Who Benefits Most From An Open House?
The Real Lesson Behind Open Houses Is About More Than Real Estate—It’s a Reminder That Blindly Accepting Common Practices Can Lead to Missed Opportunities.
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The Forgotten Sense: Why Smell Matters More Than You Think in Marketing
Smell Is the Most Overlooked but Most Powerful Sense When It Comes to Triggering Emotions and Memories. Discover How Top Brands Use It to Create Loyalty and Drive Sales.
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Don’t Flip the Telescope: Focus on Execution, Not Protection
Are You Looking Into the Wrong End of the Telescope? That’s What It’s Like When You Focus More on Protecting Your Idea Than Sharing It. Innovation Thrives on Collaboration, Yet Too Many Inventors Get Stuck Getting Patents to Protect Their Ideas vs. Bringing Their Vision Into the World. A Great Idea Isn’t Valuable if No One Ever Sees It.
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4 Business Lessons from Arthur Blank – Who Will Destroy Me Today?
Arthur Blank, one of the founders of Home Depot, wakes up every morning saying “Who will destroy me today if I don’t keep my eyes open.” Knowing that retailers can’t sit still or they’ll be eclipsed by the competition, Arthur Blank and Bernie Marcus started Home Depot after being laid off unexpectedly from Handy Dan
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Make Entrepreneurship Easier
Community leaders are always interested in creating a vibrant economy to provide prosperity for their citizens. Promoting entrepreneurship is often at the heart of any economic development initiative. However, entrepreneurship comes in many different flavors from technology start-ups to micro-enterprises. Moreover, small business enterprises run the gambit from high growth companies to more static main
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What Human Evolution Can Teach Us About Building Smarter Workplaces
Our Brains Were Designed for Survival, Not Cubicles. Understanding Human Evolution Can Unlock Better Employee Performance, Teamwork, and Innovation.
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The Entrepreneurial Mindset That Changes Everything
The Path to Wealth Isn’t About Luck or Inheritance—It’s About Mindset. Discover How Thinking Like an Entrepreneur Can Uplift Individuals and Entire Communities.
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Business Lessons from Robert Woodruff – Have a Coke and a Smile
Robert Woodruff turned a pharmacy elixir into one of America’s best-known consumer brands. Discover several business lessons from Coca-Cola.
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Welfare to Entrepreneur
Daisy Braxton was a single mom with five children when she lost her job. To make ends meet she worked several minimum wage jobs that didn’t offer healthcare. Soon, medical bills for her kids overwhelmed her, and she was forced to apply for welfare. Rather than begin a lifelong dependency on the government, she took
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When Ego Gets in the Way: How Saving Face Can Destroy Your Business
Too Many Business Owners Would Rather Appear Competent Than Admit They’re Struggling. but in Business, Pride Often Comes Before a Fall. Learn Why Vulnerability Is a Strength and How Asking for Help Can Save Your Business.
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Why Paul Revere Is Famous and William Dawes Isn’t: The Power of Networking
The Tale of Paul Revere’s Midnight Ride Offers More Than Just a History Lesson—It’s a Masterclass in Networking. Discover How Connections Shape Legacy.
Why Paul Revere Is Famous and William Dawes Isn’t: The Power of Networking Read More »
How to Exit the Rat Race
Robert Kiyosaki said it best: “Most people are stuck between fear and greed, which makes them slaves to a job.” They live paycheck to paycheck and live in fear of losing their job and not being able to support their lifestyle. When they receive windfall income, such as a tax return or a raise, greed
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Relative Price Psychology
Relative differences are rooted more firmly in our psychology then absolute differences. This is a way people respond irrationally that the savvy business person should understand and use to his advantage. Let’s look at an example. Since today is tax day, let’s say you are in the market to buy a copy of Turbotax. You
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The Middle Class Sputnik Moment
When agrarian society faded in favor of the more profitable industrial era, no matter how hard you worked as a farmer or how hard the farming industry tried to preserve itself the tide of change could not be turned. By the same logic, no matter how hard we try to reestablish a middle class based
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Why Resolutions Fail and Goals Succeed: The Simple Trick That Makes All the Difference
Most Resolutions Fail Because They Lack Structure, Accountability, and Measurement. Discover How to Set Clear, Trackable Goals That Actually Get Results.
