Small Business Operations

The Long-Tail Economy

The Long Tail Economy-What You Need to Know

The old economy had limitations on shelf space and the ability to target niche markets and as a result, companies only invested in offerings that appealed to a very large population. Today we live in the Long-Tail Economy, where a business can target a very specific and often very small market segment for next to nothing and distribution bottlenecks are vanishing, making the offering of niche products and services not only possible but more desirable by consumers.

The Long Tail Economy-What You Need to Know Read More »

Management vs. Leadership

What is the Difference Between Leadership and Management in Small Business?

Leadership and management are both essential elements of business success. Leadership is closely aligned with the role of a CEO and Management to the role of the President. Even though there is a difference between leadership and management most people use them interchangeably which is incorrect.

What is the Difference Between Leadership and Management in Small Business? Read More »

Scroll to Top