MAGNETIC CAR TOP SIGN – Pizza delivery vehicles often employ a magnetically mounted roof or window mounted sign. In most cases, these signs include an internal light that plugs into the vehicle’s cigarette lighter, which draws even more attention to the sign after dark. The signs are visible across a sea of cars and in
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BANNERS – The other day I went to the bank and passed a car parked in a dirt lot next to the roadway selling bonsai trees. He displayed a banner that ran the full length of his car, attached by bungee cords, to alert people to the fact that he had something to sell. A
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BUSINESS CARDS – If you have a business to consumer (B2C) business, you can use tools like SimplyAnalytics (often available at public libraries) to identify the ideal market demographic, known as a Groups and Types in SimplyAnalyticsSimplyAnalytics, for your product or service. Within the text of each “Type”, the segment is a description of the
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Brand awareness often is not directly responsible for making sales, but aids in the conversion rates of more direct marketing and sales efforts. The brand’s message has to be constantly repeated to cross the divide from the unconscious mind to the conscious mind before it becomes effective. Therefore, brand awareness is a constant effort. It
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Discover How A Simple Sequence Of Roadside Signs Can Create A Lasting Marketing Impact. Learn Why This Old-School Strategy Still Works In Today’s Digital Age.
Roadside Advertising Secrets: How Sequential Signs Still Win Attention Today Read More »
Discover the golden rules of outdoor advertising that make billboards effective for building brand awareness and driving customers to your business. Learn how a few well-chosen words and a smart location can make all the difference.
Billboard Basics: How Outdoor Advertising Can Drive Real Traffic to Your Business Read More »
Discover How Indirect Marketing Strategies Can Powerfully Attract Customers. Learn From Political Campaigns and Fast-Food Giants to Boost Your Business Success.
How Indirect Marketing Can Drive More Sales Than Direct Appeals Read More »
Staying Tuned in to News Events and Policy Changes Can Give Small Business Owners a Powerful Edge. Learn How to Spot and Seize These Golden Moments.
How External Events Spark Sales Opportunities for Small Businesses Read More »
In Today’s Digital World, One Bad Customer Experience Can Quickly Snowball Into a Public Relations Nightmare. Learn How One Restaurant Got It Wrong—And How Your Business Can Get It Right.
When Good Service Goes Bad: The Viral Cost of Poor Customer Experience Read More »
How A Random Clown In New York Went Viral And Made A Small Film Studio Famous Overnight. Discover What Made This Campaign Work—And How You Can Replicate It.
How a Silent Clown Took Over NYC (And What Your Business Can Learn) Read More »
In a Bold Move, Pepsi Turned a Boring Bus Shelter Into a Jaw-Dropping Ad Experience. Discover How Your Small Business Can Capture That Same Kind of Attention.
How Pepsi’s Giant Tentacle Ad Stopped People in Their Tracks (And What You Can Learn) Read More »
Discover How Outrageous Marketing Can Help Your Brand Stand Out and Spark Word-of-Mouth Buzz That Gets People Talking and Sharing Your Message.
The Power of Shock: Why Outrageous Marketing Gets People Talking Read More »
Social Media Can Help Your Business—But Only if You Know Why You’re Using It. Learn How to Align Social Tools With Strategy and Stop Wasting Money.
Is Social Media Just Another Way to Separate a Business Owner from Their Money? Read More »
Discover How Saloons Evolved Into Speakeasies And Ultimately Helped End Prohibition. This Story Offers A Powerful Lesson In The Art Of Rebranding.
From Saloons to Speakeasies: How a Rebrand Repealed Prohibition Read More »
