There Is Really Only One Way To Break A Person’s Preoccupation (Without Physical Contact), And That Is To Appeal To Their Emotions. Emotional Appeals Come In Four Irresistible Flavors: Money, Self-Protection, Recognition, And Romance.
How To Get People To Pay Attention With 4 Emotional Appeals Read More »
Most Businesses Require Some Form of Funding to Get Started. However, Based on What Business Stage the Business Is At, The Sources of Funding Will Be Different. This Is Where Your Funding Plan Comes in To Identify How the Business Will Secure Financing for Each Stage.
The 5 Stages of a Funding Plan Read More »
There is really only one way to break a person’s preoccupation (without physical contact) and that is to appeal to their emotions. Emotional appeals come in four irresistible flavors: money, self-protection, recognition, and romance.
How To Make People Stop And Pay Attention With Emotional Appeals Read More »
Many Businesses That Choose the Business Expansion Route by Opening A Second Location May Be Jeopardizing the Success They Already Achieved with The First Location Because They Underestimate What Is Required to Expand to Additional Locations.
13 Business Expansion Risks When Opening A Second Location Read More »
The Journey That A Band Goes Through Turns Out to Be Very Similar to A Business Founder’s Entrepreneurial Journey. Founders Can Expect to Encounter Many of The Same Issues and Challenges That A Typical Band Goes Through on Their Way to Stardom.
Entrepreneurial Journey – 11 Powerful Lessons I Have Learned from Bands Read More »
It is important for every business to benchmark their business against others in their industry and in their local area from time to time to see how they stack up. A free tool offered by the SBA called “Size Up” can help.
Powerful Free Tool to Benchmark Your Business And Make More Money Read More »
We all have a need to exact revenge from time to time. In fact, it is hard-wired into animals and is especially acute in humans. Behavioral psychologists have conducted tests on animals and humans that show that when one party is wronged or feels unfairly treated, they will often try to deny or punish the
The Surprising Power of ‘Sorry’: Defusing Vengeful Actions in Business Read More »
CrowdCube is the largest equity-based crowdfunding platform in the United Kingdom. Since its founding in 2008, it has facilitated more than $60 million in transactions to date. Combined, those transactions have involved nearly 88,000 investors and over 140 successfully funded ventures. The average individual equity-based investment was approximately $4,000, although investments ranged from as little
Some Equity-Based Crowdfunding Statistics Read More »
Disruptive innovation is not about the next new product as much as it is about transforming an existing market from being expensive and complex to affordable and accessible. A disruptive innovation is more about targeting a high profit/low margin business and creating a high volume/low margin alternative. For example, it is very expensive to take
What Is Disruptive Innovation? Read More »
Romance is one of four very powerful emotional appeals. Discover how using romance as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
Romance Is A Powerful Emotional Appeal To Get Attention Read More »
