Learn the Art of Logo Design! Discover Why Shape, Wordmarks, Icons, and Color Matter in Creating Logos That Resonate with Consumers
Mastering Logo Design: Shape, Icon, Wordmark, and Color Essentials Read More »
Conspicuous consumption is when someone spends money on goods or services in an effort to either convey a higher social status or invoke envy in others to gain their respect. Product badging is a way to draw attention to items that convey status. Yet, not all consumers want you to know the relative price of their products based on its badging.
The Secret to Product Badging Read More »
Many nascent entrepreneurs simply roll up their sleeves and try to do everything themselves in the hopes that it will save them money. Unfortunately, the most valuable asset entrepreneurs have is their time. Doing tasks that can be done by less expensive experts prevents entrepreneurs from focusing on the most important aspects of their business. Freelancing platforms exist to help the business owner outsource non-key tasks to experts in their fields for a fraction of what most experts cost locally.
How to Leverage Experts and Crush the Competition Read More »
When he was watching the 2012 London Olympics, Steven Marx felt disappointed with the television coverage offered by NBC. Since he was an intermittent Twitter user with only about 20 followers at the time, Marx tweeted his frustration and used the hashtag #NBCFail. That single post catapulted Marx to fame and put an unfavorable light
Creating and Using Hashtags Read More »
There are five important things to consider when designing a logo for your company. Learn what they are in this post.
Five Rules for Logos Read More »
Take a look at the logos for Twitter, Facebook, and LinkedIn. Do you see a common thread? They all use blue as their primary color and that’s no coincidence. According to ColorMatters, 40% of people worldwide consider blue to be their favorite color. According to my daughter-in-law, if you’ve seen Chris Pine’s baby blue eyes,
What Color Are You? Read More »
Robert Woodruff turned a pharmacy elixir into one of America’s best-known consumer brands. Discover several business lessons from Coca-Cola.
Business Lessons from Robert Woodruff – Have a Coke and a Smile Read More »
I own a solid orange polo shirt and often wear black suspenders. Being a DIY kind of person I often make trips to a local hardware store to buy materials or tools for one of my projects. On more than one occasion I have worn this combination to a local Home Depot store and been
What Color is Your Brand? Read More »
