Welcome to the Marketing Quiz! This quiz will test your knowledge of marketing concepts and strategies, and help you gauge your understanding of the field. Are you ready to put your marketing knowledge to the test?
How Well Do You Really Know Small Business Marketing? Find Out Now! Read More »
When You Can See the Prospect Leaning Toward Rejecting Your Offer There Are Two Sets of Powerful Words A Business Owner or Salesperson Can Use as A Last-Ditch Effort to Try to Save The Sale.
Powerful Words When Prospects Are Leaning Toward No Read More »
When A Customer Thanks You, Don’t Respond With “You’re Welcome,” Instead Take Advantage of The Level of Gratitude and Seize the Opportunity to Deepen Your Relationship by Asking for A Favor.
How To Master the Powerful Words “Can I Ask for a Favor?” Read More »
As A Business Owner or Salesperson, You Want to Present the Close in A Way That Improves the Chances of The Prospect Saying Yes. Here Are Some Powerful Words You Can Use to Close More Deals. “You Have Three Options…,” “There Are Two Types of People…, “If You… Then…” Sandwich, and “What Happens Next Is…”
Powerful Words to Close More Deals with Prospects Read More »
When It Comes to Making Sales, Sometimes the Prospect Is Indecisive. As A Business Owner or Salesperson, You Want to Get the Prospect to Move the Sale Along, but Either the Prospect Comes Across as Dismissive, Saying They Know Something and You Know They Don’t, or They Are Just Fearful of Taking the Leap and Choose to Procrastinate. There Are Four Sets of Powerful Words That Every Business Owner or Salesperson Can Use to Get an Indecisive Prospect to Commit One Way or The Other.
Powerful Words to Deal with Indecisive Prospects Read More »
AI Tools Like ChatGPT Can Be Incredibly Helpful in Simplifying Tasks and Creating More Efficient Workflows. The Key to Making an AI Tool Like ChatGPT Provide Accurate and Useful Results Is to Focus on Prompt Engineering, Which Is the Practice of Constructing Detailed Queries So the Tool Can Develop a Context-Rich Response. Here Are 11 Ways I Use ChatGPT.
11 Unique Ways I Use ChatGPT To Make My Life Easier Read More »
When It Comes to Making Sales, Sometimes the Prospect Raises an Objection to Your Offer. As A Business Owner or Salesperson, You Want to Address Their Objection in A Non-Threatening or Non-Confrontational Way. Here Are Three Sets of Powerful Words Every Business Owner or Salesperson Can Use to Overcome Many Objections from Prospects.
Powerful Words to Deal with Objections from Prospects Read More »
There Is Really Only One Way To Break A Person’s Preoccupation (Without Physical Contact), And That Is To Appeal To Their Emotions. Emotional Appeals Come In Four Irresistible Flavors: Money, Self-Protection, Recognition, And Romance.
How To Get People To Pay Attention With 4 Emotional Appeals Read More »
When It Comes to Making Sales, Sometimes the Deal Gets Stalled for One Reason or Another. As A Business Owner or Salesperson, You Want to Get the Prospect to Move the Sale Along, but You Don’t Want to Come Across as Too Pushy or Confrontational and Risk the Deal. Here Are Two Sets of Powerful Words Every Business Owner or Salesperson Can Use to Resurrect a Stalled Sale. When Would Be a Good Time…” And “I’m Guessing That You Have Not Gotten Around To…”
Powerful Words to Resurrect a Stalled Sale Read More »
When Economic Conditions Dictate That You Have to Cut Costs Most Service Business Resort to Layoffs. Laying Off Employees Creates Moral Problems for The Remaining Employees. But There Is a Better Way to Cut Costs Without Conducting Layoffs.
