Guest Posts

Listening

Why You Need to Listening to The Marketplace

Small Business Marketing / ,

In The World of Business, Success Isn’t Solely About Passion and Innovation. It’s Also About the Willingness to Listen, Adapt, And Submit to The Ever-Evolving Marketplace. The Principle of Subordinating Your Ego to Market Needs Is Essential for Survival and Prosperity. So, Keep Your Antenna Out, Conduct Research, Make Offerings, And Remember, Business Success Is a Gamble Worth Taking, But Inaction Is a Sure Path to Obsolescence.

Why You Need to Listening to The Marketplace Read More »

American Football

Why You Need a Dual Strategy for Business Success

Small Business Operations / ,

Certain Small Businesses Consistently Thrive Regardless of Economic Challenges or Competition. What Sets Them Apart? It’s Their Unwavering Commitment to A Dual Strategy — A Strong Offense and Defense, Maintained Consistently. These Businesses Don’t Necessarily Offer Unique Products or Services, But Their Success Lies in Playing Both Sides of The Game Throughout the Year.

Why You Need a Dual Strategy for Business Success Read More »

Southwest Airplane

Unveiling The Big Picture: Sharing Your Vision for Business Success

Small Business Operations / , , ,

The Key to Southwest Airlines’ Success = A Focus on People. Learn How Their Corporate Culture of Continuous Communication and Sharing the Big Picture Fosters Commitment, Initiative, And A Sense of Partnership. Uncover The Importance of Open Communication, Recognition, And Inclusivity to Inspire Employees and Drive Organizational Success.

Unveiling The Big Picture: Sharing Your Vision for Business Success Read More »

Angry Customer

How To Survive Public Customer Outbursts and Manage Your Reputation

Risk Factors for Small Business / ,

Discover The Challenges of Dealing with Infuriating Business Transactions from Both Consumer and Business Owner Perspectives. Explore The Critical Decisions Faced When Conflicts Arise and How They Can Impact Future Business Prospects. Learn The Importance of Letting Go and Reducing Customer Anger to Protect Your Business Reputation and Avoid Costly Battles. Find Solace in The Long-Term Success That Comes from Overcoming Short-Term Challenges in The Dynamic World of Business.

How To Survive Public Customer Outbursts and Manage Your Reputation Read More »

Rain Dance

How To Avoid Business Droughts: Understanding the Rain Dance of Timing and Location

Risk Factors for Small Business / ,

Discover The Importance of Timing and Positioning in Business Success. Dive Into the Concept of Markets and Their Unpredictable Nature. Learn From the Cautionary Tale of Denver’s Ocean Journey Aquarium, Which Failed Due to Exceeding the Market Size. Avoid The Pitfalls of Aggressive Expansion and Understand the Criticality of Assessing Market Size Based on Sales Experience. Stay Attuned to The Market’s Ever-Changing Dynamics to Prevent a Fatal Drought for Your Small Business.

How To Avoid Business Droughts: Understanding the Rain Dance of Timing and Location Read More »

Oil Tanker

Navigating The Business Seascape: How to Chart a Course for Success

Small Business Operations / ,

Navigate The Market’s Vast Sea with Confidence. Learn How Disciplined Financial Record-Keeping and Insightful Analysis Guide Small Businesses Toward Success. Discover Key Questions to Optimize Resources, Maximize Profits, And Avoid Permanent Dry-Dock. Set The Right Course and Chart a Prosperous Future.

Navigating The Business Seascape: How to Chart a Course for Success Read More »

Owners and Employee

From Perks to Problems: The Hidden Pitfalls of Employee Ownership

Small Business Operations / ,

Discover The Emotional and Powerful Journey of Using Ownership Incentives to Retain Key Employees. Learn From Real-Life Experiences of The Author, Tuck Aikin, As He Shares the Highs and Lows of Offering Ownership, From Perceived Entitlement to Unexpected Challenges. Uncover The Secrets to A Successful Ownership Incentive Plan and How to Avoid Potential Pitfalls.

