Crowdfunding: Going Social
Going Social Involves Creating a Facebook Page & Getting Involved in Other Social Media Platforms/Groups to Bring Attention to Your Campaign
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Crowdfunding: Campaign Support
Campaign support is about introducing your campaign to a list of people that might be interested in not only supporting you but in helping you throughout the process. In most cases, campaign support should take you about 2 weeks or so to do effectively. At this point in the process, you are making people aware
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Crowdfunding: Campaign Research
Campaign Research Involves Talking to Several Campaign Owners and Asking Them If They Would Be Willing to Discuss Their Campaign Experience
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Crowdfunding: Platform Research
Campaign Platform Research Involves Finding What Projects Worked Best on Each Platform to Determine the Best Platform to Launch Your Campaign
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Crowdfunding: Process Overview
So, you have a gem of an idea and want to get it off the ground. The first question is how much will it cost and can you come up with the money. We know that going to a lending institution like a bank to secure a business loan is an unlikely option and attracting
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The Surprising Power of ‘Sorry’: Defusing Vengeful Actions in Business
We all have a need to exact revenge from time to time. In fact, it is hard-wired into animals and is especially acute in humans. Behavioral psychologists have conducted tests on animals and humans that show that when one party is wronged or feels unfairly treated, they will often try to deny or punish the
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“Names, Names, Names”: What a Small-Town Newspaper Can Teach Us About Recognition and Business Focus
Discover the Surprising Strategy Behind a Local Paper’s 117% Circulation Rate—And How Focusing on Names and People-First Content Builds Lasting Loyalty.
How Zip Car Built a Business Model Based on Customer Insight
Henry Ford said that if he asked customers what they wanted, they would say a faster horse. Gathering customer insight is not about asking the customer about what they want, but talking to customers about their daily challenges and developing a deeper understanding of their needs. Another challenge is knowing which customers to listen to.
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Buy and Sell Innovation
Rather than attract and retain key talent in-house, have you ever thought about building or using a platform like innocentive? Innocentive connects seekers of solutions with solvers. By using this type of platform, you can pay talented individuals based on the number of transactions you need instead of retaining them for a reoccurring salary. They
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How Will Income Taxes Affect Your Crowdfunding Campaign?
Crowdfunding Is a Popular Way to Raise Funds, but the Tax Implications Can Be Confusing. Learn How Taxes Work for Reward, Donation, and Equity-Based Campaigns.
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Information Asymmetry in Equity Crowdfunding
When it comes to equity-based crowdfunding, start-up investments are characterized by a high degree of information asymmetry between the entrepreneur and the investors. To obtain a positive return, investors need to accurately assess both the qualifications and ability of an entrepreneur. They also need to accurately assess the potential of the entrepreneur’s idea. Traditional institutional
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Making your Message Stick
In their book, “Made to Stick, Why Some Idea Survive and Others Die,” brothers Chip and Dan Heath define a sticky idea as one that is understood, remembered, and creates some kind of change in a person’s opinion, behavior, or values. They studied the panorama of what makes ideas sticky by examining urban legends, ad
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Some Equity-Based Crowdfunding Statistics
CrowdCube is the largest equity-based crowdfunding platform in the United Kingdom. Since its founding in 2008, it has facilitated more than $60 million in transactions to date. Combined, those transactions have involved nearly 88,000 investors and over 140 successfully funded ventures. The average individual equity-based investment was approximately $4,000, although investments ranged from as little
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Crowdfunding 101
Generally speaking, crowdfunding is divided into creative campaigns, reward-based campaigns, and equity campaigns. In creative campaigns, such as a Michael Moore movie, the backers support the message or the “art” and make donations to help promote the cause. Creative campaigns have been around forever, however reward-based and equity campaigns are relatively new. In reward-based campaigns,
What Sales People Can Learn from Donald Trump
Every day in the run-up to the 2016 elections I saw the poll numbers showing Donald Trump with a substantial lead in the GOP polls. In spite of the many gaffes that would destroy any other candidate’s political aspirations, Trump continued to be immune. This fact caused me to question why some people would continue
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How Small Businesses Can Navigate the Hype Cycle of Disruptive Technology
Understanding The Hype Cycle Of Disruptive Innovation Can Help Small Businesses Avoid Costly Mistakes. Learn How To Time Your Tech Investments Wisely.
