How To Sell Services – Selling the Invisible
You Can Not Sell Services Like You Sell Products. The Prospect Is Not Buying a Tangible Product but An Invisible Promise When You Sell Services.
How To Sell Services – Selling the Invisible Read More »
What You Don’t Know About Business Ownership
Many People Think That Working in A Business Is Not Too Much More Complicated Than Running It Too. Unfortunately, What You Don’t Know About Business Ownership Can Destroy You Both Mentally and Financially.
What You Don’t Know About Business Ownership Read More »
How To Take Emotion Out Of Asking To Get Paid
Many consultants who sell their knowledge and experience have a hard time asking a client to pay them for their expertise. However, it is much easier if you take the emotion out of asking to get paid.
How To Take Emotion Out Of Asking To Get Paid Read More »
6 Business Lessons From Levi Strauss – The Blue Jean Millionaire
Levi Strauss was an unusual businessman. Rather than seek riches from mining for gold he sold goods to the miners. Here are 6 Business Lessons
6 Business Lessons From Levi Strauss – The Blue Jean Millionaire Read More »
How To Source the Right Type of Coaching Client
Many coaches earn little to nothing for their efforts as a coach because they fail to recognize that coaching requires a unique set of skills to source the right kind of coaching clients.
How To Source the Right Type of Coaching Client Read More »
Why You Need to Consider Hiring the Overqualified
Would You Rather Have an Overqualified Person in The Job but Risk That They Quit When a Better Job Comes Their Way, Or Would You Prefer to Have Someone Who Is Average That Could Stay Forever?
Why You Need to Consider Hiring the Overqualified Read More »
How to Hire a Business Coach – What You Need to Know About the Coaching Industry
When Hiring A Business Coach, You Should Look For Five Attributes To Ensure You Get The Most From Your Coaching Experience.
How to Hire a Business Coach – What You Need to Know About the Coaching Industry Read More »
VIDEO: Why You Need To Be Better At Responding To Change
One of the advantages of a small business is their ability to change direction quicker than larger corporations. Moreover, the rate of business change continues to accelerate which has given small business a leg up on larger corporations. However far too many small businesses continue to rely on business principles defined long ago when the rate of change was much slower. In this video discover that has changed and what you can do as a small business to be more responsive to change.
VIDEO: Why You Need To Be Better At Responding To Change Read More »
How To Strategically Apply Account Management to Grow Your Business
Customer Service Is a Defensive Strategy to Keep Clients from Defecting. Account Management Is an Offensive Strategy for Growing Your Sales Within an Account and Driving New Business. Account Management Is an Investment and Your Most Valuable Account Management Efforts Should Be Reserved for Your Best Clients
How To Strategically Apply Account Management to Grow Your Business Read More »
Can You Really Change Employee Behavior Issues?
Business Owners Are Forced to Deal with Many Employee Behavior Issues. But Can You Really Change Employee Behavior Long-Term, And Is It Worth It?
Can You Really Change Employee Behavior Issues? Read More »
Why Prospects Ask for a Pilot Project and How to Respond
In Some Sales Situations, the Prospect May Ask to Conduct a Pilot Project Before They Agree to Buy. Most Of the Time, the Request Is Related to Some Kind of External or Internal Trust Issue. You Must Understand Their Reasons Before Agreeing.
Why Prospects Ask for a Pilot Project and How to Respond Read More »
You Need To Know The Attitudes And Behaviors Of Your Target Demographic
A person’s age and life-stage can help predict their purchasing decisions. There are a few more specific generational dynamics that can provide a clearer picture of their economic drivers
You Need To Know The Attitudes And Behaviors Of Your Target Demographic Read More »
How to Avoid Deal Killers with a Documented 13-Step Onboarding Process
Most Initial Sales Meetings Create High Expectations but Stall When the Prospect Begins to Feel That the Devil They Know Is Better Than the Devil They Don’t. Creating A Documented New Client Onboarding Process Can Alleviate Many of The Prospect’s Fears Related to Risk, Time, And Pain That Are Often Deal Killers.
