Discover How the “Death of Cookies” and Digital Privacy Issues Are Transforming Online Marketing. Learn New, Privacy-Friendly Strategies to Reach Your Audience Effectively. See How Your Business Can Adapt to a Cookie-Free World and Find the Right Platforms to Connect with Your Ideal Customers.
How to Adapt to Digital Privacy and the End of Cookies Read More »
Discover the Power of Differentiating Potential From Viable Customers in Your Business Strategy. Learn How Targeted Partnerships and Insights Can Transform Your Approach to Customer Acquisition, Boosting Efficiency and Satisfaction.
How Can You Identify Viable Customers to Boost Your Business Growth? Read More »
In the world of business, companies often oscillate between two major strategies: bundling and unbundling. Bundling combines various products or services to offer a comprehensive package, while unbundling entails breaking down these packages into individual components. This cycle of bundling and unbundling is prevalent across industries, driven by changing market demands and technological advancements. One
How to Benefit From the Consolidation of Freelance Marketplaces Read More »
Explore the Power of Qualitative Marketing as Small Businesses Defy the Odds to Stand out From Industry Giants. From Personalized Service to Genuine Connections, Learn How These Underdogs Win the Hearts and Loyalty of Customers, Driving Sustainable Growth.
How to Beat the Big Guys With Qualitative Marketing Read More »
Discover The Transformative Power of Talk Triggers: Strategic Differentiators Designed to Elevate Your Brand Authentically and Spark Genuine Customer Conversations. Learn How to Craft Experiences That Set Your Business Apart in a Crowded Marketplace.
Revolutionize Your Business: The Secrets Behind Talk Triggers Revealed Read More »
In The World of Business, Success Isn’t Solely About Passion and Innovation. It’s Also About the Willingness to Listen, Adapt, And Submit to The Ever-Evolving Marketplace. The Principle of Subordinating Your Ego to Market Needs Is Essential for Survival and Prosperity. So, Keep Your Antenna Out, Conduct Research, Make Offerings, And Remember, Business Success Is a Gamble Worth Taking, But Inaction Is a Sure Path to Obsolescence.
Why You Need to Listening to The Marketplace Read More »
This Quiz Was Designed to Test Your Knowledge of Social Media for Small Businesses. Are You Ready to Put Your Knowledge to The Test?
Beyond Likes: Test Your Social Media Prowess With Our Quiz Read More »
This quiz was designed to test your knowledge of Branding for small business. Are you ready to put your knowledge to the test?
Branding Quiz: Test Your Business Branding Knowledge Read More »
This quiz was designed to test your knowledge about SEO in business. Are you ready to put your knowledge to the test?
SEO Essentials for Business Read More »
This quiz was designed to test your knowledge of trademarks and copyrights for business. Are you ready to put your knowledge to the test?
Brands and Rights: A Trademarks and Copyright Quiz Read More »
In Today’s Competitive Business Landscape, Standing Out and Connecting With Your Target Audience Can Be Challenging for Small Businesses. Embrace a Paradigm Shift by Leveraging the Power of Educational Marketing. Instead of Solely Focusing on Direct Selling, Provide Valuable Educational Content for Free to Build Trust, Authority, and a Loyal Customer Base. Learn How Educational Marketing Can Transform Your Business and Explore Real Case Studies and Business Ideas to Implement This Strategy Effectively.
The Power of Educational Marketing: Unlocking the Potential for Small Businesses Read More »
Discover the Untold Truth About Advertising for Small Businesses. Learn The Real Purpose and Power of Advertising and Why It Is Too Risky and Costly to Use Advertising to Introduce a New Company to The Market. Learn How Advertising Sustains Brand Visibility, Protects Market Leadership, And Creates Barriers to Entry. Unlock The Secrets of Advertising Success in Today’s Competitive Business Landscape.
Beyond The Hype: Uncovering the True Value of Advertising Read More »
In Today’s Interconnected World, Consumers Consider a Company’s Stance on Social Issues When Making Purchasing Decisions. Taking A Stand on Polarizing Issues Carries the Risk of Alienating One Side, Creating Intense Backlash, And Offering Limited Room for Neutrality. Explore Why Some Companies Choose to Take a Stand on A Polarizing Issue, The Factors That Contribute to Polarization, And the Potential Risk and Rewards Involved. It Emphasizes the Importance of Careful Consideration, Research, And Thoughtful Communication Strategies When Navigating the Complexities of Taking a Stance on Polarizing Issues.
