SteveBizBlog

Think Twice: Powerful Lessons When Taking a Stand on Polarizing Issues

In Today’s Interconnected World, Consumers Consider a Company’s Stance on Social Issues When Making Purchasing Decisions. Taking A Stand on Polarizing Issues Carries the Risk of Alienating One Side, Creating Intense Backlash, And Offering Limited Room for Neutrality. Explore Why Some Companies Choose to Take a Stand on A Polarizing Issue, The Factors That Contribute to Polarization, And the Potential Risk and Rewards Involved. It Emphasizes the Importance of Careful Consideration, Research, And Thoughtful Communication Strategies When Navigating the Complexities of Taking a Stance on Polarizing Issues.

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How To Build Trust and Reach a Wider Audience Through Reputation Building

Small Business Marketing / Branding, Brand Awareness, Public Relations

Discover the Transformative Power of Reputation-Building Strategies for Small Businesses. Learn Why Positive Word-Of-Mouth and Testimonials Hold More Weight Than Self-Promotion and Explore Practical Tactics Such as Online Reviews, Community Engagement, Social Media, And Differentiation to Create Opportunities for Others To Talk About Your Brand.

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27 Free/Inexpensive Proven Ideas to Create Brand Awareness

Small Business Marketing / Brand Awareness

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How to Transform Your Marketing With The 4A’s

Learn to Think Like a Customer / Pricing Concepts, Brand Awareness, Location, Product Descriptions

The traditional view of marketing captured by the 4P’s comes from the perspective of a business looking at its prospects. However, a fascinating new concept known as the 4A’s reverses the viewpoint to consider how the perspective view of the business.

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Why You Need to Develop a Powerful Personal Brand

Concepts Entrepreneurs Need to Know / Branding, Brand Awareness

Resumes are about listing your credentials. Unfortunately, resumes are self-reported and contain exaggerations, and are therefore, discounted by employers. Today, Google is the new resume.

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Should Your Company B2B Branding be Distinctive or Descriptive? 6 Lessons Learned

Concepts Entrepreneurs Need to Know / Branding, Brand Awareness, Naming

The decision to create distinctive (unique) or descriptive (explains what you do) branding can have a large impact on your business success.

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Video: Low-Cost Brand Awareness Ideas

Small Business Marketing / Branding, Brand Awareness, Format: Video

Brand Awareness has two goals. The first is moving the knowledge of your product or service from the unknown or unconscious mind to the conscious mind. The second is making a positive association with the brand. This video looks at several dozen free and low-cost ways to create brand awareness for your business.

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How to Define your Social Media Goals for Awareness and Engagement

Small Business Marketing / Social Media, Brand Awareness, Engagement

Social media has matured as a marketing channel over the years and is often paired with other channels like websites, blogs, videos and more to accomplish a specific business goal. I believe there are essentially six social media goals worth considering.

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9 Marketing Channels to Find Contacts You Attract to Your Brand

Small Business Marketing / SEO, Social Media, Branding, Brand Awareness, Website, Leadership, Channels, Content Marketing, Sales Funnels

When it comes marketing channels designed to attract prospects to your brand, there are nine primary channels. These nine marketing channels rely on the type of content prospects will find via some form of search. Search Engine Optimization (SEO), therefore, is essential to create the kind of gravity to attract people to your business.

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The Secret to Product Badging

Learn to Think Like a Customer / Product Badging, Social Media, Banks, Advertising, Branding, Brand Awareness, Budget, Logo, Conspicuous Consumption, Earned Status

Conspicuous consumption is when someone spends money on goods or services in an effort to either convey a higher social status or invoke envy in others to gain their respect. Product badging is a way to draw attention to items that convey status. Yet, not all consumers want you to know the relative price of their products based on its badging.

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