How to Avoid Deal Killers with a Documented 13-Step Onboarding Process Read More »
The Value of a Good First Impression
First Impressions Are the Lasting Ones. While Society Says We Should Keep an Open Mind, First Impressions Are Usually Spot On. Therefore, All Businesses Need to Ensure That All Customer-Facing Employees Know How to Make a Great First Impression on Customers
The Value of a Good First Impression Read More »
How to Reduce Startup Risk with an MVP, Minimum Marketable Product, and Minimum Lovable Product
Before Investing Time and Energy in Engineering a Final Product, Founders Need to Begin by Developing a Minimum Viable Product (MVP) to Validate Their Overall Idea and Concept, Progress to a Minimum Marketable Product to See If Others Will Exchange Money for It and Get Genuine User Feedback, and Finally Scale the Solution to Create a Minimum Lovable Product That Appeals to The Mainstream Users.
Why It’s So Important for Small Businesses to Cultivate Customer Relationships
Small Businesses Looking to Capture a Market Need to Build Meaningful Customer Relationships Because Customers Rely on Relationships to Make Buying Decisions
Why It’s So Important for Small Businesses to Cultivate Customer Relationships Read More »
How to Create an Active Referral Program
Small Businesses Need an Active Referral Program by Earning the Right to Solicit Referrals Several Times Per Year Using Open-Ended Questions. Active Referrals Involve Client Facilitated Introductions and Incorporate an Incentive Program to Get Clients to Actively Share Referrals.
How to Create an Active Referral Program Read More »
The Truth About Business Greed And Profits
Many People Believe That Profit Is The Only Thing That Matters, And Those Business Owners Are Driven By Greed. Not True. Profit Is A Critical Ingredient For An Organization To Stay In Business. Profit Is An Indicator Of How Well The Company Is Performing, A Feedback Mechanism To Correct And Improve Performance, Insurance To Ensure Survival In An Uncertain Future, And The Investment Capital For Future Expansion Of Jobs Or New Machinery.
The Truth About Business Greed And Profits Read More »
How To Improve the Buying Experience to Generate More Sales
Many businesses sell undifferentiated products and services and need to focus on the buying experience and look for ways to sell differently than the competition.
How To Improve the Buying Experience to Generate More Sales Read More »
7 Ways to Deal with Mental Health Issues Among Entrepreneurs
Statistically, Mental Health Issues Among Entrepreneurs Are on The Rise Yet People Don’t Talk About Them Enough.
7 Ways to Deal with Mental Health Issues Among Entrepreneurs Read More »
Don’t Make This Dumb Mistake – Firing Employees That Are Quitting.
The Great Resignation Has Caused Many Employees to Quit. But Many Employees, In A Childish Act, Resort to Firing Employees for Being Disloyal, Hurting the Remaining Employees and The Business Brand. Click Here to See Why Firing Employees for No Other Reason Than Quitting Is Bad.
Don’t Make This Dumb Mistake – Firing Employees That Are Quitting. Read More »
How to Use a Target Client Profile and Decision Influencers to Increase Sales
Your Business Development Plan Should Include 3-Steps: Create a Target Client Profile, Identify the Key Decision Influencers at a Target Client, And Have “If You Were Me” Discovery Calls with Decision Influencers.
How to Use a Target Client Profile and Decision Influencers to Increase Sales Read More »
Video: What You Need To Know How The Founders Age Can Affect Business Success
When Is the Best Time to Start a Business? The Answer Is It’s Complicated but A Lot of It Has to Do with Your Age and Age-Related Factors.
Video: What You Need To Know How The Founders Age Can Affect Business Success Read More »
How To Transition From “Make and Sell” To “Sense and Respond”
Marketing Efforts Too Often Focus on Demographics and Psychographics to Define What the Business Will Make and Sell to Customers. Better To Embrace a Sense and Respond Mindset and Ask Customers About Their Jobs to Be Done and Their Journey.
How To Transition From “Make and Sell” To “Sense and Respond” Read More »
How To Determine If Your Profits Justify Further Business Investment?