Why Resolutions Fail and Goals Succeed: The Simple Trick That Makes All the Difference Read More »
Build an Empire, Bowl by Bowl
Earl Tupper invented Tupperware but he had a hard time selling it. People didn’t trust plastic, and they didn’t know how to use the product he developed to store items in air-tight containers. His sales for his first six years was essentially flat. Moreover, he was an introvert and could not manage a sales force
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Vision Is King: Why Visuals Are Hardwired into the Human Brain
Humans Are Hardwired to Remember Visuals Far Better Than Text. Discover Why Images Are So Effective in Communication and How to Start Using More Visual Content to Drive Your Message Home.
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A Lesson in Perseverance
John Johnson grew up in a small shack with a tin roof in rural Arkansas. In an effort to give John more opportunities, his family moved to Chicago when he was 15 years old.However, coming from a poor area in Arkansas, his new classmates made fun of his accent and handmade clothes. To deal with
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How Currency Value Impacts Business, Jobs, and Your Wallet
Understanding How Currency Value Affects Businesses, Jobs, and Prices Can Help You Make Smarter Decisions—Whether You’re a Consumer, Employee, or Entrepreneur.
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Constant Innovation
What if you could give your customer his order before he was done giving it to you? Well, that idea is what built the drug store Walgreens. When a nearby customer would call in a non-prescription order using the newly developed telephone, Charles Walgreen would repeat the caller’s name, address and order so his assistant
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Optimism: The Entrepreneur’s Psychological Insulator
Optimism Is the Entrepreneur’s Secret Weapon. While Most People Operate From Fear and Doubt, Entrepreneurs Charge Forward Fueled by Hope. Discover How This Mindset Becomes a Powerful Psychological Insulator, Helping Entrepreneurs Push Through Failure and Keep Dreaming Big.
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Seed Money – How to Grow Rich
It is always good to have some investment funds so you have the ability to execute when you see a good deal. One of my boys bought his motorcycle with cash after he bought a Ford Ranger with a blown engine the owner could not afford to fix. He bought the truck for $500 and
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Lose the Money, Keep the Skills: How Experience Builds True Security
You Can Lose Every Dollar, But You Can’t Lose What You Know. Discover Why Real Wealth Isn’t in the Bank, But in Your Brain—and How to Start Building It.
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Why Entrepreneurs Must Escape Groupthink to Unlock Opportunity
How The Civil Rights Act And A 1950s Ice Distributor Reveal Timeless Entrepreneurial Lessons
How the Civil Rights Act and a 1950s Ice Distributor Reveal Timeless Entrepreneurial Lessons
Discover How Groupthink Holds Entrepreneurs Back, and Why Venturing Outside Your Circle—Like One Bold Man in the Jim Crow South—Can Lead to Lasting Success.
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The Nappuccino Effect: How Smart Sleep Timing Unlocks Peak Performance
Discover How Power Naps Can Boost Productivity, Improve Memory, and Sharpen Focus. Learn Why History’s Greatest Minds—and NASA—Swear by a Midday Reset.
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De Beers, A Story About Controlling Supply and Creating Demand
My wife would say that the greatest way a man can ever show a woman he loves her is to buy her a diamond. This drives me crazy because the entire narrative that diamonds represent romance is pure marketing hype that almost everyone has bought into. Did you know that the tradition of giving a
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The Power of Employee Appreciation: What Mary Kay Ash Knew That Most Leaders Miss
Mary Kay Ash Built a Billion-Dollar Brand Not Just on Cosmetics, But on Genuine, Personalized Recognition. Her Success Proves That Appreciation Scales.
