There Is Really Only One Way To Break A Person’s Preoccupation (Without Physical Contact), And That Is To Appeal To Their Emotions. Emotional Appeals Come In Four Irresistible Flavors: Money, Self-Protection, Recognition, And Romance.
How To Get People To Pay Attention With 4 Emotional Appeals Read More »
Most Businesses Require Some Form of Funding to Get Started. However, Based on What Business Stage the Business Is At, The Sources of Funding Will Be Different. This Is Where Your Funding Plan Comes in To Identify How the Business Will Secure Financing for Each Stage.
The 5 Stages of a Funding Plan Read More »
There is really only one way to break a person’s preoccupation (without physical contact) and that is to appeal to their emotions. Emotional appeals come in four irresistible flavors: money, self-protection, recognition, and romance.
How To Make People Stop And Pay Attention With Emotional Appeals Read More »
Many Businesses That Choose the Business Expansion Route by Opening A Second Location May Be Jeopardizing the Success They Already Achieved with The First Location Because They Underestimate What Is Required to Expand to Additional Locations.
13 Business Expansion Risks When Opening A Second Location Read More »
The Journey That A Band Goes Through Turns Out to Be Very Similar to A Business Founder’s Entrepreneurial Journey. Founders Can Expect to Encounter Many of The Same Issues and Challenges That A Typical Band Goes Through on Their Way to Stardom.
Entrepreneurial Journey – 11 Powerful Lessons I Have Learned from Bands Read More »
It is important for every business to benchmark their business against others in their industry and in their local area from time to time to see how they stack up. A free tool offered by the SBA called “Size Up” can help.
Powerful Free Tool to Benchmark Your Business And Make More Money Read More »
We all have a need to exact revenge from time to time. In fact, it is hard-wired into animals and is especially acute in humans. Behavioral psychologists have conducted tests on animals and humans that show that when one party is wronged or feels unfairly treated, they will often try to deny or punish the
The Surprising Power of ‘Sorry’: Defusing Vengeful Actions in Business Read More »
CrowdCube is the largest equity-based crowdfunding platform in the United Kingdom. Since its founding in 2008, it has facilitated more than $60 million in transactions to date. Combined, those transactions have involved nearly 88,000 investors and over 140 successfully funded ventures. The average individual equity-based investment was approximately $4,000, although investments ranged from as little
Some Equity-Based Crowdfunding Statistics Read More »
Disruptive innovation is not about the next new product as much as it is about transforming an existing market from being expensive and complex to affordable and accessible. A disruptive innovation is more about targeting a high profit/low margin business and creating a high volume/low margin alternative. For example, it is very expensive to take
What Is Disruptive Innovation? Read More »
Romance is one of four very powerful emotional appeals. Discover how using romance as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
Romance Is A Powerful Emotional Appeal To Get Attention Read More »
Recognition one of four very powerful emotional appeals. Discover how using recognition as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
Recognition Is A Powerful Emotional Appeal To Get Attention Read More »
Self-preservation is one of four very powerful emotional appeals. Discover how using self-preservation as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
Self-Preservation Is A Powerful Emotional Appeal To Get Attention Read More »
Money is one of four very powerful emotional appeals. Discover how using money as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
Money Is A Powerful Emotional Appeal To Get Attention Read More »
There is really only one way to break a persons preoccupation (without physical contact) and that is to appeal to their emotions. Emotional appeals come in four irresistible flavors: money, self protection, recognition, and romance.
Make People Stop And Pay Attention With Emotional Appeals Read More »
As a company grows, things that worked when you were a startup might very well trigger your downfall. For example, what works in parenting a 2-year old will not work when they are a teenager. Moreover, what I say as a soccer coach to motivate my players during practice does not work during a game.
Time to Rethink Your Strategies Read More »
The first environmental forces block is related to the market forces of the customer segments in your Business Model Canvas. The purpose of the “Market Forces” block is to verify that your model is in line with the evolving needs of your chosen customer segment. When you are looking at market forces, you should start
Market Forces and the Business Model Canvas Read More »
Entrepreneurs by their nature are risk takers. With increased risk comes greater reward potential. However, society, in general, is moving towards less risk and less reward. As a society, we are willing to trade security in the form of Social Security in our old age and Affordable Health Care in exchange for the freedom to
Why We Need an Entrepreneurial Mindset Read More »
Many clients I speak to are looking for a home run or flagship clients. Their logic is since it takes the effort to sign up a new customer, why not sign up a few large customers vs. many small customers? However, this is a misguided goal of building a healthy business. Ideally, you would like
Too Much of a Good Thing Read More »
There is a lot of information about the personal side of making a good first impression, such as how to dress, a firm handshake, and so on. However, too few people focus on what makes the encounter both memorable and shareable with others. Great stories use mental imagery and associations such as similes, metaphors, and analogies as well as emotional appeals to make them memorable.
How to Use Stories to Create a Great First Impression Read More »
People make decisions on emotion and then back up their decisions with logic. Good marketers understand the value of focusing on messages that will make the customer feel good. Wedding photographers do not take pictures, they capture the magic moments of that important day. I have seen signs on vacation that simply say “Horses for
Fishing and hunting have lessons for the business owner. Being a hunter and fisherman I often read articles about hunting and fishing strategies. I recently watched a documentary about the whitetail deer population in the US. In 1700 there were approximately one million whitetail deer living in the US. By contrast, today’s estimates exceed thirty
Fish Where the Fish Are Read More »
We know that people are motivated by status and not money, and often buy high-status luxury items like cars, watches, or electronics to flaunt their status. However, studies have also shown that people buy pricey goods when they are experiencing a bout of low self-esteem in an effort to make themselves feel better and relieve
Feeling Blue? – Buy Something Read More »
It is important to periodically benchmark your business against others in your industry and/or in your local area. A free tool that is offered by the SBA called “Size Up” can help. Once you select your industry and location, you can enter data about your company and compare it with your peers to see how
Free SBA Tool to See How your Business Stacks Up Read More »