Many Business Owners Will Face the Issue of Whether or Not to Make an Additional Business Investment in Their Venture. But Is It the Right Thing to Do or Are They Just Throwing Good Money After Bad?
How To Determine If Your Profits Justify Further Business Investment? Read More »
How to Use Sales Discovery Questions to Close More Deals
When It Comes to Sales, Too Many Small Businesses Spend Too Much Time Pitching Their Solution and Not Enough Time Listening to the Prospect. Small Businesses Need to Use Sales Discovery Questions to Control the Buyer’s Journey and Uncover Their Needs, Challenges, and Goals Before They Offer Their Solution.
How to Use Sales Discovery Questions to Close More Deals Read More »
Five Things You Need to Know Before Hiring a Debt Collection Agency
Many businesses these days have a lot of invoices that their clients have left unpaid. According to Entrepreneur, the estimated amount of outstanding invoices across the US is somewhere around $825 billion. This puts every small business’s average amount of unpaid invoices at $84,000. It is not uncommon that some of these debts are paid
Five Things You Need to Know Before Hiring a Debt Collection Agency Read More »
How To Understand The Root Of Price Issues To Refocus On Value
Losing a Deal is Often Framed as a Pricing Issue When it is Not. Most Deals Are Lost Because the Salesperson Simply Failed to Demonstrate the Value of Their Offer.
How To Understand The Root Of Price Issues To Refocus On Value Read More »
Is it a Pastime, a Living, or a Business?
Don’t Go into Business for Yourself, Go into Business for The Customer, But Before You Quit Your Day Job Make Sure You Do Your Research First.
Is it a Pastime, a Living, or a Business? Read More »
8 Challenges to Direct to Consumer Business and How to Overcome Them
Small Direct to consumer Companies Are Finding It Harder to Maintain Margins and Profitability Given Rising Customer Expectations and Customer Acquisition Costs, Along with a Worsening Ability to Measure Ad Effectiveness, Ad Fraud, and Ad Blindness. Coupled with Soaring Shipping Costs and Supply Chain Issues, Direct to Consumer Companies are Feeling the Squeeze.
8 Challenges to Direct to Consumer Business and How to Overcome Them Read More »
7-Basic Questions a Potential Entrepreneur Should Ask BEFORE Taking the Plunge
Seven Personal and Professional Questions You Need to Ask Yourself Before You Make the Decision to Become an Entrepreneur
7-Basic Questions a Potential Entrepreneur Should Ask BEFORE Taking the Plunge Read More »
2 Myths About Business Needs That Will Shock You
Industry Knowledge and A Great Business Idea Are Often Considered Crucial Business Needs and Often Get Too Much of The Founders’ Attention. However, For Most Businesses, They Not Only Don’t Apply but Can Sometimes Even Have Negatives Associated with Them.
2 Myths About Business Needs That Will Shock You Read More »
3 Important Things Every Business Needs to Survive and Thrive
Every Business Needs Three Things to Survive and Thrive: Access to Capital, Business Acumen, And Energy.
3 Important Things Every Business Needs to Survive and Thrive Read More »
Successful Business – Buy Four Green Houses Before You Buy a Red Hotel
Robert Kiyosaki, the author of “Rich Dad Poor Dad”, discussed the value the game Monopoly had in his education when he wrote that “You buy four green houses and trade them in for a red hotel.” The message here is that to have a successful business you don’t buy the red hotel right out of the gate. You build up your tacit business knowledge so that when you can afford the red hotel you are more likely to be successful.
Successful Business – Buy Four Green Houses Before You Buy a Red Hotel Read More »
Beware of Advice About Your Startup Idea from Your Friends
Business Leaders Should Avoid Getting Feedback on Their Startup Idea from Friends and Family That Are Likely to Not Be Very Honest in Their Assessment of Your Business Idea.
Beware of Advice About Your Startup Idea from Your Friends Read More »
What you Need to Know About Advantages and Disadvantages of a Micro Business
Starting A Small Business on The Side Can Be a Great Way to Diversify Your Income and Learn More About Business. However, It’s Not for Everyone. Before Taking the Plunge and Becoming a Micro Business Owner, There Are Some Significant Advantages and Disadvantages You Should Be Aware Of.
