Errors of omission do not often reflect on the decision-maker personally. However, decision-makers experience regret and a loss of face when they make an error of commission.
New Research Shows Commission Errors Treated Harsher Than Omission Errors Read More »
Salespeople have been taught to dial up the fear of missing out (FoMO) when a prospect is indecisive. New research shows that more prospects do not respond to FoMO tactics because they have a greater fear which is the fear of messing up.
New Research Shows Most Buyer Indecision Is the Result of Fear of Messing Up Read More »
Habits Are Routines or Regular Behaviors That Live in Your Subconscious Mind That Get Harder to Give Up the Longer the Behavior Goes On. We All Have Good and Bad Habits and The Power to Create New Ones and Eliminate Bad Ones.
How To Be More Successful by Developing New Habits and Losing Bad Ones Read More »
Using Prospect Theory, Small Businesses Can Frame Their Marketing Content Around Potential Gains and Losses, Leveraging the Customer’s Cognitive Bias to Improve Sales Conversions.
How To Use Prospect Theory to Improve Marketing Read More »
The Dunning-Kruger Effect Is a Cognitive Bias of Founder Overconfidence That Alone Is Responsible for Most Startups Failures.
The Truth About the Dunning Kruger Effect and Startups Read More »
When We Have A Vested Self-Interest in A Situation or Outcome, Regardless of How Well-Calibrated We Think Our Moral Compass Is, We Unconsciously Disregard Evidence That Negatively Impacts Our Desired Outcome.
The Truth About How Motivated Blindness Affects Business Decisions Read More »
Our Anchoring Bias Creates an Expectation That Can Be Used to Make A High Price or Time Frame Seem Reasonable Even When It Is Not. Simply by Initially Thinking of Higher Numbers, All Future Numbers Will Be Skewed Up and By the Anchoring Effect.
How to Leverage A Customer’s Anchoring Bias in Business? Read More »
Business owners are either defensive or offensive. They are either internally or externally motivated. Are you running from or toward something?
Why You Need to Be a Fox and Not a Rabbit When It Comes to Business Read More »
Entrepreneurs Should Be Skeptical Of All The Information They Consume Online. They Should Bring Into Question Any Motives That The Author Of The Content Many Have In The Way They Present The Information.
Lateral Reading: How To Learn To Tack Against The Winds Of Misinformation Read More »
Rather than employ a more traditional sales or market-led approach, some SaaS companies have seen serious traction for their offerings using a product-led strategy that uses a freemium version to attract new users.
How to Make a Profit with a Product Led Freemium Offering Read More »