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Are Large Corporations Past Their Prime?
One has to ask “Are corporations past their prime?” Corporations came into being to allow multiple investors to invest a portion of their capital across several risky, but potentially highly profitable endeavors. Corporations Come Into Existence When sailing ships were constructed to carry on world trading, it was a highly lucrative proposition but was fraught
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Why Color Isn’t Just Aesthetic—It’s Strategic
Color Choices Matter More Than You Think. Learn How Strategic Color Selection Can Influence Buying Decisions, Boost Recognition, And Improve Engagement.
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Are You Better Off?
As I write this article, we are in the midst of the political season. Candidates continue to talk about the fact that the middle class in the last decade is not making any progress. They are calling for minimum wage increases to improve their standard of living. I, however, believe they are looking at the
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Recasting Financial Reports When Selling Your Business
When it is time for an owner to sell his business, the wise seller will “recast” his financial reports to create a clearer and often better impression of his business for the buyer to see. If you are the buyer and the seller has not done a recasting of their financial statements, you’ll want to
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How to Argue for Seller Financing
Most banks say that they are small business lenders. The missing part of that statement is how banks define small businesses and what banks will lend money for. From the bank’s perspective, a small business is an established business and not a new business. Banks lend money primarily for tangible assets that double as collateral.
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How to Value an Existing Lifestyle or Micro Business
When it comes to buying a business, size does matter. Most lifestyle or micro businesses have under 1 million in annual sales. When it comes to lifestyle and micro businesses, the owner is also the top manager. For valuation purposes, a good rule of thumb for a marketable lifestyle or micro business is that the
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3 Risk Levels to Becoming a Business Owner
Existing businesses make money on day one. A successful franchise will earn the owner income not too long after starting up. However, a start-up, even one that survives, may take months or years to begin to pay the owner a salary for working in the business.
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Business Lessons from the First Black Woman Millionaire, Madame C.J. Walker
C.J. Walker – 1st black woman millionaire. She didn’t let life dictate her future, she developed a goal, navigated obstacles, and never quit
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The Harsh Reality about Expensive Websites
It’s a common trap. You start a business, and one of the first things people tell you is, “You need a website!” So, you hire a web designer who pitches you a sleek, beautifully designed site with all the bells and whistles: a company history page, employee bios, a mission statement, a list of services—everything
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Testing Your Customer Segment and Value Proposition Hypothesis
Once you have made a hypothesis regarding your customer segment and value proposition, you need to gather insight to validate your hypothesis by designing questions or experiments to take to potential customers. If you are designing questions, it is important to avoid questions that will influence the customer’s response. In other words, avoid leading questions
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Testing Your Value Proposition’s Ability to Deliver Gains
Now that you have a potential list of products or services that you plan to incorporate as part of your value proposition, you need to see if it creates the benefits your customer expects, desires, or would be surprised to see. You can use the following questions to test your value proposition’s products and services
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Testing Your Value Proposition’s Ability to Alleviate Pain
Now that you have a list of potential products or services that you plan to incorporate as part of your value proposition, you need to exposed them to the first test. You can use the following questions to test your value proposition’s products and services. These questions will help you determine if your products or
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Defining Your Value Proposition’s Products and Services
After you understand the customer’s job, their pain points, and their gain points, it is time to define a value proposition to deliver to them. The products or services that you will provide can come in four different flavors: With these flavors in mind, make a list of all the products and services your company could deliver.
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Understanding Customer Segment Gain Points
Once you have a pretty good idea of the job your customer segment has to do, it is time to ferret out and define their gain points. Use the following questions to describe the benefits your customer expects, desires, or would be surprised to receive. After answering these questions, attempt to rank your customer’s gain
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Understanding Customer Segment Pain Points
Once you have a pretty good idea of the job your customer segment has to do, it is time to ferret out and define their pain points. You can use the following questions to more accurately describe the customer’s negative emotions, undesirable costs and situations, and risks they experience before, during, and after their job.