What you Need to Know About Advantages and Disadvantages of a Micro Business Read More »
How To Use Prospect Theory to Improve Marketing
Using Prospect Theory, Small Businesses Can Frame Their Marketing Content Around Potential Gains and Losses, Leveraging the Customer’s Cognitive Bias to Improve Sales Conversions.
How To Use Prospect Theory to Improve Marketing Read More »
10 Tips For New Startups To Survive The Early Years
The “Valley of Death” For Startups Refers to The Negative Cash Flow Period in The Early Stages of a Business Before Their New Product or Service Is Bringing in Revenue from Real Customers. There Are a Number of Options to Bridge This Valley.
10 Tips For New Startups To Survive The Early Years Read More »
The Truth About the Dunning Kruger Effect and Startups
The Dunning-Kruger Effect Is a Cognitive Bias of Founder Overconfidence That Alone Is Responsible for Most Startups Failures.
The Truth About the Dunning Kruger Effect and Startups Read More »
You Need to Understand Horizontal vs. Vertical Progress
Horizontal progress is about creating a better mousetrap while vertical progress is about making a better way to trap a mouse.
You Need to Understand Horizontal vs. Vertical Progress Read More »
What You Need to Know About the Emergence of Cryptography and Digital Currency
Just as The Internet, Social Media, and Smartphones Have Changed The Way Companies Conduct Business, So Too Will Digital Currency And Cryptography.
What You Need to Know About the Emergence of Cryptography and Digital Currency Read More »
How To Use The Friendship Formula To Improve Sales
The friendship formula consists of four basic building blocks. It was developed by the FBI to convince spies to flip their allegiance and to make suspect confess to their crimes. In the hands of a salesperson, it can create fierce loyalty from prospects and customers.
How To Use The Friendship Formula To Improve Sales Read More »
How Good Design Creates a Great Customer Experience (CX)
Good Design Creates a Great Customer Experience (CX). A Great CX Leads to Satisfied Customers, Driving Word of Mouth Referrals, and, Ultimately, Greater Business Success.
How Good Design Creates a Great Customer Experience (CX) Read More »
Corporate Management Structure – How to Be Compliant
A Corporate Management Structure Represents the Way That a Company with Shareholders Needs to Be Organized. A Corporate Structure Represents A 3-Level Hierarchy Composed of Shareholders, A Board of Directors, And Corporate Officers.
Corporate Management Structure – How to Be Compliant Read More »
What Color Is Your Time? How To Improve Office Productivity
Small Business Owners Deal with Critical Projects and Deadlines Yet Have to Deal with A Constant Stream of Interruptions Causing Stress and Feelings of Being Out of Control. Sharing What Color Is Your Time Will Define to Others How Open You Are to Interruptions and Improve Your Office Productivity.
What Color Is Your Time? How To Improve Office Productivity Read More »
How To Compute the Value of a Company – Everything You Need to Know About Business Valuation
As A Business Owner, You Will Need to Know How to Compute the Value of a Company Be It Your Own Business or One That You Hope to Acquire. Discover The 5 Reason to Conduct a Business Valuation, Things That Affect a Valuations Outcome, How to Value a Lifestyle or Micro-Business and 6 Other Methods to Establish the Value of a Company.
How To Use Per Diem Employees to Solve Staffing Needs
That Employ Labor in Industries Such as Hospitality, Construction, Healthcare, Or Education May Benefit from Having a Pool of Per Diem Employees That They Can Call at A Moment’s Notice to Help with Staffing Related Issues.
How To Use Per Diem Employees to Solve Staffing Needs Read More »
How to License Your New Product Idea
For most inventors with a new product idea, they are far better to license their idea to a manufacturer than to raise the capital to manufacture and distribute the product themselves.