Think Twice: Powerful Lessons When Taking a Stand on Polarizing Issues Read More »
Discover the Transformative Power of Reputation-Building Strategies for Small Businesses. Learn Why Positive Word-Of-Mouth and Testimonials Hold More Weight Than Self-Promotion and Explore Practical Tactics Such as Online Reviews, Community Engagement, Social Media, And Differentiation to Create Opportunities for Others To Talk About Your Brand.
How To Build Trust and Reach a Wider Audience Through Reputation Building Read More »
Discover the Power of Public Relations vs. Advertising for Small Businesses. Learn Why Earned Media Coverage and Word-of-Mouth Trump Advertising.
Why I Rarely Advise Clients to Use Paid Ads Read More »
Unlocking Profitable Niches: Small Businesses Seize the Growing Market of Senior Single Women – Discover the Untapped Opportunities for Entrepreneurs to Cater to The Unique Needs of Senior Single Women, Opening Doors to Thriving Businesses in An Expanding Market. Explore The Potential for Success in Meeting the Evolving Demands of This Demographic and Seize Your Chance to Make a Lasting Impact.
The Baby Boom Women Demographic Represents Huge Opportunities For Business Read More »
A Business Can Use 4 Types of Market Segmentation to Tailor Its Marketing Efforts to Reach the Right Audience, Increase Loyalty, and Drive Revenue Growth.
How To Unlock Consumer Insight with Strategic Market Segmentation Read More »
Welcome to the Marketing Quiz! This quiz will test your knowledge of marketing concepts and strategies, and help you gauge your understanding of the field. Are you ready to put your marketing knowledge to the test?
How Well Do You Really Know Small Business Marketing? Find Out Now! Read More »
There Is Really Only One Way To Break A Person’s Preoccupation (Without Physical Contact), And That Is To Appeal To Their Emotions. Emotional Appeals Come In Four Irresistible Flavors: Money, Self-Protection, Recognition, And Romance.
How To Get People To Pay Attention With 4 Emotional Appeals Read More »
A Buyer Persona Is a Fictional Representation of a Company’s Ideal Customer, Based on Market Research and Real Data About the Customer. It Is Used to Understand the Customer’s Needs, Behaviors, And Motivations. It Can Help a Business Align Its Marketing and Sales Efforts with The Needs and Behaviors of Its Target Customers. The Goal of Creating a Buyer Persona Is to Gain Insight and Understanding About Why Buyers Choose Products and Services.
What is a Buyer Persona, and Why is it Important? Read More »
Businesses Must Focus on Marketing from the Very Beginning to Build Traction with Customers and Achieve Success. Following A Three-Step Traction Process Can Increase Your Chances of Finding the Right Marketing Channels to Achieve Explosive Growth.
How To Acquire Customers Using a Traction Process Read More »
Customer Service is Not a Cost or Responsibility to Be Limited or Avoided but Represents an Opportunity to Seize New Business and Build Customer Allegiance
How To Create Loyal Customers by Keeping the Buck Read More »
6 TikTok Videos – Social proof, Reciprocity, Demand curves, 6 characteristics of a corporation, 3 options to business ownership, 3 levers lender use
TikTok – Small Business Advice You Can Use December 9th, 2022 Read More »
3 TikTok Videos – Influence Trumps Affluence in Marketing, Ad Fraud is on the Rise, and Creating Scarcity Influences a Prospect’s Buying Decision
TikTok – Small Business Advice You Can Use November 18th, 2022 Read More »
Consumers Today Care About More Than Just Price/Quality. Social Impact, Such As Where Products Are Sourced And Impacts on Local Economies, Are Gaining Importance.
Future Business Success and Growth Requires Having a Social Impact Read More »
With The Immense Popularity of Tiktok with Millennials (Gen Y) And Zoomers (Gen Z), Your Business Needed to Incorporate Tiktok into Your Marketing Mix
Check Out Our New TikTok Channel Read More »
Understanding Digital Traffic Numbers Requires You to Understand the Difference Between Automated Activity and Authentic Activity (I.E. Manually Done by Humans)
Automated Activity Versus Authentic Activity – Why You Should Care Read More »
Contrary to Popular Belief, Businesses Need to Focus on The Smallest Viable Market That Will Benefit Most from Your Offering. As A Result, They Will Be Compelled to Share Your Solution with Others and Create a Movement.
