Navigate The Market’s Vast Sea with Confidence. Learn How Disciplined Financial Record-Keeping and Insightful Analysis Guide Small Businesses Toward Success. Discover Key Questions to Optimize Resources, Maximize Profits, And Avoid Permanent Dry-Dock. Set The Right Course and Chart a Prosperous Future.
Navigating The Business Seascape: How to Chart a Course for Success Read More »
Discover the Transformative Power of Reputation-Building Strategies for Small Businesses. Learn Why Positive Word-Of-Mouth and Testimonials Hold More Weight Than Self-Promotion and Explore Practical Tactics Such as Online Reviews, Community Engagement, Social Media, And Differentiation to Create Opportunities for Others To Talk About Your Brand.
How To Build Trust and Reach a Wider Audience Through Reputation Building Read More »
This quiz was designed to test your knowledge of hiring employees. Are you ready to put your knowledge to the test?
Hiring Do’s and Don’ts: Evaluate Your Hiring Savvy with This Quiz! Read More »
Discover the Power of Public Relations vs. Advertising for Small Businesses. Learn Why Earned Media Coverage and Word-of-Mouth Trump Advertising.
Why I Rarely Advise Clients to Use Paid Ads Read More »
Explore The Parallels Between Learning to Swim and Launching a Business. Discover The Risks, Challenges, And Vital Skills Needed to Navigate the Marketplace Ocean. Learn How Preparation Can Increase Your Chances of Success and Avoid Becoming Another Statistic
How Preparation, Practice, And Knowledge Are Vital for Startup Survival Read More »
The Law of Expansion States That the Power of Branding Is Inversely Proportional to Its Scope. When A Brand Extends Itself by Adding Products or Services, It Risks Diluting Its Brand Message and Losing Its Impact. This Phenomenon Can Be Observed in Various Industries, Where Brands Known for Quality Introduce Lower-Cost or Unrelated Offering, They Diminish Their Overall Brand Strength. Understanding The Law of Expansion Is Crucial for Small Business Owners to Maintain a Focused and Impactful Brand Identity.
The Law of Expansion: Branding Inversely Proportional to Scope Read More »
This quiz was designed to test your knowledge of small business regulatory and compliance issues. Are you ready to put your knowledge to the test?
Staying on the Right Side: Test Your Small Business Regulatory Compliance Knowledge Read More »
Discover the Potential Pitfalls of Offering Employee Ownership Without Capital Contributions. Explore The Reasons Why Employee Ownership Is a Hot Topic, The Financial Risks and Responsibilities Employees May Face, Operational Skills and Mindset Challenges, Fairness Issues Among Shareholders, And the Complexities Involved When an Employee-Owner Leaves the Company.
The Ugly Truth of Employee Ownership Without Capital Contributions Read More »
Discover The Emotional and Powerful Journey of Using Ownership Incentives to Retain Key Employees. Learn From Real-Life Experiences of The Author, Tuck Aikin, As He Shares the Highs and Lows of Offering Ownership, From Perceived Entitlement to Unexpected Challenges. Uncover The Secrets to A Successful Ownership Incentive Plan and How to Avoid Potential Pitfalls.
From Perks to Problems: The Hidden Pitfalls of Employee Ownership Read More »
Unlocking Profitable Niches: Small Businesses Seize the Growing Market of Senior Single Women – Discover the Untapped Opportunities for Entrepreneurs to Cater to The Unique Needs of Senior Single Women, Opening Doors to Thriving Businesses in An Expanding Market. Explore The Potential for Success in Meeting the Evolving Demands of This Demographic and Seize Your Chance to Make a Lasting Impact.
The Baby Boom Women Demographic Represents Huge Opportunities For Business Read More »
