[…] Media Consumption: Gen X still reads newspapers and magazines, listens to the radio, and watches TV (about 165 hours’ worth of TV a month). However, they are also digitally savvy and spend roughly 7 hours a week on Facebook (the highest of any generational cohort). Banking Habits: Since they are digitally savvy, Gen X will do […]
You Need To Know The Attitudes And Behaviors Of Your Target Demographic Read More »
[…] being as efficient in engaging the right kind of clients with the least amount of effort. Knowing which clients to target, and then being able to employ the right prospecting techniques and qualifying your leads will make sure that you do not waste time marketing to prospects that are not likely to engage with you.
How to Monetize your Knowledge with a Consulting Business (Pt 1) Read More »
[…] old days, it was a physical black book where you recorded phone numbers and notes about all of your contacts. Today, the little black book has gone digital. Your digital black book is often overlooked as one of the most valuable sales tools you have at your disposal because it is so easy to […]
How to Make More Sales by Cultivating and Nurturing Business Relationships Read More »
[…] small niche products is the essence of the new marketplace in the long tail economy. Today, online retailers are no longer restricted to delivering only physical products. Digital downloads enable retailers like Amazon and iTunes to stock virtually everything with almost no space restrictions. Literally, millions of songs and eBooks can be stored on […]
The Long Tail Economy-What You Need to Know Read More »
[…] a loss leader. Strategic account value may also be related to market segment diversification. When I started my documentation and training company, we had one large client, Digital Equipment Corp (DEC). During one of my meetings with our business banker, he told me that, although our projects had good profit margins considering our industry, […]
How To Strategically Apply Account Management to Grow Your Business Read More »
[…] owners to focus on strategic activities. Marketing and Advertising: Small businesses can outsource marketing activities such as social media management, content creation, search engine optimization (SEO), and digital advertising to freelancers with expertise in these areas. Website Design and Development: Outsourcing website design, development, and maintenance to freelance developers can ensure a professional online […]
Unlocking Growth: Fractional Freelancers, the Smart Way to Staff Read More »
[…] as a contributor. I discussed ways to help locate reporters using HARO, as well as three other similar sites in our post about finding Crowdfunding influencers. Related: Digital Marketing Underdogs: Quora and HARO 12- College/University Resource Page Link Building Backlinks from colleges and universities are ranked high by search engines. Most .edu sites have a […]
Where Can I Get Backlinks to Improve SEO? Read More »
[…] Crawling Websites, Gathering Info, Indexing It, And Then Ranking Based on Factors Like Content Quality, Load Speed, Mobile-Friendliness, And Keywords. Understanding These Steps Is Vital for Effective Digital Marketing and Higher Search Rankings. Peter Kent, the author of the book “SEO for Dummies” also has a Udemy course. Peter has graciously offered our readers a […]
SEO Primer – Everything Small Businesses Needs to Know About SEO Read More »
[…] are too close to the conventional methodologies. It’s the classic case of missing the forest for the trees. For instance, consider the Kodak company, which invented the digital camera but failed to capitalize on the innovation due to its deep investment in traditional film photography. Kodak’s extensive expertise in its industry was one of […]
Why Business Acumen Is More Important Than Industry Knowledge? Read More »
[…] virtual assistant will change your business and your life. Good luck! I’m a big fan of Jo Barnes and her website Your Lifestyle Business. Jo is a digital nomad able to travel the world and live in places most people only dream about because she runs her lifestyle business entirely online. Jo shares her […]
Why Hire A Virtual Assistant? (And How To Go About It) Read More »