How to License Your New Product Idea Read More »
How To Reveal A Candidate’s True Value During A Job Interview
Traditional interviews that explore a candidate’s experience, character, and goals are close to useless. Elon Musk and Thomas Edison employed tactics to discover the true value of a candidate during a job interview.
How To Reveal A Candidate’s True Value During A Job Interview Read More »
7 Startup Partner Pairings That You Are Apt To Regret
Not Everyone Is Ideal Partner, You Need to Be Aware of The Many Considerations That Can Make the Difference Between Success and Failure. Money And Connections Are Great, But Other Less Tangible Things Can Rip the Business Apart.
7 Startup Partner Pairings That You Are Apt To Regret Read More »
How To Compute and Reduce Your Customer Acquisition Cost
Customer Acquisition Cost Is the Amount of Money A Business Has to Spend to Get a New Customer. Knowing Your Customer Acquisition Cost Helps a Business Measure the Return on Investment of Efforts to Grow Their Client Base.
How To Compute and Reduce Your Customer Acquisition Cost Read More »
How We Built a 7-Figure Amazon FBA Business in 12 Months (2024 Edition)
How To Create an Amazon FBA Business! Learn How To 1, Choose A Niche, 2, Find Products, 3, Create Private Label Products, 4, Establish Your Brand, 5, Setup FBA Seller Account, 6., Shipping Your Amazon Product, 7, Launching Your Product, and 8. Build an Off Amazon Audience.
How We Built a 7-Figure Amazon FBA Business in 12 Months (2024 Edition) Read More »
How To Find More Time And Save Money With Upstream Thinking
Upstream Thinking Is a Metaphor for Problem Prevention. There Are Three Problems That Prevent Upstream Efforts and Seven Critical Questions Leaders Must Ask to Fix Upstream Systems.
How To Find More Time And Save Money With Upstream Thinking Read More »
Video: What You Need to Know About Registering an Entity
Did You Know You Register Entities with The SOS To Associate the Business Name with The Registered Agent and Not to Get Liability Protection?
Video: What You Need to Know About Registering an Entity Read More »
How To Integrate Content Marketing Goals and Types into Effective Strategies
There Are 3 Content Marketing Goals; Attracting New Customers, Retaining Existing Customers, And Building Brand Authority. There Are Also 3 Content Marketing Types; Inbound, Addictive, And Tentpole.
How To Integrate Content Marketing Goals and Types into Effective Strategies Read More »
The 5 Stages of a Funding Plan
Most Businesses Require Some Form of Funding to Get Started. However, Based on What Business Stage the Business Is At, The Sources of Funding Will Be Different. This Is Where Your Funding Plan Comes in To Identify How the Business Will Secure Financing for Each Stage.
The 5 Stages of a Funding Plan Read More »
How To Design a Go-To-Market Strategy That Works!
A Go-To-Market Strategy Is an Action Plan for How a Business Will Launch a New Product or Service So That It Can Concentrate Its Marketing and Sales Resources on The Functions That Will Generate the Greatest Return.
How To Design a Go-To-Market Strategy That Works! Read More »
How to Know If You Need a Business License
Business licensing is one of the most confusing aspects when starting a new small business since it varies so much from state to state and from industry to industry.
How to Know If You Need a Business License Read More »
How To Achieve Strategic Objectives With 14 Pricing Strategies
Pricing Strategies – How to Price Your Product or Service to Achieve Strategic Objectives Such as Building Customer Loyalty, Ensuring More Consistent Business Cash Flow, Or Encouraging Customers to Buy in Larger Quantities?
How To Achieve Strategic Objectives With 14 Pricing Strategies Read More »
The Ultimate Checklist for On-Page SEO Content
A Complete Checklist of On-Page SEO Tips So You Can Use to Ensure That the Content on Your Website Is 100% Optimized for Search
The Ultimate Checklist for On-Page SEO Content Read More »
What Ever Happened to The Pitchman and Direct Selling?
Within the Discipline of Sales Is the Element of The Pitch or Direct Selling Where You Sell Products Directly to Consumers in Non-Traditional Settings.
