisfy. Besides the customer

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