How To Cut Cost Without Layoffs Read More »
When It Comes to Making Sales, There Is a Fine Line between Coming Across as Too Pushy and Being Assertive Enough to Get a Prospect to Make a Purchase. The Following Are A Few Phrases That Every Salesperson Should Use During the Sales Process to Get a Prospect to Consider Their Offering “I’m Not Sure If It’s for You But…”, “How Open-Minded Are You About…”, “How Would You Feel If…” And “Just Imagine…”
Powerful Words To Inspire Prospects to Buy Read More »
The World Is Made of Amateurs and Professionals. Amateurs Live Shadow Lives and Never Become Entrepreneurs. Amateurs Have Addictions That Create Resistance and Excuses Preventing Them from Making the Most of Their God-Given Talents. Professionals Overcome the Amateur’s Resistance and Live for The Love of The Process and Its Psychological Rewards.
Are You an Amateur or a Professional? Read More »
Small Business Entrepreneurs Are Wily Competitors and Can Compete with Much Larger Companies by Rapidly Tweaking Their Business Model as Customer Tastes Shift and New Innovation Is Introduced, And by Providing a Better Customer Experience.
You Need to Do This to Compete with Larger Competitors Read More »
Sending A Recap Email After Every Sales Meeting That Lists Topics Discussed & Actions Agreed to Will Make the Prospect Feel Special and Your Company Stand Out from The Rest. When Creating a Recap Email, You Should Use Simple Bullet Points to Describe the Prospect’s Objectives, Challenges, & Next Steps.
Why a Recap Email After Sales Meetings Are So Important Read More »
There Are Many Good Companies, But To Make The Leap From Good To Great, The Company Needs To Discover The Intersection Of What They Can Be The Best At, What Drives Their Economic Engine, And What Drives Their Passion.
Why You Need To Align Skills, Passion, And Income Potential Read More »
Traditional Term Loans for Small Businesses Involve Fixed Monthly Payments of Principal and Interest in Exchange for Upfront Cash and Rewards a Company to Pay Off the Debt Early. A Merchant Cash Advance (MCA) Provides A Cash Advance in Exchange for Variable Payments Based on A Percentage of Every Credit Card Purchase Received by The Business and A Fixed Predetermined Payback Amount.
What You Need to Know About a Merchant Cash Advance (MCA) Read More »
Too Many Would-Be Entrepreneurs Fail to Really Understand a Customer’s Perceptions About Related Quality, Service, Availability, And of Competitive Alternatives to Price Effectively. It Takes Experience to Understand What the Completion Already Knows to Effectively Price Your Offering.
What Would-Be Entrepreneurs Need to Know About Pricing Read More »
A Buyer Persona Is a Fictional Representation of a Company’s Ideal Customer, Based on Market Research and Real Data About the Customer. It Is Used to Understand the Customer’s Needs, Behaviors, And Motivations. It Can Help a Business Align Its Marketing and Sales Efforts with The Needs and Behaviors of Its Target Customers. The Goal of Creating a Buyer Persona Is to Gain Insight and Understanding About Why Buyers Choose Products and Services.
What is a Buyer Persona, and Why is it Important? Read More »
Businesses Must Focus on Marketing from the Very Beginning to Build Traction with Customers and Achieve Success. Following A Three-Step Traction Process Can Increase Your Chances of Finding the Right Marketing Channels to Achieve Explosive Growth.
How To Acquire Customers Using a Traction Process Read More »
Many Aspiring Entrepreneurs Naively Think the System Is Unfair and Rigged Against Them. It Is Not. They Just Don’t Get It and Probably Never Will Which Is Why They Should Never Try to Start a Business Because They Do Not Have What It Takes.
This Is Why Many People Should Never Be Entrepreneurs Read More »
Decision-Making Should Be Based on Facts and Reason and Not Emotions. 2 Factors That Cloud Decision-Making Are The Sunk Cost and The Decision-Maker’s Identity
How Sunk Cost Bias and Identity Affect Decision-Making Read More »
As a business owner, you have strengths and weaknesses. It never advisable to engage in a head to head battle of attrition with a peer business. Using a military analogy, you attack where you have the advantage.
How to Use the Underdog Strategy to Crush the Competition Read More »
When It Comes To Business, How Do You Know When It Is Time To Quit And Move On Vs. Continue To Act With Grit And Persevere? The Answer May Surprise You.