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Understanding Customer Segment Jobs
Once you have a good idea of your target customer segment, it is time to dig a little deeper. To do this, describe the specific tasks your customer segment is trying to do in their core job, the problems they are trying to solve, or the needs they are trying to satisfy. Besides the customer
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Serving Economic and End User Customer Segments
When fleshing out your business model canvas, you need to define your customer segment and value proposition. However, it is sometimes necessary to consider both the economic buyer and the end user when defining your customer segments. For example, the other day I took my grandson to a Chuck-e-Cheese. The end user was my grandson
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A Valuable Business Lesson from Sea-Land’s Malcom McLean
After graduating high school, Malcom McLean bought a used truck and started a small trucking company with his sister and brother. Two years later in 1937, Malcom found himself sitting in a long line of trucks on the Hoboken, NJ docks. He was awaiting his turn for the stevedores and longshoreman to unload his cargo
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Barbie, Seeing Things Others Do Not – Business Lessons From Elliot And Ruth Handler
Izzy (later change to Elliot) and Ruth Handler were husband and wife that complemented each other’s skills when it came to business. Elliot was the dreamer, who I have often referred to in business as the Oracle or someone who can see things that others can not. Ruth, by contrast, had a business mind and
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The Turtle And The Hare
The ancient Greek word for arrogance is hubris. For instance, anyone proud enough to challenge the gods would be burned to death. As surely as night follows day, destruction follows arrogance. Warfare is filled with examples of hubris that lead to a country’s destruction or at least inflicted heavy damage to their society. Napoleon in
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How Google Alerts Can Protect Your Business Reputation and Build Strategic Connections
Discover How Free Google Alerts Can Safeguard Your Reputation and Help You Build Strategic Connections With Influential People. This Free Tool Might Be Your Secret Weapon.
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Business Lessons From Samuel Colt, American Inventor
Samuel Colt was a great inventor and marketer. He never gave up on his idea even in the face of adversity. Business can learn a lot from him
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Why You Should Stop Living in the Past and Focus On the Future
Reflecting on the Past Is Natural, but the Most Successful Entrepreneurs Know Their Future Is What Really Matters. Here’s Why Forward Thinking Wins.
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Coloring Outside The Lines
The average person is told as a child to be quiet, stay out of trouble, and don’t make waves. If they go to college, they are told to set realistic goals and expectations for their lives. The worldview they adopt is that life is dangerous and scary. It is best to play it safe and
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The Hidden Cost of Comfort: What Sets Entrepreneurs Apart from the Working Class
Why Do Entrepreneurs Thrive in Chaos While the Working Class Seeks Stability? Discover How Embracing Discomfort Can Be the Key to Lasting Business Success.
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Rediscover Wonder and Curiosity: How Everyday Awe Can Lead to Extraordinary Business Insights
Rediscover Your Sense of Wonder and Learn How Everyday Curiosity Can Lead to Extraordinary Business Breakthroughs. Inspiration Is All Around—Are You Looking?
3 High-Level Tips to Generate Sales With Your Website
Some time ago I was doing some research for a client on writing copy of an ad campaign. I discovered an article written by Mary Rose Maguire that intrigued me enough that I reached out to her to learn more about her service. During our conversation, we discussed a variety of topics and before we
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Recognize the Numerator of Self-Worth
Recognition is a powerful tool in both business and life. Recognition is the fuel of our self-worth and many of us crave it above all else. At some level, we all want recognition. In fact, when we do something to receive recognition and none is forthcoming, we feel hurt. At this point, we are at
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The Secret to Better Business Ideas? It’s Not Just Creativity
Assembling a Diverse Team for Your Business Model Canvas Session Can Uncover Insights No Group of Experts Alone Ever Could. Learn Why Diversity Beats Expertise in Idea Generation and How to Build Your Team for Success.
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Inside Out Business Model
Ignore the status quo and don’t build a better mousetrap. Stop focusing on what your competitors do. Instead, challenge orthodoxies. To do so, start with any of the nine business model building blocks and build outwards. While we typically start with customer segments to build a customer-driven business model, there are four common starting points.
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Applying the Blue Ocean Strategy to the Business Model Canvas
To apply the Blue Ocean Strategy, you start with a Business Model Canvas that describes your industry and then look at your the business model canvas from three different perspectives: the cost perspective, value proposition, and the customer segment.
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What is a Red Ocean vs. Blue Ocean Strategy
The term “red ocean” refers to all the industries in existence today, otherwise known as “the known market space.” Blue oceans, by contrast, denote all the industries not in existence today, otherwise known as “the unknown market space.” Red oceans are contested markets while blue oceans are untainted by competition.
