Search Result for "digital marketing" — 51 results found

Search Results for: "digital marketing"

Horse stalls

How to Leverage Hobson’s Choice to Guide the Prospect’s Decision-Making Process

Small Business Sales /

[…] of the alternatives, the salesperson can influence the prospect to select the option the salesperson desires.  Services Example Let’s say you operate a consulting company specializing in digital marketing strategies. During a sales meeting with a potential client, you could present them with two consulting packages:  “Basic Marketing Strategy Package” Price: $2,000 per month Brief […]

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Barber

3 Important Things Every Business Needs to Survive and Thrive

Before Starting a Small Business /

[…] After I lost that business because the margins were not high enough at the time to go all-in, I became a cost center and site manager for Digital Equipment Corporation (DEC), a computer company.  As a result, I learned the financial side of business operations. I was lucky in that I learned about marketing […]

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Mobile Dog Wash Trailer

What It Takes to Franchise a Successful Business Model

Small Business Operations / ,

[…] the closure of many Cold Stone Creamery locations. Blockbuster Video: Once a dominant player in the video rental industry, Blockbuster failed to adapt to the shift toward digital streaming and online rentals. The company’s reliance on physical storefronts became a liability as consumers increasingly turned to online platforms like Netflix and Redbox for entertainment. […]

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SEO

The Ultimate Checklist for On-Page SEO Content

Small Business Marketing /

[…] SEO Primer – Everything Small Businesses Needs to Know About SEO Guest post by Fejiro Eforhare. Fejiro is a freelance writer and the owner Sky-high Copy which helps digital marketing agencies with data-driven, search engine optimized content. He is a certified digital marketing and SEO copywriter from Nigeria. The preceding article first appeared in Business2Community on Dec 23, […]

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2020 Skills

The 10 Most In-Demand Career and Business Skills for 2020

Concepts Entrepreneurs Need to Know / ,

[…] the portfolio life. Instead of having a resume filled with boring bullet points, you should be able to display what you’ve done. When I Google you, a digital trail of your accomplishments should pop up: Content and social media profiles Projects you’ve done News articles and media about you Related Post: Why You Need […]

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Hidden Operating Expenses

How To Plan for Unseen Small Business Operating Costs

Small Business Finances / ,

[…] a monthly or annual basis: Social media marketing – Paid ads on platforms like Facebook, Instagram, Twitter, and LinkedIn. Budget $300 to $1,000+ per month per platform. Digital marketing – Search engine optimization, pay-per-click advertising on Google, Bing, and social media advertising to drive awareness and traffic. Bid prices vary by keyword, allow $1,000 to […]

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Teaching a workshop

How To Build Trust and Reach a Wider Audience Through Reputation Building

Small Business Marketing / , ,

[…] Reviews When it comes to reputation building and having others talk about you and your business, one of the most influential forms is customer testimonials. In today’s digital age, testimonials take the form of online reviews. Platforms such as Google, Facebook, Yelp, TripAdvisor, etc., have become go-to resources for consumers seeking information and feedback […]

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Leaf Filter

The Evolution of Brand Names in the Digital Age

Small Business Operations /

[…] American Telephone and Telegraph Company. The company was originally associated with providing telephone and telegraph services only. However, as the telecommunications industry evolved to include Internet and digital services, the name no longer reflected the company’s comprehensive range of offerings. So, as is the case with many brands with generic names that became obsolete, […]

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The Gen Z Effect

6 Powerful Forces Shaping the Future – The Gen Z Effect

Learn to Think Like a Customer /

[…] affordable and easy enough to use that other generations have adopted them almost as readily as Gen Z, which is known as the first generation of true digital natives. Members of The Silent Generation and Baby Boomers are using iPads to Zoom with their grandkids and attending online college courses as part of lifelong […]

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Handshake Customer Relationship

Why It’s So Important for Small Businesses to Cultivate Customer Relationships

Learn to Think Like a Customer / ,

[…] to keep tabs on customers. It also allows you to automate certain experiences. As a result, you’ll be saving on costs while building more customer relationships and scaling your small business. Ellie Shippey is a blogger and contributor to Axle Eight a digital marketing company focusing on the Real Estate, Construction, Tech Company, and FinTech verticals.

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