How To Know When It Is Time to Quit Read More »
Customer Service is Not a Cost or Responsibility to Be Limited or Avoided but Represents an Opportunity to Seize New Business and Build Customer Allegiance
How To Create Loyal Customers by Keeping the Buck Read More »
The Monkey and The Pedestal Analogy Reminds Us to Tackle the Hard Things 1st Because If We Can’t Solve Them, There Is No Point in Doing the Rest of The Work
Why Is “The Monkey and The Pedestal” Story So Important? Read More »
Every Small Business Should Explore the Possibilities of OpenAI’s Tools For Their Business, Including chatGPT and DALL-E 2.
How to Use OpenAI’s ChatGPT And DALL-E 2 For Your Business Read More »
Not All Entrepreneurship Concepts Are Universally Applicable to Every Business. There Is a Small Business Continuum Based on Size and Desired Outcomes That Can Help Make Sense of What Founders and Leaders Should Focus On.
Why You Need to Know Where Your Business Lies on The Small Business Continuum Read More »
As A Business Implements More Internal Processes to Increase Efficiencies, It Is Often at The Expense of The Customer. Being More Business Centric Comes at The Expense of Being Less Customer Centric.
Watch What You Expose Your Customers To Read More »
There Is a Customer Development Process That Consists of Four-Steps. They Are Customer Discover, Customer Validation, Customer Creation, And Company Building.
How to Implement a Customer Development Process to Improve a New Venture Success Read More »
Many New Ventures Mistakenly Employ Faith-Based Entrepreneurship by Thinking Their New Business Is Just a Small Version of a Larger Existing Business. However, New Ventures Need to Embrace Evidence-Based Entrepreneurship by Conducting Extensive Customer Development Before They Begin.
Why You Need to Practice Evidence-based Entrepreneurship Read More »
A Customer’s Negative Perception of Your Business When They Are Forced to Wait for Service Can Be Greatly Influenced with The Understand Of A Few Key Principles.
How To Improve Customer Perceptions When Forced to Wait for Service Read More »
Habits Are Routines or Regular Behaviors That Live in Your Subconscious Mind That Get Harder to Give Up the Longer the Behavior Goes On. We All Have Good and Bad Habits and The Power to Create New Ones and Eliminate Bad Ones.
How To Be More Successful by Developing New Habits and Losing Bad Ones Read More »
Grit Can Predict a Person’s Likely Success in Any Business Venture Better Than Their Social Intelligence, Looks, Health, or IQ. Passion and Perseverance, Otherwise Known as Grit, Trumps Natural Talent and Is the Key Ingredient to Business Success.
Why Grit Predicts Success Better Than Talent Or IQ Read More »
Every Time We Choose to Pursue Anything New, We Are Paying for It with An Opportunity Cost. Learning How to Calculate Opportunity Cost Is an Essential Skill All Business Owners Should Master.
Why You Need to Always Assess Opportunity Cost Read More »
Why Do Most Businesses Rent Their Facility? Because The Same Arguments for Owning a Home Do Not Apply to Owning a Business Property.
Why Paying Rent Is Often Better Than Owning Business Property Read More »
A Premortem Is Used to Anticipate the Challenges and Identify the Things That Could Lead to A Project’s Failure, Determine Their Likely Causes and Create a Risk Matrix to Determine Which Are More Probable and Which Failures Will Have the Greatest Impact.
Why You Need to Conduct a Premortem Read More »
Income can be earned from being an employee, form being Self-employed, form a Business Owner with employees, and by being an investor in several businesses.
Cash Flow Quadrant – Why It Is So Important to Understand Read More »
Hunters and Farmers Represent a Fundamental Truth About Human Nature Applied to Business. Most Startups Require a Hunter Founder, but Scaling Requires the Addition of Farmers to Manage the Day-To-Day That Is Not Part of The Hunter’s Skillset.
How To Know If You Are a Hunter or Farmer Entrepreneur? Read More »
By Communicating the Big Picture and the “Why” Behind Desirable Behaviors, Managers Can Instill a Sense of Ownership in Their Employees and Create a Highly Functioning Business.
