Discover Why New and Novel Products and Services Often Struggle With Sales Due to Consumer Psychological Barriers. Learn How the Status Quo Bias, the Certainty Gap, and Adoption Challenges Impact Purchasing Decisions. Explore Strategies to Market Your New and Novel Products or Services Effectively and Turn Intriguing Concepts Into Successful Ventures.
Why New and Novel Offerings Fail and How to Fix It Read More »
Discover the Correlation Between Birth Rates and How They Drive Spending Behavior. Uncover Actionable Insights to Drive Business Success Based on Your Target Market’s Life Stage.
How to Forecast Industry Success Based on Demographic Spending Patterns Read More »
The Law of Expansion States That the Power of Branding Is Inversely Proportional to Its Scope. When A Brand Extends Itself by Adding Products or Services, It Risks Diluting Its Brand Message and Losing Its Impact. This Phenomenon Can Be Observed in Various Industries, Where Brands Known for Quality Introduce Lower-Cost or Unrelated Offering, They Diminish Their Overall Brand Strength. Understanding The Law of Expansion Is Crucial for Small Business Owners to Maintain a Focused and Impactful Brand Identity.
The Law of Expansion: Branding Inversely Proportional to Scope Read More »
Exceptional Customer Service Is Crucial for A Brand’s Customer-Centric Reputation and Success. It Ensures Customer Satisfaction, Loyalty, And Differentiation. Neglecting Customer Service Can Lead to Missed Opportunities. To Succeed Today, Businesses Must Prioritize Customer Service as A Strategic Investment and Deliver Outstanding Experiences.
How To Master the Art of Superior Customer Service Read More »
The JOLT Effect Provides a Four-Step Methodology to Deal with Indecisive Prospects: Judge the Indecision, Offer Your Recommendation, Limit the Exploration, And Take the Risk Off the Table. This Approach Helps Salespeople to Determine the Source of Indecision, Provide Proactive Guidance, Limit the Number of Choices, And Remove the Fear of Making a Poor Decision from The Prospect.
How to Close More Sales Using the JOLT Effect Read More »
Errors of omission do not often reflect on the decision-maker personally. However, decision-makers experience regret and a loss of face when they make an error of commission.
New Research Shows Commission Errors Treated Harsher Than Omission Errors Read More »
A Customer’s Negative Perception of Your Business When They Are Forced to Wait for Service Can Be Greatly Influenced with The Understand Of A Few Key Principles.
How To Improve Customer Perceptions When Forced to Wait for Service Read More »
There Are Three Stages of a Customer’s Journey as You Build Your Relationship with A Prospect. The Three Stages Are Curiosity, Enlightenment, and Commitment.
3 Unique Stages of a Customer’s Journey Marketers Need to Know Read More »
Gen Z Is Not Simply a Generation Such as Baby Boomers, Gen X, Millennials, And Gen Y. Gen Z Has Experienced a Series of Forces During Their Formative Years That Not Only Define This Generational Cohort but Has Redefined All the Previous Generations by Blurring the Traditional Generational Boundaries in What Is Known As “The Gen Z Effect.”
6 Powerful Forces Shaping the Future – The Gen Z Effect Read More »
A person’s age and life-stage can help predict their purchasing decisions. There are a few more specific generational dynamics that can provide a clearer picture of their economic drivers
You Need To Know The Attitudes And Behaviors Of Your Target Demographic Read More »