How to Create a Movement – Focus on the Smallest Viable Market Read More »
Tiktok Has Quickly Become a Cultural Phenomenon with Over 1 Billion Monthly Users and Is Proving to Be a Great Platform to Market a Business. With A Little Creativity and Some Trial and Error you can create an TikTok Marketing Strategy to Drive Sales.
10 Ways to Drive Sales With a TikTok Marketing Strategy Read More »
You Launched a Website. Now What? How Do You Generate Traffic? And More Importantly, How Do You Get Customers to Visit It? The Answer Is Website Marketing
What You Need To Know About Website Marketing – 5-Step Guide Read More »
Many coaches earn little to nothing for their efforts as a coach because they fail to recognize that coaching requires a unique set of skills to source the right kind of coaching clients.
How To Source the Right Type of Coaching Client Read More »
Small Direct to consumer Companies Are Finding It Harder to Maintain Margins and Profitability Given Rising Customer Expectations and Customer Acquisition Costs, Along with a Worsening Ability to Measure Ad Effectiveness, Ad Fraud, and Ad Blindness. Coupled with Soaring Shipping Costs and Supply Chain Issues, Direct to Consumer Companies are Feeling the Squeeze.
8 Challenges to Direct to Consumer Business and How to Overcome Them Read More »
There Are 3 Content Marketing Goals; Attracting New Customers, Retaining Existing Customers, And Building Brand Authority. There Are Also 3 Content Marketing Types; Inbound, Addictive, And Tentpole.
How To Integrate Content Marketing Goals and Types into Effective Strategies Read More »
A Go-To-Market Strategy Is an Action Plan for How a Business Will Launch a New Product or Service So That It Can Concentrate Its Marketing and Sales Resources on The Functions That Will Generate the Greatest Return.
How To Design a Go-To-Market Strategy That Works! Read More »
A Complete Checklist of On-Page SEO Tips So You Can Use to Ensure That the Content on Your Website Is 100% Optimized for Search
The Ultimate Checklist for On-Page SEO Content Read More »
Many Naive Entrepreneurs Think That All Web Traffic Is Created Equal and Fail to Correctly Target Traffic. Traffic Can Be Divided into Traffic You Attract, Rent, Or Own. The Goal of Every Business Is to Get a Prospect into Its Communication Funnel to Build Trust.
How to Correctly Target Web Traffic to Drive Growth Read More »
Brand Awareness has two goals. The first is moving the knowledge of your product or service from the unknown or unconscious mind to the conscious mind. The second is making a positive association with the brand.
27 Free/Inexpensive Proven Ideas to Create Brand Awareness Read More »
Most Businesses Still Rely on Old Fashion Interruption Marketing Techniques. Stand Out by Not Going Wide but Deep by Employing Permission Marketing Techniques Instead.
The Complete Guide to Permission Marketing Read More »
Making your marketing message stick in a consumer’s mind is not about being charismatic pitchman, having lots of resources behind you, or even being a creative genius. To communicate a marketing message successfully the message must have a simple and relatable core message (Simple). It must make people stop and pay attention (Unexpected). It must make people understand and remember it (Concrete). They also need to agree or believe it (Credible), care about it (Emotional), and be able to visualize it (Story).
How To Make Your Marketing Message Stick Read More »
Search Engines Work by Crawling Websites, Gathering Info, Indexing It, And Then Ranking Based on Factors Like Content Quality, Load Speed, Mobile-Friendliness, And Keywords. Understanding These Steps Is Vital for Effective Digital Marketing and Higher Search Rankings.
How do Search Engines Work: Crawling, Indexing, and Ranking Read More »
There is really only one way to break a person’s preoccupation (without physical contact) and that is to appeal to their emotions. Emotional appeals come in four irresistible flavors: money, self-protection, recognition, and romance.
How To Make People Stop And Pay Attention With Emotional Appeals Read More »
Consumers that visit your website don’t want to hear your life story. They will scan the page for key elements. The story brand framework will allow you to cut through the noise and clutter and deliver the concise message that will compel them to buy.
How To Use Your Story Brand Framework to Refine Your Homepage Read More »
Stories are a great way to clarify and communicate your brand’s message to employees and to prospective customers to get them to buy from you. The story brand framework is a 7-step process to help craft that story.
How To Develop A Story Brand Framework For Your Small Business Read More »
Education-based marketing involves sharing information and educational resources with potential buyers while setting the purchasing criteria they should use that favor your offering.
