Economy

The Long-Tail Economy

The Long Tail Economy-What You Need to Know

The old economy had limitations on shelf space and the ability to target niche markets and as a result, companies only invested in offerings that appealed to a very large population. Today we live in the Long-Tail Economy, where a business can target a very specific and often very small market segment for next to nothing and distribution bottlenecks are vanishing, making the offering of niche products and services not only possible but more desirable by consumers.

The Long Tail Economy-What You Need to Know Read More »

The Feeble Role of Government to Stimulate Small Business

The Feeble Role of Government to Stimulate Small Business

while the government may understand the importance of small business in the overall economy, its definition often differs from the way most entrepreneurs may define them. As a result, the methods in which the government can inject money are primarily limited to guaranteeing loans and creating projects for a narrow slice of the business community.

The Feeble Role of Government to Stimulate Small Business Read More »

Why Advertising Is Dying In the Long Tail Marketplace

Why Advertising Is Dying In the Long Tail Marketplace

In the old days, companies would do extensive research to try to predict what the market would buy. Once they felt that they had a good idea about what would sell and how much of it they would need, they would build a product line to produce it and develop a strategy to deliver it.

Why Advertising Is Dying In the Long Tail Marketplace Read More »

Business Cycle Economics and Selling a Business

Business Cycle Economics and Selling a Business

When the seller makes the decision to sell his business, time is often his worst enemy. Many things outside of the seller’s control can often negatively effect the value of the business. For example, changes in the industry can make elements of the business obsolete. The interest rate hikes by lenders can make your business

Business Cycle Economics and Selling a Business Read More »

Critical Thinking About Macroeconomic Forces

Macroeconomic Forces and the Business Model Canvas

The next and final environmental forces block is “Macroeconomic Forces.” This section is used to determine if your business model can adjust to macroeconomic shifts. This is where keeping up with current events is important. In addition to watching the world and local news programs each day, I use an internet news aggregator that searches

Macroeconomic Forces and the Business Model Canvas Read More »

McDonald's Economic Bellwether

McDonald’s Economic Bellwether

Increases in the cost of living affect low-income households much more than higher-income households. Therefore, the effects of our government’s monetary policies to control the cost of living are most visible at locations where low-income households shop, such as McDonald’s. If low-income households have less discretionary income to buy a burger, it is an indicator

McDonald’s Economic Bellwether Read More »

Is Taxing The Rich Sound Economic Policy?

Is Taxing The Rich Sound Economic Policy?

Taxing the rich reduces the relative incentives and encourages more coasters. In school, smarter people should not get a harder test simply by the virtue that they work harder than the slackers that do not study. We should reward people for risking their personal capital to start a business that creates employment. Rewarding lucky risk

Is Taxing The Rich Sound Economic Policy? Read More »

How to Leverage a Turning Tide

How to Leverage a Turning Tide

Three-quarters of all firms in the United States are categorized as “non-employers”. Non-employers are business that provides work for only a single or part-time owner. While small businesses which employ many people are usually started in response to marketplace opportunities, non-employer business is often started as occupational decisions. They can be a way to deal

How to Leverage a Turning Tide Read More »

Scroll to Top