From Perks to Problems: The Hidden Pitfalls of Employee Ownership Read More »

Vacation house

From Boom to Bust: The Hidden Dangers of Neglecting Customer Hot Buttons

Small Business Operations / ,

Discover The Intriguing World of Human Contradictions and The Impact They Have on Businesses. Uncover The Secret to Understanding and Addressing Customer Desires, Known As ‘Hot Buttons,’ To Protect and Enhance Your Reputation. Explore The Pitfalls of Neglecting Customer Satisfaction and Learn Valuable Strategies to Navigate Irrational Behaviors.

From Boom to Bust: The Hidden Dangers of Neglecting Customer Hot Buttons Read More »

Greed

The Truth About Business Greed And Profits

Small Business Finances / ,

Many People Believe That Profit Is The Only Thing That Matters, And Those Business Owners Are Driven By Greed. Not True. Profit Is A Critical Ingredient For An Organization To Stay In Business. Profit Is An Indicator Of How Well The Company Is Performing, A Feedback Mechanism To Correct And Improve Performance, Insurance To Ensure Survival In An Uncertain Future, And The Investment Capital For Future Expansion Of Jobs Or New Machinery.

The Truth About Business Greed And Profits Read More »

Angry Man - Your Fired

Don’t Make This Dumb Mistake – Firing Employees That Are Quitting.

Small Business Operations / , ,

The Great Resignation Has Caused Many Employees to Quit. But Many Employees, In A Childish Act, Resort to Firing Employees for Being Disloyal, Hurting the Remaining Employees and The Business Brand. Click Here to See Why Firing Employees for No Other Reason Than Quitting Is Bad.

Don’t Make This Dumb Mistake – Firing Employees That Are Quitting. Read More »

Debt collection

Five Things You Need to Know Before Hiring a Debt Collection Agency

Small Business Operations / ,

Many businesses these days have a lot of invoices that their clients have left unpaid. According to Entrepreneur, the estimated amount of outstanding invoices across the US is somewhere around $825 billion. This puts every small business’s average amount of unpaid invoices at $84,000. It is not uncommon that some of these debts are paid

Five Things You Need to Know Before Hiring a Debt Collection Agency Read More »

micro business owner

What you Need to Know About Advantages and Disadvantages of a Micro Business

Before Starting a Small Business / ,

Starting A Small Business on The Side Can Be a Great Way to Diversify Your Income and Learn More About Business. However, It’s Not for Everyone. Before Taking the Plunge and Becoming a Micro Business Owner, There Are Some Significant Advantages and Disadvantages You Should Be Aware Of.

What you Need to Know About Advantages and Disadvantages of a Micro Business Read More »

Customer Service

8 Steps To Delivering a Consistently Memorable Customer Experience

Concepts Entrepreneurs Need to Know / , ,

These days, customer loyalty depends on the total customer experience, not just price and quality. As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Yet, as a business consultant,

8 Steps To Delivering a Consistently Memorable Customer Experience Read More »

10 Benefits of Influencer Marketing to Grow Your Business

Concepts Entrepreneurs Need to Know, Small Business Marketing / ,

Influencer marketing has experienced unprecedented growth in recent years. But the strategy once regarded by some as a fad has taken digital marketing by storm. If word of mouth is still considered the most successful marketing tactic around, recreating it in the aggregate via social media seems to make perfect sense. The best part is,

10 Benefits of Influencer Marketing to Grow Your Business Read More »

Microsoft Building

10 Keys To Finding That Perfect-Fit Business Partner

Concepts Entrepreneurs Need to Know /

There are so many challenges in a startup that no founder should try to go it alone, as you need someone to share your successes, and help you recover from the inevitable setbacks. When you find someone that works, I’m betting you will be together on your next startup, and the one after that. Great teams persevere, and success breeds success.