What Ever Happened to The Pitchman and Direct Selling? Read More »
What You Need To Know About The Role Of The SBA
The Small Business Administration (SBA) does not lend money, it simply acts as insurance for lenders, such as banks, with 3 loan programs
What You Need To Know About The Role Of The SBA Read More »
How to Correctly Target Web Traffic to Drive Growth
Many Naive Entrepreneurs Think That All Web Traffic Is Created Equal and Fail to Correctly Target Traffic. Traffic Can Be Divided into Traffic You Attract, Rent, Or Own. The Goal of Every Business Is to Get a Prospect into Its Communication Funnel to Build Trust.
How to Correctly Target Web Traffic to Drive Growth Read More »
Raising Money? Increase the Odds of Getting Your Startup Funded
There are a lot of reasons why startups have trouble raising money but most of those problems are self-inflicted and can be avoided. Discover the 4 times startups try to raise money too early, and how waiting will increase their odds of getting the funding they actually need.
Raising Money? Increase the Odds of Getting Your Startup Funded Read More »
You Need to Prepare for A Digital Marketing Meltdown
There is a very disturbing historical correlation between the causes that contributed to the 2007-2008 Financial Crisis and the current state of digital advertising. If your business is monetized by ad revenue, or your business uses digital ads to drive traffic to it, you should take into account the unstable nature of advertising and not get blindsided when the bubble bursts.
You Need to Prepare for A Digital Marketing Meltdown Read More »
27 Free/Inexpensive Proven Ideas to Create Brand Awareness
Brand Awareness has two goals. The first is moving the knowledge of your product or service from the unknown or unconscious mind to the conscious mind. The second is making a positive association with the brand.
27 Free/Inexpensive Proven Ideas to Create Brand Awareness Read More »
VIDEO: Know Your Hiring Options – Contractor Vs. Employee – What Is Better
Enjoy the following excerpt from my FREE What You Need to Know About Starting a Business course where I talk about the difference between a 1099 subcontractor and an employee. Video Transcript (Lightly edited for clearity) If you have independent contractors and if you tell them when to show up, you provide tools for them, and you
VIDEO: Know Your Hiring Options – Contractor Vs. Employee – What Is Better Read More »
How Ikigai Is Driving Personal Fulfillment and Changing Small Businesses
The Great Resignation Is About Achieving Greater Personal Fulfillment from One’s Work. Ikigai Is a Concept That Allows a Person to Find What Makes Them Fulfilled.
How Ikigai Is Driving Personal Fulfillment and Changing Small Businesses Read More »
Taking Risks – Read This if You’re Scared to Pull the Trigger and Bet on Yourself
Let’s Take a Detailed Look at Taking Risks. What Type of Risks You Should Go For? What Risks Should You Avoid? What Mindset Do You Need to Pull the Trigger When You Know the Time Is Right?
Taking Risks – Read This if You’re Scared to Pull the Trigger and Bet on Yourself Read More »
8 Simple Ways Entrepreneurs Think Differently Than Most People
Different in That Regard. Here Are 8 Ways Entrepreneurs Think Differently from Most People
8 Simple Ways Entrepreneurs Think Differently Than Most People Read More »
Video: How Your Entity Choice Affects Your Taxes
The Taxes That You Have to Pay Is Related to Your Entity Choice. Learn How Entities Are Taxed and How to Pitch Investing to Investors.
Video: How Your Entity Choice Affects Your Taxes Read More »
The Complete Guide to Permission Marketing
Most Businesses Still Rely on Old Fashion Interruption Marketing Techniques. Stand Out by Not Going Wide but Deep by Employing Permission Marketing Techniques Instead.
The Complete Guide to Permission Marketing Read More »
3 Proven Ways to Upsell a Customer
Many People Associate Upselling with A Sleazy Sales Practice. However, When Done Properly, The Upsell Can Enhance the Customer’s Overall Perception and Enjoyment of The Product or Service, Build A Deeper Long-Lasting Relationship with The Company, While Improving the Company’s Profit Margins, And Customer Lifetime Value
3 Proven Ways to Upsell a Customer Read More »
How To Make Your Marketing Message Stick
Making your marketing message stick in a consumer’s mind is not about being charismatic pitchman, having lots of resources behind you, or even being a creative genius. To communicate a marketing message successfully the message must have a simple and relatable core message (Simple). It must make people stop and pay attention (Unexpected). It must make people understand and remember it (Concrete). They also need to agree or believe it (Credible), care about it (Emotional), and be able to visualize it (Story).