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Why Waiting for Your Ship to Come In Means You’re in the Wrong Place
Waiting For Your Ship To Come In Might Mean You’re In The Wrong Place. Discover Why Successful Entrepreneurs Don’t Wait—They Build. Are You Ready To Set Sail?
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How Business Ownership Unlocks True Personal Freedom
Personal Freedom Is About More Than Just Money. It’s About Control, Choice, and the Power to Design a Life That Aligns With Your Values. Discover How to Claim Yours.
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How to Find Fulfillment in Your Career and Stop Living for the Weekend
Finding Personal Fulfillment at Work Can Transform Your Life. Learn Why Successful Entrepreneurs Prioritize Passion and How You Can Find Your Own Sweet Spot.
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Diversify your Small Business Risk
Most Entrepreneurs Understand Diversification in Investing but Ignore It in Business. Discover How Shared Risk Can Lead to Better Outcomes and Smarter Decisions.
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The Power of Using a Person’s Name
Hearing your name has a profound impact on the brain. Research published in Cerebral Cortex shows that hearing your name activates your cortico-subcortical auditory attention network, a complex way of saying it grabs your focus whether you’re paying attention or not. Similarly, studies in Brain Research demonstrate that hearing your name sparks brain regions tied
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What Kind of Smart Are You? Why School Grades Don’t Define Entrepreneurs
Most People Think High IQ Is the Key to Business Success, But That’s a Myth. Discover Why Being an Entrepreneur Requires a Different Kind of Smart—and How You Might Already Have It.
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The Key Difference Between Linear and Non-Linear Thinking in Business
Most People Let Their Bank Account Dictate Their Decisions. But Entrepreneurs Think Differently. Discover How Non-Linear Thinking Can Open New Opportunities.
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Are You Risk Averse? Here’s Why That Might Be Costing You
Most People Play It Safe With Their Money, But Entrepreneurs Take a Different Approach. Discover How a Shift in Thinking Could Change Your Financial Future.
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What Successful Entrepreneurs Do for Fun That Builds Wealth
Most People Waste Their Free Time on Passive Entertainment. But Entrepreneurs? They Turn Their Leisure Into Lucrative Opportunities. Discover How You Can Too.
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Want More Opportunities? Grow a Referral Network That Works While You Sleep
The Hidden Power Of Referrals: How Building A Network Can Lead To Career And Business Opportunities You Never Saw Coming.
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How Millionaire Habits Can Help You Escape the Paycheck-to-Paycheck Trap
How You Think About Money Can Shape Your Financial Future. Learn Why Millionaires Choose Delayed Gratification Over Spending and How You Can Do the Same.
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Why Hard Work Alone Won’t Make You Rich—But Leverage Might
Most People Believe Wealth Comes From Hard Work—But Entrepreneurs Know It’s About Leverage. Discover Why Teaming Up Beats Going It Alone Every Time.
Why Hard Work Alone Won’t Make You Rich—But Leverage Might Read More »
Work for a Wage vs. Creative Thinking
Most People Earn Money by Trading Hours for a Wage, but This Approach Has Its Limitations. Entrepreneurs Think Differently—They Generate Income by Identifying Problems and Creating Solutions. This Post Explores How Shifting From a Wage-Based Mindset to One Centered on Creative Thinking Can Unlock Greater Financial Potential.
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The Mind of the Entrepreneur Series
Everyone’s belief system is shaped by the company they keep. Entrepreneurs are no different in that regard. The differences in beliefs come from the village of advisers people use.For example, fat people who hang around other fat people will not be exposed to better eating habits, will be exposed to negative thinking about being overweight,
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What We Can Learn From Walt Disney
Walt Disney took every challenge to his ideas as an opportunity to prove he was right. Before Disney, cartoons were short animation films between 5-10 minutes in length that were shown before feature films. Walt Disney wanted to produce a full-length cartoon but everyone told him that no one would sit through a full-length cartoon.