Effective Managers Know How to Create a Sense of Ownership Read More »
What Are Often Considered Human Flaws in Today’s Society Such as Dyslexia and ADHD Can Actually Create More Effective Small Business Founders. For Millions of Years, Natural Selection Favored Hunters. Then The World Adopted Farming, and Genetically Well Adapted Hunters Were Marginalized in Favor of Farmers.
What You Need to Know About How Dyslexia and ADHD Can Drive Small Business Success Read More »
Consumers Today Care About More Than Just Price/Quality. Social Impact, Such As Where Products Are Sourced And Impacts on Local Economies, Are Gaining Importance.
Future Business Success and Growth Requires Having a Social Impact Read More »
The Unavoidable Truth of Business Ownership Is That It Takes a Personal Transformation by The Founder to Be Successful.
What it Takes – The Unavoidable Truth of Business Ownership Read More »
With The Immense Popularity of Tiktok with Millennials (Gen Y) And Zoomers (Gen Z), Your Business Needed to Incorporate Tiktok into Your Marketing Mix
Check Out Our New TikTok Channel Read More »
Understanding Digital Traffic Numbers Requires You to Understand the Difference Between Automated Activity and Authentic Activity (I.E. Manually Done by Humans)
Automated Activity Versus Authentic Activity – Why You Should Care Read More »
There Are Three Stages of a Customer’s Journey as You Build Your Relationship with A Prospect. The Three Stages Are Curiosity, Enlightenment, and Commitment.
3 Unique Stages of a Customer’s Journey Marketers Need to Know Read More »
The Most Important Part of Developing a Business Plan, Is Not the Final Product or The Destination but What You Learned During the Process of Doing It.
Bottom Line: It is the Business Plan Journey, Not the Destination That is Important Read More »
Contrary to Popular Belief, Businesses Need to Focus on The Smallest Viable Market That Will Benefit Most from Your Offering. As A Result, They Will Be Compelled to Share Your Solution with Others and Create a Movement.
How to Create a Movement – Focus on the Smallest Viable Market Read More »
Tiktok Has Quickly Become a Cultural Phenomenon with Over 1 Billion Monthly Users and Is Proving to Be a Great Platform to Market a Business. With A Little Creativity and Some Trial and Error you can create an TikTok Marketing Strategy to Drive Sales.
10 Ways to Drive Sales With a TikTok Marketing Strategy Read More »
Nearly Every Successful Business Follows a Predictable J Curve Pattern Where Initial Exuberance Gives Way to Despair as Unanticipated Challenges Arise, Leading to Enlightenment That Allows the Business to Pivot and Scale.
Successful Founders Understand the J Curve Of Business Read More »
Many Employee Recognition Programs Are Poorly Designed and Do More Harm Than Good. Discover How to Design an Employee Recognition Program That Works
How To Design an Employee Recognition Program That Works Read More »
Small Business Owners Need to Learn the Seven Universal Principles of Persuasion and How To Use Them To Become Skilled Influencers And Defend Themselves Against Dishonest Influence Attempts.
The Seven Principles of Persuasion for Better Sales Conversions Read More »
The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company.
8 Organizational Cultures Boost Output And Cut Costs Read More »
Gen Z Is Not Simply a Generation Such as Baby Boomers, Gen X, Millennials, And Gen Y. Gen Z Has Experienced a Series of Forces During Their Formative Years That Not Only Define This Generational Cohort but Has Redefined All the Previous Generations by Blurring the Traditional Generational Boundaries in What Is Known As “The Gen Z Effect.”
6 Powerful Forces Shaping the Future – The Gen Z Effect Read More »
Most Small Businesses Fail to Understand Their Burn Rate, Which Is the Rate at Which a New Business Spends Its Startup Cash to Keep the Business Alive Long Enough to Get to The Breakeven Point.
Burn Rate – The Hidden Costs of Starting a Business Read More »
Most Problems Arise Between Consultants, Coaches, and Their Clients Because of a Misalignment Between the Assumptions and Expectations of Each Party. A Letter of Agreement Serves as a Way to Codify the Expectation of All Parties.
