There is a very disturbing historical correlation between the causes that contributed to the 2007-2008 Financial Crisis and the current state of digital advertising. If your business is monetized by ad revenue, or your business uses digital ads to drive traffic to it, you should take into account the unstable nature of advertising and […]
You Need to Prepare for A Digital Marketing Meltdown Read More »
Digital marketing gurus tell you to spend big money on their social media marketing services but social media marketing is a complete scam for most small and medium-sized businesses.
You Launched a Website. Now What? How Do You Generate Traffic? And More Importantly, How Do You Get Customers to Visit It? The Answer Is Website Marketing
What You Need To Know About Website Marketing – 5-Step Guide Read More »
[…] wrong. Effective content marketing collects contact information, and it generates email list sign-ups. Is Email the New Blog? Email has always been an important part of a digital marketing strategy. If you have someone’s email, you have the key to their heart. You can reach them directly. Direct marketing is the best way to convert […]
The Future of Content Marketing is Already Here Read More »
Marketing automation has revolutionized marketing and sales processes for all types of businesses. Even non-profits, associations, and educational institutions can benefit from an expertly executed marketing automation effort. The robots are taking over!
Marketing Automation and Lead Nurturing in the Time of COVID-19 Read More »
Influencer marketing has experienced unprecedented growth in recent years. But the strategy once regarded by some as a fad has taken digital marketing by storm. If word of mouth is still considered the most successful marketing tactic around, recreating it in the aggregate via social media seems to make perfect sense. The best part is, […]
10 Benefits of Influencer Marketing to Grow Your Business Read More »
[…] makes it even more difficult to target future ad spend. Let’s face it, I have never been a big fan of advertising even in the days before digital marketing. Back then, this was based on not being able to measure my Return on Investment for my ad spend. When I was an Invisible Fencing dealer […]
Ad Fraud – The Hidden Way Ad Tech Is Stealing Your Ad Dollars Read More »
[…] to get started, you’re in the right place. Selling on Amazon is without doubt one of the most lucrative business models online today. It’s also ideally suited for digital nomads traversing the globe as it can be launched and managed entirely online! In fact, when my husband and I decided to try our hand at […]
How We Built a 7-Figure Amazon FBA Business in 12 Months (2024 Edition) Read More »
Tiktok Has Quickly Become a Cultural Phenomenon with Over 1 Billion Monthly Users and Is Proving to Be a Great Platform to Market a Business. With A Little Creativity and Some Trial and Error you can create an TikTok Marketing Strategy to Drive Sales.
10 Ways to Drive Sales With a TikTok Marketing Strategy Read More »
[…] buying people’s attention with advertising. Advertising is essentially just renting the eyeballs from some form of content creator such as a TV show or magazine or their digital equivalent such as streaming videos, social media, etc. Advertising is basically yelling at generally disinterested people in the hope that some may hear what you are […]
How to Create a Movement – Focus on the Smallest Viable Market Read More »