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The Answer is Always More Government
Recessions and depressions cause citizens to demand action from the government, providing the spark and the fuel to drive bigger government. Take for instance the Great Depression, which started in October 1929 and lasted through most of the 1930s. In June 1928 the Federal Reserve thought that the booming stock market would cause inflation, so
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The New Super Insurance
No matter where you look, someone, is talking about the Affordable Care Act, aka ObamaCare. What frustrates me in all these discussions is that healthcare insurance has taken on a life of its own. By my definition, it is out of control because it is no longer insurance. Insurance, such as auto insurance or homeowners
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Customer on a Line
I’m a fly fisherman, and anyone familiar with the sport understands that to land a fish using a fly rod requires a lot of skills. I think I like fly fishing because it is cerebral and has so much in common with B2B sales. In fly fishing, you have to understand in great detail the
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Are We Losing Our Inventive Edge?
A few weeks ago my wife handed me a simple battery operated candle that had stopped working in spite of the fact that she had replaced the batteries. Although the candle was designed as a sealed unit I managed to remove some of the wax coatings and dismantled it, only to discover that the wire
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Recognition Or Doom – Failing To Recognize Outstanding Performance Is A Colossal Mistake
In business, many of the most promising and productive individuals have fragile egos. As the owner of a company, you need to be able to recognize and reward behaviors from employees that move the business forward or risk creating a Benedict Arnold in your own ranks.
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How to Determine Your Hourly Rate as a Freelancer
Most Freelancers Dramatically Underprice Their Services Without Realizing It—Leading to Overwork, Financial Stress, and Eventual Burnout. Did You Know That 82% of Small Businesses Are Solo Operations, Relying Solely on Billable Hours? If You’re Not Charging What You’re Truly Worth, This Guide Will Show You Exactly How to Calculate Your Real Hourly Rate—and Why Getting It Wrong Could Be the Biggest Threat to Your Business.
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The Golden Arches of Wisdom
Ray Kroc bought the rights to a small hamburger joint run by Dick and Mac McDonald. He was 52 years old at the time and selling milkshake machines. Ray always believed in the power of a positive attitude in sales. He said, “With a smile and enthusiasm I can influence someone to buy a sundae
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Color Psychology in Branding: How to Own Your Brand’s Signature Hue
Colors Do More Than Just Decorate—They Define Brand Identity. Discover How Powerful a Signature Hue Can Be and How to Choose One for Your Own Business.
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Boomerang Thursday
I was reading an article the week after Christmas that referenced “Boomerang Thursday”. I was aware of Black Friday and Cyber Monday, but not Boomerang Thursday. It turns out that this is the day that people return unwanted Christmas presents. Doing further research, I discovered several important business lessons related to Boomerang Thursday. First, the
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Inspirational Quote from Confucius
Inspirational Quote from Confucius: I hear, and I forget. I see, and I remember. I do, and I understand.
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Just Do It – How to Grow an Idea
Bill Bowerman was a very successful track and field coach at the University of Oregon. Runners at the University often suffered from shin splints, leg cramps, knee, and back issues as they trained. Bill was obsessed with designing solutions to solve these problems. One morning he was in his kitchen watching his wife Barbara make
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Are You Reading This?
With today’s 24/7 news cycle, there is no excuse for an absence of information. There is only the eroding sense of duty felt by Americans to remain informed. If you are reading this post today, share it with your friends and make a commitment to talk to your children tonight and instill in them the value that we as Americans have to remain actively engaged in the news and public issues affecting us all.
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Dyslexia and the Entrepreneur
Some time ago, I did some research on the role dyslexia plays in entrepreneurship. I came across findings by Sally Shaywitz of the Yale Center for Dyslexia & Creativity that indicate dyslexia is a key attribute of many successful entrepreneurs. Notable figures such as Richard Branson, William Hewlett, Henry Ford, Ted Turner, and Charles Schwab
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An Entrepreneur’s Perspective on Education and Success
As you might imagine I have the occasion to speak to lots of successful business people and spend much of my time trying to understand what attributes make for a successful entrepreneur. One difference I see is how non-entrepreneurs and entrepreneurs approach education. The vast majority of my friends that have successful jobs working for
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Want Loyal Employees? Steal This Bold Move from Zappos
Discover how Zappos uses a simple yet brilliant method to build a loyal team—and learn how you can create your own loyalty test for new employees.
