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Why New and Novel Offerings Fail and How to Fix It

Discover Why New and Novel Products and Services Often Struggle With Sales Due to Consumer Psychological Barriers. Learn How the Status Quo Bias, the Certainty Gap, and Adoption Challenges Impact Purchasing Decisions. Explore Strategies to Market Your New and Novel Products or Services Effectively and Turn Intriguing Concepts Into Successful Ventures.

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How to Benefit From the Consolidation of Freelance Marketplaces

In the world of business, companies often oscillate between two major strategies: bundling and unbundling. Bundling combines various products or services to offer a comprehensive package, while unbundling entails breaking down these packages into individual components. This cycle of bundling and unbundling is prevalent across industries, driven by changing market demands and technological advancements. One

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