Ever wonder what makes a good salesperson? While there are many attributes that make a good salesperson, being able to make the customer laugh is one of the most important. Humor creates a positive emotional connection between the salesperson and the customer. It breaks down some of the initial objection barriers while directing the customer’s energy toward the salesperson and his message.
By relaxing the customer, they become more receptive to your message. Poking fun at yourself, your family, or career generally are the best forms of humor. I have a young dog that often vies for my attention when I’m on the phone. Laughing and joking a bit about the challenges of owning a puppy, which the customer can surely hear in the background, is a great way for me to establish that bond with a potential customer.
Sharing stories about a dumb thing you did or about the process of getting old are good ways to poke fun at yourself and open the door for improved sales.
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