Why You Need to Employ Education-Based Marketing Read More »
Measuring the Right Things When It Comes to Business Is Critical. Too Many Businesses Measure Inputs and Not Outputs.
Why You Need to Be Measuring the Right Things Read More »
The Maverick principles consist of eight steps and outline how small businesses need to define their social media strategy.
Why You Should Adopt the Maverick Principles for Social Media Read More »
Research shows that what you name a business can powerfully influence the way your prospects see your product or service offering.
15 Rules When Naming a Business Read More »
Social media has matured as a marketing channel over the years and is often paired with other channels like websites, blogs, videos and more to accomplish a specific business goal. I believe there are essentially six social media goals worth considering.
How to Define Your Social Media Goals Read More »
Whether you are writing copy for a landing page, developing a sales presentation, or creating an ad, the structure and techniques used in infomercials can help you achieve greater conversion rates. Included are several infomercial examples
Unlock The Secret Formula: How Infomercials Drive Sales Read More »
Online Stores Can Sell Either Niche Products or Commoditized Products. Each Type Has Its Pluses and Minuses and Requires A Different Approach to Stand Out from The Competition to Be Successful.
What is Best to Sell? Commoditized Products or Niche Products? Read More »
Ad Fraud Causes Many Businesses to Waste Much of Their Advertising Budget. Fake Websites and Bots That Imitate Humans Are Used to Drive Up Revenues of Ad Tech by Defrauding Businesses. Moreover, Ad Fraud Pollutes A Company’s Attribution Models That It Relies On to Conduct Campaign Optimization.
Ad Fraud – The Hidden Way Ad Tech Is Stealing Your Ad Dollars Read More »
Looking for A New Way to Engage, Reward, And Even Retain Customers? Consider the Use Of Gamification In Your Marketing And Sales Campaigns.
How to Use Gamification to Build Loyalty & Generate Buzz Read More »
Positive word-of-mouth messages spread more slowly than negative ones, therefore businesses need to be much more proactive when it comes to spreading positive word-of-mouth to get referrals
How to Make the Most of Word-of-Mouth Marketing Read More »
Influencer marketing has experienced unprecedented growth in recent years. But the strategy once regarded by some as a fad has taken digital marketing by storm. If word of mouth is still considered the most successful marketing tactic around, recreating it in the aggregate via social media seems to make perfect sense. The best part is,
10 Benefits of Influencer Marketing to Grow Your Business Read More »
Digital marketing gurus tell you to spend big money on their social media marketing services but social media marketing is a complete scam for most small and medium-sized businesses.
Jessica Baldwin of Cardsetter Discusses Their Website Development Tool Designed to Eliminate Wasted Time and Money Developing a Website.
Website Development – How To Do It Right The First Time Read More »
Pull Marketing Creates an Environment of Cooperation Between the Buyer and The Seller. Push Marketing Is Endlessly Bugging Prospects.
Use Pull Marketing for Easier and More Productive B2B Sales Read More »
Experienced marketers expect change. If you continue to use the same strategies and tactics today that worked 20 years ago, you will get buried.
The Future of Content Marketing is Already Here Read More »
Making your site speed faster isn’t an easy task. It can take a few weeks of testing over and over to find just the right balance for your site.
A Guide to: Improving Your Site Speed Read More »
Launch Jacking is not only an affiliate marketing strategy for earning commissions. It can also be a great source to get additional traffic and backlinks. The traffic and backlinks improve your website’s domain authority which improves your ability to get other content ranked higher in the Search Engine Results Page (SERP).
Launch Jacking – Powerful Affiliate Marketing Hack For Bloggers Read More »
How To Create And Claim Your Google Business Profile Listing Plus Advanced Strategies That Will Have It Dominating Google Maps And Top Results On Google.
How To Get Your Business On Google: The Definitive Guide (Update 2024) Read More »
There are many ways to use LinkedIn, but it starts with having a thoughtfully crafted profile.
LinkedIn Profile Tips to Improve Your Personal Brand Read More »
Marketing automation has revolutionized marketing and sales processes for all types of businesses. Even non-profits, associations, and educational institutions can benefit from an expertly executed marketing automation effort. The robots are taking over!
Marketing Automation and Lead Nurturing in the Time of COVID-19 Read More »
If Your Product Is Made (In Whole or In Part) In America, You May Want to Consider Adding The “Made In USA” Messages to Your Marketing Efforts.