Why And How to Prepare a Simple Letter of Agreement Read More »
You Launched a Website. Now What? How Do You Generate Traffic? And More Importantly, How Do You Get Customers to Visit It? The Answer Is Website Marketing
What You Need To Know About Website Marketing – 5-Step Guide Read More »
You Can Not Sell Services Like You Sell Products. The Prospect Is Not Buying a Tangible Product but An Invisible Promise When You Sell Services.
How To Sell Services – Selling the Invisible Read More »
Many People Think That Working in A Business Is Not Too Much More Complicated Than Running It Too. Unfortunately, What You Don’t Know About Business Ownership Can Destroy You Both Mentally and Financially.
What You Don’t Know About Business Ownership Read More »
Many consultants who sell their knowledge and experience have a hard time asking a client to pay them for their expertise. However, it is much easier if you take the emotion out of asking to get paid.
How To Take Emotion Out Of Asking To Get Paid Read More »
Levi Strauss was an unusual businessman. Rather than seek riches from mining for gold he sold goods to the miners. Here are 6 Business Lessons
6 Business Lessons From Levi Strauss – The Blue Jean Millionaire Read More »
Many coaches earn little to nothing for their efforts as a coach because they fail to recognize that coaching requires a unique set of skills to source the right kind of coaching clients.
How To Source the Right Type of Coaching Client Read More »
Would You Rather Have an Overqualified Person in The Job but Risk That They Quit When a Better Job Comes Their Way, Or Would You Prefer to Have Someone Who Is Average That Could Stay Forever?
Why You Need to Consider Hiring the Overqualified Read More »
When Hiring A Business Mentor For Your Small Business, You Should Look For Five Attributes To Ensure You Get The Most From Your Experience.
One of the advantages of a small business is their ability to change direction quicker than larger corporations. Moreover, the rate of business change continues to accelerate which has given small business a leg up on larger corporations. However far too many small businesses continue to rely on business principles defined long ago when the rate of change was much slower. In this video discover that has changed and what you can do as a small business to be more responsive to change.
VIDEO: Why You Need To Be Better At Responding To Change Read More »
Customer Service Is a Defensive Strategy to Keep Clients from Defecting. Account Management Is an Offensive Strategy for Growing Your Sales Within an Account and Driving New Business. Account Management Is an Investment and Your Most Valuable Account Management Efforts Should Be Reserved for Your Best Clients
How To Strategically Apply Account Management to Grow Your Business Read More »
Business Owners Are Forced to Deal with Many Employee Behavior Issues. But Can You Really Change Employee Behavior Long-Term, And Is It Worth It?
Can You Really Change Employee Behavior Issues? Read More »
In Some Sales Situations, the Prospect May Ask to Conduct a Pilot Project Before They Agree to Buy. Most Of the Time, the Request Is Related to Some Kind of External or Internal Trust Issue. You Must Understand Their Reasons Before Agreeing.
Why Prospects Ask for a Pilot Project and How to Respond Read More »
A person’s age and life-stage can help predict their purchasing decisions. There are a few more specific generational dynamics that can provide a clearer picture of their economic drivers
You Need To Know The Attitudes And Behaviors Of Your Target Demographic Read More »
Most Initial Sales Meetings Create High Expectations but Stall When the Prospect Begins to Feel That the Devil They Know Is Better Than the Devil They Don’t. Creating A Documented New Client Onboarding Process Can Alleviate Many of The Prospect’s Fears Related to Risk, Time, And Pain That Are Often Deal Killers.
How to Avoid Deal Killers with a Documented 13-Step Onboarding Process Read More »
First Impressions Are the Lasting Ones. While Society Says We Should Keep an Open Mind, First Impressions Are Usually Spot On. Therefore, All Businesses Need to Ensure That All Customer-Facing Employees Know How to Make a Great First Impression on Customers
The Value of a Good First Impression Read More »
Before Investing Time and Energy in Engineering a Final Product, Founders Need to Begin by Developing a Minimum Viable Product (MVP) to Validate Their Overall Idea and Concept, Progress to a Minimum Marketable Product to See If Others Will Exchange Money for It and Get Genuine User Feedback, and Finally Scale the Solution to Create a Minimum Lovable Product That Appeals to The Mainstream Users.
