Economy

The Long-Tail Economy

The Long Tail Economy-What You Need to Know

The old economy had limitations on shelf space and the ability to target niche markets and as a result, companies only invested in offerings that appealed to a very large population. Today we live in the Long-Tail Economy, where a business can target a very specific and often very small market segment for next to nothing and distribution bottlenecks are vanishing, making the offering of niche products and services not only possible but more desirable by consumers.

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The Feeble Role of Government to Stimulate Small Business

The Feeble Role of Government to Stimulate Small Business

while the government may understand the importance of small business in the overall economy, its definition often differs from the way most entrepreneurs may define them. As a result, the methods in which the government can inject money are primarily limited to guaranteeing loans and creating projects for a narrow slice of the business community.

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Why Advertising Is Dying In the Long Tail Marketplace

Why Advertising Is Dying In the Long Tail Marketplace

In the old days, companies would do extensive research to try to predict what the market would buy. Once they felt that they had a good idea about what would sell and how much of it they would need, they would build a product line to produce it and develop a strategy to deliver it.

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Business Cycle Economics and Selling a Business

Business Cycle Economics and Selling a Business

When the seller makes the decision to sell his business, time is often his worst enemy. Many things outside of the seller’s control can often negatively effect the value of the business. For example, changes in the industry can make elements of the business obsolete. The interest rate hikes by lenders can make your business

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Critical Thinking About Macroeconomic Forces

Macroeconomic Forces and the Business Model Canvas

The next and final environmental forces block is “Macroeconomic Forces.” This section is used to determine if your business model can adjust to macroeconomic shifts. This is where keeping up with current events is important. In addition to watching the world and local news programs each day, I use an internet news aggregator that searches

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