The 7 Biggest Considerations When Promoting “Made in USA” Products Read More »
When it comes to Social Media marketing, there is an unexpected and often overlooked platform… Reddit.
Reddit Marketing – What You Need to Know Read More »
The Famous Pareto Principle States That About 80 Percent of The Effects Come From 20 Percent of The Causes. If You Are Involved in Generating Revenue, You Need to Focus on The Activities That Provide the Greatest Return on Your Time Investment.
How the 80/20 Rule Applies to B2B Revenue Read More »
Psychographics track a person’s interests, activities, and opinions. Knowing the psychographics of a specific person or locating people that share common psychographic characteristics is possible with a (LifeStyle) database that is part of a toolset called Reference USA (available at many libraries). This video is a quick tutorial on how to use the LifeStyle database portion of Reference USA to discover what a specific person’s interests are and how to locate anyone else that shares these same interests.
Video: Data Axle (Formerly ReferenceUSA) LifeStyle Database Tutorial Read More »
Having a consulting business is all about being able to monetize your knowledge as an expert consultant. Making money as a consultant is about being as efficient in engaging the right kind of clients with the least amount of effort. Knowing which clients to target, and then being able to employ the right prospecting techniques and qualifying your leads will make sure that you do not waste time marketing to prospects that are not likely to engage with you.
How to Monetize your Knowledge with a Consulting Business (Pt 1) Read More »
Brand Awareness has two goals. The first is moving the knowledge of your product or service from the unknown or unconscious mind to the conscious mind. The second is making a positive association with the brand. This video looks at several dozen free and low-cost ways to create brand awareness for your business.
Video: Low-Cost Brand Awareness Ideas Read More »
Our expectations are the engine of our perceptions. It is often not the underlining product that people are buying, but how it makes them feel. Small business owners are best served by not competing in the fat part of the adoption curve where competition is high. Instead, consider employing a different marketing narrative to appeal to more fringe consumers that the primary players have ignored.
How To Craft A Marketing Narrative To Attract Customers The Competitions Has Ignored Read More »
While You Can’t Directly Control Your Off-Page SEO Getting High-Quality Backlinks Can Often Be A Stumbling Block for Many Business Owners.
Where Can I Get Backlinks to Improve SEO? Read More »
The “Take One” box is essentially a brochure stand with the words “Take One” plastered on the front.
How to Improve Your Marketing with a “Take One” Box Read More »
A small business has three basic strategies to drive revenue. They can be sales, market, or product-led. Each has it their sweet spot.
How to Know Which Marketing and Sales Strategy is Best Read More »
Whether you’re looking to open a new location or you’re looking for more information on any geographical area, DemographicsNow as all that data you’ll need.
Video: Market Research Using DemographicsNow Read More »
When you target your niche very precisely and focus on activities your audience may actively participate in, you can engage in interruption marketing with little risk of turning your audience off, provided your ads target your viewer’s interests.
Effective Interruption Marketing Strategies Read More »
Both Demographic and Psychographic information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy.
What is the Difference Between Demographics and Psychographics? Read More »
Search Engines Are Always in A Battle with Developers Attempting to Hack Their Algorithms. Therefore, Search Engines Have Adopted a Series of Practices to Try to Detect If the Site Is Trying to Cheat or If They Are Truly a Rising Star.
How Your SEO Actions Expose You As A Cheater Or A Star Read More »
Find The Keywords That Search Engines Use To Rank Your Better Performing Pages So You Can Improve Your Pages Position In The Search Engines.
How To Find The Best Performing Keywords And Rank Higher In SERP Read More »
What Makes A Good Backlink? The Answer Includes Relevance, Diversity, Location On The Page And Keyword Usage And Placement. While You Can’t Directly Control Your Off-Page SEO, It Is Important To Understand How The Construction Of The Backlink Affects How The Search Engines View You As The Destination For The Link.
What You Need to Know About a Backlink and SEO Read More »
The Most Important Factor in SEO Is Also the Hardest. On-Page SEO Represents All the Things That You Can Directly Control. Off-Page SEO Primarily Consists of Getting Links, Known as A Backlink to Your Pages or Your Site from Other Websites on The Internet, Which Are Out of Your Direct Control. Therefore, While Getting Backlinks Is the Most Important Part Of SEO, It Is Also the Hardest.
What You Need to Know About Link Building Read More »
There is an art to writing a great attention-grabbing headline. However, there are a few tried and true formulas that generate more click-throughs than others.
