Business License

Playing Dr. PLLC - State Licensing Board

What You Need to Know About State Licensing Boards and Creating a PLLC

If your industry requires practitioners to be licensed by a state licensing board then you likely cannot organize as an LLC because you are considered a professional service company. You can however register as a Professional Limited Liability Company (PLLC) which is a bit different.

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Franchise Price tag

So Why Does a Franchise Cost So Much Anyway?

A franchise investment isn’t as high as most people think, especially when you put the investment cost into context and compare it with starting a business from scratch. There are eight factors that determine a franchise’s investment costs.

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Watch the Leader and Profit by Capitalizing on Their Mistakes

Watch the Leader and Profit by Capitalizing on Their Business Mistakes

It is often far better to see what the market leader is doing and just be a little different in your value proposition. Being the first to market means you will make lots of costly mistakes that your competitors can learn from and then capitalize on at your expense. Keurig and Xerox were not the first movers but today they dominated their markets by capitalizing on the dominant players mistakes..

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Focus on Success

Seven Things You Can Do (or Not Do) to Increase Marketing Success

Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each other’s work.  The following post was published by Chris on his blog in April of 2017 and is chock full of valuable advice.  

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Is Your Business Persona Aligned for Success as a Business Owner

As we discussed in the Anatomy of a Business Owner, most self-employed, micro, and lifestyle businesses are started by a person with a strong technical persona. Often, these entrepreneurs are suddenly seized with the desire to start their own businesses because of their strong technical skills. Michael Gerber, the author of “The E-Myth,” describes this

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Free as a Business Model

Free as a Business Model

When you have a free product or service with high amounts of traffic, platform advertisers become interested in subsidizing your free product or service by paying you a fee to share their advertisements. Free products generate high platform traffic and increase the attractiveness of your platform to advertisers. Freemium users get basic functionality for free.

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Revenue Streams - Business Model Canvas

Choosing a Revenue Stream

When it comes revenue streams, they are generally either “transactional,” resulting from a one-time payment, or “recurring,” resulting from ongoing payments that deliver value or provide post-sales support. When it comes to defining a business’s revenue streams, I find it helpful to consider a list of different types of revenue streams to guide me and

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Pricing Strategies – Pricing For Loyalty (Repeat Business)

Pricing Strategies – Pricing For Loyalty (Repeat Business)

Customer acquisition costs represent a significant indirect expense. Once you acquire a new customer you should implement strategies to keep them coming back again and again. When you fly you often have a choice of airlines that fly the same route. To encourage repeat business many carriers offer frequent flier miles that equate to perks,

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How Disruptive Technology Can Affect Your Business

How Disruptive Technology Can Affect Your Business

New disruptive inventions don’t only affect manufacturers like our button manufacturer in yesterday’s post. Sometimes technology affects service businesses as well. Let’s consider the safety razor and the impact it had on the barber industry. While Jean-Jacques Perret invented the safety razor in France during the latter part of the 18th century, the invention reached

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Sales Tax Workarounds for Service Oriented Businesses

Sales Tax Workarounds for Service Oriented Businesses

I often encounter businesses that at their core are pure services businesses, but which also sell products as part of their offerings. For example, consider a small part-time mobile oil change business. They are primarily in the service business of changing a person’s oil. However, their service includes the sale of motor oil. I’m often

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