Want Loyal Employees? Steal This Bold Move from Zappos Read More »
Rethink The Problem
One of the goals of this blog is to help entrepreneurs think about common problems in totally new ways. To that end, I would like to introduce you to Takeru Kobayashi, who as a rookie in 2001 smashed the world hotdog eating record simply by rethinking the problem. Up to that time, the record for
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What We Can Learn From Sam Walton, Founder of WalMart
My middle son lives in Bentonville, Arkansas: the headquarters of Walmart. This fact made me want to learn more about Sam Walton, Walmart’s founder. As with many biographical stories, Sam Walton’s life provides several lessons for the entrepreneur. Sam Walton began his career in retail when he bought into a 5&10 franchise known as Ben
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The Truth Trap: How a Simple Test Can Reveal Who’s Really Paying Attention
Sometimes You Need More Than Trust—You Need Proof. Discover How A Rock Band’s Outrageous Snack Request Became A Genius Test For Truth And Compliance.
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How I Learned Firsthand Just How Much Location Can Make or Break Your Business
Seattle’s Pike Place Market Isn’t Just a Tourist Attraction—It’s a Masterclass in Understanding Business Location Strategy. Learn How Human Traffic Patterns Can Make or Break Your Success.
How I Learned Firsthand Just How Much Location Can Make or Break Your Business Read More »
How Small Businesses Can Use the Endowment Effect to Drive Sales and Loyalty
By Leveraging the Powerful Endowment Effect Cognitive Bias, You Can Design Marketing Strategies That Drive Loyalty, Reduce Churn, and Boost Sales Conversions.
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How to Create a Knockout
Flipping through the channels the other night I stopped to watch a Jackie Chan movie on TV. As I watched one of the fight sequences I could not help but see many correlations between fighting and operating a small business. First, my attention was drawn to the speed of his movement, which I equate to
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How To Leverage The Primacy And Recency Bias In Marketing
Good marketers also use primacy and recency in their messaging to make sure that potential customers will be able to recall the most important elements of their message.
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Why Emotion Beats Logic in Marketing (And How to Tap Into It)
People Make Decisions Based on Emotion First, Then Justify Them With Logic. Learn How to Craft Marketing Messages That Tap Into Feelings and Drive Action.
Why Emotion Beats Logic in Marketing (And How to Tap Into It) Read More »
Testing the Market with a 3-Page Website
How to employ a three-page website to test the market’s readiness and verify that a product or service will sell before you make an investment.
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Why a Good Idea Alone Isn’t Enough to Succeed in Business
You Can Have the Most Brilliant Ideas in the World, but if You Can’t Sell Them, Someone Else Will. Discover the Timeless Business Lesson Buried in Tesla’s Story.
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How to Use Your 401(k) to Fund Your Startup—With Your Employer’s Help
Use Your 401(k) Plan to Fund Your Startup—With Help From Your Employer. Discover How Strategic Contributions and a Smart Loan Could Launch Your Dream Business.
How to Use Your 401(k) to Fund Your Startup—With Your Employer’s Help Read More »
The Sales Secret Hiding in the Parking Lot: What Vehicles Reveal About Your Next Client
What You Drive Speaks Volumes Before You Ever Speak a Word. Discover How to Read Into Vehicles, Stickers, and Status Symbols to Build Rapport and Close More Deals.
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Why a Small Unexpected Surprise Can Be Your Most Powerful Marketing Tool
When a Bakery Cashier Gave My Wife a Surprise Double Stamp on Her Loyalty Card, It Created More Than a Discount—It Built a Customer for Life. Learn How Your Small Business Can Use Similar Gestures to Create Moments That Turn Customers Into Raving Fans.
Why a Small Unexpected Surprise Can Be Your Most Powerful Marketing Tool Read More »
Get Paid More Than Once
Smart entrepreneurs know that getting paid once isn’t enough. Learn how shifting from one-time sales to a subscription model can transform your business into a recurring revenue powerhouse—while spreading out customer acquisition costs and increasing long-term profitability.