10 Keys To Finding That Perfect-Fit Business Partner Read More »

The 30-Minute Recipe for B2B Revenue Growth

Small Business Operations / ,

It is usually not easy to decide to do either project A or project B because we cannot accurately measure the return on investment (ROI) on dollars spent or the return on effort (ROE) on time spent. You don’t have to do everything, but you do have to do something. Action almost always trumps inaction and there are things that you can do in 30 minutes or less to add value and create positive momentum.

The 30-Minute Recipe for B2B Revenue Growth Read More »

Your Brand Promise – Why You Need a Big Idea!

Your Brand Promise – Why You Need a Big Idea!

Small Business Marketing / , , , ,

Some marketers and business owners believe that the strength of their product or service is what determines success. While this is no doubt true in a few rare cases, most often, even a great product or service has to be marketed properly to succeed. And the best marketing is centered around what we call a BIG IDEA.

Your Brand Promise – Why You Need a Big Idea! Read More »

10 Quick Fixes to Make Your Website Marketing More Effective

10 Quick Fixes to Make Your Website Marketing More Effective

Small Business Marketing / , , , , , , ,

Most companies utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you use your website for creating awareness, educating prospects, generating leads or selling directly you need to maximize its efficiency and effectiveness.

10 Quick Fixes to Make Your Website Marketing More Effective Read More »

Thought-Leadership

How to Get Prospects to Read and Engage with Your Marketing Content

Small Business Marketing / , , , , , ,

There are three questions you and your company need to ask to be a successful content marketing practitioner.
1, How do we get people to read our marketing content? 2, How do we get people to engage with our company? 3, How do we measure results and get better over time?

How to Get Prospects to Read and Engage with Your Marketing Content Read More »

Use Content Marketing to Establish B2B Thought Leadership

Use Content Marketing to Establish Thought Leadership

Small Business Marketing / , , ,

There are 3 essential questions about content marketing that need to be answered to determine your go vs. no-go content marketing strategy: 1, Can we be industry thought leaders? see the benefits of being a thought leader/branded authority but aren’t sure how to get there. 2, If so, what do we talk about? 3, Can we create enough quality content?

Use Content Marketing to Establish Thought Leadership Read More »

PULL Marketing vs. PUSH Marketing – The Shifting Battleground

PULL Marketing vs. PUSH Marketing – The Shifting Battleground

Learn to Think Like a Customer, Small Business Marketing / , , , , , , ,

When you are deciding how much of time and financial resources to allocate between push and pull marketing strategies, keep in mind that the battleground has shifted and the prospect is the one who holds the high ground. Rather than fight this reality, just accept who has the real control and find the best ways to help people buy in the way they want to buy, instead of the way you want to sell to them.

PULL Marketing vs. PUSH Marketing – The Shifting Battleground Read More »

8 Essential B2B Marketing Questions: Ignore these at your peril

8 Essential B2B Marketing Questions: Ignore these at your peril

Small Business Marketing / , , , , , , , ,

Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:

8 Essential B2B Marketing Questions: Ignore these at your peril Read More »

Credability

When It Comes to B2B Marketing, Should you be Credible or Incredible?

Small Business Marketing / , , , , , ,

Should you be Credible or Incredible? Lets’ face it, it is a free market where you can say anything you want about your product or service, true or untrue. Making incredible claims can snag you some customers, but today “Trust” is a business’s most valuable commodity. Here are six strategies to build and keep trust and credibility:

When It Comes to B2B Marketing, Should you be Credible or Incredible? Read More »

Franchise Price tag

So Why Does a Franchise Cost So Much Anyway?

Debt Funding (Loans), Before Starting a Small Business / , , , , , , , ,

A franchise investment isn’t as high as most people think, especially when you put the investment cost into context and compare it with starting a business from scratch. There are eight factors that determine a franchise’s investment costs.

So Why Does a Franchise Cost So Much Anyway? Read More »

Scroll to Top