Seize the Opportunity as Retiring Baby Boomers Create a Favorable Market for Business Buyers. Explore Key Steps for a Successful Small Business Acquisition: From Choosing the Right Type of Business, Assembling a Deal Team, Drafting a Letter of Intent, Conducting Due Diligence, Assessing Risks, and Preparing a Forward-Looking Business Plan to Creating a Purchase Agreement.
How to Find and Evaluate a Business for Sale Read More »
Failing to Ensure ADA Compliance for Your Website Can Lead to a Host of Consequences, Including Expensive Lawsuits, Reduced Revenue, And Damage to Your Company’s Reputation. Prioritizing ADA Compliance Is Crucial to Avoid These Potential Risks.
Web Accessibility and the ADA: A Business Imperative Read More »
You Launched a Website. Now What? How Do You Generate Traffic? And More Importantly, How Do You Get Customers to Visit It? The Answer Is Website Marketing
What You Need To Know About Website Marketing – 5-Step Guide Read More »
Consumers that visit your website don’t want to hear your life story. They will scan the page for key elements. The story brand framework will allow you to cut through the noise and clutter and deliver the concise message that will compel them to buy.
How To Use Your Story Brand Framework to Refine Your Homepage Read More »
Jessica Baldwin of Cardsetter Discusses Their Website Development Tool Designed to Eliminate Wasted Time and Money Developing a Website.
Website Development – How To Do It Right The First Time Read More »
Making your site speed faster isn’t an easy task. It can take a few weeks of testing over and over to find just the right balance for your site.
A Guide to: Improving Your Site Speed Read More »
Most companies utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you use your website for creating awareness, educating prospects, generating leads or selling directly you need to maximize its efficiency and effectiveness.
10 Quick Fixes to Make Your Website Marketing More Effective Read More »
When it comes marketing channels designed to attract prospects to your brand, there are nine primary channels. These nine marketing channels rely on the type of content prospects will find via some form of search. Search Engine Optimization (SEO), therefore, is essential to create the kind of gravity to attract people to your business.
9 Marketing Channels to Find Contacts You Attract to Your Brand Read More »
When you are deciding how much of time and financial resources to allocate between push and pull marketing strategies, keep in mind that the battleground has shifted and the prospect is the one who holds the high ground. Rather than fight this reality, just accept who has the real control and find the best ways to help people buy in the way they want to buy, instead of the way you want to sell to them.
PULL Marketing vs. PUSH Marketing – The Shifting Battleground Read More »
Naively many entrepreneurs think all traffic is the same. They use advertising to get in front of a prospect and then ask for the sale before they have even had the opportunity to build a rapport. It is important to understand that not all traffic is created equal and that the goal should not be to get the sale up front but to convert all traffic to owned traffic where you can control when and what message they see.
How to Drive Growth by Correctly Targeting Web Traffic Read More »