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How to Promote Your Business With a Reward
Ever notice that on the trunk of most vehicles, there’s a decal or emblem identifying the dealership where the car was originally purchased? It’s almost like a badge of honor—except most people don’t even think about it. Whether it’s a small, discreet sticker in the corner of the trunk or a bold chrome emblem, that
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Fred Bear: Remarkable Businessman and Archery Great
Fred Bear is known as one of the pioneers of the modern archery industry but did you know that he was also a remarkable businessman. Fred is best known for being an avid bow hunter and popular writer for various outdoor and hunting magazines, as well as a film producer. As a kid growing up
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Business Plan 101
There is a bit of an injustice in the way entrepreneurs are told about the business planning process. First, new entrepreneurs are told that to get money from a bank they need a business plan. While there is some truth to this, a major missing piece is that they will likely not get any funds
McDonald’s Economic Bellwether
Increases in the cost of living affect low-income households much more than higher-income households. Therefore, the effects of our government’s monetary policies to control the cost of living are most visible at locations where low-income households shop, such as McDonald’s. If low-income households have less discretionary income to buy a burger, it is an indicator
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The Secret to Sales Success: Why Talking Less Can Win You More Deals
In Sales, the Best Pitch Isn’t a Pitch at All—It’s a Conversation. Learn How Asking Thoughtful Questions and Truly Listening Can Close More Deals Than Talking Ever Will.
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Afraid to Start a Business? Here’s How to Begin Without Risking It All
Fear Of Failure Is Real, But Today’s Entrepreneurs No Longer Need To Quit Their Jobs Or Risk Their Families’ Financial Security To Start A Successful Business.
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The Surprising Advantage of Being an Industry Newcomer
Are You Too Experienced to See New Opportunities in Your Industry? Discover How Fresh Eyes and a Little Ignorance Might Be the Key to Entrepreneurial Success.
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Priming the Pump: How One Small Action Can Spark Big Engagement in Business
How Do You Get People to Engage When No One Wants to Go First? Discover How the Psychology of Priming Can Help You Fill Dance Floors, Poker Tables, and Sales Funnels.
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The Secret to Better B2B Sales? Align With Your Customer’s Budget Year
Timing Is Everything When Selling to Businesses. If You Overlook Their Budget Cycle, You Might Miss Out on the Sale. Here’s How to Align Your Outreach.
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That Makes Five Senses
We experience life through our five senses. Each of these senses is connected through our unconscious mind to various emotions. When a message touches more than one sense it has multiplying effect to create a stronger memory or help in our recall. Therefore, when selling your product or service, try to incorporate as many senses
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Fish Where the Fish Are
Fishing and hunting have lessons for the business owner. Being a hunter and fisherman I often read articles about hunting and fishing strategies. I recently watched a documentary about the whitetail deer population in the US. In 1700 there were approximately one million whitetail deer living in the US. By contrast, today’s estimates exceed thirty
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Why Being Funny Pays Dividends in Sales
Discover Why Humor Is a Powerful Sales Tool That Breaks Down Barriers, Builds Trust, and Boosts Conversion Rates. Learn How to Use It the Right Way.
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Operational Excellence – Why Quality Pays
Operational Excellence – Why Quality Pays: Discover Why Competing on Price Alone Can Backfire and How a Focus on Quality Can Drive Higher Profits and Loyalty.
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Buying the Right to Sue
When you send a package through the US Postal Service (USPS), you can buy insurance in case they lose your package, or you can save the cost and not purchase the insurance. If you do not buy the insurance it does not mean that the USPS will treat your package any differently. However, with insurance,
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Chasing The Tail
I recently read an article talking about the school voucher program and how it would force schools to be more competitive. While I think there is some merit to the school voucher program there is a much more important business lesson here. A school voucher program would mean that parents could send their children to
Are You Speaking in Numbers That Actually Matter to Your Customers?
