SEO

How to Define Your Content Marketing Goals to Pay Dividends

How to Define Your Content Marketing Goals to Pay Dividends

When it comes to content marketing there are three primary goals, search engine optimization, customer retention, and authority. In this post, we explore the three content marketing goals as well as review the content marketing strategy types so you can develop a solid content marketing strategy that will pay dividends for your business.

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How to Crush The Competition With 3 Content Marketing Strategies

How to Crush The Competition With 3 Content Marketing Strategies

When it comes to content marketing there are three broad content marketing strategy types you may want to consider; inbound, addictive, and tentpole. In this post, we explore the three content marketing strategy types so you can understand how to apply them in your business.

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Confused about content marketing? Here is what you need to know.

Confused About Content Marketing? Here Is What You Need to Know

Many new businesses find content marketing strategy indispensable. At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. By design content marketing exists to help the prospect come to know, like and trust you. Once the prospects trust you, they may come to buy from you but not before. Sounds simple but the devil lies in the details.

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10 Quick Fixes to Make Your Website Marketing More Effective

10 Quick Fixes to Make Your Website Marketing More Effective

Most companies utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you use your website for creating awareness, educating prospects, generating leads or selling directly you need to maximize its efficiency and effectiveness.

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9 Marketing Channels to Attract Prospects to Your Brand

9 Marketing Channels to Find Contacts You Attract to Your Brand

When it comes marketing channels designed to attract prospects to your brand, there are nine primary channels. These nine marketing channels rely on the type of content prospects will find via some form of search. Search Engine Optimization (SEO), therefore, is essential to create the kind of gravity to attract people to your business.

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How to Drive Growth by Correctly Targeting Traffic

How to Drive Growth by Correctly Targeting Web Traffic

Naively many entrepreneurs think all traffic is the same. They use advertising to get in front of a prospect and then ask for the sale before they have even had the opportunity to build a rapport. It is important to understand that not all traffic is created equal and that the goal should not be to get the sale up front but to convert all traffic to owned traffic where you can control when and what message they see.

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