Small Businesses Looking to Capture a Market Need to Build Meaningful Customer Relationships Because Customers Rely on Relationships to Make Buying Decisions
Why It’s So Important for Small Businesses to Cultivate Customer Relationships Read More »
Small Businesses Need an Active Referral Program by Earning the Right to Solicit Referrals Several Times Per Year Using Open-Ended Questions. Active Referrals Involve Client Facilitated Introductions and Incorporate an Incentive Program to Get Clients to Actively Share Referrals.
How to Create an Active Referral Program Read More »
Many People Believe That Profit Is The Only Thing That Matters, And Those Business Owners Are Driven By Greed. Not True. Profit Is A Critical Ingredient For An Organization To Stay In Business. Profit Is An Indicator Of How Well The Company Is Performing, A Feedback Mechanism To Correct And Improve Performance, Insurance To Ensure Survival In An Uncertain Future, And The Investment Capital For Future Expansion Of Jobs Or New Machinery.
The Truth About Business Greed And Profits Read More »
Many businesses sell undifferentiated products and services and need to focus on the buying experience and look for ways to sell differently than the competition.
How To Improve the Buying Experience to Generate More Sales Read More »
Statistically, Mental Health Issues Among Entrepreneurs Are on The Rise Yet People Don’t Talk About Them Enough.
7 Ways to Deal with Mental Health Issues Among Entrepreneurs Read More »
The Great Resignation Has Caused Many Employees to Quit. But Many Employees, In A Childish Act, Resort to Firing Employees for Being Disloyal, Hurting the Remaining Employees and The Business Brand. Click Here to See Why Firing Employees for No Other Reason Than Quitting Is Bad.
Don’t Make This Dumb Mistake – Firing Employees That Are Quitting. Read More »
Your Business Development Plan Should Include 3-Steps: Create a Target Client Profile, Identify the Key Decision Influencers at a Target Client, And Have “If You Were Me” Discovery Calls with Decision Influencers.
How to Use a Target Client Profile and Decision Influencers to Increase Sales Read More »
When Is the Best Time to Start a Business? The Answer Is It’s Complicated but A Lot of It Has to Do with Your Age and Age-Related Factors.
Video: What You Need To Know How The Founders Age Can Affect Business Success Read More »
Marketing Efforts Too Often Focus on Demographics and Psychographics to Define What the Business Will Make and Sell to Customers. Better To Embrace a Sense and Respond Mindset and Ask Customers About Their Jobs to Be Done and Their Journey.
How To Transition From “Make and Sell” To “Sense and Respond” Read More »
Many Business Owners Will Face the Issue of Whether or Not to Make an Additional Business Investment in Their Venture. But Is It the Right Thing to Do or Are They Just Throwing Good Money After Bad?
How To Determine If Your Profits Justify Further Business Investment? Read More »
When It Comes to Sales, Too Many Small Businesses Spend Too Much Time Pitching Their Solution and Not Enough Time Listening to the Prospect. Small Businesses Need to Use Sales Discovery Questions to Control the Buyer’s Journey and Uncover Their Needs, Challenges, and Goals Before They Offer Their Solution.
How to Use Sales Discovery Questions to Close More Deals Read More »
Many businesses these days have a lot of invoices that their clients have left unpaid. According to Entrepreneur, the estimated amount of outstanding invoices across the US is somewhere around $825 billion. This puts every small business’s average amount of unpaid invoices at $84,000. It is not uncommon that some of these debts are paid
Five Things You Need to Know Before Hiring a Debt Collection Agency Read More »
Losing a Deal is Often Framed as a Pricing Issue When it is Not. Most Deals Are Lost Because the Salesperson Simply Failed to Demonstrate the Value of Their Offer.
How To Understand The Root Of Price Issues To Refocus On Value Read More »
Don’t Go into Business for Yourself, Go into Business for The Customer, But Before You Quit Your Day Job Make Sure You Do Your Research First.