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9 Essential Steps to Permission Marketing That Will Grow Your Business Faster
Discover The 9 Essential Steps To Implement Permission Marketing And Transform Casual Visitors Into Loyal Customers While Maximizing Customer Lifetime Value.
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Permission Marketing- How To Build Trust
There Are 5 Levels Of Permission Marketing That A Customer Can Grant, Each Level Increases The Business’s Autonomy And Level Of The Customer’s Trust..
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What Is Permission Marketing And Why You Should Care
In permission marketing, you can either use bait or something of value that you give away in exchange for permission to market to them or you build a reputation that breeds trust so that a prospect will buy what you recommend.
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Can You Build a Business by Giving Away Your Product for Free?
Is Free a Sustainable Business Model? Discover How Freemium Products, Ad-Supported Platforms, and Open Source Tools Turn “Free” Into Profit.
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How to Write a Longform Sales Page
When it comes to designing a longform sales page, there are three basic types of consumers of internet content: Skimmers, Scanners, and Readers. Appeal to each type with different design elements.
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Connecting With Your Audience
A business associate of mine, Ken Jaray, is an Angel investor and earned his personal fortune as a very successful trial lawyer. When I asked him what was the most significant factor that contributed to his phenomenal success in the courtroom, he replied that it was his ability to connect to the jury on a
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Critical Thinking About Macroeconomic Forces
When completing a Business Model Canvas, it is helpful to guide the discussion through the use of questions. When it comes to looking at macroeconomic forces that will affect your business model, the following set of questions should help you in thinking more critically about your business model. These questions are broken into four categories:
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Critical Thinking About Industry Forces
When completing a Business Model Canvas, it is helpful to guide the discussion through the use of questions. When it comes to looking at industry forces that will affect your business model, the following set of questions should help you in thinking more critically about your business model. These questions are broken into three categories:
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Critical Thinking About Key Trends
When completing a Business Model Canvas, it is helpful to guide the discussion through the use of questions. When it comes to looking at key trends that will affect your business model, the following set of questions should help you in thinking more critically about your business model. These questions are broken into four trends:
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Critical Thinking About Market Forces
When completing a Business Model Canvas, it is helpful to guide the discussion through the use of questions. When it comes to looking at market forces that will affect your business model, the following set of questions should help you in thinking more critically about your business model. These questions are broken down into five
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Choosing a Revenue Stream
When it comes revenue streams, they are generally either “transactional,” resulting from a one-time payment, or “recurring,” resulting from ongoing payments that deliver value or provide post-sales support. When it comes to defining a business’s revenue streams, I find it helpful to consider a list of different types of revenue streams to guide me and
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Choosing a Customer Relationship Type
The type of customer relationship that is right for your business depends on your customer acquisition costs, customer retention goals, and need to up-sell the customer on an add-on or related products in the future.
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Choosing a Value Proposition Type
When considering your unique value proposition, I find it helpful to consider a list of common value propositions to help guide me and my client’s thinking. To that end, here are eleven common value propositions that businesses might offer to their selected customer segment. Review the following value proposition types and determine which one is
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Choosing a Customer Segment Type
The first step for a new business or an existing business coming out with a new product line is to define the customer segment they are targeting. During the early stages of the process, I recommend starting out with a broad definition of the customer segment. The following is a list of five common customer
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6 Business Lesson from Howard Schultz – Starbuck’s Secret Sauce
There are many lessons business owners can learn from Howard Schultz and the Starbucks story.
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Business Lessons from Mickey Drexler – Open Communications Is More than a Slogan
Mickey Drexler hates emails and memos but loves to communicate face to face or over the phone. He prefers personal interactions so he can be sure that others are listening to him. When Drexler was hired as the new president of Gap Inc’s Stores Division in 1983, his first order of business was to fire
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How To Be The 5%
Most Americans get up, go to work, turn in an average days work effort, return home, sit on the couch to watch TV, and wonder why they are relegated to a life of financial struggle. They hate their boss and speak publicly about how businesses are greedy and take advantage of workers. They buy lottery
Why Successful Entrepreneurs Focus on One Goal and You Should Too
Most Entrepreneurs Fail Because They Chase Too Many Goals. Learn Why Focusing on One Target Can Be the Most Powerful Business Strategy You Ever Adopt.
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How Disruptive Innovation Can Help You Conquer a Market—One Niche at a Time
Discover How Disruptive Innovation Transforms Complex Markets Into Simple, Scalable Opportunities. Learn Why Starting Small Might Be the Key to Big Success.
