Brand Awareness

Chick-Fil-A Controversy

Think Twice: Powerful Lessons When Taking a Stand on Polarizing Issues

Small Business Marketing / ,

In Today’s Interconnected World, Consumers Consider a Company’s Stance on Social Issues When Making Purchasing Decisions. Taking A Stand on Polarizing Issues Carries the Risk of Alienating One Side, Creating Intense Backlash, And Offering Limited Room for Neutrality. Explore Why Some Companies Choose to Take a Stand on A Polarizing Issue, The Factors That Contribute to Polarization, And the Potential Risk and Rewards Involved. It Emphasizes the Importance of Careful Consideration, Research, And Thoughtful Communication Strategies When Navigating the Complexities of Taking a Stance on Polarizing Issues.

Think Twice: Powerful Lessons When Taking a Stand on Polarizing Issues Read More »

Teaching a workshop

How To Build Trust and Reach a Wider Audience Through Reputation Building

Small Business Marketing / , ,

Discover the Transformative Power of Reputation-Building Strategies for Small Businesses. Learn Why Positive Word-Of-Mouth and Testimonials Hold More Weight Than Self-Promotion and Explore Practical Tactics Such as Online Reviews, Community Engagement, Social Media, And Differentiation to Create Opportunities for Others To Talk About Your Brand.

How To Build Trust and Reach a Wider Audience Through Reputation Building Read More »

9 Marketing Channels to Attract Prospects to Your Brand

9 Marketing Channels to Find Contacts You Attract to Your Brand

Small Business Marketing / , , , , , , , ,

When it comes marketing channels designed to attract prospects to your brand, there are nine primary channels. These nine marketing channels rely on the type of content prospects will find via some form of search. Search Engine Optimization (SEO), therefore, is essential to create the kind of gravity to attract people to your business.

9 Marketing Channels to Find Contacts You Attract to Your Brand Read More »

5 Miscellaneous Low Cost Marketing Ideas to Create Brand Awareness

5 Miscellaneous Low Cost Marketing Ideas to Create Brand Awareness

Small Business Marketing / , ,

WALL PAINTING – Contact the owner of an old barn or blank-walled building to see if you can hang or paint your message. Or use a variant of wall painting, and utilize a projector to display your lighted message on a blank wall for even greater impact at night. AIR DANCER – You have seen

5 Miscellaneous Low Cost Marketing Ideas to Create Brand Awareness Read More »

5 Marketing Ideas to Create Brand Awareness For Under $150

5 Marketing Ideas to Create Brand Awareness For Under $150

Small Business Marketing / , ,

MAGNETIC CAR TOP SIGN – Pizza delivery vehicles often employ a magnetically mounted roof or window mounted sign. In most cases, these signs include an internal light that plugs into the vehicle’s cigarette lighter, which draws even more attention to the sign after dark. The signs are visible across a sea of cars and in

5 Marketing Ideas to Create Brand Awareness For Under $150 Read More »

3 Marketing Ideas to Create Brand Awareness For Under $10

3 Marketing Ideas to Create Brand Awareness For Under $10

Small Business Marketing / , ,

BUSINESS CARDS – If you have a business to consumer (B2C) business, you can use tools like DemographicsNow (often available at public libraries) to identify the ideal market demographic, known as a Groups and Types in DemographicsNow, for your product or service. Within the text of each “Type”, the segment is a description of the

3 Marketing Ideas to Create Brand Awareness For Under $10 Read More »

5 Free Marketing Ideas to Create Brand Awareness

5 Free Marketing Ideas to Create Brand Awareness

Small Business Marketing / , ,

Brand awareness often is not directly responsible for making sales, but aids in the conversion rates of more direct marketing and sales efforts. The brand’s message has to be constantly repeated to cross the divide from the unconscious mind to the conscious mind before it becomes effective. Therefore, brand awareness is a constant effort. It

5 Free Marketing Ideas to Create Brand Awareness Read More »

Planting Seeds vs. Harvesting Sales: Understanding Brand Marketing vs. Direct Marketing

Small Business Marketing / , , ,

Struggling to Turn Your Marketing Efforts Into Actual Sales? The Secret Lies in Balancing Brand Marketing and Direct Marketing Strategies—Planting the Right Seeds Before Expecting a Harvest. Discover How to Build Awareness, Earn Trust, and Drive Immediate Conversions in a Way That Ensures Long-Term Business Success!

Planting Seeds vs. Harvesting Sales: Understanding Brand Marketing vs. Direct Marketing Read More »

Make The Most Of Outdoor Advertising

Make The Most Of Outdoor Advertising

Small Business Marketing / , ,

Some businesses have made their mark using outdoor or billboard advertising. Anyone traveling across the country on I-80 will remember passing billboards promoting Little America’s “50 Cent Cones – 15 Miles”, or billboards promoting Wall Drug on I-90: “Free Ice Water, Wall Drug”. Billboards can be a very effective way to build brand awareness or

Make The Most Of Outdoor Advertising Read More »

Scroll to Top