Is it a Pastime, a Living, or a Business? Read More »
Small Direct to consumer Companies Are Finding It Harder to Maintain Margins and Profitability Given Rising Customer Expectations and Customer Acquisition Costs, Along with a Worsening Ability to Measure Ad Effectiveness, Ad Fraud, and Ad Blindness. Coupled with Soaring Shipping Costs and Supply Chain Issues, Direct to Consumer Companies are Feeling the Squeeze.
8 Challenges to Direct to Consumer Business and How to Overcome Them Read More »
Seven Personal and Professional Questions You Need to Ask Yourself Before You Make the Decision to Become an Entrepreneur
7-Basic Questions a Potential Entrepreneur Should Ask BEFORE Taking the Plunge Read More »
Industry Knowledge and A Great Business Idea Are Often Considered Crucial Business Needs and Often Get Too Much of The Founders’ Attention. However, For Most Businesses, They Not Only Don’t Apply but Can Sometimes Even Have Negatives Associated with Them.
2 Myths About Business Needs That Will Shock You Read More »
Every Business Needs Three Things to Survive and Thrive: Access to Capital, Business Acumen, And Energy.
3 Important Things Every Business Needs to Survive and Thrive Read More »
Robert Kiyosaki, the author of “Rich Dad Poor Dad”, discussed the value the game Monopoly had in his education when he wrote that “You buy four green houses and trade them in for a red hotel.” The message here is that to have a successful business you don’t buy the red hotel right out of the gate. You build up your tacit business knowledge so that when you can afford the red hotel you are more likely to be successful.
Successful Business – Buy Four Green Houses Before You Buy a Red Hotel Read More »
Business Leaders Should Avoid Getting Feedback on Their Startup Idea from Friends and Family That Are Likely to Not Be Very Honest in Their Assessment of Your Business Idea.
Beware of Advice About Your Startup Idea from Your Friends Read More »
Starting A Small Business on The Side Can Be a Great Way to Diversify Your Income and Learn More About Business. However, It’s Not for Everyone. Before Taking the Plunge and Becoming a Micro Business Owner, There Are Some Significant Advantages and Disadvantages You Should Be Aware Of.
What you Need to Know About Advantages and Disadvantages of a Micro Business Read More »
Using Prospect Theory, Small Businesses Can Frame Their Marketing Content Around Potential Gains and Losses, Leveraging the Customer’s Cognitive Bias to Improve Sales Conversions.
How To Use Prospect Theory to Improve Marketing Read More »
The “Valley of Death” For Startups Refers to The Negative Cash Flow Period in The Early Stages of a Business Before Their New Product or Service Is Bringing in Revenue from Real Customers. There Are a Number of Options to Bridge This Valley.
10 Tips For New Startups To Survive The Early Years Read More »
The Dunning-Kruger Effect Is a Cognitive Bias of Founder Overconfidence That Alone Is Responsible for Most Startups Failures.
The Truth About the Dunning Kruger Effect and Startups Read More »
Horizontal progress is about creating a better mousetrap while vertical progress is about making a better way to trap a mouse.
You Need to Understand Horizontal vs. Vertical Progress Read More »
Just as The Internet, Social Media, and Smartphones Have Changed The Way Companies Conduct Business, So Too Will Digital Currency And Cryptography.
What You Need to Know About the Emergence of Cryptography and Digital Currency Read More »
The friendship formula consists of four basic building blocks. It was developed by the FBI to convince spies to flip their allegiance and to make suspect confess to their crimes. In the hands of a salesperson, it can create fierce loyalty from prospects and customers.
How To Use The Friendship Formula To Improve Sales Read More »
Good Design Creates a Great Customer Experience (CX). A Great CX Leads to Satisfied Customers, Driving Word of Mouth Referrals, and, Ultimately, Greater Business Success.
How Good Design Creates a Great Customer Experience (CX) Read More »
A Corporate Management Structure Represents the Way That a Company with Shareholders Needs to Be Organized. A Corporate Structure Represents A 3-Level Hierarchy Composed of Shareholders, A Board of Directors, And Corporate Officers.
Corporate Management Structure – How to Be Compliant Read More »