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What Really Makes a Monopoly—and Why Most Big Companies Don’t Qualify
Explore the Difference Between Real Monopolies and Companies That Simply Offer Superior Value. Learn How Dominance, Innovation, and Market Growth Intersect.
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The Surprising Power of Small Boards in Business and Nonprofits
Many Believe Bigger Boards Are Better, but Small, Focused Boards Often Provide Better Oversight and Real Leadership. Discover Why Less Can Truly Be More.
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The Hidden Value of Crowdfunding
Traditionally, entrepreneurs had 2 options to raise funds to start their business. They could either get a loan or give away ownership to investors. Enter crowdfunding as a third option.
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How Automation Is Reviving American Manufacturing: Are You Ready to Ride the Wave?
Automation Is Transforming U.S. Manufacturing, Opening New Opportunities For Entrepreneurs To Compete In Small-Batch, Custom Markets. Learn How You Can Benefit.
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Tapping into Cognitive Surplus: How the Open Source Movement Is Changing the Game
Tapping Into Cognitive Surplus Can Unleash Incredible Innovation. Learn How Skilled Professionals Are Fueling Open Source Projects—And How Your Business Can Benefit.
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How Robotic/Automation Arbitrage Are Quietly Reshaping the Competitive Landscape
Tariffs, AI, and a Shrinking Labor Force Are Driving a New Wave of Onshoring and Automation. Discover How to Use Robotics and Apps to Stay Ahead of the Curve.
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How to Price Your Hobby and Craft Projects
Turning a hobby or a craft into a business often has a fatal flaw with scalability. Say you have a business that produces 100 units that you plan sell for $25 and it costs you $20 to produce it. As a small scale business, you are happy with a $5 profit on each piece since
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The Coming Cottage Manufacturing Revolution
The only parts that make it into the mainstream are parts that can be manufactured in the tens of thousands. These large batches then require complex distribution channels and warehousing of inventory that ties up precious capital. With small-scale 3D printers, laser cutters, and CNC machines, parts can be produced at the point of sale.
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The New 3D World – Bits to Atoms
The world of the entrepreneur has been blown wide open by 3D technology. If you have an object you need to reproduce, you can use a 3D scanner to replicate it. Don’t have one? No problem! Go to your public library or another location, such as a Makers Space. Don’t want to leave the house?
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The Meg Whitman School of Business
“The year was 1998 and eBay was little more than a glorified flea market with 6 million in sales,” recalls Meg Whitman when she became eBay’s CEO. Three years later eBay had $748 million in sales and 62 million registered users, becoming the envy of the dot-com world. Whitman attributes this growth to persistence and
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Change the Question, Change the Outcome: How Shifting Your Viewpoint Can Reveal Better Solutions
Discover how shifting the way you ask questions can lead to breakthrough solutions in business and life. One old European tale reveals a surprising truth.
Romance Is A Powerful Emotional Appeal To Get Attention
Romance is one of four very powerful emotional appeals. Discover how using romance as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
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Recognition Is A Powerful Emotional Appeal To Get Attention
Recognition one of four very powerful emotional appeals. Discover how using recognition as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
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Self-Preservation Is A Powerful Emotional Appeal To Get Attention
Self-preservation is one of four very powerful emotional appeals. Discover how using self-preservation as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
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Money Is A Powerful Emotional Appeal To Get Attention
Money is one of four very powerful emotional appeals. Discover how using money as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
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Why What Got You Here Won’t Get You There (And What to Do About It)
As Your Business Grows, The Strategies That Once Worked Might Be Holding You Back. Learn How To Identify And Replace Outdated Habits Before They Derail Your Progress.
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Thinking Big? Here’s How Scaling Exposes the Flaws in Your Business Idea
When You Scale a Business Idea, It’s More Than Just Adding Resources—It’s About Redesigning the Entire Operation. Discover How Scaling Uncovers Hidden Complexities That Can Make or Break Your Success.
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When to Let Go: What Rafting Taught Me About Life and Business
Letting Go Isn’t Always a Sign of Weakness—It’s Often a Sign of Wisdom. Discover How a Day on the River Reminded Me of the Power in Choosing to Move Forward.