Why MPG Is Misleading: Discover How Swapping Abstract Stats for Tangible Costs Can Dramatically Change Buying Decisions and Drive Real Business Growth.
Are You Speaking in Numbers That Actually Matter to Your Customers? Read More »
Want to Stay Ahead in Business? Learn From a 200-Year-Old Financial Power Play
What Can a 200-Year-Old Battle Teach Us About Modern Business? Quite a Bit, Actually. Discover How Fast Access to Information Can Make or Break Your Success.
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3 Uncommon Advertising Locations
URINAL AD – Public restrooms for men have urinals affixed to the wall. When in use the man is forced to look straight ahead at a blank wall. With a captive audience for a minute or so, some establishments display advertisements positioned at eye level. PUBLIC TRANSPORTATION – Many buses, light rail, and taxi companies
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5 Miscellaneous Low Cost Marketing Ideas to Create Brand Awareness
WALL PAINTING – Contact the owner of an old barn or blank-walled building to see if you can hang or paint your message. Or use a variant of wall painting, and utilize a projector to display your lighted message on a blank wall for even greater impact at night. AIR DANCER – You have seen
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5 Marketing Ideas to Create Brand Awareness For Under $150
MAGNETIC CAR TOP SIGN – Pizza delivery vehicles often employ a magnetically mounted roof or window mounted sign. In most cases, these signs include an internal light that plugs into the vehicle’s cigarette lighter, which draws even more attention to the sign after dark. The signs are visible across a sea of cars and in
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4 Marketing Ideas to Create Brand Awareness For Under $75
BANNERS – The other day I went to the bank and passed a car parked in a dirt lot next to the roadway selling bonsai trees. He displayed a banner that ran the full length of his car, attached by bungee cords, to alert people to the fact that he had something to sell. A
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3 Marketing Ideas to Create Brand Awareness For Under $10
BUSINESS CARDS – If you have a business to consumer (B2C) business, you can use tools like SimplyAnalytics (often available at public libraries) to identify the ideal market demographic, known as a Groups and Types in SimplyAnalyticsSimplyAnalytics, for your product or service. Within the text of each “Type”, the segment is a description of the
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5 Free Marketing Ideas to Create Brand Awareness
Brand awareness often is not directly responsible for making sales, but aids in the conversion rates of more direct marketing and sales efforts. The brand’s message has to be constantly repeated to cross the divide from the unconscious mind to the conscious mind before it becomes effective. Therefore, brand awareness is a constant effort. It
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Are You Running Your Business on Outdated Rules? Here’s How to Reevaluate
Many Government-Issued Licenses Still Exist Long After Their Original Purpose Has Faded. Are You Guilty of Doing the Same in Your Business? Let’s Explore the Parallels.
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How to Canvass a Neighborhood
When you have a company that sells Business to Consumer (B2C), canvassing a neighborhood in the early stages of the business when you have more time then money can often be an effective way to gain customers. When ringing a stranger’s doorbell, it is best to start out with a few non-business questions/statements to build
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Roadside Advertising Secrets: How Sequential Signs Still Win Attention Today
Discover How A Simple Sequence Of Roadside Signs Can Create A Lasting Marketing Impact. Learn Why This Old-School Strategy Still Works In Today’s Digital Age.
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Billboard Basics: How Outdoor Advertising Can Drive Real Traffic to Your Business
Discover the golden rules of outdoor advertising that make billboards effective for building brand awareness and driving customers to your business. Learn how a few well-chosen words and a smart location can make all the difference.
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The 9 Things Every Customer Really Wants (And How You Can Deliver)
Every Customer, Regardless of Your Industry, Wants the Same Nine Things. Learn How to Recognize and Deliver What Truly Matters to Your Customers—Before Your Competitors Do.
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Why Job Security Is a Myth—and Micro Businesses Are the Safer Bet
Rethink Everything You Know About Job Security. In Today’s Economy, Starting a Micro Business May Actually Offer More Stability Than a Traditional Job.
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