Proper market research is essential for startups, as it can prevent failure caused by a lack of demand or a viable market for their products or services.
The Painful Cost Of Neglecting Market Research: Lessons From Failure Read More »
A Business Can Use 4 Types of Market Segmentation to Tailor Its Marketing Efforts to Reach the Right Audience, Increase Loyalty, and Drive Revenue Growth.
How To Unlock Consumer Insight with Strategic Market Segmentation Read More »
This quiz was designed to test your knowledge of funding options. Are you ready to put your knowledge of funding options to the test?
The JOLT Effect Provides a Four-Step Methodology to Deal with Indecisive Prospects: Judge the Indecision, Offer Your Recommendation, Limit the Exploration, And Take the Risk Off the Table. This Approach Helps Salespeople to Determine the Source of Indecision, Provide Proactive Guidance, Limit the Number of Choices, And Remove the Fear of Making a Poor Decision from The Prospect.
How to Close More Sales Using the JOLT Effect Read More »
Properly estimating the market for a product or service is critical to starting a successful business. Affinity matters more than promotion and advertising.
The Truth About Estimating Market Potential For Your Business Read More »
Errors of omission do not often reflect on the decision-maker personally. However, decision-makers experience regret and a loss of face when they make an error of commission.
New Research Shows Commission Errors Treated Harsher Than Omission Errors Read More »
This quiz was designed to test your knowledge of sales strategies. Are you ready to put your sales knowledge to the test?
How Well Do You Really Know Small Business Sales? Find Out Now! Read More »
Salespeople have been taught to dial up the fear of missing out (FoMO) when a prospect is indecisive. New research shows that more prospects do not respond to FoMO tactics because they have a greater fear which is the fear of messing up.
New Research Shows Most Buyer Indecision Is the Result of Fear of Messing Up Read More »
Welcome to the Marketing Quiz! This quiz will test your knowledge of marketing concepts and strategies, and help you gauge your understanding of the field. Are you ready to put your marketing knowledge to the test?
How Well Do You Really Know Small Business Marketing? Find Out Now! Read More »
When You Can See the Prospect Leaning Toward Rejecting Your Offer There Are Two Sets of Powerful Words A Business Owner or Salesperson Can Use as A Last-Ditch Effort to Try to Save The Sale.
Powerful Words When Prospects Are Leaning Toward No Read More »
