Author name: Steven Imke

Chick-Fil-A Controversy

Think Twice: Powerful Lessons When Taking a Stand on Polarizing Issues

Small Business Marketing / ,

In Today’s Interconnected World, Consumers Consider a Company’s Stance on Social Issues When Making Purchasing Decisions. Taking A Stand on Polarizing Issues Carries the Risk of Alienating One Side, Creating Intense Backlash, And Offering Limited Room for Neutrality. Explore Why Some Companies Choose to Take a Stand on A Polarizing Issue, The Factors That Contribute to Polarization, And the Potential Risk and Rewards Involved. It Emphasizes the Importance of Careful Consideration, Research, And Thoughtful Communication Strategies When Navigating the Complexities of Taking a Stance on Polarizing Issues.

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The Art Of One-Downing the Competition to Improve Sales

How To Harness the Paradox of Technology with One-Downing Tactics

Small Business Operations / , ,

Discover the Paradox of Technology and How It Complicates Our Lives Despite Promising Simplicity. Explore The One-Downing Strategy That Empowers Small Businesses to Differentiate Themselves by Offering Simplified Solutions in A Crowded Market. Uncover Real-Life Examples of How to Remove Unnecessary Complexity from TVs And Car Radios, Highlighting the Importance of Focusing on Users’ Essential Needs. Embrace Simplicity and Improve User Experience to Captivate Customers Seeking Hassle-Free Solutions in A Tech-Centric World.

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Steve giving a speech

Essential Advice You Need to Know Before Starting a Small Business

Before Starting a Small Business

Unlock the Secrets to Success with This Insightful Guide for First-Time Business Owners. From Perseverance and Authenticity to Problem-Solving and Decision-Making, Discover Essential Advice to Overcome Challenges, Embrace Growth, And Define Your Own Path to Achievement. Learn How to Conquer Fears, Build A Supportive Network, And Harness the Power of Stage-Two Thinking.

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Teaching a workshop

How To Build Trust and Reach a Wider Audience Through Reputation Building

Small Business Marketing / , ,

Discover the Transformative Power of Reputation-Building Strategies for Small Businesses. Learn Why Positive Word-Of-Mouth and Testimonials Hold More Weight Than Self-Promotion and Explore Practical Tactics Such as Online Reviews, Community Engagement, Social Media, And Differentiation to Create Opportunities for Others To Talk About Your Brand.

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Girl Drinking a Coke

The Law of Expansion: Branding Inversely Proportional to Scope

Learn to Think Like a Customer /

The Law of Expansion States That the Power of Branding Is Inversely Proportional to Its Scope. When A Brand Extends Itself by Adding Products or Services, It Risks Diluting Its Brand Message and Losing Its Impact. This Phenomenon Can Be Observed in Various Industries, Where Brands Known for Quality Introduce Lower-Cost or Unrelated Offering, They Diminish Their Overall Brand Strength. Understanding The Law of Expansion Is Crucial for Small Business Owners to Maintain a Focused and Impactful Brand Identity.

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