Selling to small and midsize businesses often requires reaching top executives, but gatekeepers can pose significant challenges. With thorough preparation, personalized communication, and a strategic approach—including leveraging sales team insights and respecting gatekeeper roles—you can navigate these barriers and connect with key decision-makers effectively.
Tips to Make Successful Sales Calls Read More »
In High-Ticket Sales, a Prospect’s Initial Excitement, or “Emotional Altitude,” Fades Quickly Without Follow-Ups. Small Business Owners Can Reignite That Connection and Guide Prospects Toward a Purchase by Building Relationships and Adding Value Over Multiple Touch Points.
Why You Need to Maintain Emotional Altitude in Sales Read More »
Discover Why Successful Sales Aren’t Just About Transactions but About Offering a Valuable Gift That Can Transform Lives. Learn How Deep Belief in a Product, Ethical Responsibility, and Genuine Connections Create Trust and Drive Lasting Customer Relationships.
Sales Is Not Sleazy: How to Embrace a Gift-Giving Posture Read More »
Discover a Strategy to Bridge the “Certainty Gap” in Sales by Getting Buyers to Reach Your Conclusion on Their Own, First by Getting Their Attention With a “Status Alignment,” Then by Showcasing Your Expertise With a “Flash Roll,” and Finally by Addressing Three Key Concerns, “Risk,” “Reward,” and “Fairness” That All Buyers Have.
How to Overcome Client Skepticism Read More »
In Sales, There Is a Fine Line Between Being Too Pushy and Being Assertive Enough to Convince a Prospect to Make a Purchase. The Words That You Use as a Salesperson Have a Significant Impact on How a Prospect Responds. Discover a Series of Powerful Words That Every Salesperson Should Master.
How To Unlock Sales Success By Knowing What To Say And When Read More »
Inbound and Outbound Sales Are Two Distinct Approaches to Driving Revenue for a Small Business. Outbound Sales Involve Actively Seeking Out Potential Customers Through Email Outreach, Cold Calling, or Social Selling. Inbound Sales, in Contrast, Focus On Identifying and Engaging with Prospects Who Have Already Shown Interest in a Company’s Products or Services.
The JOLT Effect Provides a Four-Step Methodology to Deal with Indecisive Prospects: Judge the Indecision, Offer Your Recommendation, Limit the Exploration, And Take the Risk Off the Table. This Approach Helps Salespeople to Determine the Source of Indecision, Provide Proactive Guidance, Limit the Number of Choices, And Remove the Fear of Making a Poor Decision from The Prospect.
How to Close More Sales Using the JOLT Effect Read More »
This quiz was designed to test your knowledge of sales strategies. Are you ready to put your sales knowledge to the test?
How Well Do You Really Know Small Business Sales? Find Out Now! Read More »
Salespeople have been taught to dial up the fear of missing out (FoMO) when a prospect is indecisive. New research shows that more prospects do not respond to FoMO tactics because they have a greater fear which is the fear of messing up.
New Research Shows Most Buyer Indecision Is the Result of Fear of Messing Up Read More »
When You Can See the Prospect Leaning Toward Rejecting Your Offer There Are Two Sets of Powerful Words A Business Owner or Salesperson Can Use as A Last-Ditch Effort to Try to Save The Sale.
Powerful Words When Prospects Are Leaning Toward No Read More »