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The Advanced Degree
Why More Degrees Don’t Guarantee More Dollars: Learn Why Adopting an Entrepreneur’s Mindset Is Often a Faster, Smarter Way To Grow Your Income.
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The Final 4 Principles to Influence a Sale (Scarcity, Likeability, Indifference, & Commitment)
Over the past three days, we discussed the first twelve principles to influence a sale from the book, “Rain Making Conversations,” written by Mike Schultz and John Doerr. Today, we will cover the last 4 principles. 13. Scarcity – “Buy it now! Only 2 left!” is a phrase we often hear. Scarcity is the most
Another 4 More Principles to Influence a Sale (Stepping Stones, Ownership, Involvement, & Desire for Inclusion)
Over the past two days, we discussed the first eight principles to influence a sale from the book, “Rain Making Conversations,” written by Mike Schultz and John Doerr. Today, we will cover the next 4 principles: 9. Stepping Stones – People are more interested in things they are familiar with. A good salesman takes the
4 More Principles to Influence a Sale (Emotional Journey, Belief, Justification, & Trust)
Yesterday, we discussed the first four principles to influence a sale from the book, “Rain Making Conversations,” written by Mike Schultz and John Doerr. Today, we will cover the next 4 principles. 5. Emotional Journey – As we pointed out in the blog, “Stories to Create a Great First Impression,” a goods salesman is a
4 Principles to Influence a Sale (Attention, Curiosity, Desire, & Envy)
Have you ever wanted something so badly that you would do anything to get it? That feeling does not happen overnight; a sales process created that yearning inside you. In their book, “Rainmaking Conversations,” Mike Schultz and John Doerr list 16 ways to make your customers reach that level of desire. Over the next 4
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Why Successful Entrepreneurs Avoid Their Peers (And What You Can Learn From Them)
Discover Why Ambitious Business Owners Seek Out Those Further Along the Journey and How You Can Do the Same to Elevate Your Mindset and Results.
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Think Twice: Why Your First Business Idea Might Not Be Your Best
Nothing Is More Dangerous Than an Idea When It Is the Only One You Have. Learn Why Smart Entrepreneurs Always Seek a Second Answer and How to Use Tools Like the Business Model Canvas to Explore Better Solutions.
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Unlocking Creative Genius: The Power of Seeing Things Out of Context
Creativity Often Emerges When We Remove Things From Their Expected Context. Learn How Shifting Your Perspective Can Lead to Innovation and Surprising Breakthroughs.
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The Raw Power of the Internet Makes Everyone Equal
Jonathan Labed was 14 years old when he realized that there was a hazy line between perception and reality on the internet. It was 1999 and he was watching CNBC. He suddenly realized how after an analyst touted a particular company’s stock, the stock price would rise. Seemed simple enough so Jonathan, an internet savvy
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Boost Your Brainpower: How the Right Music Can Enhance Focus and Performance
Discover the Truth Behind the Mozart Effect and How Your Favorite Tunes—Not Just Classical Music—Can Boost Brainpower. Learn What Science Really Says.
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Macroeconomic Forces and the Business Model Canvas
The next and final environmental forces block is “Macroeconomic Forces.” This section is used to determine if your business model can adjust to macroeconomic shifts. This is where keeping up with current events is important. In addition to watching the world and local news programs each day, I use an internet news aggregator that searches
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Industry Forces and the Business Model Canvas
The next environmental forces block is “Industry Forces” and this section is used to determine if your business model will have a competitive edge today and tomorrow. To understand industrial forces, you need to assess who your competitors are. A tool called Data Axle Formerly called Reference USA (available at many libraries) is a valuable
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Key Trends and the Business Model Canvas
The next environmental forces block is related to key trends. The “Key Trends” block is used to evaluate if your Business Model Canvas takes advantage of emerging market trends. Are there any new technologies on the horizon that may undercut your business model? Don’t just look at the advances in your industry that may affect
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Market Forces and the Business Model Canvas
The first environmental forces block is related to the market forces of the customer segments in your Business Model Canvas. The purpose of the “Market Forces” block is to verify that your model is in line with the evolving needs of your chosen customer segment. When you are looking at market forces, you should start
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Four Environmental Forces Affecting Your Business Model Canvas Design
When you have completed the 9 blocks of the Business Model Canvas, you may have a well thought out business model. However, will it stand up in the real world? In the real world, your business will compete for market share and fight for survival every day. For the most part, the 9 blocks that
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