Budget

Lady and cash

How to Create a Budget for Your New Startup

Drafting a budget in the early days of your new startup may be one of the most important things you can do to ensure that you’re able to forecast growth and make important decisions. You can begin putting together a budget by defining costs and projecting revenue. After establishing a cash flow, you can begin to evaluate and adjust your budget to meet your business needs.

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8 Essential B2B Marketing Questions: Ignore these at your peril

8 Essential B2B Marketing Questions: Ignore these at your peril

Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:

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The Feeble Role of Government to Stimulate Small Business

The Feeble Role of Government to Stimulate Small Business

while the government may understand the importance of small business in the overall economy, its definition often differs from the way most entrepreneurs may define them. As a result, the methods in which the government can inject money are primarily limited to guaranteeing loans and creating projects for a narrow slice of the business community.

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Is It Time to Create Your Own Channel?

Is It Time to Create Your Own Channel?

The easy part is building the actual product or delivering the service. If you are not convinced, just consider this – Imagine a substance that falls from the sky and springs up from the earth for free. Yet, we are willing to pay more for it than we do for gasoline. Yep, I’m talking about

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Choosing the Right Location for Your Retail Business

Choosing the Right Location for Your Retail Business

When it comes to selecting a location for a retail business, there’s a variety of criteria you should use, including: Many entrepreneurs have become bankrupt because they invested too heavily in a location that fell flat. Often, the location failed because other aspects of marketing were not properly attended to. If your location is hard

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How To Make A Customer Viable So They Will Buy From You

How To Make A Customer Viable So They Will Buy From You

People don’t buy a radar detector until after they get a speeding ticket, and they don’t buy life insurance until after a bad doctor visit or the sudden death of a friend. Let’s face it: people fear change. They avoid action until an external event, like getting a speeding ticket or a bad report from

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