Seize the Opportunity as Retiring Baby Boomers Create a Favorable Market for Business Buyers. Explore Key Steps for a Successful Small Business Acquisition: From Choosing the Right Type of Business, Assembling a Deal Team, Drafting a Letter of Intent, Conducting Due Diligence, Assessing Risks, and Preparing a Forward-Looking Business Plan to Creating a Purchase Agreement.
How to Find and Evaluate a Business for Sale Read More »
Failing to Ensure ADA Compliance for Your Website Can Lead to a Host of Consequences, Including Expensive Lawsuits, Reduced Revenue, And Damage to Your Company’s Reputation. Prioritizing ADA Compliance Is Crucial to Avoid These Potential Risks.
Web Accessibility and the ADA: A Business Imperative Read More »
You Launched a Website. Now What? How Do You Generate Traffic? And More Importantly, How Do You Get Customers to Visit It? The Answer Is Website Marketing
What You Need To Know About Website Marketing – 5-Step Guide Read More »
Consumers that visit your website don’t want to hear your life story. They will scan the page for key elements. The story brand framework will allow you to cut through the noise and clutter and deliver the concise message that will compel them to buy.
How To Use Your Story Brand Framework to Refine Your Homepage Read More »
Jessica Baldwin of Cardsetter Discusses Their Website Development Tool Designed to Eliminate Wasted Time and Money Developing a Website.
Website Development – How To Do It Right The First Time Read More »
Making your site speed faster isn’t an easy task. It can take a few weeks of testing over and over to find just the right balance for your site.
A Guide to: Improving Your Site Speed Read More »
Most companies utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you use your website for creating awareness, educating prospects, generating leads or selling directly you need to maximize its efficiency and effectiveness.
10 Quick Fixes to Make Your Website Marketing More Effective Read More »
When it comes marketing channels designed to attract prospects to your brand, there are nine primary channels. These nine marketing channels rely on the type of content prospects will find via some form of search. Search Engine Optimization (SEO), therefore, is essential to create the kind of gravity to attract people to your business.
9 Marketing Channels to Find Contacts You Attract to Your Brand Read More »
When you are deciding how much of time and financial resources to allocate between push and pull marketing strategies, keep in mind that the battleground has shifted and the prospect is the one who holds the high ground. Rather than fight this reality, just accept who has the real control and find the best ways to help people buy in the way they want to buy, instead of the way you want to sell to them.
PULL Marketing vs. PUSH Marketing – The Shifting Battleground Read More »
Naively many entrepreneurs think all traffic is the same. They use advertising to get in front of a prospect and then ask for the sale before they have even had the opportunity to build a rapport. It is important to understand that not all traffic is created equal and that the goal should not be to get the sale up front but to convert all traffic to owned traffic where you can control when and what message they see.
How to Drive Growth by Correctly Targeting Web Traffic Read More »
Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:
8 Essential B2B Marketing Questions: Ignore these at your peril Read More »
Many nascent entrepreneurs simply roll up their sleeves and try to do everything themselves in the hopes that it will save them money. Unfortunately, the most valuable asset entrepreneurs have is their time. Doing tasks that can be done by less expensive experts prevents entrepreneurs from focusing on the most important aspects of their business. Freelancing platforms exist to help the business owner outsource non-key tasks to experts in their fields for a fraction of what most experts cost locally.
How to Leverage Experts and Crush the Competition Read More »
Businesses all too often commit resources to developing a product or service based on the verbal feedback they received from some potential customers. This is no way to test your assumptions that people will exchange hard earned money for what you are selling! Employing a simple 3-page website can ultimately help you determine if customers are willing to exchange money for your offering.
Super Simple Way to Test Your Business Model Read More »
We all know that the world is becoming more mobile. While there are lots of ways to engage your customers in the mobile world, there is one way that stands out to me. It is a way that is even easy for the novice to implement. There are also no tools to buy so you
How to Leverage QR Codes for Profit Read More »
Your product or service may be what your customers are buying, but they make their decision based on your packaging. Since customers can’t interact or use a product until they purchase it, the packaging is what they rely on to make their buying decision. What about the service industry? I can hear many of you
Your Business Packaging Read More »
What if you could create a simple sales hook video in minutes that converts visitors into buyers? This post will show you a proven, easy-to-follow formula to craft a compelling message and turn it into a video that engages and converts.
How to Write a Simple Sales Hook Video Read More »
One has to ask “Are corporations past their prime?” Corporations came into being to allow multiple investors to invest a portion of their capital across several risky, but potentially highly profitable endeavors. Corporations Come Into Existence When sailing ships were constructed to carry on world trading, it was a highly lucrative proposition but was fraught
Are Large Corporations Past Their Prime? Read More »
It is generally a waste of time and money for many small businesses to build a large, expensive web site with web pages that includes items such as how long you have been in business, a list of your core skills, the qualifications of key employees, or overall how great your company is compared to
The Harsh Reality about Web Pages Read More »
Once you have made a hypothesis regarding your customer segment and value proposition, you need to gather insight to validate your hypothesis by designing questions or experiments to take to potential customers. If you are designing questions, it is important to avoid questions that will influence the customer’s response. In other words, avoid leading questions
Testing Your Customer Segment and Value Proposition Hypothesis Read More »
A fellow mentor who is an expert in retail once shared with me that opening a shoe store is one of the riskiest businesses to start and operate because there are so many bad assumptions you can make. In a typical main street brick-and-mortar shoe store, you have to select and stock the proper proportions
How to Learn Demand: Zappos Story Read More »
How to employ a three-page website to test the market’s readiness and verify that a product or service will sell before you make an investment.
Testing the Market with a 3-Page Website Read More »
Struggling to Turn Your Marketing Efforts Into Actual Sales? The Secret Lies in Balancing Brand Marketing and Direct Marketing Strategies—Planting the Right Seeds Before Expecting a Harvest. Discover How to Build Awareness, Earn Trust, and Drive Immediate Conversions in a Way That Ensures Long-Term Business Success!
Planting Seeds vs. Harvesting Sales: Understanding Brand Marketing vs. Direct Marketing Read More »