How To Make Your Marketing Message Stick Read More »
How do Search Engines Work: Crawling, Indexing, and Ranking
Search Engines Work by Crawling Websites, Gathering Info, Indexing It, And Then Ranking Based on Factors Like Content Quality, Load Speed, Mobile-Friendliness, And Keywords. Understanding These Steps Is Vital for Effective Digital Marketing and Higher Search Rankings.
How do Search Engines Work: Crawling, Indexing, and Ranking Read More »
How to Apply the Gartner Hype Cycle to Small Business
The Gartner Hype Cycle Is a Graphical Depiction of The Expectations of The Market’s Perceived Value of a New Technology or Innovation Over Time and Is Closely Linked to The Five Categories of Adopters.
How to Apply the Gartner Hype Cycle to Small Business Read More »
Video: Important And Unknown Facts About Some Common Sources Of Funding
Discover Some Important but Often Unknown Facts About the Role of the SBA, Using Retirement Funds, And Private Investors as Sources of Funding
Video: Important And Unknown Facts About Some Common Sources Of Funding Read More »
How To Make People Stop And Pay Attention With Emotional Appeals
There is really only one way to break a person’s preoccupation (without physical contact) and that is to appeal to their emotions. Emotional appeals come in four irresistible flavors: money, self-protection, recognition, and romance.
How To Make People Stop And Pay Attention With Emotional Appeals Read More »
How To Go Viral with The Network Effect?
Building a product or service that leverages the network effect is the secret sauce that adds the potential to make it go viral. A network effect is when the more people use it, the more valuable it becomes.
How To Go Viral with The Network Effect? Read More »
Why You Need to Focus on A Niche Market
Most Nascent Entrepreneurs Follow the Crowds and Target Products or Services with Mass Appeal. This Is Often a Horrible Strategy. Most Business Owners Are Far Better Off Focusing on The Smallest Viable Market Segment, Known as A Niche Market.
Why You Need to Focus on A Niche Market Read More »
Video: What You Need To Know About Your Funding Options
Enjoy the following excerpt from my FREE What You Need to Know About Starting a Business course where I talk about two common small business funding options for small businesses. We will discuss what I call the debt continuum, how lenders control risk and reward, and the value proposition for equity financing investors you can use to convince investors to fund your business.
Video: What You Need To Know About Your Funding Options Read More »
16 Powerful Principles to Influence a Sale
Have you ever wanted something so badly that you would do anything to get it? That feeling does not happen overnight; a sales process created that yearning inside you.
16 Powerful Principles to Influence a Sale Read More »
How To Improve Sales With The 3 Ts – Teach Tailor Take Control
The Three Ts Stand for Teach, Tailor, And Take Control and Come from The Book the Challenger Sale and Act as A Reminder to Salespersons of The Three Steps Necessary to Conduct More Successful Sales Presentations.
How To Improve Sales With The 3 Ts – Teach Tailor Take Control Read More »
Recognizing A Prospect’s DISC Profile for Better Sales Success
Understanding A Prospect’s Or Customer’s DISC Profile Is One Of Those Concepts That Small Business Owners Should Really Grasp If They Want Sales Success.
Recognizing A Prospect’s DISC Profile for Better Sales Success Read More »
VIDEO: Why You Need to Conduct a Breakeven Analysis
A break-even analysis is a technique used by business owners to assess how many units and at what price they need to sell them at to make a profit.
VIDEO: Why You Need to Conduct a Breakeven Analysis Read More »
What You Need To Know About Business Evolution
Most business cultures follow a rather predictable business evolution as they progress and grow. There are four stages that a business must go through from birth to death.