How to Write a Great Headline for a Post Read More »
On-Page Visible Elements Include Headings, Images, Paragraph Text, And Other Formatting Elements. Proper Use of Visual Elements Can Make Your Web Page Easier for The User to Read and Help Highlight the Search Engines Your Keywords.
What You Need To Know About On-Page Visible Elements And SEO Read More »
Marketing and selling are way more effective when you not only have an effective brand that positions you well in the marketplace, but you also have established yourself as a branded authority.
Are You a Branded Authority or One of the Crowd? Read More »
When We Talk About On-Page But Hidden SEO Techniques We Are Talking About Several Clues You Can Provide To The Search Engines To Tell Them What Your Content Is About. It Can Also Control What And How Your Message Is Displayed In Search Results
On-Page But Hidden SEO Techniques You Need To Understand Read More »
Using The Proper Keywords That You Have A Realistic Chance To Rank For In A Search Engine Is How You Become Visible To New Customers. The Key Is To Finding Powerful Keywords Is To Find Ones That Have A Good Search Volume But Limited Competition.
20 Steps to Find Powerful Keywords Google will Rank High Read More »
To Make Your Website Visible To The Public It Needs To Be Found And Indexed By The Search Engines And To Be Properly Indexed You Need To Focus On Your Keywords.
Keywords-Everything You Wanted to Know But Were Afraid to Ask Read More »
SEO Primer – What Every Small Business Owner Needs to Understand About How to Improve Their Content to Generate More Organic Website Traffic
SEO Primer – Everything Small Businesses Needs to Know About SEO Read More »
Business owners too often market the positives and ignore the negatives, hoping that the customer will not notice their shortcomings. Ignoring what your customer probably already know can be a mistake. Good marketers know how to turn the negatives into something that their prospects will value.
How To Turn A Business Negative And Make It Positive Read More »
A common belief in product development, born out of the day of mass markets prior to the long tail economy was that as a product developer, your goal was to find the best and most profitable segment and go all in. The theory of horizontal segmentation changed everything.
How to Crush the Competition with Horizontal Segmentation Read More »
5 reasons why you should not write a book and 5 more reasons why you should. Plus, several concise tips to make the process happen in a more efficient and less painful way.
Should You Finally Write Your Business Book? Read More »
Rather than employ a more traditional sales or market-led approach, some SaaS companies have seen serious traction for their offerings using a product-led strategy that uses a freemium version to attract new users.
How to Make a Profit with a Product Led Freemium Offering Read More »
What if you could create additional value for your product or service in the mind of your customer so you could charge more and that it would cost you nothing, would you be interested?
How to Use Consumption Vocabulary for Profit Read More »
While there are plenty of books and articles about email marketing, there are some less discussed secrets that only expert email marketers consider as part of their strategy.
7 Simple Secrets To A Great Email Marketing Strategy Read More »
The age-old marketing question is “How do you get people to talk about your product or service?” I believe the answer lies in being able to change the way your customer thinks about your offering.
How to Supercharge Word of Mouth Read More »
Mystery is a powerful tool that creates a powerful desire in a person to discover the answer. Used properly it creates a kind of gravity to make a prospect want to spend his time and energy to learn more and creates buzz. I often drink Rolling Rock beer. For people unfamiliar with Rolling Rock, on the
How To Create Customer Desire With Mystery Read More »
The human brain is a fascinating and complex organ that is capable of being subconsciously manipulated by savvy business owners. When it comes to marketing and sales most strategies focus on the conscious side of the brain. However, tapping into the subconscious part of a prospect’s brain can pay huge dividends.
How To Tap The Subconscious Mind For Greater Profits Read More »
For the business owner, it is important to understand the difference between a customer and a consumer. Often the terms are used interchangeably, but each requires a different message during the marketing and sales process.
Customer or Consumer? Why Knowing The Difference Is Important Read More »
When it comes to driving greater reach and engagement, Twitter might be the answer. Just using an @mention is better than using an @reply for your content.
How I Use Twitter to Extend Reach and Engagement Read More »
Here is the test of whether your B2B branding message is truly unique: If there are several other companies that can make the same claims as you, then you are not unique. You may be good, you may be better, you may even be the best. But that is not the same as being the only one who does what you do.
When It Comes To B2B Branding, Different Beats Better Read More »
The content marketing funnel can be divided into three layers, top, middle, and bottom. The content you provide is different depending on what layer the prospect is in.
How to Improve Conversions with a Content Marketing Funnel Read More »
