SteveBizBlog

The 30-Minute Recipe for B2B Revenue Growth

Small Business Operations / Revenue, Guest Posts

It is usually not easy to decide to do either project A or project B because we cannot accurately measure the return on investment (ROI) on dollars spent or the return on effort (ROE) on time spent. You don’t have to do everything, but you do have to do something. Action almost always trumps inaction and there are things that you can do in 30 minutes or less to add value and create positive momentum.

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Your Brand Promise – Why You Need a Big Idea!

Small Business Marketing / Branding, B2B, Guest Posts, Social Media, Advertising

Some marketers and business owners believe that the strength of their product or service is what determines success. While this is no doubt true in a few rare cases, most often, even a great product or service has to be marketed properly to succeed. And the best marketing is centered around what we call a BIG IDEA.

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10 Quick Fixes to Make Your Website Marketing More Effective

Small Business Marketing / Sales Calls, Website, Scalling, Content Marketing, Keyword, SEO, Guest Posts, Social Media

Most companies utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you use your website for creating awareness, educating prospects, generating leads or selling directly you need to maximize its efficiency and effectiveness.

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How to Get Prospects to Read and Engage with Your Marketing Content

Small Business Marketing / Thought Leader, Content Marketing, Guest Posts, Email Marketing, Engagement, Social Media, Leadership

There are three questions you and your company need to ask to be a successful content marketing practitioner.
1, How do we get people to read our marketing content? 2, How do we get people to engage with our company? 3, How do we measure results and get better over time?

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Use Content Marketing to Establish B2B Thought Leadership

Use Content Marketing to Establish Thought Leadership

Small Business Marketing / B2B, Thought Leader, Content Marketing, Guest Posts

There are 3 essential questions about content marketing that need to be answered to determine your go vs. no-go content marketing strategy: 1, Can we be industry thought leaders? see the benefits of being a thought leader/branded authority but aren’t sure how to get there. 2, If so, what do we talk about? 3, Can we create enough quality content?

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PULL Marketing vs. PUSH Marketing – The Shifting Battleground

Learn to Think Like a Customer, Small Business Marketing / Value Proposition, Sales Calls, Website, Thought Leader, Content Marketing, Guest Posts, Email Marketing, Social Media

When you are deciding how much of time and financial resources to allocate between push and pull marketing strategies, keep in mind that the battleground has shifted and the prospect is the one who holds the high ground. Rather than fight this reality, just accept who has the real control and find the best ways to help people buy in the way they want to buy, instead of the way you want to sell to them.

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8 Essential B2B Marketing Questions: Ignore these at your peril

Small Business Marketing / Value Proposition, Budget, B2B, Website, Content Marketing, Sales Funnels, Guest Posts, Email Marketing, Branding

Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:

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When It Comes to B2B Marketing, Should you be Credible or Incredible?

Small Business Marketing / Branding, B2B, Leadership, Thought Leader, Content Marketing, Guest Posts, Email Marketing

Should you be Credible or Incredible? Lets’ face it, it is a free market where you can say anything you want about your product or service, true or untrue. Making incredible claims can snag you some customers, but today “Trust” is a business’s most valuable commodity. Here are six strategies to build and keep trust and credibility:

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So Why Does a Franchise Cost So Much Anyway?

Debt Funding (Loans), Before Starting a Small Business / Franchise, Bank Loan, Banks, Advertising, Business License, Sales Calls, Business Consultant, Guest Posts, Niche

A franchise investment isn’t as high as most people think, especially when you put the investment cost into context and compare it with starting a business from scratch. There are eight factors that determine a franchise’s investment costs.

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