What You Need To Know About Business Evolution Read More »
What is Your Work Style? Definition and Importance
Work style is the foundation on which businesses grow, operate, and thrive. It refers to the way we think, organize and structure our work. There are eight different work styles.
What is Your Work Style? Definition and Importance Read More »
How To Use Your Story Brand Framework to Refine Your Homepage
Consumers that visit your website don’t want to hear your life story. They will scan the page for key elements. The story brand framework will allow you to cut through the noise and clutter and deliver the concise message that will compel them to buy.
How To Use Your Story Brand Framework to Refine Your Homepage Read More »
Video: The 5 Things Every Small Business Needs To Be Successful
The following video excerpt comes from my FREE What You Need to Know About Starting a Business course where I talk about the five things every small business needs to be successful.
Video: The 5 Things Every Small Business Needs To Be Successful Read More »
How To Turn Your Story Brand Framework into A Roadmap to Grow Your Business
Your story brand framework can be used to create a roadmap to grow your business by creating a one-liner for your company, a lead generator to collect email addresses, an automated email drip campaign, collecting and telling stories of transformation, and a system that generates referrals.
How To Turn Your Story Brand Framework into A Roadmap to Grow Your Business Read More »
How To Develop A Story Brand Framework For Your Small Business
Stories are a great way to clarify and communicate your brand’s message to employees and to prospective customers to get them to buy from you. The story brand framework is a 7-step process to help craft that story.
How To Develop A Story Brand Framework For Your Small Business Read More »
The Truth About Why Draws and Distributions Are Non-Taxable
Draws and distributions are simply a mechanism that allows owners to take out excess cash from the business. In pass-through entities, there are no tax consequences for doing either an owner draw, distribution, or a cash infusion in the normal course of business. This concept often creates a level of confusion for founders not versed in a few basic principles of accounting.
The Truth About Why Draws and Distributions Are Non-Taxable Read More »
How To Choose Between Wealth and Power, Understanding the Founder’s Dilemma
One of The Most Important Decisions A Founder Will Have to Face Early on In Their Journey Is to Retain Power and Control or Focus on Creating Wealth and Growing the Business Fast in What Is Known as The Founder’s Dilemma.
How To Choose Between Wealth and Power, Understanding the Founder’s Dilemma Read More »
Your Old School Management Practices Are Dooming You To Failure
There is a mismatch between what science knows about motivation and what the business does. Many businesses continue to use techniques designed for the industrial era workers that no longer work.
Your Old School Management Practices Are Dooming You To Failure Read More »
Why You Need to Employ Education-Based Marketing
Education-based marketing involves sharing information and educational resources with potential buyers while setting the purchasing criteria they should use that favor your offering.
Why You Need to Employ Education-Based Marketing Read More »
Why You Need to Be Measuring the Right Things
Measuring the Right Things When It Comes to Business Is Critical. Too Many Businesses Measure Inputs and Not Outputs.
Why You Need to Be Measuring the Right Things Read More »
Why You Should Adopt the Maverick Principles for Social Media
The Maverick principles consist of eight steps and outline how small businesses need to define their social media strategy.
Why You Should Adopt the Maverick Principles for Social Media Read More »
4 Reasons the IRS Really Does Not Want You to Be Self-Employed
Being Self-Employed Is Not in The Economic Interest of the IRS. They Get Paid Less Frequently, Earn Less, And Expend More Effort to Process
4 Reasons the IRS Really Does Not Want You to Be Self-Employed Read More »
Why Branding Is So Important for You and Your Business
Simply put, branding is your reputation and is your most valuable asset. Branding builds trust between you and the consumer and takes time to build. A trusted brand is more profitable and creates gravity for customers, employees, and the media.
Why Branding Is So Important for You and Your Business Read More »
8 Attributes that Nobody Talks About that Make for the Best Entrepreneurs
Mindsets And Attributes Are Critical to Success. Here 8 Key Attributes of Movers and Shakers Who Have Built Multi-Billion Dollar Companies
8 Attributes that Nobody Talks About that Make for the Best Entrepreneurs Read More »